{"id":143398,"date":"2020-12-29T11:32:13","date_gmt":"2020-12-29T08:32:13","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/how-to-boost-b2b-sales-using-content-marketing\/"},"modified":"2020-12-29T11:32:13","modified_gmt":"2020-12-29T08:32:13","slug":"how-to-boost-b2b-sales-using-content-marketing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/","title":{"rendered":"#How To Boost B2B Sales Using Content Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a381cb564c51\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a381cb564c51\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#What_Is_B2B_Content_Marketing\" >What Is B2B Content Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#Identify_Your_Target_Audience\" >Identify Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#Research_Your_Competitors\" >Research Your Competitors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#Write_Down_Specific_Goals\" >Write Down Specific Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#Set_Reasonable_Completion_Dates\" >Set Reasonable Completion Dates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#Plan_For_Challenges\" >Plan For Challenges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#Track_Progress\" >Track Progress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#Generate_Quality_Leads\" >Generate Quality Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#Obtain_More_Customers\" >Obtain More Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#Improve_Your_SEO_Results\" >Improve Your SEO Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#Become_a_Thought_Leader\" >Become a Thought Leader<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#Save_Time\" >Save Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-boost-b2b-sales-using-content-marketing\/#Improve_Customer_Retention\" >Improve Customer Retention<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#How To Boost B2B Sales Using Content Marketing<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">Are you wondering whether content marketing is the right strategy from a B2B perspective?<\/p>\n<p>You might question whether content marketing can efficiently reach your best prospects and create sales for your business.\u00a0<\/p>\n<p>You should know this:<\/p>\n<p>Without a doubt, B2B content marketing creates a competitive edge for your business.\u00a0<\/p>\n<p>As we\u2019ll explore together, it does the following:<\/p>\n<ul>\n<li>Creates a direct pathway to your best customers<\/li>\n<li>Saves time for your sales team<\/li>\n<li>Generates sales qualified leads<\/li>\n<li>Improves customer retention<\/li>\n<li>Presents you as an industry thought leader<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_B2B_Content_Marketing\"><\/span>What Is B2B Content Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Simply put:<\/p>\n<p>B2B content marketing is the process of generating leads and sales via <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordable.io\/content-creation-process\/\">content creation<\/a>. You\u2019ll also use content to strengthen your brand and expand your audience.\u00a0<\/p>\n<p>The biggest difference between this and B2C content marketing is that you\u2019re <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ealing directly to other businesses instead of consumers.<\/p>\n<p>Your overall goal?\u00a0<\/p>\n<p>It\u2019s to create valuable content that results in a win-win situation for you and your prospects. Your plan should include the following types of content:<\/p>\n<ul>\n<li>Thought leadership posts<\/li>\n<li>Blog posts with tips for overcoming industry challenges<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Social media<\/a> posts highlighting a recent conference or company meeting<\/li>\n<li>White papers<\/li>\n<li>Videos, such as product demos or <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/visme.co\/blog\/explainer-videos\/\">explainer videos<\/a>.\u00a0<\/li>\n<li>Email <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter content<\/li>\n<li><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/rickywang.com\/best-webinar-software\/\">Recorded webinars<\/a><\/li>\n<\/ul>\n<p>Here are tips for building out a content marketing strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Identify_Your_Target_Audience\"><\/span>Identify Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Take time to learn about your audience so that your content marketing plan hits home. Always remember that your audience includes individuals and your messaging must resonate with one reader at a time.\u00a0<\/p>\n<p>It\u2019s common to create barriers to this process by convincing yourself that you can\u2019t focus your audience down into specific reader personas.\u00a0<\/p>\n<p>However, it\u2019s a good exercise to use your website\u2019s Google Analytics data to get as granular as possible.\u00a0<\/p>\n<p>For example, you can see demographic information such as:<\/p>\n<ul>\n<li>Age<\/li>\n<li>Gender<\/li>\n<li>Location<\/li>\n<\/ul>\n<p>Use Analytics to understand more about your target audience and investigate other important factors, such as Interests, Behavior, or User Flow:<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image2-4.png\" class=\"wp-image-115129 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image2-4.png\" alt=\"\" class=\"wp-image-115129\"><\/noscript><\/figure>\n<p>Gaining this kind of insight helps when it comes to your content marketing plan because you know how to most effectively communicate with your readers.\u00a0<\/p>\n<p>For example, you probably don\u2019t want to use a lot of emojis or memes if you discover that your readers are predominantly between the ages of 45 and 60, as opposed to a Millennial audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Research_Your_Competitors\"><\/span>Research Your Competitors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Become aware of how your competitors utilize content marketing but don\u2019t outright copy their efforts.\u00a0<\/p>\n<p>The reason?\u00a0<\/p>\n<p>Because they might have tried content creation that isn\u2019t directly <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wesleycherisien.com\/what-is-a-sales-funnel\/\">bringing them leads and sales<\/a>.\u00a0<\/p>\n<p>Consider that only <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/contentmarketinginstitute.com\/2019\/10\/success-differentiators-b2b-research\/\">45% of all B2B marketers<\/a> report successfully achieving their lead generation goals.\u00a0<\/p>\n<p>Through research, though, you\u2019ll gain important insight into how your competitors conduct their B2B content marketing plans. Here\u2019s what to look for:<\/p>\n<ul>\n<li>Where do they post content?<\/li>\n<li>What kind of engagement, reaction, and follower actions does their content elicit?\u00a0<\/li>\n<li>What channels do they use when promoting their content? Do they <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/sixads.net\/blog\/spy-on-your-competitors-facebook-instagram-ads\/\">advertise on Facebook, Instagram<\/a>, or other social platforms?<\/li>\n<li>How often do they publish?\u00a0<\/li>\n<li>How well do their audiences respond to curated content?\u00a0<\/li>\n<li>What type of content do they curate?\u00a0<\/li>\n<\/ul>\n<p>Use BuzzSumo to uncover competitor social reach:<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image4-3-1024x323.png\" class=\"wp-image-115130 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image4-3-1024x323.png\" alt=\"\" class=\"wp-image-115130\"><\/noscript><\/figure>\n<p>Use tools like Ahrefs, Ubersuggest, or SEMrush to uncover important competitor data such as domain rating, backlinks, monthly visitors, and ranking keywords:<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image3-3-1024x437.png\" class=\"wp-image-115131 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image3-3-1024x437.png\" alt=\"\" class=\"wp-image-115131\"><\/noscript><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Write_Down_Specific_Goals\"><\/span>Write Down Specific Goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t run your B2B content marketing strategy without a concrete plan that incorporates specific goals to guide your content team with.\u00a0<\/p>\n<p>Do you need to create more brand awareness or <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/betterproposals.io\/proposal-templates\/sales-proposal-template\">generate immediate sales<\/a>?\u00a0<\/p>\n<p>Is the goal to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/rickywang.com\/best-email-marketing-services\/\">create email subscribers<\/a> or reveal behind-the-scenes content on social media?\u00a0<\/p>\n<p>Write down each goal and create content that helps you accomplish those goals.\u00a0<\/p>\n<p>Here\u2019s a specific example:<\/p>\n<p>If you want to generate leads, then consider a blog post that educates. Teach your readers a specific combination of tips that helps them see you as an expert.\u00a0<\/p>\n<p>Then, offer prospects a content upgrade that requires an email address. Or, lead them directly to your booking page to set up a 1:1 call with one of your reps.\u00a0<\/p>\n<p>Either way, you collect information that allows you and your sales team to follow up multiple times.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Set_Reasonable_Completion_Dates\"><\/span>Set Reasonable Completion Dates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating content requires time and effort.\u00a0<\/p>\n<p>Stay realistic when you\u2019re setting completion dates so that everyone on the team feels comfortable that they\u2019ll finish their responsibilities in time.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Plan_For_Challenges\"><\/span>Plan For Challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the real world, plans never work out exactly the way you think they will. Even with an established business roadmap planned out, something unexpected is bound to occur.\u00a0<\/p>\n<p>For instance, dozens of industries were crippled by the COVID-19 pandemic which saw a record number of people starting to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wfhadviser.com\/\">work from home<\/a>. While this example is extreme, the point is this: identify and factor in risks.<\/p>\n<p>Build that reality into your content marketing strategy so that you don\u2019t become surprised or frustrated when it\u2019s time to adjust expectations.\u00a0<\/p>\n<p>Think about potential problems that could arise. Work with your marketing team to discover practical methods for resolving those challenges or even preventing them from happening in the first place.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Track_Progress\"><\/span>Track Progress<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Monitor and track your goals consistently. If you\u2019re at five daily sales qualified leads (SQLs) and you\u2019ve set a goal to reach 20 daily SQLs, then look at the results weekly or monthly.\u00a0<\/p>\n<p>Paying close attention to the data allows you to make decisions that either keep you on track or help you make up ground.\u00a0<\/p>\n<p>Let\u2019s now take a look at the specific benefits of using content marketing for your business.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Generate_Quality_Leads\"><\/span>Generate Quality Leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Compared to marketing without one, research reveals that you\u2019ll get <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/rickywang.com\/blogging-statistics\/\">67% more leads<\/a> when <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/capiston.com\/how-to-start-a-blog\/\">using a blog<\/a>.\u00a0<\/p>\n<p>Educating via valuable blog posts produces more quality leads and the process helps fill the pipeline for your sales team.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Obtain_More_Customers\"><\/span>Obtain More Customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.hubspot.com\/marketing-statistics\">40% of businesses<\/a> report that content plays a big big part in their overall marketing strategy. The reason for this is that content marketing leads directly to acquiring more customers.\u00a0<\/p>\n<p>Not only do B2B prospects need more time when it comes to making a buying decision, but you\u2019re often communicating with someone other than the ultimate decision maker.<\/p>\n<p>Providing valuable content helps your B2B buyer make their way down your sales funnel. For instance, this occurs as they consume a blog post that leads to email communication and finally, a sales call.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improve_Your_SEO_Results\"><\/span>Improve Your SEO Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The very act of producing content and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/cpothemes.com\/cheap-wordpress-hosting\">hosting it on your website<\/a> means that your search engine optimization efforts improve.\u00a0<\/p>\n<p>Web copy, white papers and blog posts all send a signal to Google that your site is active with content your audience loves to engage with.\u00a0<\/p>\n<p>You\u2019ll notice an increase in search rankings, traffic, and lead flow the longer your marketing team consistently produces quality content.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Become_a_Thought_Leader\"><\/span>Become a Thought Leader<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Gaining <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.founderjar.com\/personal-branding\/\">thought leader status<\/a> should be a long-term goal of your B2B content marketing strategy.\u00a0<\/p>\n<p>Make sure your team stays up-to-date on trends and industry changes so that the information is passed on inside the content produced.\u00a0<\/p>\n<p>Two things happen here:<\/p>\n<ol>\n<li>Your readers want to do business with leading industry thought leaders<\/li>\n<li>Google recognizes your thought leadership and it positively impacts SEO results<\/li>\n<\/ol>\n<p>Keep in mind that material that leads to thought leadership doesn\u2019t only need to come from you directly.\u00a0<\/p>\n<p>Your company\u2019s subject matter experts, sales managers and other key players should contribute. Even long-term customers can help you create excellent content in this area.\u00a0 This also doesn\u2019t only have to be blog posts.\u00a0<\/p>\n<p>You can become a thought leader by offering other content such as YouTube videos, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.onehourprofessor.com\/best-online-course-platforms\/\">creating online courses<\/a>, ebooks, webinars, podcasts, or really any type of content that people consume<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Save_Time\"><\/span>Save Time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At first glance, you might think that content marketing takes too much time to implement well. In fact, the Content Marketing Institute reports that lack of time is the top complaint heard from B2B marketers when discussing their content strategy.\u00a0\u00a0<\/p>\n<p>Here\u2019s the reality:<\/p>\n<p>Content marketing saves you and your staff time in the long run. <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/automate.io\/blog\/automate-business-tasks\/\">Automate your daily tasks<\/a> as a content marketer, and see your content efforts yielding results faster than expected.\u00a0<\/p>\n<p>How often do you and your team get asked by prospects or clients to see more detailed information or a product demo?\u00a0<\/p>\n<p>You\u2019ll have recorded webinars, product demo videos, and lengthy blog posts that get shown instantly to customers.\u00a0<\/p>\n<p>The process shaves time off the old method of explaining these types of details to each prospect or customer in 1:1 situations.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improve_Customer_Retention\"><\/span>Improve Customer Retention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a study by GfK Roper Public Affairs &amp; Corporate Communications, it was discovered that <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.spotonmedia.com\/research.html\">68% of customers<\/a> feel better about purchasing from companies that produce custom content.\u00a0<\/p>\n<p>66% of customers also reported that they\u2019re more likely to continue purchasing from the same company when receiving that custom content.\u00a0<\/p>\n<p>Sending relevant, segmented, and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/apps.apple.com\/us\/app\/instasize-photo-editor-video\/id576649830\">personalized content<\/a> to your customers keeps those people engaged and willing to stay with your company on a long-term basis.\u00a0<\/p>\n<p>Your Next Step<\/p>\n<p>You should now see the difference that a solid content marketing plan will make for your business.\u00a0<\/p>\n<p>Make a commitment to start the process.\u00a0<\/p>\n<p>Don\u2019t allow it to become an idea that may or may not happen.\u00a0<\/p>\n<p>The sooner you begin, the sooner your company can benefit from an increase in traffic, leads, and sales.<\/p>\n<hr class=\"wp-block-separator\">Creator, Ricky Wang.<em> You can connect with Ricky on <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/TheRickyWang\"><em>Twitter<\/em><\/a><em> and <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/therickywang\"><em>LinkedIn<\/em><\/a><em>. <\/em><br \/><em>Photo by <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@goumbik?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Lukas Blazek<\/em><\/a><em> on <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/s\/photos\/sales?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Unsplash<\/em><\/a>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Ricky Wang<\/p>\n<div class=\"bio-desc\">\nRicky Wang is an online entrepreneur and founder of rickywang.com. He provides digital guides and resources to help aspiring entrepreneurs and hustlers build and grow successful online businesses.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/how-to-boost-b2b-sales-using-content-marketing.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#How To Boost B2B Sales Using Content Marketing&#8221; Are you wondering whether content marketing is the right strategy from a B2B perspective? You might question whether content marketing can efficiently reach your best prospects and create sales for your business.\u00a0 You should know this: Without a doubt, B2B content marketing creates a competitive edge for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":143399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/lukas-blazek-mcSDtbWXUZU-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-143398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/143398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=143398"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/143398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/143399"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=143398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=143398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=143398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}