{"id":11567,"date":"2020-06-19T21:19:00","date_gmt":"2020-06-19T18:19:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/north-face-is-first-major-brand-to-boycott-facebook-ad-platform\/"},"modified":"2020-06-19T21:19:00","modified_gmt":"2020-06-19T18:19:00","slug":"north-face-is-first-major-brand-to-boycott-facebook-ad-platform","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/north-face-is-first-major-brand-to-boycott-facebook-ad-platform\/","title":{"rendered":"#North Face is first major brand to boycott Facebook ad platform"},"content":{"rendered":"

“#North Face is first major brand to boycott Facebook<\/a> ad platform<\/strong>”<\/p>\n

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June 19, 2020 |<\/span> 2:19pm |<\/span> Updated June 19, 2020 | 2:21pm<\/span><\/p>\n

\n Athletic clothing brand North Face on Friday became the first high-profile advertiser to announce a boycott of Facebook\u2019s ad platform.<\/p>\n

Retweeting a post from the NAACP which said that Facebook \u201cno longer simply negligent, but in fact, complacent in the spread of misinformation, despite the irreversible damage to our democracy,\u201d North Face said it was done advertising on Facebook, using the hashtag \u201c#StopHateForProfit.\u201d<\/p>\n

A North Face spokesperson said that the company would be \u201chalting all US paid advertising with Facebook until stricter policies are put in place to stop racist, violent or hateful content and misinformation from circulating on the platform.\u201d<\/p>\n

Facebook this week has been targeted by civil rights groups which have taken aim at its revenue-generating ad network in retaliation for what they say is Facebook\u2019s failure to do enough about hate speech and misinformation on its platform.<\/p>\n

Neither Facebook nor The North Face immediately replied to The Post\u2019s request for comment.<\/p>\n

The North Face\u2019s move arrives a day\u00a0after New York-based ad agency 360i encouraged clients this week to pull their Facebook spending for July in support of civil rights groups\u2019 call for an advertising boycott of the company.<\/p>\n

The ad firm \u2014 which has worked with Ben & Jerry\u2019s, Oreo and United Airlines \u2014 told clients in an email that it \u201cbelieves any social platform that earns profits by amplifying the voices of their community must have a zero tolerance policy for hate.\u201d<\/p>\n

\u201cIt is no longer enough to be on a path to addressing this or merely celebrating the considerable gains made over the last year or so,\u201d the firm said.<\/p>\n

Facebook CEO Mark Zuckerberg has\u00a0endured relentless criticism in recent weeks for his decision to not flag President Trump\u2019s post about the George Floyd protests, in which he said \u201cwhen the looting starts, the shooting starts,\u201d as glorifying violence \u2014 a move that has received fierce backlash from thousands of Facebook employees.<\/p>\n

Last week, Zuckerberg reiterated that he disagreed with the president\u2019s words, but gave no indication that he would be willing to change his mind.<\/p>\n

In a response to a letter from the hundreds of scientists funded by his Chan Zuckerberg Initiative charity urging him to tamp down on misinformation, Zuckerberg said he was \u201cdeeply shaken and disgusted by President Trump\u2019s divisive and incendiary rhetoric at a time when our nation so desperately needs unity.\u201d<\/p>\n

Shares of Facebook were up 0.5 percent Friday afternoon, at $237.10.\n <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Source<\/a><\/span><\/p>\n

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“#North Face is first major brand to boycott Facebook ad platform” June 19, 2020 | 2:19pm | Updated June 19, 2020 | 2:21pm Athletic clothing brand North Face on Friday became the first high-profile advertiser to announce a boycott of Facebook\u2019s ad platform. Retweeting a post from the NAACP which said that Facebook \u201cno longer…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[24663],"class_list":["post-11567","post","type-post","status-publish","format-standard","hentry","category-general","tag-north-face-is-first-major-brand-to-boycott-facebook-ad-platform"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/11567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=11567"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/11567\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=11567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=11567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=11567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}