{"id":123350,"date":"2020-12-01T00:59:44","date_gmt":"2020-11-30T21:59:44","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/nbas-steph-curry-to-create-new-brand-with-under-armour\/"},"modified":"2020-12-01T00:59:44","modified_gmt":"2020-11-30T21:59:44","slug":"nbas-steph-curry-to-create-new-brand-with-under-armour","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/nbas-steph-curry-to-create-new-brand-with-under-armour\/","title":{"rendered":"#NBA\u2019s Steph Curry to create new brand with Under Armour"},"content":{"rendered":"

“#NBA\u2019s Steph Curry to create new brand with Under Armour<\/strong>”
\n<\/p>\n

\n NBA star Stephen Curry is set to launch a new line of sports app<\/a>arel on Tuesday called \u201cCurry Brand\u201d with longtime retail partner Under Armour.<\/p>\n

Curry Brand will include footwear, apparel and accessories and extends the hoopster\u2019s relationship with Under Armour beyond his original 2013 basketball sneaker deal to include golf, other sports and a women\u2019s line, the company said Monday.<\/p>\n

Financial details of the deal were not disclosed, but the Golden State Warriors point guard is ranked No. 8 in endorsement deals totaling $42 million, according to Forbes, with his Under Armour shoe contract comprising the biggest chunk.<\/p>\n

In 2015, Curry and Under Armour agreed to extend their contract through 2024, according to reports, including an equity stake in the Baltimore-based company. But it was around that time that sales of performance basketball shoes began to decline, according to NPD Group.<\/p>\n

The category has dropped 20 percent year to date versus a year ago, accounting for just 3 percent of the overall sneaker market in the US. In 2017, performance basketball shoes accounted for 5 percent of sneaker sales and 6 percent in 2016, according to NPD Group. Fashion sneakers, by comparison, represent 50 percent of sneaker sales.<\/p>\n

\u201cUnder Armour is paying Curry millions of dollars a year to promote its brand,\u201d NPD Sports analyst, Matt Powell told The Post. \u201cI think this is an attempt to activate him as a product endorser to offset the investment they have made in him.\u201d<\/p>\n

Under Armour did not immedia<\/a>tely respond to a request for comment.<\/p>\n

Under Armour\u2019s first deal with Curry was reportedly worth more than $4 million a year, but since then it\u2019s assumed to have skyrocketed with some estimates putting at around $12 million a year, Powell said.<\/p>\n

\u201cSteph Curry is much bigger than a basketball player and is someone who has taken a stand on voting, women\u2019s rights and fatherhood,\u201d Joe Favorita, a sport industry consultant, told The Post. \u201cThe goal here is to reach a wider global audience.\u201d<\/p>\n

Curry Brand also has a philanthropic angle, with a goal of creating 20 safe play spaces for young athletes and to train more than 15,000 coaches and 100,000 youth by 2025.<\/p>\n

\u201cWe have a shared goal of unlocking play for kids, so that became a natural place for us to focus,\u201d Curry said in a statement of the partnership with Under Armour. \u201cI grew up doing a lot of things to give back to the community with my family \u2014 and continue that now \u2014 while Under Armour has done so much to support athletes around the world.\u201d<\/p>\n

Low income kids are six times more likely to quit organized sports because of financial constraints, Under Armour said in its press release.\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#NBA\u2019s Steph Curry to create new brand with Under Armour” NBA star Stephen Curry is set to launch a new line of sports apparel on Tuesday called \u201cCurry Brand\u201d with longtime retail partner Under Armour. Curry Brand will include footwear, apparel and accessories and extends the hoopster\u2019s relationship with Under Armour beyond his original 2013…<\/p>\n","protected":false},"author":1,"featured_media":123351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2020\/11\/steph-curry-under-armour-e1606773389791.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[82193,5014,3674,82280,82281],"class_list":["post-123350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-11-30-20","tag-clothing","tag-nba","tag-stephen-curry","tag-under-armour"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/123350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=123350"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/123350\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/123351"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=123350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=123350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=123350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}