{"id":102637,"date":"2020-10-27T18:25:37","date_gmt":"2020-10-27T15:25:37","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/11-writing-secrets-that-can-boost-your-landing-page-sales\/"},"modified":"2020-10-27T18:25:37","modified_gmt":"2020-10-27T15:25:37","slug":"11-writing-secrets-that-can-boost-your-landing-page-sales","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/","title":{"rendered":"#11 Writing Secrets That Can Boost Your Landing Page Sales"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a279d84cad62\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a279d84cad62\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/#1_Keep_to_a_structure\" >1. Keep to a structure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/#2_Use_neuro_copywriting_tricks_in_headlines_and_subheads\" >2. Use neuro copywriting tricks in headlines and subheads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/#3_Consider_SEO\" >3. Consider SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/#4_Think_of_a_hero_image\" >4. Think of a hero image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/#5_Craft_a_selling_proposition\" >5. Craft a selling proposition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/#6_Provide_an_added_value\" >6. Provide an added value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/#7_Speak_the_same_language_with_your_targets\" >7. Speak the same language with your targets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/#8_Keep_to_the_rules_of_UX_writing\" >8. Keep to the rules of UX writing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/#9_Add_trust_signals\" >9. Add trust signals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/#10_Remember_about_a_call_to_action\" >10. Remember about a call to action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/#11_Tell_them_how_to_contact_you\" >11. Tell them how to contact you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/11-writing-secrets-that-can-boost-your-landing-page-sales\/#Final_thoughts\" >Final thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#11 Writing Secrets That Can Boost Your Landing Page Sales<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">Landing pages are a must-have for every business today. It\u2019s not a homepage of your website but a separate marketing tool to attract traffic and convert it into leads. You design a landing page to speed up the sale process when promoting a particular product or service.<\/p>\n<p>A <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.jotform.com\/what-is-a-landing-page\/\">landing page<\/a> is what explains and proves your awesomeness to website visitors. The goal is to provide them with information, get them interested in your offer, and encourage them to take action.<\/p>\n<p>And that\u2019s where you might hit a snag:<\/p>\n<p>People come to your landing page, scroll through it, shrug shoulders, and\u2026 <em>nothing<\/em>! No registrations, orders, or sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions. They just go away.<\/p>\n<p>How can it happen? You follow the latest design trends, add or remove text blocks, play page length, and employ A\/B tests to find out what button color works better, don\u2019t you?<\/p>\n<p>But:<\/p>\n<p>Do you pay enough attention to what exactly you <em>write<\/em> on that page?<\/p>\n<p>Sales copywriting is what lets you communicate with a target audience successfully. Text content is your weapon to convince visitors that they are in the right place, encouraging them to buy from you.<\/p>\n<p>In this post, you\u2019ll learn some copywriting tricks to consider for your landing page to convert better.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Keep_to_a_structure\"><\/span>1. Keep to a structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether you write <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.vfairs.com\/tips-for-writing-content-that-your-event-attendees-will-love\/\">content for events<\/a>, products, or services, its structure matters a lot. A landing page needs to include definite elements. More than that, these elements need to fall into a logical sequence so that visitors could move deeper into the page and take the desired action.<\/p>\n<p>Your landing page should have:<\/p>\n<ul>\n<li>an eye-grabbing yet relevant headline and subhead<\/li>\n<li>an engaging picture, known as a hero image<\/li>\n<li>a clear selling proposition, revealing the features of your product\/service in the context of its value for customers<\/li>\n<li>trust signals (<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> proof, customer reviews, etc.)<\/li>\n<li>a call to action and alternative ways to contact you<\/li>\n<\/ul>\n<p>A well-structured landing page can help to increase conversions and sales by far. However, please keep in mind that a structure alone can\u2019t do the magic: You need to know your target audience inside out, with all their pain points, and stick to a clear marketing goal when writing a text for your landing page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Use_neuro_copywriting_tricks_in_headlines_and_subheads\"><\/span>2. Use neuro copywriting tricks in headlines and subheads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Professional copywriters know that their work is a mental process for the purpose of selling. In other words, they need to get inside people\u2019s heads and find hooks that will ultimately engage readers and motivate them to act.\u00a0<\/p>\n<p>Known as <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.jeffbullas.com\/copywriting-hacks\/\">neuro copywriting<\/a>, this skill works with landing pages in the best way possible.<\/p>\n<ol>\n<li><strong>A headline<\/strong> grabs attention and encourages visitors to stay on a page to learn more. It needs to be short, up to a point, yet compelling enough. <em>Active verbs, power words,<\/em> and <em>beneficial adjectives<\/em> are your writing tools to use here for better results.<\/li>\n<li><strong>A subhead<\/strong> appears just below your headline and provides more details about what\u2019s in there on the page. It needs to be concise yet descriptive and punchy. Subheads persuade visitors to keep on reading. <em>Questions, quotes, odd numbers<\/em> are neuro copywriting tricks to try here for a positive response.<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image2-7.png\" class=\"wp-image-114490 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image2-7.png\" alt=\"\" class=\"wp-image-114490\"><\/noscript><figcaption><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/leadformly.com\/\">Source<\/a><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"3_Consider_SEO\"><\/span>3. Consider SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/bid4papers.com\/blog\/educational-content-for-marketing\/\">writing a copy<\/a> for your landing page, ensure to use words and word expressions your target customers type to Google search when looking for solutions your product\/service can solve.<\/p>\n<p>Please do keyword research and focus on those most relevant to your offer and marketing goals. Simultaneously, the keywords you\u2019ll insert into a landing page copy need to match your prospects\u2019 search intent.<\/p>\n<p>Search intent is the <em>why<\/em> behind a query. Why do users do that search?<\/p>\n<p><em>(Do they want to learn anything? Or, are they looking to buy a particular product? Or, maybe they aren\u2019t sure what service to choose, so they look for reviews or comparisons?)<\/em><\/p>\n<p>Not only will SEO-adaptive copy and design of your landing page attract potential customers, but it will also give higher ranks to your website in search engines. Giving users information that matches their search intent, you\u2019ll influence the bounce rate and dwell time of your landing page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Think_of_a_hero_image\"><\/span>4. Think of a hero image<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Efficient landing pages are hard to imagine without images or any other visual content. No wonder:<\/p>\n<p>Most people perceive information through pictures better than through words, and that\u2019s why a leading image of your landing page can play a core role in their decision to stay and learn more.<\/p>\n<p>Please pay particular attention to a banner picture of your landing page. Also known as a <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/blog.convert.com\/boost-conversion-with-one-image.html\">hero image<\/a>, it builds the first impression of your website, grabs attention, and helps a visitor understand what your business is about.<\/p>\n<p>It looks like this:<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image3-6.png\" class=\"wp-image-114491 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image3-6.png\" alt=\"\" class=\"wp-image-114491\"><\/noscript><figcaption><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.troopmessenger.com\/\">Source<\/a><\/figcaption><\/figure>\n<p>Ensure to choose a high-quality hero image that will be relevant to your selling proposition, fit the overall design of your page, and trigger positive emotions. Also, this image shouldn\u2019t distract visitors from your CTA button.<\/p>\n<p>Why do we call it a hero image? That\u2019s because it demonstrates to users that they\u2019ll benefit from working with us, and they\u2019ll become heroes once they\u2019ve made our desired action.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Craft_a_selling_proposition\"><\/span>5. Craft a selling proposition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When writing a copy for your landing page, remember the <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/04\/16\/copywriting-formulas\">4 Cs copywriting formula<\/a>: The text needs to be clear, concise, compelling, and credible. The first two characteristics are key here because visitors won\u2019t spend a long time reading and guessing what you want from them.<\/p>\n<p>To get things going, make your target offer clear and craft a straightforward explanation of all the features and benefits users will get from you. Use words with positive meaning, reveal what makes you different from others, and answer the <em>\u201cWhat\u2019s in there for me?\u201d<\/em> question.<\/p>\n<p>Writing tips here:<\/p>\n<ul>\n<li>Try to avoid the passive voice and too many adverbs, such as \u201cvery,\u201d \u201cactually,\u201d \u201ceasily,\u201d \u201cobviously,\u201d and so on.<\/li>\n<li>Say no to redundant pairs <em>a la<\/em> \u201ceach and every,\u201d \u201cfirst and foremost,\u201d etc.<\/li>\n<li>Edit your copy without mercy, deleting all the redundant modifiers and determiners that may confuse readers or lead to your marketing message\u2019s misinterpretation.<\/li>\n<\/ul>\n<p>Your selling proposition needs to be unique and explain how it will solve a customer\u2019s problem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Provide_an_added_value\"><\/span>6. Provide an added value<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An added value is some extra perk a user can get when choosing you. Human nature is so that most of us crave additional bonuses, emotions, and benefits from brands; so, why not provide them at your landing page for better conversion and <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.vision6.com.au\/blog\/3-tips-to-increase-customer-retention\/\">customer retention<\/a>?<\/p>\n<p>Think of some reward for working with you: a discount, a free subscription to your extra features, a gift card, or any cute byproduct you can give to visitors who turn into your leads.<\/p>\n<p>You can also come up with a lead magnet for their subscription: a free e-book, checklist, issue-related ultimate guide, etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Speak_the_same_language_with_your_targets\"><\/span>7. Speak the same language with your targets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You write a landing page for potential customers, not college admission officers or editors of The New York Times. It\u2019s often tempting to use professional slang or jargon in texts, but you need to know your target audience inside out and write so they would understand what you mean.<\/p>\n<p>When writing, remember that you talk directly to customers. Use words that would resonate with them, driving them to explore your product or service. Avoid tech terms, unclear abbreviations, or any lexical items your targets may misinterpret.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Keep_to_the_rules_of_UX_writing\"><\/span>8. Keep to the rules of UX writing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As I\u2019ve already mentioned in one of my articles, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/usabilitygeek.com\/how-ux-writing-can-help-create-good-design\/\">UX writing<\/a> is <em>writing for users<\/em>. While UX design helps them navigate a website, UX writing explains what and why to do and where to click, compelling visitors to take action.<\/p>\n<p>So, make your landing page intuitive and straightforward. Please don\u2019t overload it with too much info, buttons, images, and other visual elements. The text content of your landing page should be <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.advancedwebranking.com\/blog\/content-usability-blunders\/\">easy and comfortable to read<\/a>.<\/p>\n<ul>\n<li>Write in short sentences and paragraphs.<\/li>\n<li>Avoid large text blocks.<\/li>\n<li>Choose the font type and size carefully. (Up to three different fonts is OK to use on one page.)<\/li>\n<li>Consider spacing before and after subheads.<\/li>\n<li>Remember about color-contrast ratio: Poor font and background color combinations make it exhausting for readers to consume the information.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"9_Add_trust_signals\"><\/span>9. Add trust signals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trust signals are a core element of your landing page: People want to feel secure when doing business with you, so you need to provide them with signs that your brand is trustworthy.<\/p>\n<p>Trust signals can take different forms: guarantees, testimonials, social proofs, badges, customer reviews, numbers, and so on. All they influence your landing page\u2019s conversion rate, demonstrating to visitors that you\u2019re worth trust and encouraging them to take action.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image4-6.png\" class=\"wp-image-114492 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image4-6.png\" alt=\"\" class=\"wp-image-114492\"><\/noscript><figcaption><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/bid4papers.com\/write-my-essay.html\">Source<\/a><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"10_Remember_about_a_call_to_action\"><\/span>10. Remember about a call to action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>All your landing page information serves to grab attention and reassure visitors that they need your offer. But it\u2019s a call to action (CTA) that converts them into subscribers and customers. So you need to pay precise attention to its design and text.<\/p>\n<p>Make sure your CTA stands out from the rest of the page elements. (Visitors should understand that it\u2019s exactly where and what to do next.) Make this button big, of a different color, and with words or expressions that invite to click:<\/p>\n<p>Active verbs describing what will happen after click (\u201cClaim offer,\u201d \u201cLearn more,\u201d \u201cDownload,\u201d \u201cTake a gift,\u201d etc.) are great options to try.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"11_Tell_them_how_to_contact_you\"><\/span>11. Tell them how to contact you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>According to <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/searchengineland.com\/google-updates-search-quality-evaluator-guidelines-317189\">Quality Evaluator Guidelines<\/a> from Google, every online business needs to provide proof that it\u2019s real. For that, please do your best to include several contact methods on your landing page: It can be a contact form, a physical address and phone numbers, social media buttons, and emails.<\/p>\n<p>In the case of contact forms, please keep them short and ask for minimum info from users. While most of them are OK with sharing names and emails, they\u2019ll hardly be happy to give you phone numbers, physical addresses, postcodes, and other personal stuff like this.<\/p>\n<p>A great tool to increase loyalty and trust, attract, and retain users is a <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.tidio.com\/live-chat\/\">live chat option<\/a> on your landing page. It stimulates visitors to communicate with a real person, ask all the questions they have, and make certain of their choice.<\/p>\n<p>If you don\u2019t have enough resources for live chats on landing pages, consider chatbots. Just make sure to choose a good one.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_thoughts\"><\/span>Final thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Writing matters, but you never know what will influence your conversion rates most. That\u2019s why please do your best to try different options and test your landing pages regularly.<\/p>\n<p>Testing is what helps you choose the most convertible headlines, calls to action, selling propositions, and trust signals for your page. Remember to track its performance and optimize it accordingly for better lead generation and sales.<\/p>\n<hr class=\"wp-block-separator\"><em>Photo by <\/em><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@visualdesign_inspiration?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Visual Design<\/em><\/a><em> on <\/em><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/unsplash.com\/s\/photos\/website-design?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Unsplash<\/em><\/a>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Lesley Vos<\/p>\n<div class=\"bio-desc\">\nLesley Vos is a professional copywriter and guest contributor, currently blogging at Bid4Papers, a platform that helps students and authors with writing solutions. Specializing in data research, web text writing, and content promotion, she is in love with words, non-fiction literature, and jazz.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener noreferrer\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/writing-secrets-that-can-boost-your-landing-page-sales.html\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#11 Writing Secrets That Can Boost Your Landing Page Sales&#8221; Landing pages are a must-have for every business today. It\u2019s not a homepage of your website but a separate marketing tool to attract traffic and convert it into leads. You design a landing page to speed up the sale process when promoting a particular product&#8230;<\/p>\n","protected":false},"author":1,"featured_media":102638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/visual-design-pl9DrjAMV6I-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[78072,78073,72938,78074,72670],"class_list":["post-102637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-content","tag-landing-page","tag-sales","tag-tips","tag-writing"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/102637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=102637"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/102637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/102638"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=102637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=102637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=102637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}