{"id":100505,"date":"2020-10-29T18:35:00","date_gmt":"2020-10-29T15:35:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/these-obscene-translation-gaffes-tarnished-amazons-swedish-debut-along-with-using-the-wrong-flag\/"},"modified":"2020-10-29T18:35:00","modified_gmt":"2020-10-29T15:35:00","slug":"these-obscene-translation-gaffes-tarnished-amazons-swedish-debut-along-with-using-the-wrong-flag","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/these-obscene-translation-gaffes-tarnished-amazons-swedish-debut-along-with-using-the-wrong-flag\/","title":{"rendered":"#\n  These obscene translation gaffes tarnished Amazon\u2019s Swedish debut (along with using the wrong flag)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3aba17c9d1a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3aba17c9d1a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/these-obscene-translation-gaffes-tarnished-amazons-swedish-debut-along-with-using-the-wrong-flag\/#%E2%80%98It_is_only_day_one_for_us_here_in_Sweden_Amazon_said_urging_users_to_report_issues_on_product_pages\" >\u2018It is only day one for us here in Sweden,\u2019 Amazon said, urging users to report issues on product pages<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/these-obscene-translation-gaffes-tarnished-amazons-swedish-debut-along-with-using-the-wrong-flag\/#Amazons_use_of_poor_English-to-Swedish_translations_led_to_some_offensive_product_descriptions\" >Amazon&#8217;s use of poor English-to-Swedish translations led to some offensive product descriptions.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/these-obscene-translation-gaffes-tarnished-amazons-swedish-debut-along-with-using-the-wrong-flag\/#Jack_Denton\" >Jack Denton<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#<br \/>\n  These obscene translation gaffes tarnished Amazon\u2019s Swedish debut (along with using the wrong flag)<br \/>\n<\/strong>&#8221;<\/p>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"%E2%80%98It_is_only_day_one_for_us_here_in_Sweden_Amazon_said_urging_users_to_report_issues_on_product_pages\"><\/span>\n  \u2018It is only day one for us here in Sweden,\u2019 Amazon said, urging users to report issues on product pages<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\">\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0000048473\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div data-layout=\"inline\n              \" data-layout-mobile=\"\" class=\"\n        media-object\n        type-InsetMediaIllustration\n          inline\n  article__inset\n        article__inset--type-InsetMediaIllustration\n          article__inset--inline\n  \"><\/p>\n<figure class=\"\n        media-object-image\n        enlarge-image\n        renoImageFormat-\n        img-inline\n        article__inset__image\n      \" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"><\/p>\n<div style=\"padding-bottom:64.453125%;\" data-mobile-ratio=\"64.453125%\" data-layout-ratio=\"64.453125%\" data-subtype=\"\" class=\"image-container  responsive-media article__inset__image__image\">\n        <img decoding=\"async\" srcset=\"https:\/\/images.mktw.net\/im-251140?width=140&amp;size=1.5515151515151515 140w,\nhttps:\/\/images.mktw.net\/im-251140?width=540&amp;size=1.5515151515151515 540w,\nhttps:\/\/images.mktw.net\/im-251140?width=620&amp;size=1.5515151515151515 620w,\nhttps:\/\/images.mktw.net\/im-251140?width=700&amp;size=1.5515151515151515 700w,\nhttps:\/\/images.mktw.net\/im-251140?width=860&amp;size=1.5515151515151515 860w,\nhttps:\/\/images.mktw.net\/im-251140?width=1260&amp;size=1.5515151515151515 1260w\" sizes=\"(max-width: 140px) 100px,\n(max-width: 540px) 500px,\n(max-width: 620px) 580px,\n(max-width: 700px) 660px,\n(max-width: 860px) 820px,\n1260px\" src=\"https:\/\/images.mktw.net\/im-251140?width=620&amp;size=1.5515151515151515\" data-enlarge=\"https:\/\/images.mktw.net\/im-251140?width=1260&amp;size=1.5515151515151515\" alt=\"\" title=\"Amazon's use of poor English-to-Swedish translations led to some offensive product descriptions.\"><\/div><figcaption class=\"wsj-article-caption article__inset__image__caption\" itemprop=\"caption\">\n<h4 class=\"wsj-article-caption-content\"><span class=\"ez-toc-section\" id=\"Amazons_use_of_poor_English-to-Swedish_translations_led_to_some_offensive_product_descriptions\"><\/span>Amazon&#8217;s use of poor English-to-Swedish translations led to some offensive product descriptions.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>      <span class=\"wsj-article-credit article__inset__image__caption__credit\" itemprop=\"creator\"><br \/>\n            AFP via Getty Images<br \/>\n          <\/span><br \/>\n  <\/figcaption><\/figure>\n<\/div>\n<p>       Amazon\u2019s major push into Sweden has been derailed by an embarrassing flag gaffe and obscene translations spotted by users.<\/p>\n<p> The launch of a Swedish version of Amazon\u2019s<br \/>\n        AMZN,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/210331248\/composite\" class=\"positive\">+1.38%<\/bg-quote><br \/>\n       site, which offers customers more than 150 million products, included using the Argentine flag instead of the Swedish flag in the \u201cchoose your location\u201d option.<\/p>\n<div class=\"paywall\">\n       <strong>Also:<\/strong> This Amazon rival\u2019s stock soared more than 50% in its first day of trading<\/p>\n<p>Users also spotted serious issues on product pages, taking to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><br \/>\n        TWTR,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/203180645\/composite\" class=\"positive\">+8.09%<\/bg-quote><br \/>\n       to detail how faulty translations led to poor, and occasionally obscene, product de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions.<\/p>\n<p>Some of these offensive product descriptions included listing a frying pan as a women\u2019s item, and using a Swedish word for male genitals instead of \u201crooster.\u201d<\/p>\n<div data-layout=\"inline\n              \" data-layout-mobile=\"\" class=\"\n        media-object\n        type-InsetDynamic\n          inline\n    scope-web|mobileapps\n  article__inset\n        article__inset--type-InsetDynamic\n          article__inset--inline\n  \"><\/p>\n<div class=\"dynamic-inset-container article__inset__dynamic\">\n<style>\n        iframe.twitter-tweet {\n            width: 100% !important;\n        }\n    <\/style>\n<blockquote class=\"twitter-tweet\" lang=\"en\"><p>\n        <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/lovedotit\/status\/1321427872821772290?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1321435741470269446%7Ctwgr%5Eshare_3%2Ccontainerclick_1&amp;ref_url=https%3A%2F%2Fwww.reuters.com%2Farticle%2Famazon-com-sweden-idUSKBN27D11P\"><\/a>\n        <\/p><\/blockquote>\n<p>    <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<\/p><\/div>\n<p>       \u201cWe want to thank everyone for highlighting these issues and helping us make the changes and improve Amazon.se,\u201d the company said in a statement, noting that \u201cit is only day one for us here in Sweden\u201d and that it is committed to improving customer experience.\u00a0<\/p>\n<p>The e-commerce giant urged customers to use the links on the website to provide feedback.<\/p>\n<p><strong>Plus:<\/strong> Amazon sought to hire intelligence analysts in EU spying row<\/p>\n<p>Amazon\u2019s expansion into the largest economy of the Nordic region allows Swedes to order products online from their own country, as opposed to ordering from Amazon sites based in Germany or the U.K. In a bid to attract users to the service, the company is offering free delivery on orders over SEK 229 ($26).<\/p>\n<p>Speaking of the launch, Alex Ootes, Amazon\u2019s vice president for European expansion, said that \u201ctoday is only the start of Amazon.se. We will continue to work hard to earn the trust of Swedish customers by growing our product range, ensuring low prices, and providing a convenient and trusted shopping experience.\u201d<\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>      <span>By<\/span><\/p>\n<div class=\"author  hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Jack Denton\",\"subhead\":\"The Wall Street Journal\",\"list\":[]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Jack_Denton\"><\/span>Jack Denton<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/p><\/div>\n<\/div>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener noreferrer\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B21004575-02D4-D4B5-4572-DBD59D139EFE%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# These obscene translation gaffes tarnished Amazon\u2019s Swedish debut (along with using the wrong flag) &#8221; \u2018It is only day one for us here in Sweden,\u2019 Amazon said, urging users to report issues on product pages Amazon&#8217;s use of poor English-to-Swedish translations led to some offensive product descriptions. AFP via Getty Images Amazon\u2019s major push&#8230;<\/p>\n","protected":false},"author":1,"featured_media":100506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-100505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/100505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=100505"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/100505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/100506"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=100505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=100505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=100505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}