{"id":103997,"date":"2020-11-03T17:01:49","date_gmt":"2020-11-03T14:01:49","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/"},"modified":"2023-10-19T14:09:08","modified_gmt":"2023-10-19T11:09:08","slug":"5-reasons-bad-graphic-design-is-hurting-your-blog-performance","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/","title":{"rendered":"#5 Reasons Bad Graphic Design is Hurting Your Blog Performance"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a400a2d0c47a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a400a2d0c47a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/#The_Challenge_of_Bad_Graphic_Design\" >The Challenge of Bad Graphic Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/#How_is_Bad_Graphic_Design_Hurting_Your_Blog_Performance\" >How is Bad Graphic Design Hurting Your Blog Performance?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/#1_Poor_graphic_design_causes_high_bounce_rates\" >1. Poor graphic design causes high bounce rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/#2_Unsophisticated_graphic_design_fails_to_present_a_consistent_brand_image\" >2. Unsophisticated graphic design fails to present a consistent brand image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/#3_Pointless_graphic_design_wont_help_clarify_complex_concepts\" >3. Pointless graphic design won\u2019t help clarify complex concepts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/#4_Unprofessional_graphic_design_lowers_quality_of_your_products\" >4. Unprofessional graphic design lowers quality of your products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/#5_Thoughtless_graphic_design_misses_conversion_opportunities\" >5. Thoughtless graphic design misses conversion opportunities<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/#3_Tips_to_Avoid_Bad_Graphic_Design\" >3 Tips to Avoid Bad Graphic Design<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/#1_Consistent_branding\" >1. Consistent branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/#2_Use_creative_graphics_to_elaborate_your_points\" >2. Use creative graphics to elaborate your points<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/#3_Avoid_stock_images\" >3. Avoid stock images<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/5-reasons-bad-graphic-design-is-hurting-your-blog-performance\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">You\u2019re up for the biggest interview of your life. You\u2019re determined to make a killer first impression.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Would you wear sweatpants? Of course, you wouldn\u2019t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why? Because presentation is everything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like you wouldn\u2019t wrap a diamond in toilet paper, don\u2019t wrap high-quality blog content in bad graphic design. You\u2019re only asking people to abandon your blog before they\u2019ve even given it a shot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, your graphic design should complement your blog, helping to explain complex concepts to the reader, while encouraging conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unsure what\u2019s going so terribly wrong with your graphic design? This article will break down the five main reasons bad graphic design is seriously hurting your blog\u2019s performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Challenge_of_Bad_Graphic_Design\"><\/span>The Challenge of Bad Graphic Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While blogging may be your forte, the visual design of your blog posts helps to ease readability and guide the reader through your points.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good graphic design will ooze professionalism, aiding navigation, and bolstering your overall brand image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using high-quality product images, sleek custom images, and consistent branding,&nbsp;<a href=\"https:\/\/www.adamenfroy.com\/how-to-start-a-blog\" target=\"_blank\" rel=\"noreferrer noopener\">successful bloggers<\/a>&nbsp;and online business owners use top quality visual design to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eal to their specific target audience while encouraging conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem is that nearly&nbsp;<a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" rel=\"noreferrer noopener\" target=\"_blank\">half<\/a>&nbsp;of all content marketers complain that it\u2019s a real challenge to produce consistently high quality graphic design.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s due to lack of budget and skills or shoddy graphic designers,&nbsp;<a href=\"https:\/\/www.adobe.com\/content\/dam\/acom\/en\/modal-offers\/pdfs\/0060629.en.aec.whitepaper.econsultancy-2018-digital-trends-US.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">84%<\/a>&nbsp;of marketers agree that if you don\u2019t have a focus on design, you\u2019ll be outperformed by your competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not convinced that graphic design makes much difference to your blog\u2019s performance? Read on to see just how badly poor graphic design harms your blog, especially if you hope to make money blogging.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_is_Bad_Graphic_Design_Hurting_Your_Blog_Performance\"><\/span>How is Bad Graphic Design Hurting Your Blog Performance?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While the content of your blog may be the star of the show, if your graphic design doesn\u2019t dazzle on the first impression, readers won\u2019t even get to the writing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poor graphic design is a real turn-off \u2014 it makes your blog look cheap. Not only that, it\u2019s seriously hampering your blog\u2019s performance. Here\u2019s how.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Poor_graphic_design_causes_high_bounce_rates\"><\/span>1. Poor graphic design causes high bounce rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Simply put, if your graphic design is unappealing and uncoordinated, visitors will click off your site.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few reasons that visitors may choose to leave your site due to poor design, but it\u2019s usually something to do with user experience or credibility.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bad graphic design can interrupt that cadence, making it difficult to read or confusing to look at.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Take this blog post by&nbsp;<\/strong><a href=\"http:\/\/goth-gardening.blogspot.com\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Goth Gardening<\/strong><\/a><strong>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image7-1024x708.png\" alt=\"\" class=\"wp-image-114572\"\/><figcaption class=\"wp-element-caption\">(<a href=\"http:\/\/goth-gardening.blogspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While the photos are original pictures taken by the writer, they bear no relevance to what the content actually says.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On top of this, the alignment makes it difficult to read the paragraphs without having to jump from one side of the page to the other. And the pale pink writing against the gray background is difficult to read.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than struggling through, visitors may simply leave the page due to poor user experience caused by bad graphic design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Now let\u2019s look at&nbsp;<\/strong><a href=\"https:\/\/strawbalegardens.com\/blog\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Straw Bale Gardens<\/strong><\/a><strong>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image3-1024x700.png\" alt=\"\" class=\"wp-image-114573\"\/><figcaption class=\"wp-element-caption\">(<a href=\"https:\/\/strawbalegardens.com\/blog\/\" rel=\"noreferrer noopener\" target=\"_blank\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Reading through the blog, the writer is clearly an expert on straw bale garden and home design.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, the blurred hero images of unknown substances hurt the credibility of the blogger\u2019s expertise.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Readers have no idea what they\u2019re being shown and the writer doesn\u2019t utilize the images to make it clear.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the readers can\u2019t make head or tail of the hero image, they\u2019re highly unlikely to click the blog and even more unlikely to believe its content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, choose visually stimulating images that support your message and aid the flow of the website. This can reduce your bounce rate by&nbsp;<a href=\"https:\/\/www.simpleseogroup.com\/case-study-how-web-design-affects-bounce-rate\/\" rel=\"noreferrer noopener\" target=\"_blank\">45%<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that you don\u2019t have to have a photoshoot for each post you create, and your graphics can be as simple as vector illustrations.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Unsophisticated_graphic_design_fails_to_present_a_consistent_brand_image\"><\/span>2. Unsophisticated graphic design fails to present a consistent brand image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A consistent brand image gives a professional feel to your blog and builds brand awareness to bolster loyalty.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Especially important for affiliate bloggers, consistency is key to conversions. Consistent branding can increase your conversions by up to&nbsp;<a href=\"https:\/\/www.lucidpress.com\/blog\/brand-consistency-competitive-advantage?source=blog\" rel=\"noreferrer noopener\" target=\"_blank\">33%<\/a>. That\u2019s a third of sales you\u2019re missing out on due to inconsistent branding in your graphic design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Equally, your branding should help to differentiate you from other blogs on the same topic so that your followers can identify your content im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.adobe.com\/content\/dam\/acom\/en\/modal-offers\/pdfs\/0060629.en.aec.whitepaper.econsultancy-2018-digital-trends-US.pdf\" target=\"_blank\">73%<\/a>&nbsp;of organizations are focusing on design to differentiate their brand this year as it\u2019s one of the best ways to&nbsp;build a tangible brand image. Blogs that don\u2019t focus on using design as a differentiator are missing a key opportunity to separate themselves from the competition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Let\u2019s take a look at&nbsp;<\/strong><a href=\"https:\/\/blog.rankingbyseo.com\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Ranking by SEO<\/strong><\/a><strong>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image6-1024x745.png\" alt=\"\" class=\"wp-image-114574\"\/><figcaption class=\"wp-element-caption\">(<a href=\"https:\/\/blog.rankingbyseo.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While some of the blog\u2019s writers go to the effort of making custom images, not all of the contributors conform. Instead, some writers simply use stock images to head up blog posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of the custom images that do exist, none have a consistent aesthetic. Each image has a different color palette, font, and illustrative style.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If these images were shared on social media, nobody would know they were advertising Ranking by SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In contrast, check out the consistent custom images used in Loganix\u2019s graphic design:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image8-1024x489.png\" alt=\"\" class=\"wp-image-114575\"\/><figcaption class=\"wp-element-caption\">(<a href=\"https:\/\/loganix.com\/seo-copywriting-service\/\" rel=\"noreferrer noopener\" target=\"_blank\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Notice how the company uses the same color palette for its custom images as is used in its logo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image5-1024x660.png\" alt=\"\" class=\"wp-image-114576\"\/><figcaption class=\"wp-element-caption\">(<a href=\"https:\/\/loganix.com\/blog\/\" rel=\"noreferrer noopener\" target=\"_blank\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Equally, when you head to the content writing firm\u2019s blog, you\u2019ll see that all custom hero images match the same color palette and illustrative graphic style.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If these images were posted on social media, you\u2019d immediately know they were associated with Loganix.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem is that many people believe they don&#8217;t have the assets to nurture a consistent image.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you feel that way, try using&nbsp;<a href=\"https:\/\/www.jotform.com\/blog\/24-best-apps-for-graphic-design-freelancers-85262\/\" target=\"_blank\" rel=\"noreferrer noopener\">free graphic design programs<\/a>&nbsp;like Canva and PicMonkey to create professional-looking custom images that fit consistently with your blog\u2019s brand image.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Pointless_graphic_design_wont_help_clarify_complex_concepts\"><\/span>3. Pointless graphic design won\u2019t help clarify complex concepts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Write a blog, shove in a few vaguely relevant stock images, and away you go, right? No.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need to be thoughtful about the graphic design elements within your blogs, otherwise, you miss opportunities to clarify complex ideas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Worse still, you may overcomplicate your points with poorly-coordinated images and design features.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Check out this image choice on&nbsp;<\/strong><a href=\"https:\/\/www.allaboutpetsprovo.com\/dog-health-problems.html\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>All About Pets<\/strong><\/a><strong>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image12-1024x706.png\" alt=\"\" class=\"wp-image-114577\"\/><figcaption class=\"wp-element-caption\">(<a href=\"https:\/\/www.allaboutpetsprovo.com\/dog-health-problems.html\" rel=\"noreferrer noopener\" target=\"_blank\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">For those who don\u2019t know, a cruciate li<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>nt injury is extremely painful, both in animals and humans. The main signs your dog may have a cruciate ligament injury include stiffness, lameness, and awkwardness when sitting. Basically, the opposite of what the dog is doing in this picture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The graphic design choice for this blog directly contradicts the paragraph it\u2019s supposed to support. This makes it confusing for readers \u2014 should you be watching out for your dog springing around on his back legs?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Let\u2019s compare it to this similar blog by&nbsp;<\/strong><a href=\"https:\/\/www.pittsboroanimalhospital.com\/new-page-2\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>Pittsboro Animal Hospital<\/strong><\/a><strong>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image10-1024x690.png\" alt=\"\" class=\"wp-image-114578\"\/><figcaption class=\"wp-element-caption\">(<a href=\"https:\/\/www.pittsboroanimalhospital.com\/new-page-2\" rel=\"noreferrer noopener\" target=\"_blank\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In this case, the custom graphic is used to illustrate the points explained in the blog. Annotated diagrams help to show what the injury looks like and where it may occur on the reader\u2019s animal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This example of stellar graphic design takes a complex concept and breaks it down using a simplistic diagram. The reader leaves the blog far more informed thanks to a visual explanation of the issue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Unprofessional_graphic_design_lowers_quality_of_your_products\"><\/span>4. Unprofessional graphic design lowers quality of your products<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If your blog exists to showcase products and push sales, your graphic design should work to enhance the products you\u2019re trying to sell. You should include high quality product images, along with graphics that show that product or service in action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bad product images only serve to make your products look low quality.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Take a look at Khan Home Improvement, for example:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image2-1024x551.png\" alt=\"\" class=\"wp-image-114579\"\/><figcaption class=\"wp-element-caption\">(<a href=\"https:\/\/khanhomeimprovement.com\/kitchen-renovation-brooklyn-ny\" rel=\"noreferrer noopener\" target=\"_blank\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Not only are all the images too small to truly see the quality of the kitchen renovations, the photograph on the left is wonky. What\u2019s more, it\u2019s an image of a bathroom on a blog for kitchen renovations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The dimly-lit photographs combined with the misuse of images makes the renovations service look inferior and slapdash. The text is difficult to read, both due to its condensed layout and the background image underneath.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As uSERP\u2019s search ranking specialist,&nbsp;<a href=\"https:\/\/userp.io\/organic-business-growth\/\" rel=\"noreferrer noopener\" target=\"_blank\">Jeremy Moser puts it<\/a>&nbsp;<em>\u201cReaders don\u2019t want to read long blocks of text. They need something to capture their interest and eye-catching graphics are an excellent way to do so.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Now check out this sleeker version of product graphic design by&nbsp;<\/strong><a href=\"https:\/\/www.nykb.com\/kitchen-remodeling\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>NYKB<\/strong><\/a><strong>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image13-1024x472.png\" alt=\"\" class=\"wp-image-114580\"\/><figcaption class=\"wp-element-caption\">(<a href=\"https:\/\/www.nykb.com\/kitchen-remodeling\/\" rel=\"noreferrer noopener\" target=\"_blank\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The high resolution image shows a far more professional finish and is large enough to see clearly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rather than lots of block text on a dark background, a short explanation complements the image. The use of whitespace makes the text far easier to read.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, thanks to a more professional graphic design, this kitchen renovation contractor gives the impression of a higher quality job. It\u2019s obvious who you\u2019d hire to renovate your kitchen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Thoughtless_graphic_design_misses_conversion_opportunities\"><\/span>5. Thoughtless graphic design misses conversion opportunities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You may not be looking to convert your readers into buyers, but you\u2019re probably still looking to convert your readers into blog subscribers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The structure and flow of your blog should work to make it easy for your readers to know what to do next. It\u2019s your job to show them their next course of action with clear visual signals.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When considering graphic design elements, think about what visual elements help customers to convert \u2014 how are you signposting your subscription or purchase links?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Take a look at this blog post by&nbsp;<\/strong><a href=\"https:\/\/manycam.com\/\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>ManyCam<\/strong><\/a><strong>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image4-1024x787.png\" alt=\"\" class=\"wp-image-114581\"\/><figcaption class=\"wp-element-caption\">(<a href=\"https:\/\/manycam.com\/blog\/16-online-teaching-tips\/\" rel=\"noreferrer noopener\" target=\"_blank\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Not only are there no images throughout the entire post, there are also no obvious calls-to-action (CTAs). While there are a few affiliate links scattered throughout the text, the webcam company fails to lead readers toward their own product.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the educational market is an important target sector for ManyCam, the company is missing a huge opportunity to convert readers of this blog post.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Let\u2019s compare it to&nbsp;<\/strong><a href=\"https:\/\/preply.com\/en\/blog\/2020\/05\/07\/the-most-used-internet-abbreviations-for-texting-and-tweeting\/#scroll-to-heading-0\" rel=\"noreferrer noopener\" target=\"_blank\"><strong>language tutor platform, Preply<\/strong><\/a><strong>:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image1-948x1024.png\" alt=\"\" class=\"wp-image-114582\"\/><figcaption class=\"wp-element-caption\">(<a href=\"https:\/\/preply.com\/en\/blog\/2020\/05\/07\/the-most-used-internet-abbreviations-for-texting-and-tweeting\/#scroll-to-heading-0\" rel=\"noreferrer noopener\" target=\"_blank\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Preply inserts professionally-designed custom CTA images at appropriate breaks throughout this blog post about English colloquialisms.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Readers of this post are likely not native English speakers and are coming to the blog to learn about the English language. This gives Preply a prime opportunity to add a polished, on-brand CTA to find an online tutor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notice how the CTA is shaped like a button. CTAs designed like buttons convert&nbsp;<a href=\"https:\/\/vwo.com\/success-stories\/open-mile\/\" rel=\"noreferrer noopener\" target=\"_blank\">2.3 times<\/a>&nbsp;more than those that aren\u2019t.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tips_to_Avoid_Bad_Graphic_Design\"><\/span>3 Tips to Avoid Bad Graphic Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t fall into&nbsp;the trap of poor graphic design&nbsp;\u2014 it only undermines the hard work you put into writing your blog posts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, follow these graphic design tips to ensure your blogs have a consistent, professional feel that voices your brand image and encourages engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Consistent_branding\"><\/span>1. Consistent branding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s a reason that&nbsp;<a href=\"https:\/\/www.adobe.com\/content\/dam\/acom\/en\/modal-offers\/econsultancy-digital-trends-2019\/pdfs\/econsultancy-2019-digital-trends_US.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">37%<\/a>&nbsp;of marketers are highly focused on consistency in branding. It\u2019s because it sends a clear message to the reader about who you are and what you\u2019re about.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you continuously chop and change your blog\u2019s image, readers may get confused about the tone of your message.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Equally, consistent branding helps readers to recognize your brand across all your social media platforms and marketing channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_creative_graphics_to_elaborate_your_points\"><\/span>2. Use creative graphics to elaborate your points<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">There are various creative ways to use graphics to explain complex ideas, get your point across, and make your content more shareable.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" rel=\"noreferrer noopener\" target=\"_blank\">67%<\/a>&nbsp;of B2B marketers use infographics \u2014 the&nbsp;<a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/53\/tools\/state-of-marketing\/PDFs\/Not%20Another%20State%20of%20Marketing%20Report%20-%20Web%20Version.pdf?__hstc=20629287.6881370f4b5d085c54f751a0bdf491e2.1591271880729.1602516701495.1602601557166.93&amp;__hssc=20629287.2.1602601557166&amp;__hsfp=1835178525\" rel=\"noreferrer noopener\" target=\"_blank\">fourth<\/a>&nbsp;most used content type. This is because infographics are a great way to break down intense data into easily-visualizable chunks.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out this eye catching example from Marketer Hire and how they share statistics on&nbsp;<a href=\"https:\/\/marketerhire.com\/blog\/remote-work\" target=\"_blank\" rel=\"noreferrer noopener\">remote work<\/a>&nbsp;amidst COVID-19:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image14.png\" alt=\"\" class=\"wp-image-114583\"\/><figcaption class=\"wp-element-caption\">(<a href=\"https:\/\/marketerhire.com\/blog\/remote-work\" target=\"_blank\" rel=\"noreferrer noopener\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Wouldn\u2019t you rather see statistics and facts in quirky illustrated cartoon form over a dreary black-and-white table?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another effective way to illustrate your message is to include screenshots. If you\u2019re talking about a particular product, brand, or program, screenshots are perfect for showing how something works immediately.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That\u2019s how local SEO Agency, Ardent Growth, helps to explain local search marketing in its blog:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/image11.png\" alt=\"\" class=\"wp-image-114584\"\/><figcaption class=\"wp-element-caption\">(<a href=\"https:\/\/ardentgrowth.com\/local-search-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">Image Source<\/a>)<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Each paragraph of the blog post gives the reader guidance on how to conduct local search marketing. Screenshots of each step are added to demonstrate these points in action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Avoid_stock_images\"><\/span>3. Avoid stock images<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" rel=\"noreferrer noopener\" target=\"_blank\">60%<\/a>&nbsp;of marketers have given up using stock images because they\u2019re simply not engaging. Stock images do little for your blog post beyond adding a bit of color.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nowadays marketing specialists&nbsp;<a href=\"https:\/\/venngage.com\/blog\/visual-content-marketing-statistics\/\" rel=\"noreferrer noopener\" target=\"_blank\">agree<\/a>&nbsp;that custom graphics are the best way to reach marketing goals.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you may not see blogging as a marketing endeavor, you\u2019re still trying to cinch followers and up your readership. Custom images are far more effective at doing this than stock images as they add a personal touch to your blog.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Since it\u2019s obvious that poor graphic design is hampering your blog\u2019s performance, it\u2019s about time you invested in sleeker images and a more professional aesthetic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you can always hire a graphic designer, why not try using&nbsp;<a href=\"https:\/\/www.adamenfroy.com\/best-graphic-design-software\" target=\"_blank\" rel=\"noreferrer noopener\">online graphic design tools<\/a>&nbsp;like Canva, PicMonkey, Crello, or Venngage? With custom images, infographics, and screenshots, you\u2019ll be able to create a more consistent brand image to differentiate your blog from competing websites.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Photo by\u00a0<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/unsplash.com\/@jeroendenotter?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\"><em>Jeroen den Otter<\/em><\/a><em>\u00a0on\u00a0<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/unsplash.com\/s\/photos\/graphic-design?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\" target=\"_blank\"><em>Unsplash<\/em><\/a><em><br>Creator; Adam Enfroy<br>You can follow him on\u00a0<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/adamenfroydotcom\" target=\"_blank\"><em>Facebook<\/em><\/a><em>,\u00a0<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.twitter.com\/adamenfroy\" target=\"_blank\"><em>Twitter<\/em><\/a><em>, and\u00a0<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/adamenfroy\" target=\"_blank\"><em>Instagram<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related article :\u00a0<a href=\"https:\/\/marketing-boutique.com\/statistics-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Top 30 Infographic Marketing Statistics<\/a><\/strong><\/p>\n\n\n<blockquote>\n<p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>You\u2019re up for the biggest interview of your life. You\u2019re determined to make a killer first impression. Would you wear sweatpants? Of course, you wouldn\u2019t. Why? Because presentation is everything. Just like you wouldn\u2019t wrap a diamond in toilet paper, don\u2019t wrap high-quality blog content in bad graphic design. You\u2019re only asking people to abandon&#8230;<\/p>\n","protected":false},"author":1,"featured_media":103998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/jeroen-den-otter-pLpO8kr6q9E-unsplash.jpg","fifu_image_alt":"#5 Reasons Bad Graphic Design is Hurting Your Blog Performance","footnotes":""},"categories":[1],"tags":[78327,78328,78329,146512,78074],"class_list":["post-103997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-designers","tag-graphic-design","tag-graphics-designers","tag-infographic-marketing-statistics","tag-tips"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/103997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=103997"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/103997\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/103998"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=103997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=103997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=103997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}