{"id":147492,"date":"2021-01-04T22:19:35","date_gmt":"2021-01-04T19:19:35","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/mcdonalds-to-roll-out-new-chicken-new-sandwiches\/"},"modified":"2021-01-04T22:19:35","modified_gmt":"2021-01-04T19:19:35","slug":"mcdonalds-to-roll-out-new-chicken-new-sandwiches","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/mcdonalds-to-roll-out-new-chicken-new-sandwiches\/","title":{"rendered":"#McDonald&#8217;s to roll out new chicken new sandwiches"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a41274a3de67\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a41274a3de67\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/mcdonalds-to-roll-out-new-chicken-new-sandwiches\/#Chicken_platform\" >Chicken platform<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#McDonald&#8217;s to roll out new chicken new sandwiches<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/01\/mcdonalds-chicken-sandwich.jpg?quality=90&amp;strip=all\" \/><\/p>\n<div>\n<p>McDonald\u2019s is hoping 2021 is the year it cracks the crispy chicken sandwich by rolling out three different versions in the United States, as it takes on chains such as Restaurant Brands International\u2019s Popeyes for a share of the growing market.<\/p>\n<p>The world\u2019s biggest burger chain confirmed to Reuters it plans to launch its crispy chicken sandwich in \u201cclassic\u201d, \u201cdeluxe\u201d and \u201cspicy\u201d versions on Feb. 24. All will contain a new crispy white meat chicken fillet served with crinkle-cut pickles on a toasted, buttered potato roll.<\/p>\n<p>The new McDonald\u2019s strategy is founded in part on the long-term popularity of Chicken McNuggets, which it has sold since the 1980s, and 2020\u2019s limited time Spicy Chicken McNuggets, which contributed to September US comparative sales that were the highest in nearly a decade.<\/p>\n<p>\u201cAs commonplace as chicken is, it\u2019s a growth area. You want to participate in that growth,\u201d said Mark Kalinowski, an independent restaurant equities analyst.<\/p>\n<p>But to really ruffle feathers in the market, McDonald\u2019s needs to overcome operational and structural hurdles, including a lack of pressure fryers, and prove wrong skeptics who doubt it can match sandwiches offered by pure poultry purveyors.<\/p>\n<p>\u201cI would bet big time that McDonald\u2019s never competes in the chicken business,\u201d restaurant marketing consultant Chas Hermann said of the menu additions.<\/p>\n<p>A <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social<\/a>-media-fueled war between privately-owned Chick-fil-A and Popeyes raised the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> for the fast-food industry after Popeyes launched its first-ever chicken sandwich in August 2019.<\/p>\n<p>The Popeyes sandwich quickly sold out and drove sustained spikes in its comparable sales growth beginning that quarter, prompting other companies to try to follow its lead.<\/p>\n<p>Chick-fil-A\u2019s growth in the South also pressured McDonald\u2019s franchisees there, who pushed for the new sandwiches.<\/p>\n<p>\u201cThey\u2019ll definitely improve their chicken sandwich. It won\u2019t win awards. They will have some of the very best marketing around it,\u201d Hermann added of the McDonald\u2019s move.<\/p>\n<p>At least two dozen restaurant chains launched new or improved chicken sandwiches in 2020 even as the coronavirus pandemic disrupted supplies, workers and operations, trade publication Nation\u2019s Restaurant <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> said.<\/p>\n<p>If McDonald\u2019s crispy chicken is successful, an average location could sell as many as 150 sandwiches per day, said Credit Suisse analyst Lauren Silberman.<\/p>\n<p>By comparison, for a typical Burger King restaurant that 40 units of a new sandwich per day would be considered very successful, she said.<\/p>\n<p>McDonald\u2019s also needs to keep costs low to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eal to existing customers and compete with $4 sandwiches from rivals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chicken_platform\"><\/span>Chicken platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>At its Investor Day on Nov. 9, McDonald\u2019s USA President Joe Erlinger said the sandwich was a \u201cjumping off point\u201d for an even broader \u201cchicken platform\u201d.<\/p>\n<p>\u201cOur chicken-only competitors here and abroad have strong brand equity and credibility. Developing a reputation for great chicken represents one of our highest aspirations,\u201d he said.<\/p>\n<p>The existing McChicken sandwich could also see new flavors, marketing and promotions, Erlinger said.<\/p>\n<p>McDonald\u2019s McNuggets, which are processed, battered, partly pre-cooked and frozen before shipping, are one thing. A fresh-tasting fillet to beat chains at their own game is another.<\/p>\n<p>\u201cTrying to ensure large, thick pre-breaded chicken to 14,000 stores can be difficult,\u201d said former franchisee Jim Lewis.<\/p>\n<p>McDonald\u2019s also lacks equipment used by poultry specialists \u2014 pressure cookers and hand-breading stations inside stores.<\/p>\n<p>It is \u201cvery hard to do something with the equipment that they have and the complexity you have in the kitchen, it\u2019s very hard to manage that,\u201d Restaurant Brands\u2019 Chief Marketing Officer Fernando Machado said of McDonald\u2019s.<\/p>\n<p>Popeyes\u2019 chicken is also marinated for 24 hours in the restaurant, he added.<\/p>\n<p>\u201cIf it were easy to do, we could do it at Burger King,\u201d he said of Restaurant Brands\u2019 burger chain.<\/p>\n<p>But McDonald\u2019s huge scale could help it.<\/p>\n<p>There about 13,846 McDonald\u2019s restaurants in the United States \u2013 about as many as all the Chick-fil-A, Popeyes, Yum-owned KFC, Church\u2019s, Wingstop, Zaxby\u2019s, Bojangles and El Pollo Loco locations combined.<\/p>\n<p>\u201cCustomers have to drive past two or three McDonald\u2019s to get to a (Chick-fil-A) or a Popeyes,\u201d said Richard Adams, a consultant to franchisees. \u201cThat\u2019s an opportunity to pull in those customers with a comparable product.\u201d\n            <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/01\/04\/mcdonalds-to-roll-out-new-chicken-new-sandwiches\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#McDonald&#8217;s to roll out new chicken new sandwiches&#8221; McDonald\u2019s is hoping 2021 is the year it cracks the crispy chicken sandwich by rolling out three different versions in the United States, as it takes on chains such as Restaurant Brands International\u2019s Popeyes for a share of the growing market. The world\u2019s biggest burger chain confirmed&#8230;<\/p>\n","protected":false},"author":1,"featured_media":147493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/01\/mcdonalds-chicken-sandwich.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[88457,72312,70978,70384],"class_list":["post-147492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-1-4-21","tag-chicken","tag-fast-food","tag-mcdonalds"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/147492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=147492"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/147492\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/147493"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=147492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=147492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=147492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}