{"id":121738,"date":"2020-11-27T22:49:10","date_gmt":"2020-11-27T19:49:10","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/facebook-mistakenly-bans-some-small-businesses-ads\/"},"modified":"2020-11-27T22:49:10","modified_gmt":"2020-11-27T19:49:10","slug":"facebook-mistakenly-bans-some-small-businesses-ads","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/facebook-mistakenly-bans-some-small-businesses-ads\/","title":{"rendered":"#Facebook mistakenly bans some small businesses ads"},"content":{"rendered":"

“#Facebook<\/a> mistakenly bans some small businesses ads<\/strong>”
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\n Facebook has mistakenly blocked the advertising of some small businesses as it relies more heavily on artificial intelligence to police its platform, according to a report.<\/p>\n

Bloomberg reported Friday that errors made by AI algorithms looking to rid Facebook of offensive ads has caused already struggling businesses to miss out on online sales opportunities.<\/p>\n

For many small businesses, Facebook has become a potent financial lifeline, but there have been drawbacks that include problems with the company\u2019s content-moderation software, limited options for\u00a0customer support and lack of transparency about how to fix problems.<\/span><\/p>\n

New York-based businesswoman Ruth Harrigan told Bloomberg that her honey and beeswax products company, HoneyGramz, was mysteriously blocked for the \u201cviolating\u201d Facebook\u2019s policies early this month. Harrigan said HoneyGramz is almost entirely reliant on Facebook ads to drive online sales, as the pandemic has put a chokehold on tourism.<\/p>\n

\u201cI was getting a little anxious thinking, \u2018Oh my God, Black Friday is around the corner, most of my sales for the year happ<\/a>en in November and December and that\u2019s it,\u2019\u201d she told Bloomberg. \u201cI said, \u2018If I\u2019m shut down any longer than this, it\u2019ll cripple me.\u2019\u201d<\/p>\n

Harrigan complained to Facebook and her account was restored days later, but the entrepreneur estimated that her business lost about $5,000 in sales in the interim.<\/p>\n

Central to the problem is the fact that this year, Facebook has deployed its human moderators to focus on election and COVID-19 misinformation, leaving AI algorithms to monitor other areas of the platform. As a result, small businesses caught in Facebook\u2019s automated filters have been unable to advertise through the service.<\/p>\n

\u201cWe know it can be frustrating to experience any type of business disruption, especially at such a critical time of the year,\u201d a Facebook rep told The Post. \u201cWhile we offer free support for all businesses, we regularly work to improve our tools and systems, and to make the support we offer easier to use and access. We apologize for any inconvenience recent disruptions may have caused.\u201d<\/span><\/p>\n

But small businesses are not only losing sales, in some cases, they are being forced to make cost cuts and layoff staff due to changes in Facebook\u2019s ad algorithm.<\/p>\n

Yaniv Gershom, co-founder of digital marketing firm 4AM Media, told Bloomberg that he had to cut 12 jobs partly because of Facebook ad account bans, which have lasted almost six months. \u201cThey give you zero feedback,\u201d he said. \u201cThe only people who are OK are massive spenders who get a Facebook rep that can escalate issues and find out what\u2019s wrong.\u201d<\/p>\n

On a recent press call, Facebook\u2019s vice president of integrity Guy Rosen acknowledged the problem, adding: \u201cAs we take more action, we remove more content, there\u2019s more opportunities also for those to be in error.\u201d<\/p>\n

But that explanation hasn\u2019t satisfied business owners like\u00a0HoneyGramz\u2019s Harrigan, who was never given an explanation of why her account was blocked in the first place.<\/p>\n

\u201cThey just said they turned it off in error,\u201d Harrigan said. \u201cThey didn\u2019t give me any feedback. They just reset the whole thing as if it never happened. It was really, really scary.\u201d\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Facebook mistakenly bans some small businesses ads” Facebook has mistakenly blocked the advertising of some small businesses as it relies more heavily on artificial intelligence to police its platform, according to a report. Bloomberg reported Friday that errors made by AI algorithms looking to rid Facebook of offensive ads has caused already struggling businesses to…<\/p>\n","protected":false},"author":1,"featured_media":121739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2020\/11\/facebook-vaccine-biden.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[81965,74490,73864,4974,5077,71083],"class_list":["post-121738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-11-27-20","tag-ads","tag-digital-advertisements","tag-facebook","tag-mark-zuckerberg","tag-small-business"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/121738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=121738"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/121738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/121739"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=121738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=121738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=121738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}