{"id":13012,"date":"2020-06-22T22:37:00","date_gmt":"2020-06-22T19:37:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/patagonia-joins-north-face-in-facebook-ad-boycott\/"},"modified":"2020-06-22T22:37:00","modified_gmt":"2020-06-22T19:37:00","slug":"patagonia-joins-north-face-in-facebook-ad-boycott","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/patagonia-joins-north-face-in-facebook-ad-boycott\/","title":{"rendered":"#Patagonia joins North Face in Facebook ad boycott"},"content":{"rendered":"

“#Patagonia joins North Face in Facebook<\/a> ad boycott<\/strong>”<\/p>\n

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June 22, 2020 |<\/span> 3:37pm <\/p>\n

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\n Outdoor app<\/a>arel brand Patagonia will pause its ads on Facebook and Facebook\u2019s photo-sharing app, Instagram, making it the latest company to join a boycott campaign organized by US civil rights groups.<\/p>\n

\u201cWe will pull all ads on Facebook and Instagram, effective immediately, through at least the end of July, pending meaningful action from the social media giant,\u201d the company said in a series<\/a> of tweets on Sunday attributed to its head of marketing, Cory Bayers.<\/p>\n

The Stop Hate for Profit campaign was started last week by several US civil rights groups who said the social network was doing too little to stop hate speech on its platforms.<\/p>\n

Patagonia, which has been politically vocal in the past, joins companies including clothing maker VF Corp\u2019s outdoor brand The North Face, Recreational Equipment, or REI, and recruiting company Upwork in pausing Facebook ads. A VF Corp spokesman told Reuters other brands in its portfolio were actively discussing whether to take the same action.<\/p>\n

\u201cFrom secure elections to a global pandemic to racial justice, the stakes are too high to sit back and let the company continue to be complicit in spreading disinformation and fomenting fear and hatred,\u201d said one of Patagonia\u2019s tweets.<\/p>\n

The campaign follows the death of George Floyd, a US back man who died in police custody, which has triggered worldwide protests against racism and police brutality. Floyd died after a Minneapolis police officer knelt on his neck for nearly nine minutes while detaining him on May 25.<\/p>\n

Facebook\u2019s chief executive, Mark Zuckerberg, was criticized after the company, unlike Twitter, decided not to take action on an inflammatory post by President Trump about the protests.<\/p>\n

\u201cWe deeply respect any brand\u2019s decision, and remain focused on the important work of removing hate speech and providing critical voting information,\u201d Carolyn Everson, vice president of Facebook\u2019s global business group, said in a statement on Monday. \u201cOur conversations with marketers and civil rights organizations are about how, together, we can be a force for good.\u201d<\/p>\n

Facebook is the second-largest US digital ad player after Google, according to eMarketer.<\/p>\n

Patagonia and VF Corp did not immediately respond to Reuters questions about how much they spend on Facebook advertising.\n <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Source<\/a><\/span><\/p>\n

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“#Patagonia joins North Face in Facebook ad boycott” June 22, 2020 | 3:37pm Join the New York Post and Mansion Global for a live conversation on how COVID-19 has affected top real estate markets in the US, Friday, 6\/26 @ 12 p.m. EST.\u00a0Register here. Outdoor apparel brand Patagonia will pause its ads on Facebook and…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[25923],"class_list":["post-13012","post","type-post","status-publish","format-standard","hentry","category-general","tag-patagonia-joins-north-face-in-facebook-ad-boycott"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/13012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=13012"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/13012\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=13012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=13012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=13012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}