{"id":143924,"date":"2020-12-29T22:16:25","date_gmt":"2020-12-29T19:16:25","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/this-was-googles-code-name-for-its-unlawful-agreement-with-facebook\/"},"modified":"2020-12-29T22:16:25","modified_gmt":"2020-12-29T19:16:25","slug":"this-was-googles-code-name-for-its-unlawful-agreement-with-facebook","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/this-was-googles-code-name-for-its-unlawful-agreement-with-facebook\/","title":{"rendered":"#This was Google\u2019s code name for its \u2018unlawful agreement\u2019 with Facebook"},"content":{"rendered":"

“#This was Google\u2019s code name for its \u2018unlawful agreement\u2019 with Facebook<\/a><\/strong>”
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New details have emerged about the deal Google and Facebook allegedly worked out to rig the lucrative online advertising market. <\/p>\n

The two tech titans dubbed their contract \u201cJedi Blue,\u201d according to an unredacted version of the blockbuster Texas suit launched against the companies and obtained by the Wall Street Journal<\/a>. <\/p>\n

The lawsuit, filed earlier this month, says the code name was \u201ca twist on a character name from Star Wars,\u201d suggesting it might be tied to Aayla Secura, a blue-colored Jedi. <\/p>\n

Google\u2019s \u201cunlawful agreement\u201d with Facebook was allegedly hatched in return for the Mark Zuckerberg-led company refusing to embrace an ad-sales method called header bidding, which posed a threat to Google\u2019s iron grip on the digital advertising marketplace. <\/p>\n

Header bidding\u00a0had been helping website publishers circumvent Google\u2019s marketplace for buying and selling digital ads and had been leading to more favorable prices for publishers. The alternative network was so successful that by 2016 some 70 percent of major web publishers were using it, according to the states\u2019 lawsuit. <\/p>\n

If a major rival like Facebook Audience Network ad service, or FAN, embraced header binding, Google\u2019s profitable monopoly over the ad marketplace would be kaput, the states alleged. <\/p>\n

\u201cNeed to fight off the existential threat posed by header bidding and [Facebook Audience Network],\u201d a Google advertising executive wrote in a 2017 email referenced in the suit.<\/p>\n

That\u2019s when Google app<\/a>roached Facebook about abandoning header bidding. In exchange, Google allegedly lowered Facebook\u2019s transaction fees to between 5 and 10 percent, well below the 20 percent it charged others. <\/p>\n

Facebook was also able to send its bids directly to Google\u2019s ads server, rather than through an exchange, according to the report. <\/p>\n

The search giant also kept Facebook abreast of which ad opportunities were the result of bot activity, helping the social network avoid wasting its money on useless impressions. Google denied the same information to other auction participants, the report said. <\/p>\n

\u201cIn the end, Facebook curtailed its involvement\u00a0with header\u00a0bidding in\u00a0return\u00a0for\u00a0Google giving Facebook information, speed and other advantages,\u201d the lawsuit alleged. <\/p>\n

Google replied that it did not manipulate any auctions and said that 25 other companies participate in its open bidding advertising program. <\/p>\n

\u201cThere\u2019s nothing exclusive about [Facebook\u2019s] involvement, and they don\u2019t receive data that is not similarly made available to other buyers,\u201d Google said.<\/p>\n

Facebook is also given nearly twice as much time as auction competitors to \u201crecognize\u201d mobile and web users and then bid on ads, according to the unredacted lawsuit. <\/p>\n

The Texas-led case is pivotal for Google, which is reliant on\u00a0 advertising for much of its profits. Its parent company, Alphabet posted digital advertising revenue of $37.1 billion in its latest quarterly report.\n <\/p><\/div>\n

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If you want to read more News<\/a> articles, you can visit our News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#This was Google\u2019s code name for its \u2018unlawful agreement\u2019 with Facebook” New details have emerged about the deal Google and Facebook allegedly worked out to rig the lucrative online advertising market. The two tech titans dubbed their contract \u201cJedi Blue,\u201d according to an unredacted version of the blockbuster Texas suit launched against the companies and…<\/p>\n","protected":false},"author":1,"featured_media":143925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2020\/12\/google-resuming-political-ads-e1607542495622.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[88054,74490,70784,4974],"class_list":["post-143924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-12-29-20","tag-ads","tag-advertising","tag-facebook"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/143924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=143924"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/143924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/143925"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=143924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=143924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=143924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}