{"id":124025,"date":"2020-12-01T23:14:22","date_gmt":"2020-12-01T20:14:22","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/grayscale-dusts-off-its-dropgold-campaign-with-fresh-ad-push\/"},"modified":"2020-12-01T23:14:22","modified_gmt":"2020-12-01T20:14:22","slug":"grayscale-dusts-off-its-dropgold-campaign-with-fresh-ad-push","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/grayscale-dusts-off-its-dropgold-campaign-with-fresh-ad-push\/","title":{"rendered":"# Grayscale dusts off its #dropgold campaign with fresh ad push"},"content":{"rendered":"<p>&#8220;<strong># Grayscale dusts off its #dropgold campaign with fresh ad push <\/strong>&#8221;<\/p>\n<div class=\"post-content\" data-v-5a136f3a>Digital asset manager Grayscale is bringing back its controversial &#8220;drop gold&#8221; campaign just in time for the potential Bitcoin (BTC) bull market.\u00a0<\/p>\n<p>CEO Barry Silbert <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/twitter.com\/BarrySilbert\/status\/1333781962394394624\">tweeted<\/a> Tuesday that the 30-second advertisement will be \u201crunning on major networks all over the country.\u201d<\/p>\n<p>The commercial implores investors to \u201cleave the pack behind\u201d by dropping gold and adding digital assets like Bitcoin to their portfolio. <\/p>\n<p>\u201cIn a digital world, gold shouldn\u2019t weigh down your portfolio,\u201d the commercial says, adding:<\/p>\n<blockquote><p>\u201cDigital currencies like Bitcoin are the future. They\u2019re secure, borderless and, unlike gold, they actually have utility.\u201d<\/p><\/blockquote>\n<p>Grayscale launched its #dropgold campaign in May 2019 when Bitcoin was trading at roughly $5,400. At the time, few institutional investors had come out publicly in favor of digital assets.\u00a0<\/p>\n<p>Times have certainly changed. <\/p>\n<p>Since that time, institutions like JPMorgan Chase, Deutsche Bank, Citigroup and Guggenheim have expressed varying degrees of interest in cryptocurrencies. <\/p>\n<p>JPMorgan and Deutsche Bank have reportedly <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/news.bitcoin.com\/deutsche-bank-bitcoin-over-gold-hedge-dollar-risk-inflation\/\">stated<\/a> that institutional investors are shifting some of their allocations away from gold and into Bitcoin. <\/p>\n<p>In the case of Citigroup, managing director Tom Fitzpatrick has seemingly forecast a $318,000 BTC price in the next 12 months. <\/p>\n<p>Meanwhile, Guggenheim has filed an amendment with the United States Securities and Exchange Commission to allocate $500 million to Grayscale Bitcoin Trust. <\/p>\n<p>As Cointelegraph Magazine reported in August 2020, Grayscale\u2019s #dropgold campaign could introduce millions of people to Bitcoin, much in the same way that Merrill Lynch\u2019s 1948 New York Times ad introduced boomers to stocks.\u00a0<\/p>\n<p>Gold is coming off its <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/finance.yahoo.com\/news\/gold-set-worst-month-four-033031103.html\">worst<\/a> month since 2016, all while Bitcoin recorded its highest monthly close on record. Currently, 1 Bitcoin buys you 10.539 ounces of gold, the highest in almost three years.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/s3.cointelegraph.com\/uploads\/2020-12\/d5a1fa09-3e77-4275-b23f-80fb8881bd85.png\"><figcaption style=\"text-align: center;\"><em>Bitcoin priced in gold from Buybitcoinworldwide.com<\/em><\/figcaption><\/figure>\n<p><template data-name=\"subscription_form\" data-type=\"markets_outlook\"><\/template><\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong>\n<\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener noreferrer\">General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/cointelegraph.com\/news\/grayscale-dusts-off-their-dropgold-campaign-with-fresh-ad-push\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# Grayscale dusts off its #dropgold campaign with fresh ad push &#8221; Digital asset manager Grayscale is bringing back its controversial &#8220;drop gold&#8221; campaign just in time for the potential Bitcoin (BTC) bull market.\u00a0 CEO Barry Silbert tweeted Tuesday that the 30-second advertisement will be \u201crunning on major networks all over the country.\u201d The commercial&#8230;<\/p>\n","protected":false},"author":1,"featured_media":124026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/s3.cointelegraph.com\/uploads\/2020-12\/711b1092-d269-4e98-bf8c-a6fbac4d3fc0.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[82372,74862,74937,76550,74355,71835],"class_list":["post-124025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-barry-silbert","tag-bitcoin","tag-bitcoin-price","tag-grayscale","tag-adoption","tag-gold"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/124025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=124025"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/124025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/124026"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=124025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=124025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=124025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}