{"id":119872,"date":"2020-11-25T06:45:07","date_gmt":"2020-11-25T03:45:07","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/barnes-noble-survives-hack-attack-unscathed-before-holidays\/"},"modified":"2020-11-25T06:45:07","modified_gmt":"2020-11-25T03:45:07","slug":"barnes-noble-survives-hack-attack-unscathed-before-holidays","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/barnes-noble-survives-hack-attack-unscathed-before-holidays\/","title":{"rendered":"#Barnes & Noble survives hack attack unscathed before holidays"},"content":{"rendered":"

“#Barnes & Noble survives hack attack unscathed before holidays<\/strong>”
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\n Barnes & Noble has concluded that a cyberattack against its computer systems last month didn\u2019t compromise customer data \u2014 even as publishers worry the aftereffects could muck up book distribution during the crucial holiday season.<\/p>\n

In an exclusive interview, B&N CEO James Daunt said the giant bookseller now believes the data breach it disclosed in mid-October was the result of an odd \u201cransomware\u201d attack \u2014 odd partly because the hackers never demanded a ransom.<\/p>\n

Cybersecurity experts told the company the breach had all the earmarks of such attacks, which typically come from Russia, Ukraine and other Eastern European countries. It remains \u00adunknown where the attack originated, Daunt said.<\/p>\n

\u201cWe had a cybersecurity attack and when we detected that, we just shut everything down,\u201d Daunt told Media<\/a> Ink. \u201cWe decided to act with extreme caution and notify customers.\u201d<\/p>\n

On the positive side, the bookseller\u2019s boss said the company\u2019s cybersecurity experts found \u201czero customer data was compromised.\u201d They eventually determined that the hackers gained access to B&N\u2019s systems through a network used by publishers known as the Electronic Data Exchange (EDI).<\/p>\n

On the negative side, the investigation disrupted B&N\u2019s systems from late October into early November.<\/p>\n

\u201cWe brought it [EDI] back very slowly because we wanted to know where the breach occurred,\u201d said Daunt. \u201cSome of the back-end systems were out for three or four weeks.\u201d<\/p>\n

Daunt said B&N hasn\u2019t had trouble getting shipments from publishers and that the company is able to track how its own books are selling. Still, he admits he was concerned that the massive first printing for ex-President Barack Obama\u2019s memoir \u201cA Promised Land<\/a>\u201d \u2014 which set a one-day sales record for Penguin Random House \u2014 could have been a problem.<\/p>\n

Daunt said he was relieved when it went smoothly. Only one B&N store in Manhattan ended up with no copies at its official on-sale date on Nov. 14.<\/p>\n

\u201cIt was actually smoother than Michelle Obama\u2019s rollout,\u201d<\/a> Daunt said. And storewide, \u201cthere was an interruption of shipments to customers for half a day and in some cases of a couple of days.\u201d<\/p>\n

Nevertheless, the flow of information between the bookseller and publishers was more troublesome and took weeks to resolve, he admitted. Some publishers \u2014 mostly smaller ones \u2014 say they\u2019ve been deprived of crucial data on how titles are actually selling, creating uncertainty about what to stock heading into the peak Christmas season.<\/p>\n

\u201cTime will tell whether they [B&N] have enough books on hand for the Christmas season,\u201d said one small publisher who is faced with rushing books to B&N now that the computerized ordering system is back up and running.<\/p>\n

And an exec at a big publishing house said data from B&N was \u201cstill a mess\u201d as of last week, and app<\/a>ears to have been alleviated only this week.<\/p>\n

\u201cI assume it was worse for small publishers\u201d who often aren\u2019t equipped with automated ordering systems, said the executive, who spoke on the condition of anonymity. On some slow selling books, he said, B&N \u201cmight not even realize they were out of stock.\u201d<\/p>\n

For its part, B&N insists the problem has been fixed, and that it had a minimal impact on business over the past month and should have no bearing on sales going forward.<\/p>\n

Before the cyberattack, the nation\u2019s biggest bookstore chain had been making a comeback since it shuttered more than 400 of its 600-plus stores in the United States in April and May at the height of COVID-19. Its retail outlets did not reopen until June.<\/p>\n

Even now, cafe and magazine news<\/a>stand sales are still way off, but book sales at retail are actually running ahead of a year ago, Daunt said. Online sales are double last year\u2019s.<\/p>\n

Overall, he says, he expects book sales to be up in November. \u201cThat will mark the sixth straight month of book sales up over a year ago,\u201d Daunt said.\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Barnes & Noble survives hack attack unscathed before holidays” Barnes & Noble has concluded that a cyberattack against its computer systems last month didn\u2019t compromise customer data \u2014 even as publishers worry the aftereffects could muck up book distribution during the crucial holiday season. In an exclusive interview, B&N CEO James Daunt said the giant…<\/p>\n","protected":false},"author":1,"featured_media":119873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2020\/11\/James-Daunt.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[81226,76026,81645,70375,72458,61594,70944,72445,4935],"class_list":["post-119872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-11-24-20","tag-barnes-and-noble","tag-book-stores","tag-cybersecurity","tag-data-breach","tag-exclusive","tag-hackers","tag-holiday-shopping","tag-media-ink"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/119872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=119872"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/119872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/119873"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=119872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=119872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=119872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}