{"id":117061,"date":"2020-11-20T20:54:38","date_gmt":"2020-11-20T17:54:38","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/universal-strikes-another-exclusivity-deal-with-major-theater-chain\/"},"modified":"2020-11-20T20:54:38","modified_gmt":"2020-11-20T17:54:38","slug":"universal-strikes-another-exclusivity-deal-with-major-theater-chain","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/universal-strikes-another-exclusivity-deal-with-major-theater-chain\/","title":{"rendered":"#Universal strikes another \u2018exclusivity\u2019 deal with major theater chain"},"content":{"rendered":"

“#Universal strikes another \u2018exclusivity\u2019 deal with major theater chain<\/strong>”
\n<\/p>\n

\n Another major movie theater chain has struck a deal with Universal Pictures to allow for shorter exclusive theatrical windows.<\/p>\n

Canada\u2019s Cineplex has agreed on a multiyear \u201cdynamic window\u201d agreement, the film exhibitor and Universal Filmed Entertainment Group said Friday.<\/p>\n

Like the deal struck with Cinemark earlier this week and AMC Theaters before that, Universal and Focus Features films will have at least three weeks of theatrical exclusivity before hitting premium video on demand services. Titles that have an opening weekend of $50 million or more in North American theaters will be guaranteed at least five weeks in theaters.<\/p>\n

The $50 million mark is just theoretical at this point, however. In normal times, a $50 million launch is not uncommon for Universal\u2019s biggest franchises like \u201cFast & Furious\u201d and \u201cJurassic World.\u201d But no films have done that kind of business during the pandemic.<\/p>\n

\u201cWith audience fragmentation accelerating due to the rise in digital, streaming and cord cutting, as well as the unprecedented issues our industry is facing right now, our relationship with exhibition had to evolve and adapt to the changing distribution landscape,\u201d said Donna Langley, chairman of Universal Filmed Entertainment Group. \u201cGiving consumers the flexibility to view content on their terms is more important than ever to help expand moviegoing.\u201d<\/p>\n

Theater owners have long adhered to a strict 90-day theatrical exclusivity window, but the devastating effects of the pandemic on the movie business have forced many to adapt and compromise.\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Universal strikes another \u2018exclusivity\u2019 deal with major theater chain” Another major movie theater chain has struck a deal with Universal Pictures to allow for shorter exclusive theatrical windows. Canada\u2019s Cineplex has agreed on a multiyear \u201cdynamic window\u201d agreement, the film exhibitor and Universal Filmed Entertainment Group said Friday. Like the deal struck with Cinemark earlier…<\/p>\n","protected":false},"author":1,"featured_media":117062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2020\/11\/universal-strikes-cineplex-deal-e1605894767587.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[80778,1545,4979,59893],"class_list":["post-117061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-11-20-20","tag-coronavirus","tag-movie-theaters","tag-universal-pictures"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/117061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=117061"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/117061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/117062"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=117061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=117061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=117061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}