{"id":128890,"date":"2020-12-08T21:30:48","date_gmt":"2020-12-08T18:30:48","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/hbo-max-subscribers-reach-12-6-million-att-defends-plan-film\/"},"modified":"2020-12-08T21:30:48","modified_gmt":"2020-12-08T18:30:48","slug":"hbo-max-subscribers-reach-12-6-million-att-defends-plan-film","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/hbo-max-subscribers-reach-12-6-million-att-defends-plan-film\/","title":{"rendered":"#HBO Max Subscribers Reach 12.6 Million, AT&T Defends Plan \u2013 \/Film"},"content":{"rendered":"

“#HBO Max Subscribers Reach 12.6 Million, AT&T Defends Plan \u2013 \/Film<\/strong>”<\/p>\n

\n

\"HBO<\/p>\n

WarnerMedia<\/a><\/strong> has angered nearly everyone in Hollywood. But at least it\u2019s got a few million more subscribers, according to AT&T CEO John Stankey<\/strong>, who came to the defense of the divisive Warner Bros. HBO Max release plan, which will debut all of Warner Bros.\u2019 2021 theatrical slate to the WarnerMedia streaming platform on the same day-and-date as theatrical release. Stankey, during his app<\/a>earance at the UBS Global TMT\u00a0Virtual\u00a0Conference, called the decision a \u201cwin-win-win\u201d for the company, its partners, and consumers.<\/p>\n

AT&T is defending the Warner Bros. HBO Max 2021 release plan, citing the four million HBO Max subscribers the streamer has gained since September 30, bringing the service to nearly 12.6 million activated users. This makes WarnerMedia \u201cahead of plan\u201d on its streaming service, CEO Stankey told the investor conference on Tuesday, according to The Hollywood Reporter<\/a>. Stankey said the decision to bring Warner Bros.\u2019 2021 film slate to both theaters and HBO Max will help \u201cpenetrate the market faster\u201d amid the coronavirus (COVID-19) pandemic, adding:<\/p>\n

\u201cWe were going to be in a situation where the psyche of the population and willingness to go back into theaters, that\u2019s going to be a prolonged recovery. The question is what\u2019s best to deal with that \u2014 it\u2019s a win-win-win situation \u2014 a win for us, win for customers, win for partners.\u201d<\/p>\n<\/blockquote>\n

While Stankey expressed remorse for the circumstances that brought this decision on and\u00a0called the lack of theatrical business due to pandemic \u201cunfortunate,\u201d the executive defended debuting the films on HBO Max instead of licensing films to other streamers. It would be like giving\u00a0\u201ccompetitors additional arms,\u201d Stankey said, which is why \u201cwe knew we needed to try something different.\u201d<\/p>\n

\u201cGetting the product out into the market\u2026is important,\u201d Stankey said, arguing that the market will be \u201cdictated by what consumers choose to do.\u201d<\/p>\n

As for the rest of Hollywood that WarnerMedia has angered \u2014 from talent, to studios, to agents \u2014\u00a0Stankey said,\u201d I know there\u2019s a lot of noise out in the market, people with different viewpoints,\u201d but that happens \u201canytime you are going to change a model.\u201d<\/p>\n

However, WarnerMedia does have the support of at least one company: NBCUniversal. Speaking at a\u00a0UBS conference (via Deadline), the CEO\u00a0Jeff Shell<\/strong>\u00a0of NBCUniversal, whose Universal deal with AMC is admittedly just one step away from Warner\u2019s HBO Max release plan, applauded Warner\u2019s strategy, citing the \u201cgrowing segment of the population that want to watch movies<\/a> in a non-premium way which is at home.\u201d
\n\u201cI think that theatrical will survive and the more windows collapse, the more money that will be made in the movie business,\u201d Shell said, adding \u201cAT&T is taking a different strategy\u2026 but anything that collapses windows is good and theaters will be fine over the long term.\u201d<\/p>\n

Stankey placed importance on HBO Max hitting 12.6 million activated subscriber mark, which is assumed to be the major reason for WarnerMedia\u2019s 2021 release decision: to boost the botched rollout of HBO Max, which hasn\u2019t nearly reached the heights of Disney+, which surpassed 73.7 million subscribers a year after it launched. Since HBO Max\u2019s May launch, the streaming services has\u00a0reached 28.7 million total subscribers, only 8.6 million of which were \u201cactivated\u201d as of\u00a0the end of the third quarter. The four million new subscribers is a decent gain, but is it enough to justify the box office \u2014 and potential litigation \u2014 losses that WarnerMedia will have to suffer through? We\u2019ll have to see.<\/p>\n

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“#HBO Max Subscribers Reach 12.6 Million, AT&T Defends Plan \u2013 \/Film” WarnerMedia has angered nearly everyone in Hollywood. But at least it\u2019s got a few million more subscribers, according to AT&T CEO John Stankey, who came to the defense of the divisive Warner Bros. HBO Max release plan, which will debut all of Warner Bros.\u2019…<\/p>\n","protected":false},"author":1,"featured_media":128891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/d13ezvd6yrslxm.cloudfront.net\/wp\/wp-content\/images\/HBO-Max-human-powered-discovery.jpg","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[76913,1543,640,3761],"class_list":["post-128890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-at-and-t","tag-business-and-industry-news","tag-hbo-max","tag-netflix-streaming-video"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/128890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=128890"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/128890\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/128891"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=128890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=128890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=128890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}