{"id":143133,"date":"2020-12-24T17:38:09","date_gmt":"2020-12-24T14:38:09","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/8-conversion-driving-ux-tactics-for-ecommerce-websites\/"},"modified":"2020-12-24T17:38:09","modified_gmt":"2020-12-24T14:38:09","slug":"8-conversion-driving-ux-tactics-for-ecommerce-websites","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/8-conversion-driving-ux-tactics-for-ecommerce-websites\/","title":{"rendered":"#8 Conversion-Driving UX Tactics For Ecommerce Websites"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28967f3c77c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28967f3c77c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/8-conversion-driving-ux-tactics-for-ecommerce-websites\/#1_Ease_the_navigation_with_ready-made_categories\" >1. Ease the navigation with ready-made categories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/8-conversion-driving-ux-tactics-for-ecommerce-websites\/#2_Leverage_interactive_marketing_tactics\" >2. Leverage interactive marketing tactics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/8-conversion-driving-ux-tactics-for-ecommerce-websites\/#3_Drive_signups_with_interactive_elements\" >3. Drive signups with interactive elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/8-conversion-driving-ux-tactics-for-ecommerce-websites\/#4_Highlight_the_promotions\" >4. Highlight the promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/8-conversion-driving-ux-tactics-for-ecommerce-websites\/#5_Organize_a_wishlist\" >5. Organize a wishlist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/8-conversion-driving-ux-tactics-for-ecommerce-websites\/#6_Display_the_carts_status\" >6. Display the cart\u2019s status<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/8-conversion-driving-ux-tactics-for-ecommerce-websites\/#7_Simplify_product_returns\" >7. Simplify product returns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/8-conversion-driving-ux-tactics-for-ecommerce-websites\/#8_Make_it_easy_to_reach_out_to_support\" >8. Make it easy to reach out to support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/8-conversion-driving-ux-tactics-for-ecommerce-websites\/#Wrapping_up\" >Wrapping up<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#8 Conversion-Driving UX Tactics For Ecommerce Websites<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">Positive user experience (UX) is a prerequisite for retaining buyers, boosting eCommerce SEO results, and increasing website conversion rates.\u00a0<\/p>\n<p>In this post, we\u2019ll discuss actionable UX design tactics that\u2019ll help you create a fascinating customer journey on your site which will skyrocket sales and bring in even more brand advocates.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Ease_the_navigation_with_ready-made_categories\"><\/span>1. Ease the navigation with ready-made categories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The less steps it takes to make a purchase for a user, the better. Sephora has learned this rule and simplified navigation with curated categories of products.\u00a0<\/p>\n<p>The beauty retailer keeps focusing on personalization and products that\u2019ll tap into the customer\u2019s interests. For example, on the main page, they feature the following categories:<\/p>\n<ul>\n<li><em>\u201cSelling fast\u201d<\/em> to stir the FOMO (Fear of missing out) feeling and urge customers to buy.<\/li>\n<li><em>\u201cRecommended for you\u201d<\/em> with products based on search history and past purchases.<\/li>\n<li>Extra curated category, like \u201cHaircare value sets\u201d personalized for a specific customer.<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image6-2-1024x455.png\" class=\"wp-image-115070 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image6-2-1024x455.png\" alt=\"\" class=\"wp-image-115070\"><\/noscript><\/figure>\n<p>In addition, Sephora includes a <em>\u201cMore beauty for you\u201d <\/em>category with extra promotions and versatile categories that don\u2019t match a specific customer group.<\/p>\n<p>Another beauty products retailer, Too Faced, added highlighted categories like \u201cChristmas\u201d and \u201cThe Fall Shop\u201d to their header. Thus, users can start holiday shopping straight ahead, with a curated collection of products in mind.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image2-2-1024x418.png\" class=\"wp-image-115071 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image2-2-1024x418.png\" alt=\"\" class=\"wp-image-115071\"><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Leverage_interactive_marketing_tactics\"><\/span>2. Leverage interactive marketing tactics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/reverbico.com\/blog\/interactive-marketing\/\">Interactive marketing<\/a> is all about engaging with a target audience through such interactive methods as quizzes, polls, giveaways, virtual reality (VR) and augmented reality (AR) elements, and more.<\/p>\n<p>One of the best interactive marketing examples for eCommerce is 360 videos that present a product from different angles. <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le, Logitech, and Nike have been using such videos to enable their customers to check out products\u2019 ins and outs.\u00a0<br \/>\n<iframe loading=\"lazy\" title=\"iPhone 2020 Year - 360\u00b0 Screen\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/lQXzmGg291E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\nMoreover, 360 videos improve customer satisfaction and decrease product return rates, as users get a chance to study the product before purchase.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Drive_signups_with_interactive_elements\"><\/span>3. Drive signups with interactive elements<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To make users leave their emails and sign up on a website, email marketers and UX designers come up with creative, unobtrusive tactics. Tarte, an American cosmetics brand, regularly experiments with engaging UX tactics. Recently, they decided to gamify the signup process.\u00a0<\/p>\n<p>Once a new user visited Tarte\u2019s website, there was a spinning wheel with promotions like free shipping and discounts. Users could spin a wheel and enter their emails to get a promo code with an offer.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image3.gif\" class=\"wp-image-115072 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image3.gif\" alt=\"\" class=\"wp-image-115072\"><\/noscript><\/figure>\n<p>That\u2019s an excellent example of an interactive element and gamification that make users perform the desired action without any hassle.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Highlight_the_promotions\"><\/span>4. Highlight the promotions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Promotions and extra offers help attract more customers and increase the average spend. That\u2019s why placing promotions in users\u2019 eyesight is essential.\u00a0<\/p>\n<p>Nielsen Norman Group conducted <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nngroup.com\/articles\/f-shaped-pattern-reading-web-content\/\">research<\/a> and figured out that users tend to read the content on a website, following the F-pattern. First, they concentrate on the header and first paragraph, moving below in horizontal order, and scanning the left side vertically.\u00a0<\/p>\n<p>Michael Kors, an apparel and accessory retailer, places promotions on their website twice. First, they place a header with a black background and text area. Then, they use a hero space with a bold image and highlighted promotion. Users won\u2019t miss a promotion as it\u2019s vivid and catches the eye.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image4-1-1024x502.png\" class=\"wp-image-115073 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image4-1-1024x502.png\" alt=\"\" class=\"wp-image-115073\"><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5_Organize_a_wishlist\"><\/span>5. Organize a wishlist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wishlists with items that can be saved for later are a popular solution for eCommerce websites. They help you increase signups and boost conversion rates as users can get notifications about a discount on the items they saved.\u00a0<\/p>\n<p>An American retailer of discounted apparel and accessories called 6 pm went further with a wishlist UX. They offer organizing hearts (wish lists) into separate folders.\u00a0<\/p>\n<p>For example, users can create separate personalized wishlists, for example, for presents or personal purchases. The wishlist isn\u2019t visible to anyone unless shared via a direct link.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image8.png\" class=\"wp-image-115074 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image8.png\" alt=\"\" class=\"wp-image-115074\"><\/noscript><\/figure>\n<p>That\u2019s how 6 pm simplifies the creation of personal gift guides and improves customer experience (CX).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Display_the_carts_status\"><\/span>6. Display the cart\u2019s status<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cart abandonment rate is one of the most complex problems marketers and UX designers have to solve. For example, the average cart abandonment rate in US eCommerce stores reached <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">a whopping 70%<\/a>.<\/p>\n<p>Together with an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/track.g2.com\/resources\/it-management\">IT management<\/a> department, you can consider the option of displaying the shopping cart\u2019s status. If there are any items, display the amount of the items in a cart. The number against a shopping cart nudges customers to come back to the cart and finish their purchase.\u00a0<\/p>\n<p>For example, you can display a number of items in a cart and a wishlist, so a customer may check out products in both categories. This is a rather effective upsell strategy to make a user add extra items to a cart when they\u2019re in checkout, ready to buy.<\/p>\n<p>Some eCommerce websites combine this trick with other marketing tactics like popups or extra discounts to incentivize users to make a purchase.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image1-2.png\" class=\"wp-image-115075 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image1-2.png\" alt=\"\" class=\"wp-image-115075\"><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"7_Simplify_product_returns\"><\/span>7. Simplify product returns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Product returns aren\u2019t what retailers expect from their customers. However, the easy process of a product return positively impacts the customer experience, motivates users to leave positive reviews, and boosts referrals.\u00a0<\/p>\n<p>Victoria\u2019s Secret is transparent when it comes to product returns. On their website, a link to terms of product returns is placed right below an \u201cAdd to bag\u201d button. Thus, they don\u2019t hide the information from users and make their terms clear before a customer even makes a purchase.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image7-2-1024x488.png\" class=\"wp-image-115076 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image7-2-1024x488.png\" alt=\"\" class=\"wp-image-115076\"><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"8_Make_it_easy_to_reach_out_to_support\"><\/span>8. Make it easy to reach out to support<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sometimes, things don\u2019t go as expected. That\u2019s when customer support comes into action. In order not to make your customer wander the website looking for help, provide the links to customer support.<\/p>\n<p>Zappos placed a customer support block in a header, making it accessible to anyone. Their customer support options are truly impressive. You can reach out to the Loyalty Team via live chat, telephone, email, SMS, or find frequently asked questions in a dedicated block.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image5-1024x429.png\" class=\"wp-image-115077 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image5-1024x429.png\" alt=\"\" class=\"wp-image-115077\"><\/noscript><\/figure>\n<p>Zappos\u2019 call center works 24\/7: that\u2019s pretty impressive in the world of messengers and live chats. To streamline the distribution of calls and connect a customer to a consultant faster, they use an<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.cloudtalk.io\/blog\/the-ultimate-guide-to-interactive-voice-response-ivr\"> Interactive Voice Response<\/a> (IVR) to guide a customer through a conversation.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_up\"><\/span>Wrapping up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It takes the effort of multidisciplinary specialists like UX designers, marketers, and content writers to build a trustworthy, conversion-driving eCommerce website. In 2020, marketers have been focusing on creating a truly remarkable customer experience to engage with target audiences. Websites, as one of the major touchpoints in a customer journey, help marketers reach their goals.\u00a0<\/p>\n<p>We hope our tips help you create an outstanding user experience and boost sales. Don\u2019t forget to share our article and have fun devising creative UX campaigns!<\/p>\n<hr class=\"wp-block-separator\"><em>Photo by <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@sigmund?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Sigmund<\/em><\/a><em> on <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/s\/photos\/ux?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Unsplash<\/em><\/a>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Mary Plahonina<\/p>\n<div class=\"bio-desc\">\nMary Plahonina is the Sales &amp; Managing Director at ReVerb. She is an expert digital marketer with 3+ years of experience at top-level positions.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/design\/conversion-driving-ux-tactics-for-ecommerce-websites.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#8 Conversion-Driving UX Tactics For Ecommerce Websites&#8221; Positive user experience (UX) is a prerequisite for retaining buyers, boosting eCommerce SEO results, and increasing website conversion rates.\u00a0 In this post, we\u2019ll discuss actionable UX design tactics that\u2019ll help you create a fascinating customer journey on your site which will skyrocket sales and bring in even more&#8230;<\/p>\n","protected":false},"author":1,"featured_media":143134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/sigmund-F_m44ut3XTw-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-143133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/143133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=143133"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/143133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/143134"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=143133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=143133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=143133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}