{"id":134384,"date":"2020-12-16T01:32:00","date_gmt":"2020-12-15T22:32:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/facebook-google-apple-and-amazon-could-face-multibillion-dollar-fines-under-new-eu-tech-regulations\/"},"modified":"2020-12-16T01:32:00","modified_gmt":"2020-12-15T22:32:00","slug":"facebook-google-apple-and-amazon-could-face-multibillion-dollar-fines-under-new-eu-tech-regulations","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/facebook-google-apple-and-amazon-could-face-multibillion-dollar-fines-under-new-eu-tech-regulations\/","title":{"rendered":"#\n  Facebook, Google, Apple and Amazon could face multibillion-dollar fines under new EU tech regulations"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af6d28d0ded7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af6d28d0ded7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/facebook-google-apple-and-amazon-could-face-multibillion-dollar-fines-under-new-eu-tech-regulations\/#Companies_could_face_fines_of_6_of_global_revenue_if_they_breach_rules_on_the_content_hosted_on_their_platforms\" >Companies could face fines of 6% of global revenue if they breach rules on the content hosted on their platforms<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/facebook-google-apple-and-amazon-could-face-multibillion-dollar-fines-under-new-eu-tech-regulations\/#Jack_Denton\" >Jack Denton<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#<br \/>\n  <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, Google, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le and Amazon could face multibillion-dollar fines under new EU tech regulations<br \/>\n<\/strong>&#8221;<\/p>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Companies_could_face_fines_of_6_of_global_revenue_if_they_breach_rules_on_the_content_hosted_on_their_platforms\"><\/span>\n  Companies could face fines of 6% of global revenue if they breach rules on the content hosted on their platforms<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\">\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0000100857\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>       Big Tech faces landmark new regulation in the European Union that includes the possibility of multibillion-dollar fines and the breaking up of companies if they don\u2019t comply with new rules.<\/p>\n<p> Presented on Tuesday, the European Commission\u2019s Digital Services Act and its Digital Markets Act usher in a new era of regulation in Europe. They aim to hold <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> platforms to a high standard over the content they host, and introduce new pro-competition measures for online markets.<\/p>\n<div class=\"paywall\">\n       The two acts must be approved by the European Parliament and Council of Ministers before they take effect.<\/p>\n<p>\u201cThe two proposals serve one purpose: to make sure that we, as users, have access to a wide choice of safe products and services online,\u201d said Margrethe Vestager, executive vice president of the European Commission and its head of competition and digital policy, \u201cand that businesses operating in Europe can freely and fairly compete online just as they do offline.\u201d<\/p>\n<p>Tech companies could face severe fines for noncompliance. For the Digital Services Act, a very large online platform could face fines of up to 6% of global revenue for a serious breach of the rules. Breaking the Digital Markets Act could incur fines of 10% of a company\u2019s global revenue, and periodic penalty payments of up to 5% of global revenue.<\/p>\n<p><strong>Read this:<\/strong> Amazon \u2018illegally distorted competition,\u2019 the EU found, as it faces a new competition investigation into Prime<\/p>\n<p>Under the Digital Services Act, all online platforms have new responsibilities over the content they host. The rules include the removal of illegal goods, services and content; advertising transparency measures; and obligations for large platforms to take action against the abuse of their systems.<\/p>\n<p>An oversight structure will also be established with the ability to directly sanction platforms that reach more than 10% of the EU\u2019s population of 45 million users.<\/p>\n<p>The Digital Services Act is expected to directly impact Alphabet, which owns the world\u2019s two most popular search engines in Google and YouTube, and Facebook, the largest social media network with more than 2.5 billion monthly active users.<\/p>\n<p>The Digital Markets Act is targeted regulation against the very largest tech companies \u2014 Big Tech \u2014 which the bloc calls \u201cgatekeeper\u201d platforms.<\/p>\n<div id=\"cx-membership-tile\"><\/div>\n<p> The Commission defined what constitutes a gatekeeper platform without naming any of the companies that likely fall under the new designation \u2014 Alphabet<br \/>\n        GOOG,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/205453964\/composite\" class=\"positive\">+0.44%<\/bg-quote><\/p>\n<p>        GOOGL,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/202490156\/composite\" class=\"positive\">+0.50%<\/bg-quote><span>,<\/span><br \/>\n       Amazon<br \/>\n        AMZN,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/210331248\/composite\" class=\"positive\">+0.26%<\/bg-quote><span>,<\/span><br \/>\n       Facebook<br \/>\n        FB,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/205064656\/composite\" class=\"positive\">+0.50%<\/bg-quote><br \/>\n       and Apple<br \/>\n        AAPL,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/202934861\/composite\" class=\"positive\">+5.01%<\/bg-quote><span>,<\/span><br \/>\n       among others.<\/p>\n<p>Gatekeepers have annual turnover in the European Economic Area of \u20ac6.5 billion or more in the last three years, or a market capitalization of at least \u20ac65 billion, and provide a core platform service in at least three member states.\u00a0These companies are also expected to have an entrenched and durable position in the market.<\/p>\n<p><strong>Plus:<\/strong> Apple has been hit with privacy complaints from the same digital activist who successfully took on Facebook<\/p>\n<p>The chief competition concern for regulators is that gatekeepers manipulate the platforms they host to illegally give preference to their own products and services. This covers the user of data, interoperability \u2014 the ability of different companies\u2019 hardware and software systems to interact \u2014 and self-preferencing. <\/p>\n<p>Pro-competition reforms could prevent, for example, Google giving preference to its own price-comparison tools on search-engine pages \u2014 the subject of a claim made by a group of 135 companies including <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a> companies Trivago<br \/>\n        TRVG,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/205613957\/composite\" class=\"positive\">+3.75%<\/bg-quote><span>,<\/span><br \/>\n       Tripadvisor<br \/>\n        TRIP,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/206118480\/composite\" class=\"positive\">+1.13%<\/bg-quote><br \/>\n       and Expedia<br \/>\n        EXPE,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/202291990\/composite\" class=\"positive\">+2.16%<\/bg-quote><span>,<\/span><br \/>\n       and business-review website Yelp<br \/>\n        YELP,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/201334325\/composite\" class=\"positive\">+0.21%<\/bg-quote><span>.<\/span>\n      <\/p>\n<p>The Digital Markets Act also requires platforms like Apple to stop blocking users from uninstalling default software and apps, and prevents platforms like Amazon from using data they collect on other merchants to compete with them.<\/p>\n<p>\u201cWith harmonized rules, ex ante obligations, better oversight, speedy enforcement, and deterrent sanctions, we will ensure that anyone offering and using digital services in Europe benefits from security, trust, innovation and business opportunities,\u201d said Thierry Breton, the EU\u2019s commissioner for the internal market. <\/p>\n<p>The Commission says that \u201csystematic infringements\u201d of the Digital Markets Act by gatekeepers could lead to \u201cstructural remedies, such as obliging a gatekeeper to sell a business, or parts of it\u201d \u2014 leaving open the option of breaking up Big Tech.<\/p>\n<p><strong>More:<\/strong> Google is being targeted by these tech companies urging regulators to take action against its \u2018clear abuse of dominance\u2019<\/p>\n<p>Axel Hefer, the chief executive of hotel-booking site Trivago, based in Germany, told MarketWatch that he welcomed the new regulation.<\/p>\n<p>\u201cThe key concern we have is with Google\u2019s Hotel Ads unit, which is receiving significant preferential visibility in search results. That would need to change,\u201d Hefer said. \u201cIt will allow us to compete more on a level playing field, which should lead to us to becoming more competitive and Google Hotel Ads becoming less competitive.\u201d<\/p>\n<p>Hefer believes that both new acts will help spur innovation among tech companies in Europe, and allow swift action from regulators, instead of the lengthy and expensive investigations of the past \u2014 such as the four-year fight over \u20ac13 billion in back taxes the bloc said Apple owed to Ireland.<\/p>\n<p>\u201cIt is obviously bigger than Trivago, bigger than travel, and there is a systemic problem that I think is now widely appreciated,\u201d Hefer said. \u201cThese market failures will actually stop in a way that I think is much, much, much bigger than our individual issue that we have with Google.\u201d<\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>      <span>By<\/span><\/p>\n<div class=\"author  hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Jack Denton\",\"subhead\":\"The Wall Street Journal\",\"list\":[]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Jack_Denton\"><\/span>Jack Denton<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B21005575-02D4-D4B5-4572-D189F9FC421E%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# Facebook, Google, Apple and Amazon could face multibillion-dollar fines under new EU tech regulations &#8221; Companies could face fines of 6% of global revenue if they breach rules on the content hosted on their platforms Big Tech faces landmark new regulation in the European Union that includes the possibility of multibillion-dollar fines and the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":134385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-134384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/134384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=134384"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/134384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/134385"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=134384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=134384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=134384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}