{"id":126436,"date":"2020-12-04T15:01:36","date_gmt":"2020-12-04T12:01:36","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/"},"modified":"2020-12-04T15:01:36","modified_gmt":"2020-12-04T12:01:36","slug":"how-to-maintain-brand-consistency-throughout-the-customer-journey","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/","title":{"rendered":"#How to Maintain Brand Consistency Throughout the Customer Journey"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a34a10977994\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a34a10977994\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#What_is_brand_consistency\" >What is brand consistency?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#Why_is_brand_consistency_important\" >Why is brand consistency important?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#Builds_brand_recognition\" >Builds brand recognition\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#Helps_you_stand_out_of_the_crowd\" >Helps you stand out of the crowd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#Triggers_positive_emotions\" >Triggers positive emotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#Builds_trust_loyalty_and_word_of_mouth\" >Builds trust, loyalty, and word of mouth<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#5_tips_to_maintain_brand_consistency_throughout_the_customer_journey\" >5 tips to maintain brand consistency throughout the customer journey<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#1_Develop_a_brand_book\" >1. Develop a brand book<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#2_Create_branding_guidelines_and_policies\" >2. Create branding guidelines and policies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#3_Design_easy-to-use_templates\" >3. Design easy-to-use templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#4_Schedule_alignment_meetings\" >4. Schedule alignment meetings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#5_Add_a_review_step_in_your_workflow\" >5. Add a review step in your workflow<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-maintain-brand-consistency-throughout-the-customer-journey\/#The_result\" >The result<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#How to Maintain Brand Consistency Throughout the Customer Journey<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">The importance of brand consistency is indisputable. Or is it?<\/p>\n<p>Marketers, like myself, like to think that it\u2019s obvious for everybody outside of the marketing bubble that great branding is essential and it doesn\u2019t stop at choosing a name, logo, and color scheme for your business (to be forgotten at some point).\u00a0<\/p>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.bulldogreporter.com\/channels-are-now-irrelevant-to-consumers-new-sdl-study-reveals-60-of\/\">60% of millennial consumers expect consistent branding<\/a> across all marketing channels and <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.adweek.com\/digital\/the-power-of-brand-authenticity-on-social-media-infographic\/\">91% of consumers would rather buy from an authentic brand<\/a> \u2013 so it is, in fact, important to have a well-defined brand and to present its messages in a similar format all the way through from the first customer interaction to the purchase and beyond.\u00a0<\/p>\n<p>But let\u2019s dig into the meaning and importance of maintaining brand consistency and how to do it with ease.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_brand_consistency\"><\/span>What is brand consistency?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brand consistency is when a business (or even an individual) communicates in a way that always aligns with the company\u2019s overall branding strategy that highlights its mission, vision, and values.\u00a0<\/p>\n<p>You can think of consistent branding like driving on a clear highway: straight, easy to navigate, and allows for same-speed cruise control. It\u2019s not boring, but it is consistent. Inconsistent branding can feel like roadwork: speeding limit changes, traffic jams, and roadblocks that divert you off the highway, and on occasion, gets you lost.\u00a0<\/p>\n<p>You might also hear marketers and branding experts refer to consistency and inconsistency as on-brand and off-brand.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_brand_consistency_important\"><\/span>Why is brand consistency important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The importance of brand consistency is sometimes overlooked, especially in smaller businesses where there are not enough resources to concentrate on this area. However, not taking brand consistency seriously can mean missing out on potential business. <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/branding-statistics\/#gref\">Consistent branding can increase revenue by up to 23%<\/a> \u2013 here\u2019s how it can drive more business:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Builds_brand_recognition\"><\/span>Builds brand recognition\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Consistently seeing similar designs and reading similar messages can extend your brand\u2019s ethos and help become memorable and recognizable. For example, if I say, Red Bull, you will im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely remember the look of the can, the line drawing commercials, and the \u201cRed Bull gives you wings\u201d slogan.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Helps_you_stand_out_of_the_crowd\"><\/span>Helps you stand out of the crowd<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your branding should be specific to your business and so differentiate you from others. When somebody fancies an energy drink, they will likely choose a brand that they can recall rather than some random fizzy-sugary never-heard-of-drink.\u00a0\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Triggers_positive_emotions\"><\/span>Triggers positive emotions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Going back to the highway simile, a clear road calms the driver and makes the ride enjoyable, while a highway full of roadblocks and hard-to-navigate sections only creates frustration. When a brand communicates clearly and in an always-similar manner, that triggers positive emotions.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Builds_trust_loyalty_and_word_of_mouth\"><\/span>Builds trust, loyalty, and word of mouth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.oberlo.com\/blog\/branding-statistics#:~:text=73%20percent%20of%20consumers%20cite,highly%20impacts%20their%20purchasing%20decisions.\">81% of customers say<\/a> they need to trust a brand to buy from them. When you try a new brand and you like it, you\u2019ll remember to return to it. If you\u2019re exposed to the same messaging, same design, same values, delightful customer service over and over again, you will start to spend money with the brand as it\u2019s always been a positive and easy experience to interact with them. Trust and loyalty then can turn into advocacy and build word of mouth marketing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_tips_to_maintain_brand_consistency_throughout_the_customer_journey\"><\/span>5 tips to maintain brand consistency throughout the customer journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By now you are (hopefully) convinced that brand consistency should not be overlooked. <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.shopify.co.uk\/blog\/how-to-build-a-brand\">Building your own brand from scratch<\/a> can be challenging but maintaining brand consistency throughout the customer journey can be an even bumpier ride.\u00a0<\/p>\n<p>The key to consistent messaging is that everybody in the business knows about your branding guidelines, understands, and adheres to them. Sharing branding knowledge is much easier than you would think \u2013 and the following framework will give you a structure to start with.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Develop_a_brand_book\"><\/span>1. Develop a brand book<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having a nicely designed, short, and easy-to-read brand book is the first step you need to take. You can refer to this book when onboarding new joiners or explaining the brand values to stakeholders in other departments that are not particularly close to marketing.<\/p>\n<p>The brand book can take a more holistic <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to guidelines, so rather than listing color codes, font types, logo concepts, etc., it should focus on top-level business attributes. The brand book should cover your business\u2019 mission and vision statement, it\u2019s essence, personality, served audiences, and clearly outlines the brand positioning.<\/p>\n<p>Having these in writing will make the whole brand image more official, professional, and easier to grasp. After all, you can\u2019t expect your teams to adhere to a brand image that they don\u2019t fully understand.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Create_branding_guidelines_and_policies\"><\/span>2. Create branding guidelines and policies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike the more abstract brand book, your branding guidelines and policies should be as specific as it gets.<\/p>\n<p>You could develop design guidelines that include your brand\u2019s colors with samples, HEX, and RGB codes. Font types, weights, styles are also important \u2013 not only for designers but everybody who creates documents. Capturing the tone of voice (ToV) of your brand will also help you communicate persistently with customers via your website, social media, blog articles, sales enablement content, and even when providing customer service.\u00a0<\/p>\n<p>One approach you could take is to outline rules for each common type of content in your business. For example, you could have guidelines that are mostly applicable to visual content like banners, posters, infographics, sales decks, etc. Then you could write ToV documentation for marketing material like blog articles and social media posts or customer service guidelines for responses and support material. If you create video content, you can specify background music options, intros &amp; outros, and video transition styles.\u00a0<\/p>\n<p>These policies will make adhering to guidelines much easier and you can always improve them over time based on the feedback of your team.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Design_easy-to-use_templates\"><\/span>3. Design easy-to-use templates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Guidelines are good but templates are better. Design and <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.jotform.com\/blog\/table-templates-for-marketers\/\">marketing templates<\/a> can help maintain brand consistency as they make it easy for anybody in the business to create materials that are always on-brand.\u00a0<\/p>\n<p>The templates must be accessible: If your designer creates some great social media templates in Photoshop but nobody else in the business knows how to use that software, it\u2019s as useful as a concrete parachute.\u00a0<\/p>\n<p>If your marketers are familiar with Canva, create templates there. If your salespeople put together sales decks in Google Slides, that\u2019s where you\u2019ll need to work. If customer service runs on Intercom, that\u2019s where your canned responses need to be. You get the idea.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Schedule_alignment_meetings\"><\/span>4. Schedule alignment meetings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Talking things through can add an extra layer of confidence in being able to stay on-brand. Some teams, like sales and marketing, tend to work quite close together. <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/blog.pandadoc.com\/how-sales-and-marketing-alignment-can-increase-lead-generation\/\">Sales and marketing alignment meetings<\/a> can be rolled out to other teams too.<\/p>\n<p>Short but regular meetings can give you the space to talk about your brand as part of the agenda, answer questions, or point out slip-offs.\u00a0<\/p>\n<p>The importance of regular catch-ups is as important as ever: <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/10to8.com\/appointment-scheduling-software-for-remote-businesses\/\">remote teams need to schedule such interactions<\/a>, otherwise, important activities like ensuring brand consistency can slip through the cracks.\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Add_a_review_step_in_your_workflow\"><\/span>5. Add a review step in your workflow<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Quality assurance is in <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> important, and adding a review step in your workflow can improve the quality of any activity or project. If you only take one thing away from this article, this should probably be it.<\/p>\n<p>Reviewing material will instantly improve the quality of work at your business, however, without the right culture and preparation steps, task reviews can seem somewhat tedious. But when you have <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.atlassian.com\/agile\/scrum\/sprint-reviews\">developed a culture of delivery<\/a> and teams work together to deliver high-quality work, reviews can put the cherry on top.<\/p>\n<p>If you implemented all the tips above, reviewing the work of other teams can add an extra layer of reassurance that the whole customer journey will be consistent. What\u2019s more, you will be able to gauge how well others managed to utilize the brand book and your guidelines, make use of the premade templates, and take away information from the alignment meetings. This information will help you iterate on your processes and identify what\u2019s next to improve.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_result\"><\/span>The result<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a result of your hard work, your whole company will be much more likely to support maintaining brand consistency, which ultimately will lead to a smooth customer journey with familiar and positive experiences all the way through. <\/p>\n<hr class=\"wp-block-separator\"><em>Photo by <\/em><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@uxindo?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>UX Indonesia<\/em><\/a><em> on <\/em><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/unsplash.com\/s\/photos\/customer-journey?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Unsplash<\/em><\/a>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Anna Kocsis<\/p>\n<div class=\"bio-desc\">\nAnna Kocsis is the Head of Marketing at 10to8 Appointment Scheduling Software. She&#8217;s an enthusiastic SaaS marketer, who drinks her coffee with cream and trending hashtags. She loves koalas, insightful podcasts, and creating content that ranks high in search.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener noreferrer\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/how-to-maintain-brand-consistency.html\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#How to Maintain Brand Consistency Throughout the Customer Journey&#8221; The importance of brand consistency is indisputable. Or is it? Marketers, like myself, like to think that it\u2019s obvious for everybody outside of the marketing bubble that great branding is essential and it doesn\u2019t stop at choosing a name, logo, and color scheme for your business&#8230;<\/p>\n","protected":false},"author":1,"featured_media":126437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/ux-indonesia-1V5zGGTYXVc-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[81231,78149,79848],"class_list":["post-126436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-brand-communication","tag-brand-inspiration","tag-customer-relationship"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/126436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=126436"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/126436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/126437"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=126436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=126436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=126436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}