{"id":111518,"date":"2020-11-13T18:40:51","date_gmt":"2020-11-13T15:40:51","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/why-entrepreneurs-need-to-stop-glorifying-persistence\/"},"modified":"2020-11-13T18:40:51","modified_gmt":"2020-11-13T15:40:51","slug":"why-entrepreneurs-need-to-stop-glorifying-persistence","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/why-entrepreneurs-need-to-stop-glorifying-persistence\/","title":{"rendered":"#Why entrepreneurs need to stop glorifying persistence"},"content":{"rendered":"

“#Why entrepreneurs need to stop glorifying persistence<\/strong>”
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\n Boris is the wise ol\u2019 CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech \u2014 from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter!<\/a><\/em><\/span><\/p>\n

Let\u2019s talk about one of the most popular terms in entrepreneurship: persistence. It has an excellent reputation and is often spoken about with reverence and respect. But I don\u2019t care for it too much. I think persistence is overrated.<\/p>\n

A lack of persistence is a problem, but too much of it might be worse. See, I\u2019ve seen my fair share of entrepreneurs who kept barking up the same tree and kept pushing the same shit. They lived through pivot after pivot while congratulating themselves on their persistence.<\/p>\n

[Read: Making a task look easy doesn\u2019t mean it stops being hard]<\/em><\/p>\n

I don\u2019t think these people were persistent. Instead, I think they were stubborn and blinded by their ambition. By calling it \u201cpersistence,\u201d they fooled themselves (and the people around them) that this was honorable.<\/p>\n

\u201cBut\u2026\u201d the persistent entrepreneur will argue, \u201c\u2026look at those other entrepreneurs, who were so persistent and are now successful?!\u201d<\/p>\n

Well, yes, if you\u2019re a quitter, you won\u2019t get very far. But my experience is that the people who persisted didn\u2019t feel like they were \u201cpersisting\u201d at all. If they pitched their product 30 times, they probably felt like every pitch went better than the previous one, and their confidence grew from pitch to pitch.<\/p>\n

I think successful people enjoy what they\u2019re doing and see small indications of growth in every step. And when those indications of success are lacking, they don\u2019t persist and lose time butting their heads against the same wall. No, they adjust course and find another spot to focus on.<\/p>\n

Or they give up. And that\u2019s fine too. I have more respect for the person who is realistic and says, \u201cI\u2019ve given it a fair try, but in the absence of any successful metric, my conclusion is that it would be better to end this.\u201d<\/p>\n

Can\u2019t get enough of Boris? Check out his older stories here, and sign up for TNW\u2019s news<\/a>letters here<\/a>.<\/em><\/p>\n

\n Published November 13, 2020 \u2014 15:40 UTC\n <\/p>\n<\/p><\/div>\n