{"id":109891,"date":"2020-11-11T02:43:00","date_gmt":"2020-11-10T23:43:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/facebook-maybe-not-singlehandedly-undermining-democracy-with-political-content-says-facebook\/"},"modified":"2020-11-11T02:43:00","modified_gmt":"2020-11-10T23:43:00","slug":"facebook-maybe-not-singlehandedly-undermining-democracy-with-political-content-says-facebook","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/facebook-maybe-not-singlehandedly-undermining-democracy-with-political-content-says-facebook\/","title":{"rendered":"#Facebook Maybe Not Singlehandedly Undermining Democracy With Political Content, Says Facebook"},"content":{"rendered":"

“#Facebook<\/a> Maybe Not Singlehandedly Undermining Democracy With Political Content, Says Facebook
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In a dispatch from Facebook\u2019s newsroom<\/a><\/span> released Tuesday night, corporate executives sought to downplay the role partisan discourse plays in shaping the platform, stressing that political content makes up only about 6% of users\u2019 news<\/a>feeds and that ranking pages by which posts receive the most engagement is not necessarily a good metric to determine which content is being seen by the most people.<\/p>\n

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The report is seemingly a response to a Twitter account called \u201cFacebook\u2019s Top 10<\/a><\/span>,\u201d\u00a0<\/strong>created by New York Times <\/em>tech journalist Kevin Roose, which lists which U.S. Facebook pages the top-performing link posts come from each day. On November 10, at the time of this writing, five out of ten of the top-performing posts were from the \u201cDonald J. Trump\u201d Facebook page, two were from a page bearing the name of the vitriolic anti-gay Reverend Franklin Graham, and one was from the page for conservative commentator and radio host Dan Bongino.<\/p>\n

But in the post, Alex Schultz, VP of Analytics and Chief Marketing Officer, makes the case that reach\u2014not just likes and shares\u2014is a more valuable metric in determining what people are actually seeing when they log on to Facebook. Proprietary data culled by Facebook\u2019s data analytics company, Crowdtangle\u2014 which is what Roose uses to compile his lists\u2014can be used \u201cto help people get some idea of what content will get likes, comments and reshares,\u201d Schultz writes, \u201cbut it is not designed to show what is being seen the most.\u201d<\/p>\n

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To that end, Schultz presents a list of the top 10 U.S.-based Pages based on their global engagement with all<\/em> posts, and not just posts with links. Topping off that list for the week of October 23 – October 29? The \u201cDonald J. Trump\u201d Facebook page, again. The post also stresses that when ranked by global reach, animal-centric media company\u00a0<\/em>The Dodo actually reached a higher percentage of active weekly U.S. users than the Trump Facebook page, at a rate of 31 to 22 percent. <\/p>\n

While the post acknowledges that it\u2019s not a \u201cperfect analysis\u201d of the ways Facebook is capable of impacting civic discourse, it does note that, in the aftermath of former Vice President Joe Biden being announced as the winner of the presidential election, \u2018Americans app<\/a>lying heart reactions on political content were off the charts, while angry reactions were closer to baseline.\u2019<\/p>\n