{"id":144866,"date":"2020-12-31T17:13:33","date_gmt":"2020-12-31T14:13:33","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/influencer-marketing-trends-predictions-for-2021\/"},"modified":"2020-12-31T17:13:33","modified_gmt":"2020-12-31T14:13:33","slug":"influencer-marketing-trends-predictions-for-2021","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/influencer-marketing-trends-predictions-for-2021\/","title":{"rendered":"#Influencer Marketing Trends: Predictions for 2021"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a261e024ac49\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a261e024ac49\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/influencer-marketing-trends-predictions-for-2021\/#Anti-Advertising_Advocating_Something_They_Really_Tried_and_Loved\" >Anti-Advertising. Advocating Something, They Really Tried and Loved<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/influencer-marketing-trends-predictions-for-2021\/#The_Growing_Demand_for_Influencer_Marketing_Software\" >The Growing Demand for Influencer Marketing Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/influencer-marketing-trends-predictions-for-2021\/#Tight_Match_of_The_Influencers_Values_with_Brands_Ethos\" >Tight Match of The Influencer\u2019s Values with Brand\u2019s Ethos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/influencer-marketing-trends-predictions-for-2021\/#Deepening_Influencer_Relationships\" >Deepening Influencer Relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/influencer-marketing-trends-predictions-for-2021\/#Involving_Influencers_in_Branded_Virtual_Events\" >Involving Influencers in Branded Virtual Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/influencer-marketing-trends-predictions-for-2021\/#Brand_Executives_as_The_Influencers\" >Brand Executives as The Influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/influencer-marketing-trends-predictions-for-2021\/#Influence_In_2021_It_Will_Be_Different\" >Influence? In 2021, It Will Be Different<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Influencer Marketing Trends: Predictions for 2021<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\"><strong>They are loved and trusted. Influencers. These top influencer marketing trends will empower your brand and help earn the customers\u2019 trust in 2021.<\/strong><\/p>\n<p>What if the influence is something different than we used to think before? In 2021, digital marketing practitioners expect a drastic change in the understanding of influencer marketing. While <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> still is the hottest area of influence, 2021 brings many new trends based on the growing needs and expectations of the follower community.\u00a0<\/p>\n<p>Here we shed light on the most prominent influencer marketing know-how to help brands build affinity and trust-based relationships with their audience on social media. Meet the biggest and the brightest influencer marketing trends awaiting us in 2021.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Anti-Advertising_Advocating_Something_They_Really_Tried_and_Loved\"><\/span>Anti-Advertising. Advocating Something, They Really Tried and Loved<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, we use the prefix \u201cANTI\u201d more frequently than before. Modern society is already exhausted by many restrictions and \u201caging\u201d laws. We say \u201cANTI\u201d to everything that doesn\u2019t match our desired reality anymore and takes us away from something genuine and original. Unfortunately, advertising has become one of the things pushing us to say \u201cANTI\u201d to it. Thus, anti-advertising is the first trend that will embrace social media.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image1-1024x683.jpg\" class=\"wp-image-115141 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image1-1024x683.jpg\" alt=\"\" class=\"wp-image-115141\"><\/noscript><figcaption>Photo by Alexandre Pellaes via <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/photos\/6vAjp0pscX0\">Unsplash<\/a><\/figcaption><\/figure>\n<p>What does \u201ctrue\u201d mean? Likely, it\u2019s something that traditional advertisers have forgotten about many years ago. On the contrary, innovative advertisers switch to an entirely different <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach based on the collaboration with influencers \u2013 organic advocates and trusted thought leaders that offer only something valuable and tested out by themselves to their followers.\u00a0<\/p>\n<p>Like bees follow the smell of honeydew, we\u2019re attracted by the \u201cexpensive\u201d smell of value. It\u2019s seeping out from the great influencer\u2019s content directly to the minds and hearts of followers. Influencers try to deliver value to people, not just to promote anything. They know that direct brand promotion won\u2019t smell like \u201choneydew.\u201d The value or, in other words, the trustworthiness of the influencer\u2019s insights will matter more than the size of the audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Growing_Demand_for_Influencer_Marketing_Software\"><\/span>The Growing Demand for Influencer Marketing Software<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Time. Another big value in the modern fast-pacing world. The smart are those who realize the importance of time and don\u2019t hesitate to use digital tools that allow them to automate processes and save time for more creativity. Along with the growing power of influencer marketing, we also see the rising demand for intelligent influencer marketing automation software.\u00a0<\/p>\n<p>It\u2019s the magic wand marketing leaders have been dreaming of for many years. With the advent of artificial intelligence in digital marketing, we can finally access it. AI-powered <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/socialbook.io\/\">influencer marketing software<\/a> facilitates the search of niche influencers. Thanks to their advanced system of filters, you can set the desired influencer marketing KPIs (like 60-Days Average Views, Last Active Time, Price Range) and the target audience\u2019s metrics (for example, Age, Gender, and Location). It allows avoiding cooperation with so-called \u201cfake\u201d influencers and finding the right influencers that really perform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tight_Match_of_The_Influencers_Values_with_Brands_Ethos\"><\/span>Tight Match of The Influencer\u2019s Values with Brand\u2019s Ethos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image2-1024x683.jpg\" class=\"wp-image-115142 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image2-1024x683.jpg\" alt=\"\" class=\"wp-image-115142\"><\/noscript><figcaption>Photo by Anthony DELANOIX via <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/photos\/hzgs56Ze49s\">Unsplash<\/a><\/figcaption><\/figure>\n<p>2021 will be featured by the tighter match of the influencer\u2019s values with the brand\u2019s culture and ethos. Collaborating with someone famous and influential isn\u2019t enough to earn the audience\u2019s loyalty. Your brand\u2019s values must align with those of the influencer. Otherwise, influencer marketing magic won\u2019t work.\u00a0<\/p>\n<p>Your company must breathe the same air, speak the same language, and share the same audience with the influencer. Only in this case, the influencer will transfer your brand message organically and introduce your company as a friend to the target audience. What\u2019s most important, the tighter the match of values, the less promotional will the influencer\u2019s advocacy look.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Deepening_Influencer_Relationships\"><\/span>Deepening Influencer Relationships<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Influencers are now savvier toward the brands they partner with. In 2021, they will select companies for collaboration even more carefully. They will look for brands that correspond to their style, culture, and values to build long-term relationships with them. At the same time, brands will search for nearly the same, striving to set the partnership with the influencers that will last for years.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image3-1024x768.jpg\" class=\"wp-image-115143 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image3-1024x768.jpg\" alt=\"\" class=\"wp-image-115143\"><\/noscript><figcaption>Photo by Walid Hamadeh via <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/photos\/0x3zvwkQ-zo\">Unsplash<\/a><\/figcaption><\/figure>\n<p>Long-term relationships with influencers are more beneficial for brands, as they also mean a better understanding and tighter match of values between them. Moreover, by regularly appearing in the influencer\u2019s content, the brand\u2019s advocacy can become its \u201corganic\u201d complementation. Social media followers will perceive the brand rather as a friend than a guest of their community. It will help enter the target audience\u2019s trust circle and establish closer relationships with potential customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Involving_Influencers_in_Branded_Virtual_Events\"><\/span>Involving Influencers in Branded Virtual Events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The next crucial influencer marketing trend is involving influencers in virtual events organized by brands. In 2021, influencers are expected to appear at online webinars, Q&amp;A sessions with the brand, workshops, and discussions of the topics related to the company\u2019s field more often.\u00a0<\/p>\n<p>Encouraging influencers to participate in such events, companies show that the opinion of thought leaders, aka trusted industry experts, matters to them and serves as one of the guide points for their team. They demonstrate that the brand is bothered by the same questions as to its target audience, and the same leaders inspire and motivate them to create products and services for their valued customers.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Brand_Executives_as_The_Influencers\"><\/span>Brand Executives as The Influencers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We tend to trust people who have achieved more. We trust those who know the path to success and all the pitfalls on the way. In other words, we rely on leaders, as they have already overcome all those challenges and can guide us on how to cope with them. CEOs, founders, and top experts are the people who perfectly align to this category. Already leading the entire company, they are a trustworthy source of insights and inspiration. So, we call them influencers too.<\/p>\n<p>We expect to witness another amazing influencer marketing trend related to positioning brand executives as niche influencers in the upcoming year. While partnering with other industry experts, companies can also communicate with their target audience through their \u201cown\u201d influencers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Influence_In_2021_It_Will_Be_Different\"><\/span>Influence? In 2021, It Will Be Different<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We used to think that an influencer is somebody whose opinion impacts the masses and matters to many people. In 2021, we will see a significant change in what we understand under the term \u201cinfluencer.\u201d\u00a0<\/p>\n<p>The collaboration with influencers is not about promotion anymore but partnership or even friendship with them. It\u2019s about the tight match of the influencer\u2019s and brand\u2019s values and completing the same mission together. The brand and the influencer \u2013 they aren\u2019t the client and the advertiser anymore. They are partners creating something valuable for their target audience together.\u00a0<\/p>\n<p>I hope these predictions about how companies will interact with influencers in 2021 will inspire you. Everyone has the potential to become an influencer. The motivation, diligence, and inner drive are all that matters. It\u2019s the influencer\u2019s world, and brands are just living in it.<\/p>\n<hr class=\"wp-block-separator\"><em>Photo by Sander Dalhuisen via <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.pexels.com\/photo\/man-holding-tablet-beside-woman-2565872\/\"><em>Pexels<\/em><\/a>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Dana Kachan<\/p>\n<div class=\"bio-desc\">\nStrategic Marketing Consultant providing creative and data-driven marketing for companies in various industries ranging from mobile app development, virtual reality and augmented reality development, to the Internet of Things, to graphic design and UI\/UX design.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. 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Influencers. These top influencer marketing trends will empower your brand and help earn the customers\u2019 trust in 2021. What if the influence is something different than we used to think before? In 2021, digital marketing practitioners expect a drastic change in the understanding of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":144867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2020\/12\/image4.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74480,33423,78050,10401],"class_list":["post-144866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-influencers","tag-instagram","tag-social-media-marketing","tag-twitter"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/144866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=144866"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/144866\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/144867"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=144866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=144866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=144866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}