{"id":147612,"date":"2021-01-05T14:16:14","date_gmt":"2021-01-05T11:16:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/9-types-of-email-to-keep-customers-engaged\/"},"modified":"2021-01-05T14:16:14","modified_gmt":"2021-01-05T11:16:14","slug":"9-types-of-email-to-keep-customers-engaged","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/9-types-of-email-to-keep-customers-engaged\/","title":{"rendered":"#9 Types of Email to Keep Customers Engaged"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2692dbd173e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2692dbd173e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/9-types-of-email-to-keep-customers-engaged\/#Types_of_Emails_Examples\" >Types of Emails (+ Examples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/9-types-of-email-to-keep-customers-engaged\/#1_Welcome\" >1. Welcome<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/9-types-of-email-to-keep-customers-engaged\/#2_Promotional_Offers\" >2. Promotional Offers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/9-types-of-email-to-keep-customers-engaged\/#3_New_Product_Announcements\" >3. New Product Announcements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/9-types-of-email-to-keep-customers-engaged\/#4_Informational_Tips_Tutorials_Guides\" >4. Informational: Tips, Tutorials, Guides<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/9-types-of-email-to-keep-customers-engaged\/#5_Upsell\" >5. Upsell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/9-types-of-email-to-keep-customers-engaged\/#6_Referral\" >6. Referral<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/9-types-of-email-to-keep-customers-engaged\/#7_Customer_Reviews\" >7. Customer Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/9-types-of-email-to-keep-customers-engaged\/#8_Milestones_Emails\" >8. Milestones Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/9-types-of-email-to-keep-customers-engaged\/#9_Customer_Appreciation\" >9. Customer Appreciation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/9-types-of-email-to-keep-customers-engaged\/#Start_Sending_Emails_Today\" >Start Sending Emails Today<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#9 Types of Email to Keep Customers Engaged<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">Between partnering with influencers for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> posts or <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/tapfiliate.com\/blog\/ecommerce-landing-pages\/\">optimizing landing pages<\/a> for PPC campaigns, there are plenty of ways for marketers to promote and share products and services. But despite all the available options, there\u2019s one channel that has stood the test of time.\u00a0<\/p>\n<p>Email marketing has always played an important role in reaching customers, and still does today. In fact, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/99firms.com\/blog\/email-marketing-statistics\/#gref\">60% of consumers<\/a> say that email is their preferred channel for promotional messages.\u00a0<\/p>\n<p>Rather than having your promotions be mindlessly scrolled through, email marketing can better connect your brand with customers and subscribers. You\u2019re more likely to grab the customer\u2019s attention if you\u2019re directly placed in their inbox, and with personalized content, you can easily <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/instapage.com\/blog\/personalization-statistics#:~:text=74%25%20of%20marketers%20said%20that,deliver%206x%20higher%20transactional%20rates.\">increase conversion rates<\/a>.\u00a0<\/p>\n<p>In this post, we\u2019ll cover the 9 must-have emails to send to your customers and subscribers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Emails_Examples\"><\/span>Types of Emails (+ Examples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For your email marketing efforts to be most effective, you need a variety of content fit for different customer segments and different stages of the buyer\u2019s journey. Having a variety will lead to better engagement with higher open and click-through rates, as well as the opportunity to increase sales through personalized offers and promotions.<\/p>\n<p>Here are different types of email content to send, including examples from top-brands.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Welcome\"><\/span>1. Welcome<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Welcome emails have become a fixture in the customer experience. Customers now expect some type of welcome as soon as they make a purchase, sign up for a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter, start a product trial, or subscribe to your mailing list.\u00a0<\/p>\n<p>This email sets the stage for future interactions, and plays an important role in whether a customer will continue to engage with your brand or quickly unsubscribe. Customers who receive a welcome email show <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.getvero.com\/resources\/welcome-emails\/\">33% more engagement<\/a>.<\/p>\n<p>Key elements of a welcome email include:<\/p>\n<ul>\n<li>Introducing your brand<\/li>\n<li>Thanking the customer for subscribing<\/li>\n<li>Providing guidance for what to do or expect next\u00a0<\/li>\n<\/ul>\n<p>Content will vary depending on the customer and the reason they are on your mailing list. For example, if you are welcoming a customer that signed up for a product trial, it would be helpful to include tips for using the product and a link to your FAQ.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Welcome-Email.png\" class=\"wp-image-115152 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Welcome-Email.png\" alt=\"\" class=\"wp-image-115152\"><\/noscript><\/figure>\n<p>This welcome email from <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.nordstrom.com\/\">Nordstrom<\/a> strikes the right balance of being welcoming, while also guiding customers to their store. It uses a high-quality image, a welcoming headline, and a straightforward call to action.\u00a0<\/p>\n<p><strong>What works:<\/strong><\/p>\n<ul>\n<li>Clean design with a concise headline<\/li>\n<li>Email is easy to navigate<\/li>\n<li>Provides call-to-action (CTA) links to guide customers<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2_Promotional_Offers\"><\/span>2. Promotional Offers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Promotional emails are exactly what the name says to be \u2014 an email to promote your brand. The focus of the email is the sale itself, and use content to motivate customers to make a purchase or sign up for a service.<\/p>\n<p>There\u2019s a variety of different promotional content you can use to make this email standout, including:\u00a0<\/p>\n<ul>\n<li>Limited time offers<\/li>\n<li>Sale markdowns<\/li>\n<li>New arrivals and product launches<\/li>\n<li>Early sale access<\/li>\n<li>Seasonal\/Holiday specials<\/li>\n<\/ul>\n<p>While the content of this email can vary dramatically, the focus of conversion is still the same. There should be a clear, concise CTA that prompts customers to take advantage of the promotion. Be sure to make this offer worthwhile, and refrain from sending too many promotional emails as this will diminish the excitement of receiving a special offer.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Promotional-Email.png\" class=\"wp-image-115153 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Promotional-Email.png\" alt=\"\" class=\"wp-image-115153\"><\/noscript><\/figure>\n<p>Clothing brand <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.loavies.com\/\">Loavies<\/a> uses buzzwords like \u201cearly access\u201d and \u201cskip the line\u201d to get subscribers excited, as well as offering a head start to their Black Friday sale. The email provides clear instructions for signing up, details on the discount, and a button to sign up directly.\u00a0<\/p>\n<p><strong>What works:<\/strong><\/p>\n<ul>\n<li>Gives subscribers an exclusive offer<\/li>\n<li>Uses FOMO (Fear of Missing Out)\u00a0<\/li>\n<li>Provides easy-to-use CTA button for signing up<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3_New_Product_Announcements\"><\/span>3. New Product Announcements<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Announcing new products is a great way to keep customers engaged throughout the year, beyond their initial transactions or specific sale offers.\u00a0<\/p>\n<p>Product announcement emails can serve several purposes. These emails can be focused on promoting new arrivals with a CTA that encourages customers to make a purchase. It can also be used to re-engage customers, such as introducing new features that <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eal to those on the verge of churning. Or it can simply be a way to keep your brand top-of-mind by announcing what\u2019s new and generating excitement among customers.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Product-update.png\" class=\"wp-image-115154 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Product-update.png\" alt=\"\" class=\"wp-image-115154\"><\/noscript><\/figure>\n<p>To announce their new updated product,<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wix.com\/corvid\"> Corvid by Wix<\/a> sent an announcement email that takes customers through all their recent updates. The email includes images of the updates, lists of new functionalities, and CTA buttons for customers to try it out themselves.\u00a0<\/p>\n<p><strong>What works:<\/strong><\/p>\n<ul>\n<li>High-quality images of the updated product<\/li>\n<li>Multiple CTA buttons that guide users<\/li>\n<li>Shows value proposition of the update<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"4_Informational_Tips_Tutorials_Guides\"><\/span>4. Informational: Tips, Tutorials, Guides<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s important to keep in mind that not every interaction you have with customers needs to be centered around driving sales. Constantly pushing promotions will disengage audiences, and eventually lead to your emails in a spam folder.<\/p>\n<p>This is when informational emails are useful. Informational emails focus on building a relationship with customers and providing a great customer experience. This is becoming increasingly important as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/?sh=54b2a4bb4ef2\">73% of consumers<\/a> say a good experience is key in influencing their brand loyalties.<\/p>\n<p>Types of informational content can include:<\/p>\n<ul>\n<li>Insider tips<\/li>\n<li>Tutorials and How-to Guides<\/li>\n<li>Blogs and Articles<\/li>\n<li>Webinars<\/li>\n<li>Live events<\/li>\n<li>Quizzes, Polls, Surveys<\/li>\n<li>Inspirational Quotes<\/li>\n<li>Industry news<\/li>\n<li>Video <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>\u00a0<\/li>\n<\/ul>\n<p>Of course, your brand and products can be woven into this email content. However, the objective is to provide customers with something of value. The content should be high-quality and relevant. And most importantly, it should be interesting.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Informational.png\" class=\"wp-image-115155 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Informational.png\" alt=\"\" class=\"wp-image-115155\"><\/noscript><\/figure>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/awario.com\/\">Awario<\/a> gives unique insights with their weekly emails. The emails feature relevant content, while subtlety showcasing their brand\u2019s social listening software capabilities. The content is refreshing as it uses a different approach to regular news digests and provides audiences with an interesting take on trending social media topics.\u00a0<\/p>\n<p><strong>What works:<\/strong><\/p>\n<ul>\n<li>Focuses on providing value, not promotions<\/li>\n<li>Uses captivating copy that leads to the article<\/li>\n<li>Simple and straightforward content<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"5_Upsell\"><\/span>5. Upsell<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Keep your existing customers coming back to your store with upsell emails.<\/p>\n<p>Upsell emails are for your existing customers who might be interested in other offers from your brand. This email comes after the initial transaction, and there has been some time to build a relationship with the customer.\u00a0<\/p>\n<p>The content of these emails should not be over-promotional, as they are already your customers. You don\u2019t want to come off as too pushy. Instead, think of upsell content as an opportunity to enhance their existing purchases.\u00a0<\/p>\n<p>This content can include:<\/p>\n<ul>\n<li>Bundle offers (i.e. \u201cComplete your order with\u2026.\u201d)<\/li>\n<li>Content around related products (i.e. \u201cFrequently Bought Together\u201d items)<\/li>\n<li>Personalized buying guides (i.e. \u201cWe think you\u2019ll love these new arrivals\u201d)<\/li>\n<li>Access to premium SaaS features (i.e. \u201cUnlock new features\u201d)<\/li>\n<li>Extend free trial periods (i.e. \u201cWant your free trial extended?\u201d)<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Upsell.png\" class=\"wp-image-115156 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Upsell.png\" alt=\"\" class=\"wp-image-115156\"><\/noscript><\/figure>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wordpress.com\/\">WordPress<\/a> offered its existing customers a flash sale with a discount for upgraded plans. The email includes an exclusive discount, value proposition, and limited-time offer so customers were encouraged to act fast.<\/p>\n<p><strong>What works:<\/strong><\/p>\n<ul>\n<li>Clearly states discount in the headline<\/li>\n<li>Highlights the new features available<\/li>\n<li>Creates sense of urgency to get the deal before it\u2019s gone<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"6_Referral\"><\/span>6. Referral<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Invite customers to become brand ambassadors with an <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/tapfiliate.com\/blog\/customer-journey\/\">affiliate or referral marketing program<\/a>.<\/p>\n<p>Referral emails are a win-win for you and your customers. You receive quality referrals and word-of-mouth promotions, and your customers are rewarded for their referral efforts with a commission or discount. This is also a great way to build brand loyalty.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Referral.png\" class=\"wp-image-115157 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Referral.png\" alt=\"\" class=\"wp-image-115157\"><\/noscript><\/figure>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.rypeapp.com\/\">Rype<\/a> does this by giving their existing customers $70 for every referral they send. The email is straightforward in communicating what they can earn and how they can get started, easily turning their customers into brand ambassadors.<\/p>\n<p><strong>What works:<\/strong><\/p>\n<ul>\n<li>Offer is directly stated in the headline<\/li>\n<li>No frills, hassle-free process<\/li>\n<li>CTA is bold and stands out in the email<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"7_Customer_Reviews\"><\/span>7. Customer Reviews<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is another win-win email. Asking customers for feedback is a great way to make customers feel valued and connected to your brand. This feedback is also very important to your overall growth efforts. Not only does it provide useful insights, it\u2019s an essential marketing tool as <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\">91% of people read <\/a>online reviews before making a purchase.<\/p>\n<p>Send review emails after key engagements with customers, such as following a completed transaction or positive customer service interaction. Aim to make the process simple and hassle-free so customers can review on the spot.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Review.png\" class=\"wp-image-115158 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Review.png\" alt=\"\" class=\"wp-image-115158\"><\/noscript><\/figure>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.amazon.com\/\">Amazon<\/a> sends a review email shortly after an order has been delivered. The timing of this email is when the order is still fresh in the customers mind, but also gives them enough time to form an opinion so the feedback is more genuine.\u00a0<\/p>\n<p><strong>What works:<\/strong><\/p>\n<ul>\n<li>Easy to provide reviews and feedback<\/li>\n<li>Uses the headline to share customer appreciation<\/li>\n<li>Provides CTA to re-engage customers<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"8_Milestones_Emails\"><\/span>8. Milestones Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Milestones are a great excuse to send an email and reconnect with your customers. And the best part, there\u2019s plenty of different milestones you can acknowledge.<\/p>\n<p>One option is celebrating a milestone for your company, such as the number of years in business or reaching a certain number of customers\/subscribers. These emails are most effective when they include a message that is heartfelt and genuine, such as a letter written from the CEO or a video featuring employees.\u00a0<\/p>\n<p>Another option is a milestone for the customer, such as how many years they\u2019ve been a customer\/subscriber. It could also focus on their individual activity, such as how much they\u2019ve ordered from your store or how much time they have used your app. These emails should be hyper-personalized email, and tailored to specifically to individual customers.<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Progress.png\" class=\"wp-image-115159 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Progress.png\" alt=\"\" class=\"wp-image-115159\"><\/noscript><\/figure>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.duolingo.com\/\">Duolingo<\/a> sends their subscribers Weekly Reports, breaking down their progress in learning a new language. It includes stats like how many new words were learned and how many lessons were completed. The gamification of their email makes it engaging, and motivates the receiver to continue using their app in order to improve their reports.\u00a0<\/p>\n<p><strong>What works:<\/strong><\/p>\n<ul>\n<li>Fun and entertaining graphics<\/li>\n<li>Gamification to increase engagement<\/li>\n<li>Multiple CTAs to prompt subscribers<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"9_Customer_Appreciation\"><\/span>9. Customer Appreciation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Email is a great way to show customer appreciation. Customer appreciation emails can increase brand loyalty, repeat business, <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/tapfiliate.com\/blog\/turning-customers-into-affiliates\/\">customer reviews and referrals<\/a>, and is yet another opportunity to re-engage the customer.\u00a0<\/p>\n<p>These emails are a nice surprise, and since there isn\u2019t a prompt like a sale or promotion, it comes across more genuine to the customer.\u00a0<\/p>\n<p>However, just because there isn\u2019t a specific prompt, this doesn\u2019t mean you shouldn\u2019t be intentional with the messaging and purpose of the email. Sending an email without this is likely to lead to more unsubscribers than engaged customers.\u00a0<\/p>\n<p>Instead, make these emails personalized to your customers. Show appreciation, and mention what it means to your brand. Also consider offering something special as your way to say thanks for their business.\u00a0<\/p>\n<figure class=\"wp-block-image\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Customer-Appreciation-884x1024.png\" class=\"wp-image-115160 lazyload\"><noscript><img decoding=\"async\" src=\"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/Customer-Appreciation-884x1024.png\" alt=\"\" class=\"wp-image-115160\"><\/noscript><\/figure>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.crateandbarrel.com\/\">Crate &amp; Barrel<\/a> sends an email and discount code as a way to simply say thanks to customers. The email doesn\u2019t feature any certain promotions or products. It is straightforward and transparent in its intentions.\u00a0<\/p>\n<p><strong>What works:<\/strong><\/p>\n<ul>\n<li>Highlights an attractive offer<\/li>\n<li>Focuses on customer appreciation<\/li>\n<li>Use key buzzwords like \u201cour gift\u201d and \u201cspecial discount\u201d<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Start_Sending_Emails_Today\"><\/span>Start Sending Emails Today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email is a great way to connect with your customers throughout their buying journey, and is also a great way to re-engage those customers who may have lost touch with your brand.\u00a0<\/p>\n<p>Whether it be through useful content or a tempting discount, focus on making each email worthwhile to the customer. Personalization, timing, and messaging are key to successful email campaigns.\u00a0<\/p>\n<hr class=\"wp-block-separator\"><em>Photo by <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@abrizgalov?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Artem Bryzgalov<\/em><\/a><em> on <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/s\/photos\/hello?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Unsplash<\/em><\/a>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Jessica Rangel<\/p>\n<div class=\"bio-desc\">\nFollowing degrees in journalism and intercultural communication, I left the US for a new adventure in Amsterdam, the Netherlands. Luckily enough, I found my sweet spot as a Content Marketer for Tapfiliate.com. Now, my days are spent writing marketing content, cycling around canals and attempting to master the Dutch language.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/business-online\/types-of-email-to-keep-customers-engaged.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#9 Types of Email to Keep Customers Engaged&#8221; Between partnering with influencers for social media posts or optimizing landing pages for PPC campaigns, there are plenty of ways for marketers to promote and share products and services. But despite all the available options, there\u2019s one channel that has stood the test of time.\u00a0 Email marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":147613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/artem-bryzgalov-qHMf-I-JAXo-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[74714,78322,73239,88571,88572],"class_list":["post-147612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-email","tag-email-marketing","tag-newsletter","tag-newsletters","tag-promotion"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/147612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=147612"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/147612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/147613"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=147612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=147612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=147612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}