{"id":100702,"date":"2020-10-29T22:58:00","date_gmt":"2020-10-29T19:58:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/danny-seo-snaps-up-digital-shelter-site-rue-plans-new-quarterly-mag\/"},"modified":"2020-10-29T22:58:00","modified_gmt":"2020-10-29T19:58:00","slug":"danny-seo-snaps-up-digital-shelter-site-rue-plans-new-quarterly-mag","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/danny-seo-snaps-up-digital-shelter-site-rue-plans-new-quarterly-mag\/","title":{"rendered":"#Danny Seo snaps up digital shelter site Rue, plans new quarterly mag"},"content":{"rendered":"

“#Danny Seo snaps up digital shelter site Rue, plans new quarterly mag<\/strong>”
\n<\/p>\n

\n Rue, a cutting-edge digital design and shelter publisher, has been snapp<\/a>ed up by Danny Seo Media<\/a> Ventures \u2014 and there are plans to launch a new print magazine.<\/p>\n

The previously undisclosed bet on print \u2014 which comes despite widespread carnage across the print publishing world \u2014 calls for a quarterly version of Rue to hit in early 2021 with distribution of around 350,000, said Danny Seo, founder and CEO of the eponymous media firm.<\/p>\n

\u201cI\u2019ve been a fan of Rue for many years. I\u2019ve always admired their carefully curated approach to interior design while being both relevant and approachable,\u201d Seo told Media Ink.<\/p>\n

\u201cConsumers are shopping differently because of the pandemic,\u201d he added. \u201cSome companies are finding it hard to keep things in stock because people are renovating like crazy.\u201d<\/p>\n

Seo bought the title from Mandy Martinez, who partnered up with the co-founders Crystal Palecek and Anne Sage shortly after their September 2010 debut issue. After a 2012 restructuring, Sage left and Palecek carried on until until 2019, when Martinez became the majority owner.<\/p>\n

\u201cTo be honest, everything happened very quickly,\u201d Martinez told Media Ink. \u201cIt was time for the next chapter and hearing Danny\u2019s vision for the brand, I knew it was the right move for Rue.\u201d<\/p>\n

Terms of the deal, announced earlier this week, were not disclosed.<\/p>\n

Unlike most media takeovers, Rue\u2019s current editor-in-chief, Kelli Lamb, will stay on board with a promotion to editorial director.<\/p>\n

Under Lamb and Martinez, RueMag.com was updated daily and has a thriving social media presence with 355,000 Instagram followers, 533,000 Facebook followers, 100,000 Twitter followers, and 264,000 Pinterest followers with 9.9 million monthly views.<\/p>\n

\u201cI think we\u2019ve done a great job digitally, but there is still an untapped corner of the design and shelter world,\u201d said Lamb, who is 33 years old \u2014 and right in the target audience age for the brand. \u201cWe want it to be beautiful, but obtainable and not out of reach for readers.\u201d<\/p>\n

Seo, who publishes the wellness title \u201cNaturally Danny Seo,\u201d had a three-year run with a Saturday morning show on NBC that ended last year.\u00a0 \u201cIt was averaging 1.5 million viewers which was great for its time slot and it was great for the magazine, but I just did not have the bandwidth to keep doing a weekly show.\u201d<\/p>\n

Nevertheless, news<\/a>stand sales are up and advertising revenue is up 33 percent since the spring \u2014 a healthy trend that Seo expects to latch onto with Rue.<\/p>\n

\u201cWe\u2019ll be pushing a lot of new ventures,\u201d said Seo, whose flagship magazine \u201cNaturally, Danny Seo\u201d boasts a circulation of 350,000 and who also has published two cookbooks. Aside from plans for a new quarterly print title with Rue, he said, \u201cWe\u2019ll be doing things like a decorating book and licensing deals.\u201d<\/p>\n

While he expects to provide expertise on expanding the brand, he says his role at Rue otherwise will be hands off.<\/p>\n

\u201cWe\u2019ve given Kelli the keys,\u201d he said. \u201cIt\u2019s no secret Kelli is the reason for Rue\u2019s success and I\u2019m happy to say she will stay on board as chief visionary and gatekeeper for the brand.\u201d\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Danny Seo snaps up digital shelter site Rue, plans new quarterly mag” Rue, a cutting-edge digital design and shelter publisher, has been snapped up by Danny Seo Media Ventures \u2014 and there are plans to launch a new print magazine. The previously undisclosed bet on print \u2014 which comes despite widespread carnage across the print…<\/p>\n","protected":false},"author":1,"featured_media":100703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2020\/10\/danny-seo-buys-rue-e1604001370464.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[77574,4934,4935],"class_list":["post-100702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-10-29-20","tag-magazines","tag-media-ink"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/100702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=100702"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/100702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/100703"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=100702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=100702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=100702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}