{"id":138874,"date":"2020-12-22T04:00:05","date_gmt":"2020-12-22T01:00:05","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/4-personality-types-old-school-carmakers-can-use-to-stay-relevant\/"},"modified":"2020-12-22T04:00:05","modified_gmt":"2020-12-22T01:00:05","slug":"4-personality-types-old-school-carmakers-can-use-to-stay-relevant","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/4-personality-types-old-school-carmakers-can-use-to-stay-relevant\/","title":{"rendered":"#4 personality types old-school carmakers can use to stay relevant"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a387988d2af9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a387988d2af9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/4-personality-types-old-school-carmakers-can-use-to-stay-relevant\/#Digital_trends_and_the_impact_of_COVID-19_on_the_mobility_market\" >Digital trends and the impact of COVID-19 on the mobility market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/4-personality-types-old-school-carmakers-can-use-to-stay-relevant\/#The_4_OEM_archetypes\" >The 4 OEM archetypes<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#4 personality types old-school carmakers can use to stay relevant<\/strong>&#8221;<\/p>\n<div>\n                                How often do you get a second chance in life? Automotive OEMs have always been strong in professionalizing their traditional business model, focusing on volumes and pure product selling. However, looking at the numbers, their sales have been struggling in recent years, even before COVID-19.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digital_trends_and_the_impact_of_COVID-19_on_the_mobility_market\"><\/span>Digital trends and the impact of COVID-19 on the mobility market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Why so? The mobility market has been disrupted by many new mobility players, which have leveraged recent digital trends to take over customer interface and passengers. For example, there\u2019s Uber, Didi, and Gett getting away from car ownership\u2026Lilium, Bird, and EHang exploring new urban transportation modes\u2026 or Moovit and Waze leveraging the power of mobility data.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ASS9L8HAavHS1CA2IasDY9nRY7KGwd89LhWBDhBw4BYGhldFRPX_yKXBGCA_lfjW_BXSxj7fwBjMfK9_i4lqg_PAT5LSOrsk5RR1IgvK9SPNvOo-a_KhuP7OJC1IeRkiIe-A47m1\" alt=\"Press clippings - New mobility players adapting their business model\" width=\"567\" height=\"452\"\/><\/figure>\n<\/div>\n<p>However, a silver lining of COVID-19 for OEMs may be that it is providing them with a second chance:\u00a0 decreasing ridership and limited cash reserves bring new mobility players to a survival struggle while trying to adapt their business models which are not sustainable anymore. This is a historic occasion for OEMs to reinsert themselves back in the market.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_4_OEM_archetypes\"><\/span>The 4 OEM archetypes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How can then automotive OEMs do that? Evolving from the traditional pure volume-selling business model, OEMs can adjust their business model and follow 4 future-oriented archetypes to redefine their positioning in the industry:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\">\n<figure class=\"post-image post-mediaBleed aligncenter\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/urbanmobilitydaily.com\/wp-content\/uploads\/2020\/11\/umdaily-archetypes-graphic.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7835 lazy\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"\" width=\"1024\" height=\"540\" src=\"https:\/\/urbanmobilitydaily.com\/wp-content\/uploads\/2020\/11\/umdaily-archetypes-graphic-1024x540.png\" data-lazy=\"true\" srcset=\"https:\/\/urbanmobilitydaily.com\/wp-content\/uploads\/2020\/11\/umdaily-archetypes-graphic-1024x540.png 1024w, https:\/\/urbanmobilitydaily.com\/wp-content\/uploads\/2020\/11\/umdaily-archetypes-graphic-300x158.png 300w, https:\/\/urbanmobilitydaily.com\/wp-content\/uploads\/2020\/11\/umdaily-archetypes-graphic-768x405.png 768w, https:\/\/urbanmobilitydaily.com\/wp-content\/uploads\/2020\/11\/umdaily-archetypes-graphic-1536x810.png 1536w, https:\/\/urbanmobilitydaily.com\/wp-content\/uploads\/2020\/11\/umdaily-archetypes-graphic-500x264.png 500w, https:\/\/urbanmobilitydaily.com\/wp-content\/uploads\/2020\/11\/umdaily-archetypes-graphic.png 1591w\"\/><\/a><figcaption><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/thenextweb.com\/shift\/2020\/12\/22\/4-personality-types-old-school-carmakers-can-use-to-stay-relevant-syndication\/#\" data-url=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fthenextweb.com%2Fshift%2F2020%2F12%2F22%2F4-personality-types-old-school-carmakers-can-use-to-stay-relevant-syndication%2F&amp;via=thenextweb&amp;related=thenextweb&amp;text=Check out this picture on: Click to see larger version in new window\" data-title=\"Share Click to see larger version in new window on Twitter\" data-width=\"685\" data-height=\"500\" class=\"post-image-share popitup\" title=\"Share Click to see larger version in new window on Twitter\"><i class=\"icon icon--inline icon--twitter--dark\"\/><\/a>Click to see larger version in new window<\/figcaption><\/figure>\n<\/p>\n<\/figure>\n<\/div>\n<ul>\n<li>\n<strong>Smart car:<\/strong><span>\u00a0<\/span>The future starts with a smarter and connected car. The business model is still the traditional one, focusing on car sales. Additional digital on-demand services are offered on top, for extra fees.<\/li>\n<li>\n<strong>Car-as-a-service:<\/strong><span>\u00a0<\/span>The first step away from car ownership. The car is offered as an all-inclusive sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion package which offers additional flexibility (e.g. I can switch a car if I get tired of the color, or if I need a bigger one for holidays).<\/li>\n<li>\n<strong>Mobility-as-a-service:<span>\u00a0<\/span><\/strong>The car is now shared and part of a seamless door-to-door mobility solution, throughout different transportation modes. Integrated booking and ticketing are also offered via a central platform\/app.<\/li>\n<li>\n<strong>Vehicle-as-a-Platform:<span>\u00a0<\/span><\/strong>A long-term futuristic archetype, an ecosystem that has an autonomous key device. Personal mobility becomes only one of many daily-life use cases, such as grocery shopping or school pickups.<\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">This article was written by<\/span><\/i>\u00a0<em>Philipp Grosse Kleimann, Senior Partner &amp; Global Head of Automotive &amp; New Mobility,\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.siemens-advanta.com\/services\/consulting\">Siemens Advanta Consulting<\/a>\u00a0<\/em><i><span style=\"font-weight: 400;\">on <\/span><\/i><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/urbanmobilitycompany.com\/content\/daily\"><i><span style=\"font-weight: 400;\">The Urban Mobility Daily<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, the content site of the Urban Mobility Company, a Paris-based company which is moving the business of mobility forward through physical and virtual events and services. Join their community of 10K+ global mobility professionals by signing up for the<\/span><\/i> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/mailchi.mp\/58395d4d91a4\/subscribe-urban-mobility-weekly\"><i><span style=\"font-weight: 400;\">Urban Mobility Weekly newsletter<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. Read the original article<\/span><\/i> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/urbanmobilitycompany.com\/content\/daily\/4-archetypes-for-automotive-oems-to-position-themselves-in-the-new-mobility-market\"><i><span style=\"font-weight: 400;\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and follow them on<\/span><\/i> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/autonomy\"><i><span style=\"font-weight: 400;\">Linkedin<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and<\/span><\/i> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AUTONOMY\"><i><span style=\"font-weight: 400;\">Twitter<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n<hr\/>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.polestar.com\/nl\/polestar-and-shift?utm_medium=pp&amp;utm_source=dp&amp;utm_campaign=pcid_3450_41261_85609_351306_p_nl_1local_pp_dp&amp;utm_content=ad\"><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1308892 aligncenter lazy\" alt=\"\" width=\"220\" height=\"100\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos.png 3003w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-280x127.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-540x245.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-270x123.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-796x361.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/07\/Polestar_wordmark_pos-1592x723.png 1592w\"\/><\/figure>\n<p><\/a><br \/><i><span>SHIFT is brought to you by Polestar. It\u2019s time to accelerate the shift to sustainable mobility. That is why Polestar combines electric driving with cutting-edge design and thrilling performance.<\/span><\/i> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.polestar.com\/nl\/polestar-and-shift?utm_medium=pp&amp;utm_source=dp&amp;utm_campaign=pcid_3450_41261_85609_351306_p_nl_1local_pp_dp&amp;utm_content=ad\"><i><span>Find out how<\/span><\/i><\/a><i><span>.<\/span><\/i><\/p>\n<p class=\"c-post-pubDate\">\n                                    Published December 22, 2020 \u2014 01:00 UTC<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/shift\/2020\/12\/22\/4-personality-types-old-school-carmakers-can-use-to-stay-relevant-syndication\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#4 personality types old-school carmakers can use to stay relevant&#8221; How often do you get a second chance in life? Automotive OEMs have always been strong in professionalizing their traditional business model, focusing on volumes and pure product selling. However, looking at the numbers, their sales have been struggling in recent years, even before COVID-19&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":138875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/shift?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2020\/12\/1-copy-29.jpg&signature=ecaff1faa756cf7eaa81aa05fad83c2f","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-138874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/138874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=138874"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/138874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/138875"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=138874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=138874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=138874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}