{"id":100604,"date":"2020-10-29T21:30:05","date_gmt":"2020-10-29T18:30:05","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/amazon-paid-80-million-for-the-sequel-film\/"},"modified":"2020-10-29T21:30:05","modified_gmt":"2020-10-29T18:30:05","slug":"amazon-paid-80-million-for-the-sequel-film","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/amazon-paid-80-million-for-the-sequel-film\/","title":{"rendered":"#Amazon Paid $80 Million for the Sequel \u2013 \/Film"},"content":{"rendered":"

“#Amazon Paid $80 Million for the Sequel \u2013 \/Film<\/strong>”<\/p>\n

\n

\"Borat<\/p>\n

Borat Subsequent Moviefilm\u00a0<\/em><\/strong>was originally intended to be released in theaters by Universal \u2014 then the pandemic hit. Theatrical plans for\u00a0Borat 2<\/em> had to be scrapp<\/a>ed, and Amazon swooped in to release the film on its streaming platform, earning the company its biggest zeitgeist-capturing hit. But it turns out Amazon shelled out a lot to earn those headlines \u2014 the company reportedly paid a whopping $80 million for the rights of\u00a0Borat 2<\/em>.<\/p>\n

Deadline reports that Sacha Baron Cohen<\/strong> was determined to release\u00a0Borat Subsequent Moviefilm<\/em>\u00a0in theaters before the election, but with the coronavirus (COVID-19) pandemic still in full force and theatrical markets not completely open,\u00a0Universal was understandably a little reluctant.
\nSo the studio gave Baron Cohen the opportunity to shop the film around to several streamers, with Amazon ultimately winning out with a hefty $80 million payout. It\u2019s unclear which streamers were involved, but it\u2019s likely that Netflix and Apple were among the bidders. Deadline notes that different versions were shown to streamers, as Baron Cohen was shooting at the time amid the pandemic, adding to\u00a0Borat 2<\/em>\u2018s urgently timely quality.<\/p>\n

Baron Cohen specifically wanted a streaming release as opposed to PVOD, to allow the widest possible audience to see it without paying an extra fee. So it went to Amazon, which paid $80 million for the rights to release\u00a0Borat Subsequent Moviefilm<\/em> straight to its Prime Video streaming platform on\u00a0October 23, 2020 \u2014 a week and a half before Election Day.<\/p>\n

And it\u2019s been a major success for Amazon \u2014 with the film\u2019s revealing scenes stirring up quite a bit of controversy and \u201ctens of millions\u201d of viewers on its opening weekend (at least, according to Amazon). There\u2019s no press like negative press, and\u00a0Borat Subsequent Moviefilm<\/em>\u00a0has received\u00a0plenty of that. A disturbing scene featuring\u00a0former New York mayor Rudy Giuliani made waves online and in the press, while lawsuits and verbal attacks abound. The film received mostly positive reviews, with \/Film\u2019s Ethan Anderton calling the film in his review an \u201caudaciously and raucously hilarious follow-up is infinitely more shocking and damning than the first film. However, it\u2019s also surprisingly tender thanks to the presence of a new character: Borat\u2019s daughter\u00a0Tutar.\u201d<\/span><\/p>\n

The company has been shelling out for the promotional campaign for the movie as well, coordinating various stunts around the world, including giant Borat balloons\u00a0floating down the Thames in London, the Hudson River in New York, Toronto\u2019s Harbourfront, and Praia do Arpoador in Rio. In Sydney, Bondi Beach was transformed into \u201cBorat Beach\u201d populated by Borat lookalikes dressed in the character\u2019s \u201cmaskinis\u201d shown in the promo ad.<\/p>\n

Borat Subsequent Moviefilm<\/em> is streaming now on Amazon Prime Video.<\/p>\n

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“#Amazon Paid $80 Million for the Sequel \u2013 \/Film” Borat Subsequent Moviefilm\u00a0was originally intended to be released in theaters by Universal \u2014 then the pandemic hit. Theatrical plans for\u00a0Borat 2 had to be scrapped, and Amazon swooped in to release the film on its streaming platform, earning the company its biggest zeitgeist-capturing hit. But it…<\/p>\n","protected":false},"author":1,"featured_media":100605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/d13ezvd6yrslxm.cloudfront.net\/wp\/wp-content\/images\/borat-town-people-walking.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[2758,55717,76944,66277,86,17796,1500],"class_list":["post-100604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-amazon","tag-borat","tag-borat-subsequent-moviefilm","tag-borat-2","tag-comedy","tag-political","tag-sequels"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/100604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=100604"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/100604\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/100605"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=100604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=100604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=100604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}