{"id":123911,"date":"2020-12-01T17:19:00","date_gmt":"2020-12-01T14:19:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/developing-an-instagram-marketing-strategy\/"},"modified":"2020-12-01T17:19:00","modified_gmt":"2020-12-01T14:19:00","slug":"developing-an-instagram-marketing-strategy","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/developing-an-instagram-marketing-strategy\/","title":{"rendered":"#Developing an Instagram Marketing Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2981a492266\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2981a492266\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/developing-an-instagram-marketing-strategy\/#Set_Up_Your_Instagram_Account\" >Set Up Your Instagram Account<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/developing-an-instagram-marketing-strategy\/#Determine_Your_Audience\" >Determine Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/developing-an-instagram-marketing-strategy\/#Create_a_Content_Calendar\" >Create a Content Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/developing-an-instagram-marketing-strategy\/#Make_Use_of_Hashtags\" >Make Use of Hashtags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/developing-an-instagram-marketing-strategy\/#Interact_with_Your_Instagram_Audience\" >Interact with Your Instagram Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/developing-an-instagram-marketing-strategy\/#Promote_Your_Instagram_Elsewhere_on_the_Internet\" >Promote Your Instagram Elsewhere on the Internet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/developing-an-instagram-marketing-strategy\/#Consider_Running_Paid_Instagram_Ads\" >Consider Running Paid Instagram Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/developing-an-instagram-marketing-strategy\/#Analyze_the_Results_of_Your_Campaign\" >Analyze the Results of Your Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/developing-an-instagram-marketing-strategy\/#Get_Started_with_Your_Instagram_Marketing_Campaign\" >Get Started with Your Instagram Marketing Campaign<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Developing an Instagram Marketing Strategy<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">There are many avenues that businesses and organizations can use to promote themselves. One of the more popular options these days is using <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a>, where brands can directly interact with their audience and promote their products or services. Being active on the various social media accounts is a great way to grow your audience and make more sales.<\/p>\n<p>One of the best social media networks for promoting a brand is Instagram. However, for it to successfully work, you need a solid Instagram marketing strategy to build upon. In this guide, we\u2019ll go over the steps you can follow to set up your own Instagram marketing strategy and get it running.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/pexels-energepiccom-174938-1024x768.jpg\" class=\"wp-image-114875 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/pexels-energepiccom-174938-1024x768.jpg\" alt=\"\" class=\"wp-image-114875\"><\/noscript><figcaption>Photo by\u00a0<strong><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.pexels.com\/@energepic-com-27411?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">energepic.com<\/a><\/strong>\u00a0from\u00a0<strong><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.pexels.com\/photo\/blur-display-electronics-hand-174938\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Pexels<\/a><\/strong><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Set_Up_Your_Instagram_Account\"><\/span>Set Up Your Instagram Account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step is to create your account. You\u2019ll want to set up a new profile on Instagram for your brand. Choose a name that comes as close as possible to your brand name \u2013 you may have to play around for a little while until you find something that is available. Once you create your account, you\u2019ll want to spend some time filling out your profile. Choose a profile picture and put a link to your website in the de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Determine_Your_Audience\"><\/span>Determine Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Next, you need to have a good idea as to who your audience is. If you have been running your business for a while, you may know who it is. You can use the information on your customers to determine who is most likely to have an interest in buying your product. These are the people you will want to gear your Instagram account towards. Start learning what other accounts these people might follow, then give them a follow as well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_a_Content_Calendar\"><\/span>Create a Content Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Perhaps the most important part of your Instagram marketing strategy will be your content calendar. The best way to get results from Instagram is by regularly sharing content that people want to see. If you don\u2019t post often enough, your audience may forget about you.<\/p>\n<p>A good way to avoid this is by scheduling content in advance. When you <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.agorapulse.com\/blog\/schedule-instagram-posts\/\">schedule Instagram posts<\/a>, you can plan ahead of time how often you want to post. Try to create different kinds of content, such as posts, stories or even going live, and keep your Instagram feed regularly loaded.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Make_Use_of_Hashtags\"><\/span>Make Use of Hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To start growing your audience on Instagram, you\u2019ll need to get your content in front of more people. A good way to do this is by making use of hashtags. Hashtags are words or phrases you can add to your post, preceded by a # symbol, that users can click on. When a user clicks on the hashtag, they\u2019ll see all other posts that have this tag in them. By using multiple hashtags on each post, you can group your content with a wide range of categories and get other people to notice them.<\/p>\n<p>To learn more about using hashtags on Instagram, you can <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/05\/29\/instagram-hashtags\">check out this guide<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Interact_with_Your_Instagram_Audience\"><\/span>Interact with Your Instagram Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As Instagram is a social media network, you\u2019ll want to use yours to interact with others. When people comment on your posts or ask questions, you should do your best to reply to them. If other users post pictures about your product, leave a comment on the photo. You should also make sure to respond to any direct messages you receive. If you can engage with your audience, you\u2019ll bring in more followers to your account.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promote_Your_Instagram_Elsewhere_on_the_Internet\"><\/span>Promote Your Instagram Elsewhere on the Internet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another strategy to gain followers on Instagram is by promoting it elsewhere. For starters, you should have a link to it on your website. You can do this by including a simple text or image link, or you can use a <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.monsterinsights.com\/wordpress-social-media-feed-plugins\/\">social media plugin<\/a>.<\/p>\n<p>Besides that, post links to your Instagram to your other social media networks, such as Twitter and Facebook. If someone is following you on one social media account, they are likely willing to follow you on another one as well. Use any opportunity you find to let your audience know about your Instagram account and the type of content they can find there.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Consider_Running_Paid_Instagram_Ads\"><\/span>Consider Running Paid Instagram Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/pexels-freestocksorg-35177-1024x683.jpg\" class=\"wp-image-114876 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/pexels-freestocksorg-35177-1024x683.jpg\" alt=\"\" class=\"wp-image-114876\"><\/noscript><figcaption>Photo by\u00a0<strong><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.pexels.com\/@freestocks?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">freestocks.org<\/a><\/strong>\u00a0from\u00a0<strong><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.pexels.com\/photo\/lg-smartphone-instagram-social-media-35177\/?utm_content=attributionCopyText&amp;utm_medium=referral&amp;utm_source=pexels\">Pexels<\/a><\/strong><\/figcaption><\/figure>\n<p>If you have the budget for it, running ads on Instagram is another good way to grow your audience. Ads on Instagram will display your content to an audience that you target. You can define your audience by a range of factors, then have your posts appear in their feeds. Best of all, you can decide your budget, so you can start small and see if Instagram ads are right for you.<\/p>\n<p>For more information on how to get started with Instagram ads, please <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/blog.hootsuite.com\/instagram-ads-guide\/\">visit this guide<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyze_the_Results_of_Your_Campaign\"><\/span>Analyze the Results of Your Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The last thing you\u2019ll want to do is analyze your results. As you run your campaigns, you should track what works well and what doesn\u2019t. For example, if your audience seems to like one type of post over another, you should consider posting more of that type of content. Besides, as you gain more followers, you can study what your audience looks like. You can then use this when targeting your ads or developing new products.<\/p>\n<p>Finally, you should measure <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/later.com\/blog\/track-traffic-from-instagram\/\">how much of your traffic comes from Instagram<\/a>. This way, you know how well Instagram performs compared to your other sources of traffic, such as Facebook or search engines. From there you can determine whether you want to spend more or less money on Instagram promotions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_Started_with_Your_Instagram_Marketing_Campaign\"><\/span>Get Started with Your Instagram Marketing Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When done properly, Instagram can be one of the best sources of traffic to your website. Instagram can even be used to make sales directly, giving you another source of revenue. The key is posting regular content to an audience that is interested in it. From there, it\u2019s just a matter of being consistent and getting more followers to your account. By following the steps above, you should be able to get started with a strong Instagram marketing strategy. <\/p>\n<hr class=\"wp-block-separator\"><em>Photo by <\/em><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@alexbracken?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>alex bracken<\/em><\/a><em> on <\/em><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/unsplash.com\/s\/photos\/instagram?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Unsplash<\/em><\/a>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">David Schneider<\/p>\n<div class=\"bio-desc\">\nPreviously the cofounder of influencer marketing software NinjaOutreach. Together with Mark Samms we bootstrapped the company to 20 people and over 500 customers.<br \/>\nNow I run Shortlist.io, a full service digital marketing agency.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener noreferrer\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/social-media\/developing-an-instagram-marketing-strategy.html\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Developing an Instagram Marketing Strategy&#8221; There are many avenues that businesses and organizations can use to promote themselves. One of the more popular options these days is using social media, where brands can directly interact with their audience and promote their products or services. Being active on the various social media accounts is a great&#8230;<\/p>\n","protected":false},"author":1,"featured_media":123912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/alex-bracken-X8WQD0UYsfA-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[33423,82351,78050,78051],"class_list":["post-123911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-instagram","tag-marketing-strategy","tag-social-media-marketing","tag-social-media-tools"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/123911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=123911"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/123911\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/123912"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=123911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=123911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=123911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}