{"id":109162,"date":"2020-11-10T16:51:15","date_gmt":"2020-11-10T13:51:15","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/meet-the-photography-scaleup-helping-brands-go-digital\/"},"modified":"2020-11-10T16:51:15","modified_gmt":"2020-11-10T13:51:15","slug":"meet-the-photography-scaleup-helping-brands-go-digital","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/meet-the-photography-scaleup-helping-brands-go-digital\/","title":{"rendered":"#Meet the photography scaleup helping brands go digital"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a285fae23186\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a285fae23186\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/meet-the-photography-scaleup-helping-brands-go-digital\/#Traditional_commercial_photography_just_isnt_cutting_it\" >Traditional commercial photography just isn\u2019t cutting it<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/meet-the-photography-scaleup-helping-brands-go-digital\/#Turning_commercial_photography_into_a_seamless_process\" >Turning commercial photography into a seamless process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/meet-the-photography-scaleup-helping-brands-go-digital\/#Helping_brands_go_digital_in_the_midst_of_a_pandemic\" >Helping brands go digital in the midst of a pandemic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/meet-the-photography-scaleup-helping-brands-go-digital\/#Innovation_is_key_in_a_digital_world\" >Innovation is key in a digital world<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Meet the photography scaleup helping brands go digital<\/strong>&#8221;<\/p>\n<div>\n                                <span style=\"font-weight: 400;\"><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/boom.co\/\">BOOM Image Studio<\/a> aims to be the Amazon of commercial photography <\/span><span style=\"font-weight: 400;\">\u2014 by attempting to develop the world\u2019s most efficient digital content logistics and fulfillment system, and delivering global online businesses visual assets on-demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founded in January 2018, the Italian startup currently serves 80 countries through its network of more than 35,000 professional photographers across the globe. \u201cWe want to rewrite the future of commercial photography,\u201d Federico Mattia Dolci, BOOM CEO and founder told TNW.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The three co-founders, Federico Mattia Dolci, Giacomo Grattirola, and Jacopo Benedetti<\/span> <span style=\"font-weight: 400;\">\u2014\u00a0<\/span><span style=\"font-weight: 400;\">an engineer, an economist, and a philosopher, respectively<\/span> <span style=\"font-weight: 400;\">\u2014 started BOOM to meet their own needs as freelance photographers who aspired to work for household brands but had no access to a tech-enabled, digitized platform.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Traditional_commercial_photography_just_isnt_cutting_it\"><\/span><b>Traditional commercial photography just isn\u2019t cutting it<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">BOOM recognized a major digital supply-and-demand gap \u2014 countless internet-based giants were changing the way people shopped online, and uploading billions of pictures on their websites and platforms every day. But these same brands had no access to a content provider that could keep up with a scaled-up, global, fast-paced environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company recognized that commercial photography has historically been expensive, resource-intensive, and time-consuming for companies and photographers. It\u2019s not only about taking and delivering photos \u2014 it involves managing clients and schedules, ensuring photos follow brand guidelines, and maintaining consistency, especially for brands targeting a certain look and feel for their visuals regardless of location, like Airbnb, for example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cToday, businesses have to digitize overnight with high-quality visuals to stand out from a crowded marketplace,\u201d Dolci says. \u201cWe viewed it as an opportunity \u2013 it was the right time, and we were in the right position to answer those needs. Whether it\u2019s one photoshoot or a thousand, or whether it is in Chicago, London, or Sydney, we could guarantee speed, efficiency, consistency, and quality. This is the power of our Order System. It\u2019s the beginning of a complete innovation of the creative and photographic industry.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In response, the company has built a tech-heavy, resilient system that pairs global marketplaces with the right photographers; and manages every element of a shoot seamlessly anytime, anywhere, and without compromising brand identity or consistency across markets.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Turning_commercial_photography_into_a_seamless_process\"><\/span><strong>Turning commercial photography into a seamless process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With the help of its in-house researchers and developers, BOOM creates a seamless process for both photographers and global businesses, by streamlining the entire photoshoot lifecycle, delivering post-produced content compliant with brand guidelines, anywhere in the world. The company doesn\u2019t just facilitate photoshoots; clients can also book videographers, drone pilots, designers, and other creative assets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tech is built around a proprietary plug &amp; play platform the \u2018Order System\u2019 and reduces effort across the digital ecosystem from booking to delivery. It enables clients to order as many photoshoots as they require in a few steps, and have them delivered in just 24-hours \u2013 no advanced technical skills needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BOOM leverages AI in post-production, editing thousands of pictures like a professional editor in seconds, ensuring consistency across all images, and in doing so, tackling the hardest problems of Computer Vision: Instance Segmentation, Object Recognition, and Image-to-Image translation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cUtilizing AI, the photos we post-produce all meet the same high-quality standards, which is vital for the food and real estate industries since they almost always have existing photos that already match some of the requirements,\u201d Dolci says. \u201cWe even have an algorithm that removes the background for pictures, which is useful for e-commerce brands that want photos that focus solely on the product.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Helping_brands_go_digital_in_the_midst_of_a_pandemic\"><\/span><strong>Helping brands go digital in the midst of a pandemic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With online businesses becoming an essential lifeline during the pandemic, BOOM focused on doubling down and providing efficient solutions for companies in need of a new digital offer. Businesses that <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roached BOOM included restaurants looking to offer takeaway and delivery services, real estate vendors, and even players in the fashion industry looking for a way to market their products online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dolci says: <\/span><span style=\"font-weight: 400;\">\u201cWe launched into 22 new countries during the lockdown, and our team of 70, which spans 18 languages continues to grow. The pandemic encouraged BOOM to double down and serve businesses moving their core products online overnight. 2020 might well be a catalyst for the sector.\u201d<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Innovation_is_key_in_a_digital_world\"><\/span><strong>Innovation is key in a digital world<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Looking to its future, BOOM intends to offer its services in 140 countries globally, including a larger presence in Asia and Latin America. Meanwhile, when it comes to the future of commercial photography, BOOM envisions <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> enabling more automation and connection, making innovation vital for the $80B per annum industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tech firm has experienced 400% growth year-on-year, and its network of photographers has already processed over three million images for global clients including Deliveroo, Uber Eats, Oyo, and GetYourGuide in 80+ countries, averaging one photoshoot a minute.<\/span><\/p>\n<p>\u201c<span style=\"font-weight: 400;\">We are on a mission to develop the world\u2019s most efficient system by turning the traditional photographic industry model on its head,\u201d says Dolci, \u201c<\/span><span style=\"font-weight: 400;\">We need to keep moving and keep innovating to adapt to the new ways of working, new ways of buying, and the new habits of consumers and their ever-changing needs. <\/span><span style=\"font-weight: 400;\">The size of the opportunity is exciting, but it\u2019s not about winning. It\u2019s about designing something lasting, where there was nothing before. Our mantra is taking care of the people, the product, and the profits \u2014 in that order.\u201d<\/span><\/p>\n<div class=\"c-post-paidNotice c-post-paidNotice--below\">\n            <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/boom.co\/\"><img decoding=\"async\" class=\"c-post-paidNotice-image\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/11\/BOOM-Imagestudio.jpg\"\/><\/a><\/p>\n<p class=\"c-post-paidNotice-text\">This article is brought to you by <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" onclick=\"ga('primary.send', 'event', 'Article', 'Sponsored Post', 'Link');\" href=\"https:\/\/boom.co\/\">BOOM Image Studio<\/a>.<\/p>\n<\/div>\n<p class=\"c-post-pubDate\">\n                                    Published November 10, 2020 \u2014 13:51 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/growth-quarters\/2020\/11\/10\/meet-the-photography-scale-up-helping-brands-go-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Meet the photography scaleup helping brands go digital&#8221; BOOM Image Studio aims to be the Amazon of commercial photography \u2014 by attempting to develop the world\u2019s most efficient digital content logistics and fulfillment system, and delivering global online businesses visual assets on-demand. Founded in January 2018, the Italian startup currently serves 80 countries through its&#8230;<\/p>\n","protected":false},"author":1,"featured_media":109163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/11\/boom-sponsored-gq.png&signature=9957a0304d465eb7cd3ae86392dd3084","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-109162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/109162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=109162"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/109162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/109163"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=109162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=109162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=109162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}