{"id":129380,"date":"2020-12-09T11:00:14","date_gmt":"2020-12-09T08:00:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/wheres-xr-at-today-and-what-does-it-mean-for-your-company\/"},"modified":"2020-12-09T11:00:14","modified_gmt":"2020-12-09T08:00:14","slug":"wheres-xr-at-today-and-what-does-it-mean-for-your-company","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/wheres-xr-at-today-and-what-does-it-mean-for-your-company\/","title":{"rendered":"#Where\u2019s XR at today and what does it mean for your company?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3f3c3154030\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3f3c3154030\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/wheres-xr-at-today-and-what-does-it-mean-for-your-company\/#Forecasts_and_futures\" >Forecasts and futures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/wheres-xr-at-today-and-what-does-it-mean-for-your-company\/#Fighting_Covid_tackling_lockdown\" >Fighting Covid, tackling lockdown<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/wheres-xr-at-today-and-what-does-it-mean-for-your-company\/#Virtual_meetings_and_events\" >Virtual meetings and events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/wheres-xr-at-today-and-what-does-it-mean-for-your-company\/#Tracking_eyes_hands%E2%80%A6_and_brains\" >Tracking eyes, hands\u2026 and brains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/wheres-xr-at-today-and-what-does-it-mean-for-your-company\/#The_role_of_social\" >The role of social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/wheres-xr-at-today-and-what-does-it-mean-for-your-company\/#Moving_off_mobile\" >Moving off mobile<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Where\u2019s XR at today and what does it mean for your company?<\/strong>&#8221;<\/p>\n<div>\n                                <em>Interested in XR? <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/hopin.com\/events\/rise-spotlight-xr-in-todays-reality?_ga=2.64254508.2031712490.1607415778-547704967.1606208818\">Join the RISE Spotlight online event on XR for free on December 15th!<\/a><br \/><\/em><\/p>\n<p>While XR (extended reality) technologies have been hyped since 2014, it\u2019s only now in the midst of the 2020 coronavirus pandemic and global economic crisis that we are really seeing the true value of virtual, augmented, and mixed realities as vital to the future of business success.<\/p>\n<p>Across industries including healthcare, manufacturing, education, design, tourism, consumer goods, and marketing, XR is helping companies secure the competitive advantage needed to survive and thrive in the years to come.<\/p>\n<p>The greatest challenge the XR community faces is one the industry created itself. Early hype and evangelical proclamations oversold the limited abilities of VR and AR technologies in the early days, fuelling dis<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ointed expectations which the industry has been trying to crawl back from for years.<\/p>\n<p>It may be helpful to remember that while AR and VR have been developing next to each other since the 1960s, the industry as we know it today is less than seven years old.<\/p>\n<p>That said, the improvements in such a relatively short period have been remarkable, but even so, people adapt and adopt at a much slower pace than the big tech companies often presume.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Forecasts_and_futures\"><\/span>Forecasts and futures<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s too simple to judge the success of this industry on how many headsets have been sold (or not sold); instead we should focus on the true business cases for XR.<\/p>\n<p>The future of the industry relies on its ability to live up to the promises that XR can save companies time and money, accelerate processes, measure engagement, bring people together in unique and memorable ways, and create new revenue streams that don\u2019t only justify costs but proportionally outweigh them.<\/p>\n<p>It is projected that by 2030 XR will boost the global economy by <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/cloud.uk.info.pwc.com\/seeing-is-believing-report-download\">$1.5 trillion<\/a>, with the growth of jobs enhanced by VR and AR jumping from under one million in 2019 to over 20 million by 2030.<\/p>\n<p>This growth will partially be attributed to the prevalence of edge computing and 5G. Edge computing is the practice of capturing, processing, and analyzing data near where it is created, and 5G is super high-speed internet.<\/p>\n<p>These innovations will provide the practical infrastructure necessary for mass transmission of large data sets at higher speeds, ensuring a seamless immersive experience anywhere at any time, whether it\u2019s through a mobile, laptop, or headset.<\/p>\n<p>Reducing latency, improving image quality, and enabling new ecosystems of high-volume, real-time data applications, these expediting capabilities will bolster the viability and benefits of XR in our everyday lives.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fighting_Covid_tackling_lockdown\"><\/span>Fighting Covid, tackling lockdown<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One recent example from the medical industry of how VR is being used to save time and money while enabling collaboration is <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.drugtargetreview.com\/news\/76178\/scientists-unveil-virtual-reality-tool-for-covid-19-drug-development\/\">iMD-VR<\/a>. A team of scientists from the University of Bristol has been using VR and cloud computing as a means to assist the medical community in the global fight against Covid-19.<\/p>\n<p>They\u2019ve created a 3D model researchers can step inside to visualize the unique complexities of the virus, as well as test potential vaccines and cures via molecular dynamics simulations. This level of real-time international collaboration, as well as the ability to visualize and contextualize something invisible to the human eye, wouldn\u2019t be possible otherwise.<\/p>\n<p>It is not only a great illustration of how VR can extend our capabilities beyond our physical means, but also how it can help accelerate vital knowledge sharing across geographic locations that could result in saving lives.<\/p>\n<p>Many industries are turning to XR as a way to cope with their remote collaboration needs during varying stages of lockdowns around the world. Global strategic design and innovation consultancy <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.seymourpowell.com\/\">Seymourpowell<\/a> uses VR to enable collaborative design across global teams, encouraging employees to dial in to participate in immersive meetings via tablet, phone, laptop, or VR headset.<\/p>\n<p>The platform they use, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.realityworks.space\/\">Reality Works<\/a>, was originally created in 2017 as a tool for their transport team to collaboratively create full-scale 3D vehicle designs, but now they\u2019ve adapted it and expanded use throughout the company, even hosting impactful client pitches in VR and offering the platform to their clients.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Virtual_meetings_and_events\"><\/span>Virtual meetings and events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We are seeing evidence that a short-term investment in an immersive platform and instigating a virtual meet-up work culture can save companies time and money in the long term.<\/p>\n<p>Earlier this year executive training organization <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/theleadershipnetwork.com\/\">The Leadership Network<\/a> moved all their physical masterclasses into the metaverse via their <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/theleadershipnetwork.com\/developing-lean-leaders\">Gemba<\/a> VR platform. Removing three nights\u2019 accommodation, business <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> and subsistence from the equation saved customers an average of \u00a31,800 per person. It also cut down the hours employees had to be \u2018out of office\u2019, gaining companies 44% more productivity time throughout the week.<\/p>\n<p>Under the pandemic, the events industry has particularly suffered with many turning to Zoom, Hopin, and Teams as an alternative to physical conferences. Between screen fatigue, the lack of networking options, and every event starting to look and feel the same, there is a good case to be made for the advantages of hosting in VR.<\/p>\n<p>European VR\/AR tradeshow <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"http:\/\/paris.virtuality.io\/\">Virtuality<\/a> completely digitalized their physical arena to reflect everything you might expect from a conference space: exhibition halls, booths, auditoriums, networking lounges, all accessible from anywhere in the world via PC, Mac, and Oculus Quest. To accomplish this they\u2019ve partnered with <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.manzalab.com\/en\">Manzalab Group<\/a> using their digital solution <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.manzalab.com\/en\/teemew\">Teemew Event<\/a>.<\/p>\n<p>Many VR platforms designed to support meetings have expanded their offer to include conferencing features, like the immersive education platform <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/engagevr.io\/\">Engage<\/a>, which can now host up to 150 people at one time. It is unique in that it offers full-bodied avatars, the ability to run events inside 360 videos, and it also offers spatial recording, which means post-event people can still experience a fully 3D replay.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tracking_eyes_hands%E2%80%A6_and_brains\"><\/span>Tracking eyes, hands\u2026 and brains<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advancements in eye and hand-tracking capabilities now included in many headsets offer new ways to measure customer engagement and prove ROI.<\/p>\n<p>A global consumer goods corporation partnered with <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.accenture.com\/gb-en\/case-studies\/technology\/vr-merchandising-evaluation\">Accenture<\/a> to build a multi-user VR merchandising evaluation system where they can safely host customer focus groups to evaluate the effectiveness of product placement, advertisements, and store layouts before making costly decisions.<\/p>\n<p>The simulation ultimately resulted in higher product sales and a greater profit margin as they were able to effectively market test before implementation, ensuring that when it came to deployment they got it right the first time.<\/p>\n<p>Taking things one step further, the integration of bio-data or brain-computer-interface (BCI) <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> into headset experiences can give us an even deeper insight into the nuances of customer behavior and decision-making.<\/p>\n<p>EEG brainwave technology <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/myndplay.com\/\">MyndPlay<\/a> was integrated into OculusGo headsets to allow marketers to see which adverts perked an individual\u2019s attention the most so they could then offer people a more personalized product. With recent studies showing <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/us.epsilon.com\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\">80%<\/a> of customers are more likely to purchase a product or service from a brand that provides personalized recommendations and experiences, this is a trend we may see more of in the years to come.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_role_of_social\"><\/span>The role of social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using augmented reality to let shoppers \u2018try before you buy\u2019 has become even more important to retailers in 2020, adding value to the at-home shopping experience.<\/p>\n<p>Earlier this year Gucci partnered with Snapchat for the platform\u2019s first global branded AR shoe try-on lenses. The AR lens overlays a digital version of four pairs of shoes on a mobile user\u2019s feet and allows im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>te purchasing via the Snap app. According to Snap data, Snapchat reaches <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.mobilemarketer.com\/news\/gucci-unveils-1st-global-shoe-try-on-in-snapchat\/580766\/\">75%<\/a> of people ages 13 to 34 and <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.mobilemarketer.com\/news\/gucci-unveils-1st-global-shoe-try-on-in-snapchat\/580766\/\">90%<\/a> of people ages 13 to 24 in the US, helping brands bond with Gen Z.<\/p>\n<p>Also attempting to engage the next generations, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.mobilemarketer.com\/news\/burger-king-delivers-immersive-ar-experience-during-vmas\/584459\/\">Burger King<\/a> ran an immersive sweepstake during the MTV VMAs that asked viewers to scan an on-screen QR code to activate an AR experience featuring rapper Lil Yachty. People were treated to an exclusive performance, as well as coupons. This drove downloads of their app, which has become crucial to many quick-service brands since the pandemic.<\/p>\n<p>The adoption of AR into our everyday lives through social media platforms like Snap and Instagram was so gradual and natural many people don\u2019t even realize they\u2019re using AR technology.<\/p>\n<p>AR has enjoyed a faster consumer adoption than the uptake of VR for several reasons: it\u2019s less expensive to create and free to use, it can be activated through hardware we all already own and have on our bodies most of the time, and it services a very basic function, even if that function is to simply make us look cool online.<\/p>\n<p>The evolution of AR and MR (mixed reality) technologies has the potential to be quite profound, however, fundamentally changing the way we interact with the world around us. Recently acquired by <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/techcrunch.com\/2020\/02\/08\/scapebook\/?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAEmcWkLsFdRCkFGbl5F0WmSxWcjV1bjVJE7nySJHkAHpDz4sC0CaOiuw7Ow2NkfuX7ziYL8YyOYZ_1l9tM5oQ6wG-EAk2_kpg6BaMjedAvY-gdKOD6aa9fO-rw6lqgCGhzf_0-yEZW-wIBOgygv_hFFWBcsQT7iA_yWq8_e6_C6i\">Facebook<\/a>, <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.scape.io\/\">Scape Technologies<\/a> uses AI, computer vision, and cloud computing to geo-pin AR and MR content to specific locations.<\/p>\n<p>Effectively this means that in the future the entire world will become real estate for interactive, shoppable digital signage viewed via phones, glasses, and, sooner than one may think, contact lenses or implants.<\/p>\n<p>While today we might use AR to map a path to physical locations while receiving pop-up ads on our phones, tomorrow these ads may be integrated and activated by our physical environments opening up new opportunities for personalization, gamification, and revenue streams.<\/p>\n<p>As we go back to physical environments \u2014 whether it be retail shops, museums, or other entertainment facilities \u2014 AR activations will play a significant role in our ability to deliver information and engaging experiences while keeping everyone safe.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Moving_off_mobile\"><\/span>Moving off mobile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Moving this engagement from the mobile to a \u2018heads up\u2019 experience is a space many startups are currently vying for. Predicted to disrupt the dreams of young companies in this arena is Apple, which has secured a number of patents for its forthcoming AR glasses.<\/p>\n<p>Said to use the iPhone as the computer behind the glasses\u2019 AR functions, this would instantly give Apple a market advantage, as well as remove the weight and subsequent unattractiveness of many of the prototypes we\u2019ve been seeing.<\/p>\n<p>One of Apple\u2019s latest <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/appleinsider.com\/articles\/20\/06\/16\/auto-adjusting-apple-glass-may-not-need-prescription-lenses\">patents<\/a> focused on the ability of lenses to automatically adjust according to the eyesight of its user. It suggests that the optical module associated with individual eyes will be able to modify displayed images to correct the user\u2019s vision.<\/p>\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> of fresh innovations coming to the world of XR, along with evidence of the formation of subindustries, indicate that the industry is continuing to evolve and mature. As the technologies become more democratized, price points will continue to come down and uptake will continue to go up.<\/p>\n<p>With alpha-innovators beginning to prove ROI as a result of XR, more companies will have to follow suit if they want to stay in the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>. While some might view the constant developments and upgrades as a sign to hold off investment until the hype curve has flattened, the companies adopting these technologies today know that by then it will be too late.<\/p>\n<p><em>RISE Spotlight: XR in Today\u2019s Reality takes place on December 15th. You can find out more about this <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.iseurope.org\/content-hub\/xr-in-todays-reality\/\">RISE Spotlight here<\/a> and <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/hopin.com\/events\/rise-spotlight-xr-in-todays-reality?_ga=2.64254508.2031712490.1607415778-547704967.1606208818\">register here<\/a>.<\/em><\/p>\n<p><em><a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.iseurope.org\/the-big-read-xr-in-todays-reality\/\">This article<\/a> was originally published on ISE.<\/em><\/p>\n<div class=\"c-post-paidNotice c-post-paidNotice--below\">\n            <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" href=\"https:\/\/www.iseurope.org\/\"><img decoding=\"async\" class=\"c-post-paidNotice-image\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/06\/ise_full_logo_colour-1.png\"\/><\/a><\/p>\n<p class=\"c-post-paidNotice-text\">This post is brought to you by <a rel=\"nofollow noopener noreferrer\" target=\"_blank\" onclick=\"ga('primary.send', 'event', 'Article', 'Sponsored Post', 'Link');\" href=\"https:\/\/www.iseurope.org\/\">ISE<\/a>.<\/p>\n<\/div>\n<p class=\"c-post-pubDate\">\n                                    Published December 9, 2020 \u2014 08:00 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/growth-quarters\/2020\/12\/09\/ar-vr-xr-today-and-what-it-means-for-your-company\/\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Where\u2019s XR at today and what does it mean for your company?&#8221; Interested in XR? Join the RISE Spotlight online event on XR for free on December 15th! While XR (extended reality) technologies have been hyped since 2014, it\u2019s only now in the midst of the 2020 coronavirus pandemic and global economic crisis that we&#8230;<\/p>\n","protected":false},"author":1,"featured_media":129381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/12\/xr-vr-startup-company-work-gq.png&signature=48b51f31ee042c3c4f0a68c09f042269","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-129380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/129380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=129380"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/129380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/129381"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=129380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=129380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=129380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}