{"id":134662,"date":"2020-12-16T08:00:56","date_gmt":"2020-12-16T05:00:56","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/swiss-running-shoe-on-opens-first-store-in-nyc\/"},"modified":"2020-12-16T08:00:56","modified_gmt":"2020-12-16T05:00:56","slug":"swiss-running-shoe-on-opens-first-store-in-nyc","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/swiss-running-shoe-on-opens-first-store-in-nyc\/","title":{"rendered":"#Swiss running shoe On opens first store in NYC"},"content":{"rendered":"

“#Swiss running shoe On opens first store in NYC<\/strong>”
\n<\/p>\n

\n

A Swiss sneaker brand that counts Roger Federer among its investors is opening its first store ever on Wednesday in lower Manhattan.<\/p>\n

On, whose running shoes sell for about $150 to $200 a pair, has made its shoes available in Nordstrom, REI, JackRabbit and other high-end specialty stores for a decade.<\/p>\n

But until now, the Zurich-based company with 800 employees didn\u2019t have its own flagship.\u00a0<\/p>\n

The 1,630-square-foot store at 363 Lafayette St. boasts a \u201cMagic Wall\u201d where runners can sprint the length of the store while tech devices pick up their running gait to allow the staff to recommend a style of shoe.\u00a0<\/p>\n

While tiny compared to Nike, Adidas, Puma and other established brands, On\u2019s sales have \u201cmore than doubled\u201d year to date, according to NPD Group sports analyst Matt Powell and they are \u201ctaking share.\u201d<\/p>\n

On co-founder David Allemann claims that On is the No. 3 brand in Germany and one of the top four brands sold in specialty running stores. It has a cult-like following among marathon runners, according to reports.<\/p>\n

The patented shoe has a \u201csofter landing\u201d during running and gives an \u201cexplosive take-off\u201d according to Allemann.<\/p>\n

Tennis great Federer invested in On last year after his 24-year partnership with Nike ended. He released a limited-edition tennis shoe with On last year and in July the company released The Roger, an all white tennis shoe that sells for about $250.<\/p>\n

On signed its lease for the space \u2014 in a new building \u2014 before the pandemic and had planned to open in June.\u00a0\u00a0\u00a0<\/p>\n

\u201cWe felt that starting out in New York City was important because it is one of our largest running communities and where we\u2019re first launching in the US,\u201d Allemann told The Post.\u00a0<\/p>\n

Opening during a pandemic may not be optimal, but Allemann points to a \u201crunning boom\u201d that has helped to fuel especially strong sales growth this year.<\/p>\n

\u201cOn is an up and comer,\u201d says Powell. \u201cTheir sales trend is as if there was no pandemic at all.\u201d\u00a0\n <\/p><\/div>\n

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

\n

For forums sites go to Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

\n

If you want to read more News<\/a> articles, you can visit our News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Swiss running shoe On opens first store in NYC” A Swiss sneaker brand that counts Roger Federer among its investors is opening its first store ever on Wednesday in lower Manhattan. On, whose running shoes sell for about $150 to $200 a pair, has made its shoes available in Nordstrom, REI, JackRabbit and other high-end…<\/p>\n","protected":false},"author":1,"featured_media":134663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2020\/12\/on-sneaker-manhattan.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[86526,72881,5015,86544,72636,74151],"class_list":["post-134662","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-12-16-20","tag-commercial-real-estate","tag-retailers","tag-roger-federer","tag-sneakers","tag-switzerland"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/134662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=134662"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/134662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/134663"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=134662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=134662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=134662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}