{"id":115517,"date":"2020-11-19T16:18:08","date_gmt":"2020-11-19T13:18:08","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/communicating-with-donors-in-a-crisis-4-nonprofit-strategies\/"},"modified":"2020-11-19T16:18:08","modified_gmt":"2020-11-19T13:18:08","slug":"communicating-with-donors-in-a-crisis-4-nonprofit-strategies","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/communicating-with-donors-in-a-crisis-4-nonprofit-strategies\/","title":{"rendered":"#Communicating with Donors in a Crisis: 4 Nonprofit Strategies"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a400e4320d61\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a400e4320d61\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/communicating-with-donors-in-a-crisis-4-nonprofit-strategies\/#1_Increase_your_use_of_virtual_communication_platforms\" >1. Increase your use of virtual communication platforms.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/communicating-with-donors-in-a-crisis-4-nonprofit-strategies\/#2_Openly_explain_your_nonprofits_circumstances\" >2. Openly explain your nonprofit\u2019s circumstances.\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/communicating-with-donors-in-a-crisis-4-nonprofit-strategies\/#3_Directly_ask_for_support\" >3. Directly ask for support.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/communicating-with-donors-in-a-crisis-4-nonprofit-strategies\/#4_Tell_supporters_about_this_years_work_and_future_plans\" >4. Tell supporters about this year\u2019s work and future plans.\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Communicating with Donors in a Crisis: 4 Nonprofit Strategies<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">Nonprofit professionals like yourself understand how important it is to develop relationships with your donors.<\/p>\n<p>By developing relationships, you can encourage supporters to continue contributing in the future and to get involved with other aspects of your organization, such as volunteering or attending events.\u00a0<\/p>\n<p>The most important way that you can build the foundation for and continue developing these relationships is through effective communication. Historically, you may have used platforms like email, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>, direct mail, phone conversations, or even face-to-face meetings to keep up with your supporters.\u00a0\u00a0<\/p>\n<p>Now, the tides of communication have shifted slightly. The COVID-19 crisis has created an environment where communication is even more important, but yet it is different and (in some ways) more difficult to accomplish than before.\u00a0<\/p>\n<p><strong>Communicating with donors during a crisis requires additional planning and likely some <\/strong><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/bloomerang.co\/blog\/the-ultimate-guide-to-nonprofit-strategic-planning\/\"><strong>adjustments to your nonprofit\u2019s strategic plan<\/strong><\/a><strong>. <\/strong>In this guide, we\u2019ll be covering some top tips that you should use to best maintain communication with donors during a crisis and continue building relationships. These strategies include:\u00a0<\/p>\n<ol>\n<li>Increase your use of virtual communication platforms.<\/li>\n<li>Openly explain your nonprofit\u2019s circumstances.\u00a0<\/li>\n<li>Directly ask for support.\u00a0<\/li>\n<li>Tell donors about this year\u2019s work and future plans.\u00a0<\/li>\n<\/ol>\n<p>If you haven\u2019t yet adjusted your communication strategy to adhere to the COVID-19 crisis, now\u2019s the time to start. If you\u2019ve already adapted your communications plan, these tips can still help you continue to improve your strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Increase_your_use_of_virtual_communication_platforms\"><\/span>1. Increase your use of virtual communication platforms.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Crises change the daily habits of individuals. In the case of COVID-19, this means that everyone needs to stay home, cancel plans, practice social distancing, and wear masks. However, this change of plans isn\u2019t unique to the coronavirus pandemic. In the economic crash of 2008, many people changed their plans to practice frugality, avoid going out to purchase items, and put their vacations on hold. No matter what the crisis is, when people panic about an external situation, their habits, and plans also change dramatically, meaning keeping in touch with them through these changes can be difficult, yet vital, to maintaining relationships.\u00a0<\/p>\n<p><strong>That\u2019s why the first strategy that\u2019s important to remember when a crisis occurs is to meet your donors where they are\u2014in this case, by increasing your use of virtual communication platforms.\u00a0<\/strong><\/p>\n<p>We have constant access to communication devices, from our phones and computers. Not only that, we have those devices with us <em>almost constantly. <\/em>We recommend increasing your use of platforms such as the following to make sure you stay top of mind for supporters even in the midst of a crisis:\u00a0<\/p>\n<ul>\n<li><strong>Email. <\/strong>Email is like the bread and butter of nonprofit communication strategies. When you increase the use of email to communicate with supporters, you\u2019ll also want to reinforce your segmentation strategies to ensure each email is personalized for its recipient. For example, if a nonprofit uses Bloomerang for donor management, they should be sure to use deduplication features and make sure everything is up-to-date before revisiting segments to ensure they\u2019re best suited to reach the donors. Then, that organization could <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/bloomerang.co\/features\/integrations\/mailchimp\/\">sync data with Mailchimp<\/a> to send the perfectly crafted emails.\u00a0<\/li>\n<li><strong>Phone calls. <\/strong>While email allows your organization to send a lot of messages very quickly, it doesn\u2019t have the same personal touch that a phone call has. Personalized phone calls to thank supporters for their contributions or simply to check in on how they\u2019re handling the crisis allows you to have a conversation that\u2019s as close to face-to-face as possible for our current times. For some of your more prominent supporters, you may try to schedule a video call using Zoom or Facetime to create an even more intimate connection.\u00a0<\/li>\n<li><strong>Social media. <\/strong>There are several ways that your organization can use social media to amplify your communications with supporters. Reach your entire audience by posting directly from your profile; or, you can use direct messaging for a more personalized <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach and call supporters to action; finally, you may decide to foster your community of supporters by creating a group on social media where they can share their experiences with one another.\u00a0<\/li>\n<\/ul>\n<p>We recommend using as many personal platforms to reach your audience as possible. Bloomerang found that in a random sampling of 4,000 users, those who reached out using personal methods increased their fundraising revenue substantially:\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/Bloomerang-Noupe-Communicating-with-Donors-in-a-Crisis_-4-Nonprofit-Strategies_Personal-Communication-1024x481.png\" class=\"wp-image-114723 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/Bloomerang-Noupe-Communicating-with-Donors-in-a-Crisis_-4-Nonprofit-Strategies_Personal-Communication-1024x481.png\" alt=\"\" class=\"wp-image-114723\"><\/noscript><\/figure>\n<p>If you meet with donors frequently in-person to discuss their involvement with your organization, you can\u2019t just <em>stop <\/em>communication because these meetings are no longer possible. Increasing your use of virtual <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> will fill these gaps and maintain your connections.\u00a0\u00a0<\/p>\n<p>You should not only use these virtual platforms more often, but you should also adjust your content for the messages you send to better explain the newfound situation your organization finds itself in.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Openly_explain_your_nonprofits_circumstances\"><\/span>2. Openly explain your nonprofit\u2019s circumstances.\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Too many nonprofits feel the need to \u201cput on a brave face\u201d and only tell supporters part of the truth when they come across hard times. For instance, consider the following example:\u00a0<\/p>\n<p>Last year, an animal shelter started a capital campaign to raise the funds necessary for building a new facility where they\u2019ll be able to host over 100 more animals. They raised their funds in the quiet phase impressively quickly and moved to the public phase within a year. However, just as they thought they were hitting their stride, COVID-19 hit. They suddenly found it much more difficult to obtain the funds they need to finish out the campaign. It threw them off schedule.\u00a0<\/p>\n<p>The options this organization has are to pretend that everything is going well and it won\u2019t be much longer until the campaign is wrapped up <em>or<\/em> to either come forward and explain to their supporters why the campaign has hit a small bump in the scheduling for the build. Let\u2019s explain why each of these is tempting:\u00a0<\/p>\n<ul>\n<li>If you pretend that everything is going well, you may feel that your organization is maintaining supporters\u2019 confidence. However, the truth is that supporters are more likely to see through the little fib (or missing information if you hold back the truth), which will make them lose confidence in the organization. That\u2019s the opposite of what you anticipated.\u00a0<\/li>\n<li>If you explain what\u2019s going on and why your organization is running a little late with the campaign, your supporters may appreciate the honesty. They\u2019re experiencing the same crisis that you are and won\u2019t blame you for the changing time period. Plus, when you explain the situation, you can turn the explanation into a call-to-action and ask supporters to help your organization get back on track.<\/li>\n<\/ul>\n<p><strong>The obvious choice here is to openly explain your supporter\u2019s circumstances in order to maintain the trust of your supporters and maybe even obtain some additional support.\u00a0<\/strong><\/p>\n<p>In a crisis, what your supporters want to see is transparency and your plans to get back on track. Therefore, when trouble hits, honesty is the best policy. Then, keep them looking forward to your new plan to get everything back on track. From there, you\u2019ll need to keep everyone informed about your progress on the project. You may choose to:\u00a0<\/p>\n<ul>\n<li>Include a new progress section of your email <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter.\u00a0<\/li>\n<li>Send an additional personalized thank-you to supporters..\u00a0<\/li>\n<li>Post progress reports on social media platforms.\u00a0<\/li>\n<\/ul>\n<p>When you make a realistic plan to get back on track and communicate that plan to your supporters, you\u2019ll not only restore their trust in your organization, but you\u2019ll also be held accountable to create and follow a set plan to achieve your goals.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Directly_ask_for_support\"><\/span>3. Directly ask for support.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fundraising is only effective when you\u2019re not afraid to ask for support. During a crisis (especially an economic crisis), many fundraisers become embarrassed or ashamed to ask for help from their supporters because they assume that those individuals must be feeling the financial strain that so many others also feel.\u00a0<\/p>\n<p><strong>When you assume that supporters won\u2019t give and fail to ask, you guarantee they <em>won\u2019t <\/em><\/strong><strong>give to your organization.\u00a0<\/strong><\/p>\n<p>Keep asking! You may adjust <em>how <\/em>you ask or <em>how much <\/em>you ask for, but don\u2019t stop asking altogether. Make sure you continue creating content that informs supporters of the various ways they can get involved. For example, make sure you communicate with supporters about:\u00a0<\/p>\n<ul>\n<li><strong>Digital fundraising platforms. <\/strong><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/cornershopcreative.com\/blog\/digital-fundraising\/\">Cornershop Creative\u2019s digital fundraising guide<\/a> explains that digital fundraising encompasses any and all contributions made through online platforms. When you ask for support using email, social media, or other digital platforms, link them directly to your online giving pages to make sure it\u2019s easy to find where to contribute. <\/li>\n<li><strong>Mail-in donation options. <\/strong>In your donor database, you might have a list of supporters who prefer to contribute using direct mail. You can bet that these people will still prefer giving this way during a crisis. Be sure to adjust your fundraising letters to mention the crisis and explain why this is an especially important time for your organization to obtain funds. If you\u2019re having trouble putting together a new fundraising letter, use resources like <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.qgiv.com\/blog\/fundraising-letter-templates\/\">this one<\/a> to make sure you\u2019ve hit all of the important points. <\/li>\n<li><strong>Volunteer positions. <\/strong>Undoubtedly, some of your supporters <em>will <\/em>find it difficult to give during a crisis. Therefore, make sure you have another way that they can contribute to your organization, such as through volunteer work. Provide opportunities where they can still contribute time to your mission rather than money.\u00a0<\/li>\n<\/ul>\n<p>Don\u2019t assume that your fundraising will automatically be lesser this year than in the past. In fact, many <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/bloomerang.co\/covid19\/success\">Bloomerang users have raised <em>more<\/em><\/a><em> <\/em>this year than in previous years when they\u2019ve proactively reached out to supporters:\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/Bloomerang-Noupe-Communicating-with-Donors-in-a-Crisis_-4-Nonprofit-Strategies_COVID-success-1024x281.png\" class=\"wp-image-114724 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/Bloomerang-Noupe-Communicating-with-Donors-in-a-Crisis_-4-Nonprofit-Strategies_COVID-success-1024x281.png\" alt=\"\" class=\"wp-image-114724\"><\/noscript><\/figure>\n<p>You never know how supporters will respond to your ask until you actually go through with it. Be sure to invite an open conversation with your supporters. If they\u2019re not able to give financially, make a note of that and invite them to stay involved in other ways such as volunteering.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Tell_supporters_about_this_years_work_and_future_plans\"><\/span>4. Tell supporters about this year\u2019s work and future plans.\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we approach the end of a year full of crisis, you probably have a few different things on your mind. How can you make the most of year-end fundraising? What adjustments still need to be made for your various events and activities? How can you prepare for next year?\u00a0<\/p>\n<p>During an ongoing crisis (such as this one), it\u2019s important that you look back over the data you\u2019ve collected during the crisis itself in order to inform your future decisions. <strong>Consider how you\u2019ll handle this year-end with COVID-19.<\/strong> For instance, you may leverage resources such as your annual report to communicate any strategic changes.\u00a0<\/p>\n<p>As you prepare your annual report for this year, consider the following:<\/p>\n<ul>\n<li><strong>Don\u2019t ignore the crisis. <\/strong>Create a report that reflects the changes we\u2019ve seen in society. When you look back and communicate campaign results with supporters, be sure to mention how the crisis impacted those results.\u00a0<\/li>\n<li><strong>Look towards the future. <\/strong>According to this <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/bloomerang.co\/blog\/nonprofit-annual-report\/\">Bloomerang guide on annual reports<\/a>, sharing your future plans as a part of your annual report generates excitement in your supporters. Just confirm your plans are realistic and don\u2019t set an assumptive end date for the crisis.<\/li>\n<\/ul>\n<p><strong>While not every crisis will last as long as the COVID-19 pandemic has, communicating both past and future plans is a key aspect of ensuring your donors are caught up.\u00a0<\/strong><\/p>\n<p>They\u2019ll appreciate being kept in the loop and will feel more secure in your organization\u2019s ability to react to a changing environment.\u00a0<\/p>\n<hr class=\"wp-block-separator\">Communication is always important to maintain relationships with your supporters. During a crisis, it becomes even more vital. When you communicate effectively, your supporters will realize that you\u2019re not only trying to build a relationship when it\u2019s convenient for you. You want them to know that you\u2019ll stick by them through thick and thin. By incorporating these four tips, they\u2019ll know for sure that you care! \n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Jay Love<\/p>\n<div class=\"bio-desc\">\nCo-Founder and current Chief Relationship Officer at Bloomerang<br \/>\nHe has served this sector for 33 years and is considered the most well-known senior statesman whose advice is sought constantly.<br \/>\nPrior to Bloomerang, he was the CEO and Co-Founder of eTapestry for 11 years, which at the time was the leading SaaS technology company serving the charity sector. Jay and his team grew the company to more than 10,000 nonprofit clients, charting a decade of record growth.<br \/>\nHe is a graduate of Butler University with a B.S. in Business Administration. Over the years, he has given more than 2,500 speeches around the world for the charity sector and is often the voice of new technology for fundraisers.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener noreferrer\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/essentials\/communicating-with-donors-in-a-crisis-4-nonprofit-strategies.html\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Communicating with Donors in a Crisis: 4 Nonprofit Strategies&#8221; Nonprofit professionals like yourself understand how important it is to develop relationships with your donors. By developing relationships, you can encourage supporters to continue contributing in the future and to get involved with other aspects of your organization, such as volunteering or attending events.\u00a0 The most&#8230;<\/p>\n","protected":false},"author":1,"featured_media":115518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/11\/Bloomerang-Noupe-Communicating-with-Donors-in-a-Crisis-4-Nonprofit-Strategies_Feature.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[80647,78499,80648],"class_list":["post-115517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-communication","tag-donate","tag-nonprofit"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/115517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=115517"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/115517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/115518"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=115517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=115517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=115517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}