{"id":111853,"date":"2020-11-12T23:42:53","date_gmt":"2020-11-12T20:42:53","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/five-approaches-companies-need-to-emerge-stronger-post-pandemic\/"},"modified":"2020-11-12T23:42:53","modified_gmt":"2020-11-12T20:42:53","slug":"five-approaches-companies-need-to-emerge-stronger-post-pandemic","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/five-approaches-companies-need-to-emerge-stronger-post-pandemic\/","title":{"rendered":"#Five Approaches Companies Need To Emerge Stronger Post-Pandemic"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3dfd0d09d90\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3dfd0d09d90\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/five-approaches-companies-need-to-emerge-stronger-post-pandemic\/#1_Draw_on_the_full_force_of_your_organization\" >1. Draw on the full force of your organization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/five-approaches-companies-need-to-emerge-stronger-post-pandemic\/#2_Know_your_customers\" >2. Know your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/five-approaches-companies-need-to-emerge-stronger-post-pandemic\/#3_Leverage_data_to_inform_business_processes\" >3. Leverage data to inform business processes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/five-approaches-companies-need-to-emerge-stronger-post-pandemic\/#4_Harness_the_power_of_technology\" >4. Harness the power of technology<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/five-approaches-companies-need-to-emerge-stronger-post-pandemic\/#5_Take_a_proactive_approach_to_serving_society\" >5. Take a proactive approach to serving society\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/five-approaches-companies-need-to-emerge-stronger-post-pandemic\/#An_Ongoing_Evolution\" >An Ongoing Evolution<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Five <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>roaches Companies Need To Emerge Stronger Post-Pandemic<\/strong>&#8221;<\/p>\n<div>\n<p>The transformative impact of the last six months cannot be underestimated. The pandemic and its aftereffects have redefined business, society and the way we live our lives globally, including Canada. Among enterprises, it has poured gasoline on a number of shifts that were already smoldering across industries. Engaging with customers digitally has gone from an important priority to an imperative. In fact, 85% of Canadian companies now can\u2019t see a future without <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, according to a recent Salesforce survey that sought to understand how decision makers are building resilience in the face of change. Sectors that were already evolving, such as healthcare and retail, are now reinventing themselves at an unprecedented pace to meet customer needs. The growth in demand for digital skills has exploded, and the employee experience is attracting overdue attention. And a focus on purpose, trust and values among corporations has moved front and centre.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>In the face of this accelerated change, companies have had to urgently rethink how they do business. Some have embraced this moment to implement better ways of operating, while others are holding on to old models. Even businesses that were already on the journey to digital transformation tend to retain some structures that were based on the demands of the past rather than the needs of today. The organizations that don\u2019t adapt right now will be left behind. But with the right approach and tools, companies can position themselves to overcome current business challenges and rebound stronger in the future.<\/p>\n<p>Here are five key steps that companies struggling with outdated systems can take to thrive through digital transformation:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Draw_on_the_full_force_of_your_organization\"><\/span><b>1. Draw on the full force of your organization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Business processes are only as effective as the people implementing them. The best data-driven models will struggle to find a foothold in organizations where business units are siloed and employees lack the skills and technology they need to succeed. The shift to an all-digital world has made these gaps more apparent and critical. Salesforce\u2019s <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/public.tableau.com\/profile\/salesforceresearch%23!\/vizhome\/GlobalStakeholderSeries2020\/Home\">Global Stakeholder Series: Future of Work, Now<\/a> surveyed 20,000 global individuals across 10 countries, including 2,000 Canadians. We found that 68% feel they lack in-demand hard skills and 54% wish they had access to free technical training. Nearly half of respondents (43%) said they have become more interested in online training opportunities since the pandemic hit. At the same time, many workers are under stress and concerned about health, with 80% of respondents in Canada saying workplace safety should be a high priority for businesses.<\/p>\n<p>For the promise of digital transformation to materialize, companies need to enable their employees to become effective digital citizens through continuous opportunities for learning.<span class=\"Apple-converted-space\">\u00a0 <\/span>Business leaders also need to invest in employee safety and well-being in order to attract and retain talent. Instead of relying on top-down directives, companies can create pathways for those closest to the customer, to feed information up the chain. They must break down walls between marketing, sales and service to allow better collaboration and transparent information flow. They also need to consider creating new roles that enable the company to succeed in an evolving world.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Know_your_customers\"><\/span><b>2. Know your customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Many businesses still focus on building the best product and getting it on shelves, without knowing much about who is buying it. The flaws of this product-first mindset became clear during the pandemic, when companies without a direct relationship with customers struggled as normal supply channels faltered. These days, every business needs to know its customers well and understand what they want. Building a culture focused on gathering data and turning it into insights can allow leaders to reconfigure a business around solving customers\u2019 needs. This isn\u2019t about a one-off project, but rather creating a flywheel that builds on data insights over time and translates them into action. Having a culture of data centered around the customer is key to remaining relevant during this crisis and beyond.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Leverage_data_to_inform_business_processes\"><\/span><b>3. Leverage data to inform business processes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just having good information isn\u2019t enough. The next step is to incorporate data insights into business processes that truly reflect serving customers at scale. Business processes are essentially habits, many of which were designed to serve the old model of \u201cbuild it and they will come.\u201d In a customer-first world, companies have to rewrite business processes around creating engaging customer journeys. Today, the experiences that companies deliver are as important, if not more, than the products they sell. Many organizations are brilliant at designing products, but don\u2019t invest nearly as much in designing customer experiences. Imagine a car maker that spends years perfecting the best piston on the market, but loses customers due to a glitchy web form. Companies must draw on what they\u2019re learning from the data to craft customer experiences with as much care as they make their products.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>An excellent example of this is D2L, an education-technology company. Like many other institutions around the world, when COVID-19 emerged, they realized that they urgently needed to adopt online learning tools. To move forward and onboard new customers at scale, the D2L team made a counterintuitive decision \u2013 to look backwards and analyze historical data; to look at times of the year where their platform had faced increased demands. This included, for instance, exam periods in schools.<span class=\"Apple-converted-space\">\u00a0 <\/span>Using this data, D2L were able to understand how to allocate IT resources to help meet new sales expectations, and deploy these solutions to onboard new customers at scale.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Harness_the_power_of_technology\"><\/span><b>4. Harness the power of technology<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every company must now become a technology company. Instead of just strengthening the IT department, businesses should empower employees across the organization to take advantage of digital tools. Our Salesforce survey found that nearly 60% of non-remote workers in Canada today lack the technology to effectively work outside of the office. Companies that want to take their technology infrastructure to the next level should focus on moving to the cloud, providing training and tools that enable low-code and no-code development, and creating reusable APIs instead of building from scratch. With the pace of innovation accelerating, solutions are constantly evolving, and something you build today could be out of date tomorrow. Companies should look for platforms that enable customization rather than configuration, so that the latest updates are incorporated with the click of a button.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Take_a_proactive_approach_to_serving_society\"><\/span><b>5. Take a proactive approach to serving society<\/b><span class=\"Apple-converted-space\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The past six months have heightened demand for true corporate <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a> responsibility. According to our survey, 61% of Canadians feel that businesses should make addressing global inequalities a high priority. Half of Canadians believe it is critical that their employer gives back to the community. In the past, the public didn\u2019t demand much more from companies than jobs and wealth creation. Now, every business needs to play an active role in moving the needle on critical societal issues, such as diversity, equity and sustainability. Making progress on these challenges isn\u2019t just the right thing to do; it\u2019s also a significant business opportunity. For example, research has shown that more diverse organizations are more innovative and perform better than more homogenous ones, and leading on sustainability can create a lasting competitive advantage.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_Ongoing_Evolution\"><\/span><b>An Ongoing Evolution<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Business leaders today are facing changes of unprecedented scope and speed, and the overhauls needed to adapt can feel daunting. Digital transformation is necessary, but it can\u2019t be achieved overnight. Instead, it requires a mindset shift that embraces a constant state of evolution. That means recognizing the need to change, painting a vision, building an operating model, and setting off on a journey. Over time, the company will become more agile, capable of anticipating the needs of tomorrow and adapting to whatever comes next.<span class=\"Apple-converted-space\">\u00a0<\/span><br \/>\n<span class=\"ctx-article-root\"><!-- --><\/span><\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener noreferrer\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.macleans.ca\/sponsored\/five-approaches-companies-need-to-emerge-stronger-post-pandemic\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Five Approaches Companies Need To Emerge Stronger Post-Pandemic&#8221; The transformative impact of the last six months cannot be underestimated. The pandemic and its aftereffects have redefined business, society and the way we live our lives globally, including Canada. Among enterprises, it has poured gasoline on a number of shifts that were already smoldering across industries&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":111854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.macleans.ca\/wp-content\/uploads\/2020\/11\/FEATURE_Salesforce.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[117,1356],"class_list":["post-111853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-business","tag-covid-19"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/111853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=111853"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/111853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/111854"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=111853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=111853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=111853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}