{"id":102682,"date":"2020-10-26T12:11:51","date_gmt":"2020-10-26T09:11:51","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/"},"modified":"2024-09-09T08:42:49","modified_gmt":"2024-09-09T05:42:49","slug":"8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/","title":{"rendered":"#8 Ways to Improve PPC Landing Page Conversions Using Color Psychology"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3cd8e8f249f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3cd8e8f249f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#1_Find_Your_Primary_Color\" >1. Find Your Primary Color<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#2_Understand_The_Difference_Between_Warm_and_Cool_Colors\" >2. Understand The Difference Between Warm and Cool Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#3_Discern_The_Common_Psychological_Effects_of_Universal_Colors\" >3. Discern The Common Psychological Effects of Universal Colors<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#White\" >White<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#Black\" >Black<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#Gray\" >Gray<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#Brown\" >Brown<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#4_Use_Different_Colors_For_Different_Age_and_Gender\" >4. Use Different Colors For Different Age and Gender<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#5_Use_Universal_Colors_For_Your_Advantage\" >5. Use Universal Colors For Your Advantage<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#Yellow\" >Yellow<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#Blue\" >Blue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#Orange\" >Orange<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#Pink\" >Pink<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#Purple\" >Purple<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#6_Dont_Ignore_Industry_Favored_Colors\" >6. Don\u2019t Ignore Industry Favored Colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#7_%E2%80%93_Choose_a_Contrasting_CTA_Color\" >7 \u2013 Choose a Contrasting CTA Color<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#8_Limit_The_Numbers_of_Colors_On_a_Page\" >8. Limit The Numbers of Colors On a Page\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#Landing_Page_Examples\" >Landing Page Examples<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/8-ways-to-improve-ppc-landing-page-conversions-using-color-psychology\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-size: revert; color: initial;\">Creating a compelling website ad copy is just the beginning. To create an effective and long-lasting relationship with your prospects, you need to use the right colors.<\/span><\/p>\n<div class=\"entry-inner\">\n<p><a href=\"https:\/\/neilpatel.com\/blog\/color-psychology\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">85% of shoppers<\/a> place color as a primary reason for why they buy a particular product. Besides, color increases brand recognition by 80%.<\/p>\n<p>Before I start discussing the options, here are two things to keep in mind:<\/p>\n<p><strong>Use a cloud storage to store all your files<\/strong>: PPC marketers have a lot of files that have to be shared with clients, team members, and peers for discussion or <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>rovals. For example, there are files like the client\u2019s brand logo, content file, and design samples. The entire process has to be hassle-free. Hence, there are <a href=\"https:\/\/www.cloudwards.net\/best-cloud-storage\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">different cloud storage options<\/a> that can help you eliminate the struggles and time taken in the process.<\/p>\n<p><strong>Always A\/B test your landing pages<\/strong>: Before you apply the changes across your entire campaign, you should always test the selected color combinations. It is crucial to test what works best for you. Does the color change on your landing page have the expected effect on the conversion rate? If not, is there any other color you would like to experiment with. It\u2019s always best to create a few different color palettes, just in case, for backup.<\/p>\n<p>That\u2019s it! Now, we are ready to start!<\/p>\n<p>Here are the top eight ways to improve your PPC landing page conversions using color psychology.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Find_Your_Primary_Color\"><\/span><strong>1. Find Your Primary Color<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you have already created your brand logo, chances are you have already decided on one color. If that color reflects your brand\u2019s personality, you can use the same color on your PPC landing page.<\/p>\n<p>However, if you\u2019re looking to change the color of an existing logo, you can browse through a list of hex code palettes to get some ideas. It contains a collection of official color codes of the world\u2019s most known codes.<\/p>\n<p>If you haven\u2019t decided on your color, you can <a href=\"https:\/\/grasshopper.com\/resources\/tools\/branding-color-quiz\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">take this color quiz<\/a> to determine which colors are right for your company.<\/p>\n<p>Additionally, you can browse through Dribble or Behance to get ideas for your PPC landing page.<\/p>\n<p>If you come across a visually appealing image or design, you can use tools like ColorZilla to analyze the color palettes of the page and paste it into your program.<\/p>\n<p>When you choose colors that reflect your brand value, more specifically, the product you\u2019re advertising, it increases the chances of conversion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Understand_The_Difference_Between_Warm_and_Cool_Colors\"><\/span><strong>2. Understand The Difference Between Warm and Cool Colors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Both warm and cool colors have a different impact on our visual perception of objects. For example, warm colors such as red, orange, and yellow can ignite a range of emotions such as comfort and warmth. Cool colors such as blue, green, and purple can provide a sense of calmness and relaxation.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-114467 lazyload\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image1-8-1024x891.png\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image1-8-1024x891.png\" alt=\"\" class=\"wp-image-114467\"><\/noscript><figcaption><a href=\"https:\/\/visme.co\/blog\/color-psychology-in-marketing-the-ultimate-guide\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/figcaption><\/figure>\n<p>To make your page stand out, you can also use a combination of warm and cool colors, along with various shades and tones. Remember, the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> rule of thumb is to use 80% of one color (either warm or cool) and 20% of the other.<\/p>\n<p>For example, if your landing page is composed mostly of cool colors, you can use a warm tone in the CTA button to make it more eye-catching and effective.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Discern_The_Common_Psychological_Effects_of_Universal_Colors\"><\/span><strong>3. Discern The Common Psychological Effects of Universal Colors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Each color has a different psychological effect on the human mind. Using the right color, along with the appropriate text, can help you instantly boost the PPC landing page conversion rate.<\/p>\n<p>Here are some common psychological effects of the universal colors.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"White\"><\/span><strong>White<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Purity.<\/li>\n<li>Innocence.<\/li>\n<li>Cleanliness.<\/li>\n<li>Sense of space.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Black\"><\/span><strong>Black<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Authority.<\/li>\n<li>Power.<\/li>\n<li>Strength.<\/li>\n<li>Evil.<\/li>\n<li>Intelligence.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Gray\"><\/span><strong>Gray<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Neutral.<\/li>\n<li>Timeless.<\/li>\n<li>Practical.<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"Brown\"><\/span><strong>Brown<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li>Reliability.<\/li>\n<li>Stability.<\/li>\n<li>Warmth.<\/li>\n<li>Comfort.<\/li>\n<li>Security.<\/li>\n<li>Natural.<\/li>\n<li>Organic.<\/li>\n<\/ul>\n<p>The colors you choose on your landing page must align with your brand\u2019s value and personality. This will not only help you boost the conversion rate, but it will also enable you to build trust with your audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Use_Different_Colors_For_Different_Age_and_Gender\"><\/span><strong>4. Use Different Colors For Different Age and Gender<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re targeting a specific age group, then you need to choose the colors carefully to drive conversions.<\/p>\n<p>Red, blue, and yellow are the three primary colors. Mix all of them, and you will get secondary colors, i.e., orange, green, and purple.<\/p>\n<p><a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/age-and-gender-based-color-preferences\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">As per DesignMantic<\/a>, teenagers (less than 19 years of age) are drawn more towards high-contrast colors, with darker tones and bright hues. While men prefer charcoal black, denim blue, and splashed white, women prefer jade black, crimson red, and tangerine orange.<\/p>\n<p>Young adults (between the ages of 20 and 30) are more attracted to lighter tones. While men prefer Carolina blue, quartz silver, and hickory brown, women prefer sand gold, cherry red, and eggplant purple.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-114468 lazyload\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image3-5.png\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image3-5.png\" alt=\"\" class=\"wp-image-114468\"><\/noscript><figcaption><a href=\"https:\/\/www.designmantic.com\/blog\/infographics\/age-and-gender-based-color-preferences\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/figcaption><\/figure>\n<p>As we age, the color spectrum gets lighter with pinks and teal drawing more attention.<\/p>\n<p>Men between the ages of 30 and 40 years prefer oxford blue, powder blue, and earl grey while women prefer dull magenta, emerald green, and heather purple.<\/p>\n<p>Middle-aged men between the ages of 40 and 55 years prefer pebble black, misty grey, and smokey teal, while women prefer apricot pink, pine green, and Pantone plum.<\/p>\n<p>Senior citizens (55 years and above) men prefer suave mauve, pale beige, and snow blue while women prefer frosty lime, crepe pink, and candle white.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-114469 lazyload\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image2-6.png\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image2-6.png\" alt=\"\" class=\"wp-image-114469\"><\/noscript><\/figure>\n<p>Depending on what age group you\u2019re targeting via paid ads, use a good mix and match of different colors on your PPC landing page to increase the chances of conversion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Use_Universal_Colors_For_Your_Advantage\"><\/span><strong>5. Use Universal Colors For Your Advantage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Colors such as blue, pink, yellow, orange, and purple are universal. No matter where you live or what language you speak, these colors have some effect on you.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Yellow\"><\/span><strong>Yellow<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The color yellow is a symbol of happiness and warmth in almost all cultures. Besides, this is the color that the human eye processes first. The color is associated with optimism, enlightenment, and creativity.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Blue\"><\/span><strong>Blue<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Blue symbolizes trust, integrity, and communication. However, there are various shades of blue, and <a href=\"https:\/\/www.colormatters.com\/the-meanings-of-colors\/blue?highlight=WyJibHVlIiwiYmx1ZSdzIl0=\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">each has a different meaning<\/a>.<\/p>\n<ul>\n<li><strong>Dark Blue: <\/strong>Symbolizes trust, dignity, intelligence, and authority.<\/li>\n<li><strong>Bright Blue: <\/strong>Symbolizes cleanliness, strength, dependability, and coolness.<\/li>\n<li><strong>Light Blue: <\/strong>Symbolizes peace, serenity, ethereal, spiritual, and infinity.<\/li>\n<\/ul>\n<p>Brands like Tiffany &amp; Co. use the blue color in their branding.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Orange\"><\/span><strong>Orange<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The orange color symbolizes playfulness and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> interaction. It also adds a sense of comfort and warmth. However, using too much orange on a single page will make it too frivolous.<\/p>\n<p>Brands like Nickelodeon use the orange color in their branding.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Pink\"><\/span><strong>Pink<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The color pink is associated with femininity and love. If you\u2019re serving a female audience, using pink color on your landing page can help you boost conversions.<\/p>\n<p>Brands like Victoria Secret use pink as their primary color.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Purple\"><\/span><strong>Purple<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>The purple color symbolizes quality, luxury, and royalty. It is associated with high-end products and expensive properties.<\/p>\n<p>Brands like Asprey London and Cadbury use purple for their branding.<\/p>\n<p>The color you choose must reflect your brand\u2019s value and personality.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Dont_Ignore_Industry_Favored_Colors\"><\/span><strong>6. Don\u2019t Ignore Industry Favored Colors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every industry has its own preferred colors. For example, most food companies have red color on their landing pages, while luxury product brands have purple spread throughout their website.<\/p>\n<p>The most prominent color in the <a href=\"https:\/\/www.thebalance.com\/most-popular-car-colors-4160630\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">automobile industry is silver<\/a>. It provides a sense of luxury and high-quality craftsmanship. Other popular colors in the auto sector are blue and red. Blue symbolizes reliability, while red is associated with masculinity. If you\u2019re into the auto sector, use a good combination of silver, blue, and red on your landing page to increase the chances of conversion.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-114470 lazyload\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image5-5-1024x576.png\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image5-5-1024x576.png\" alt=\"\" class=\"wp-image-114470\"><\/noscript><\/figure>\n<p>Most top fashion brands use black in their branding. Colors like dark blue and chocolate brown will help you be more influential and persuasive.<\/p>\n<p>People buying home improvement products are influenced by blue, orange, and red. Blue promotes relaxation. Orange evokes a sense of fun and excitement, while red raises the heart rate.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-114471 lazyload\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image4-5-1024x576.png\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image4-5-1024x576.png\" alt=\"\" class=\"wp-image-114471\"><\/noscript><\/figure>\n<p>A little market research about your industry will help you find the most preferred colors. Using these colors in your landing page will help you boost trust with your visitors and increase the likelihood of conversion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_%E2%80%93_Choose_a_Contrasting_CTA_Color\"><\/span><strong>7 \u2013 Choose a Contrasting CTA Color<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Contrasting color on the landing page will help you draw the visitor\u2019s attention to a CTA button.<\/p>\n<p>Contrasting button colors not only increases processing fluency, but it also influences the visitor into clicking. This increases the chances of conversion.<\/p>\n<p>Here is an example from Spotify that shows contrasting CTA color. The CTA button is easy to locate and invites action.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-114472 lazyload\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image7-2-1024x485.png\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image7-2-1024x485.png\" alt=\"\" class=\"wp-image-114472\"><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"8_Limit_The_Numbers_of_Colors_On_a_Page\"><\/span><strong>8. Limit The Numbers of Colors On a Page\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using too many colors can distract and confuse your visitors and will reduce the chances of conversions.<\/p>\n<p>It\u2019s recommended to use a maximum of three colors on one page. There\u2019s also a 60\/30\/10 rule that can come in handy when designing your PPC landing page.<\/p>\n<p>The 60\/30\/10 rule recommends using 60% of one color, 30% of the other, and 10% of the third one on one page. This will help you keep your visitors engaged while highlighting the important elements of the page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Landing_Page_Examples\"><\/span><strong>Landing Page Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Until now, we saw various ways to improve PPC landing page conversions using color psychology. Let\u2019s have a look at some of the practical examples of these theories.<\/p>\n<p>An ecommerce company that sells high-end doors for homes <a href=\"https:\/\/www.ppchero.com\/gaining-an-increase-in-revenue-by-changing-1-color\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">gained $21,000 more revenue<\/a> by changing the color to blue from red in the pricing calculator page. They also noticed a 12% decrease in the bounce rate and a 10.29% increase in average order value.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-114473 lazyload\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image6-5.png\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image6-5.png\" alt=\"\" class=\"wp-image-114473\"><\/noscript><\/figure>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-114474 lazyload\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image9-2.png\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image9-2.png\" alt=\"\" class=\"wp-image-114474\"><\/noscript><figcaption><a href=\"https:\/\/www.ppchero.com\/gaining-an-increase-in-revenue-by-changing-1-color\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a>\u00a0<\/figcaption><\/figure>\n<p>Mercedes-Benz uses black color on its website to demonstrate professionalism, power, and luxury.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-114475 lazyload\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image8-3-1024x419.png\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image8-3-1024x419.png\" alt=\"\" class=\"wp-image-114475\"><\/noscript><figcaption><a href=\"https:\/\/learnlandingpages.com\/landing-page-design\/part-3\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/figcaption><\/figure>\n<p>Apple uses white color on their landing page to demonstrate innocence, purity, cleanliness, and peace. It also helps them to communicate modernity.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" class=\"wp-image-114476 lazyload\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image10-1.png\" alt=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/image10-1.png\" alt=\"\" class=\"wp-image-114476\"><\/noscript><figcaption><a href=\"https:\/\/learnlandingpages.com\/landing-page-design\/part-3\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Source<\/a><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Colors play a vital role in the buying process. Right colors can help you boost the conversion rate while the wrong ones can leave a negative impression on your potential customers.<\/p>\n<p>It\u2019s important to understand what impact each color on your landing page will have on your prospects. Also, it is crucial to test the combination of various colors on your landing page to figure out what works best for you.<\/p>\n<hr class=\"wp-block-separator\" \/>\n<p style=\"text-align: right;\"><em>Photo by <\/em><a href=\"https:\/\/unsplash.com\/@ro_ka?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><em>Robert Katzki<\/em><\/a><em> on <\/em><a href=\"https:\/\/unsplash.com\/s\/photos\/color?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><em>Unsplash<\/em><\/a><\/p>\n<\/div>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Noupe Editorial Team<\/p>\n<div class=\"bio-desc\">The jungle is alive: Be it a collaboration between two or more authors or an article by an author not contributing regularly. In these cases you find the <strong>Noupe Editorial Team<\/strong> as the ones who made it. Guest authors get their own little bio boxes below the article, so watch out for these.<\/div>\n<div><\/div>\n<\/div>\n<p><strong>Related article: <a href=\"https:\/\/t-ranks.com\/content\/landing-page-seo\/\" target=\"_blank\" rel=\"noopener\">SEO And Competitive Landing Page Creation<\/a><\/strong><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/design\/improve-ppc-landing-page-conversions-using-color-psychology.html\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a compelling website ad copy is just the beginning. To create an effective and long-lasting relationship with your prospects, you need to use the right colors. 85% of shoppers place color as a primary reason for why they buy a particular product. Besides, color increases brand recognition by 80%. Before I start discussing the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":102683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/10\/robert-katzki-jbtfM0XBeRc-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[78078,78079,78073],"class_list":["post-102682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-color","tag-color-theory","tag-landing-page"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/102682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=102682"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/102682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/102683"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=102682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=102682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=102682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}