{"id":101502,"date":"2020-10-30T21:13:59","date_gmt":"2020-10-30T18:13:59","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/verizons-newsroom-to-use-blockchain-in-bid-for-absolute-transparency\/"},"modified":"2020-10-30T21:13:59","modified_gmt":"2020-10-30T18:13:59","slug":"verizons-newsroom-to-use-blockchain-in-bid-for-absolute-transparency","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/verizons-newsroom-to-use-blockchain-in-bid-for-absolute-transparency\/","title":{"rendered":"# Verizon\u2019s newsroom to use blockchain in bid for absolute transparency"},"content":{"rendered":"<p>&#8220;<strong># Verizon\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>room to use blockchain in bid for absolute transparency  <\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/images.cointelegraph.com\/images\/840_aHR0cHM6Ly9zMy5jb2ludGVsZWdyYXBoLmNvbS91cGxvYWRzLzIwMjAtMTAvZTc4ZDkwMjctNDAyYi00MmZlLTllOWEtOTFkYWM5MWYwMmQ5LmpwZw==.jpg\" \/><\/p>\n<div data-v-5a136f3a=\"\">Verizon unveiled &#8220;a blockchain-based, open-source newsroom product designed to raise the bar for corporate accountability,&#8221; today according to a public <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.verizon.com\/about\/news\/verizons-full-transparency-launches-blockchain-verification\">statement<\/a>. Called Full Transparency, the platform is meant to immutably document the company&#8217;s own news releases on a public blockchain.\u00a0\u00a0<\/p>\n<p>Verizon posted its first\u00a0<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.verizon.com\/about\/news\/verizon-response-tropical-storm-zeta\">news story<\/a> through the platform yesterday, according to comments sent to Cointelegraph by a Verizon representative. Alterations made after the story&#8217;s initial publication were also recorded. The rep noted, however, that &#8220;only text changes are currently tracked on the blockchain.&#8221;<\/p>\n<p>In recent years, fake news, fact checking, and censorship have caused problems for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> and traditional media\u00a0<a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.americanbar.org\/groups\/crsj\/publications\/human_rights_magazine_home\/the-ongoing-challenge-to-define-free-speech\/getting-to-the-truth\/\">alike<\/a>. Verizon&#8217;s statement mentioned the 2020 Edelman Trust Barometer as an indicator of people&#8217;s media doubts around the world. Based on Edelman&#8217;s Jan. 19, 2020 Trust Barometer <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/cdn2.hubspot.net\/hubfs\/440941\/Trust%20Barometer%202020\/2020%20Edelman%20Trust%20Barometer%20Global%20Report.pdf?utm_campaign=Global:%20Trust%20Barometer%202020&amp;utm_source=Website\">report<\/a>, 57% of people globally felt they could not fully trust their media. Additionally, 76% expressed concerns about the weaponization of false information.\u00a0<\/p>\n<p>\u201cAs a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> company that quite literally connects people to information, we are excited to bring Full Transparency to market \u2014 a product that, in its own quiet way, can help ensure corporate accountability and trust,\u201d Verizon&#8217;s chief communications officer, Jim Gerace, said in the statement, adding:<\/p>\n<blockquote><p>\u201cWe invite organizations across the world that prize transparency as much as we do to adopt blockchain-verified communication practices.\u201d<\/p><\/blockquote>\n<p>Verizon hopes that the platform will set a new standard for corporate transparency and responsibility. &#8220;All news releases published to the Verizon Newsroom will be secured and bound using cryptographic principles, so that subsequent changes can be tracked and contextualized,&#8221; the statement included.<\/p>\n<p>The endeavor is the result of collaboration between marketing company Huge, blockchain data storage company MadNetwork, and nonprofit blockchain <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lication entity, AdLedger.\u00a0<\/p>\n<p>This isn&#8217;t the first time the company has explored blockchain-based solutions. Verizon looked\u00a0looked to blockchain technology earlier in 2020 for security enhancement as well.<\/p>\n<\/div>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener noreferrer\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/verizon-s-newsroom-to-use-blockchain-in-bid-for-absolute-transparency\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# Verizon\u2019s newsroom to use blockchain in bid for absolute transparency &#8221; Verizon unveiled &#8220;a blockchain-based, open-source newsroom product designed to raise the bar for corporate accountability,&#8221; today according to a public statement. Called Full Transparency, the platform is meant to immutably document the company&#8217;s own news releases on a public blockchain.\u00a0\u00a0 Verizon posted its&#8230;<\/p>\n","protected":false},"author":1,"featured_media":101503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s3.cointelegraph.com\/uploads\/2020-10\/e78d9027-402b-42fe-9e9a-91dac91f02d9.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74894,77814,25949,73394],"class_list":["post-101502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-blockchain","tag-telecom","tag-telecommunications","tag-verizon"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/101502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=101502"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/101502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/101503"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=101502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=101502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=101502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}