{"id":148240,"date":"2021-01-06T10:00:47","date_gmt":"2021-01-06T07:00:47","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tangential-content-is-the-link-building-tactic-your-brand-is-missing-out-on\/"},"modified":"2021-01-06T10:00:47","modified_gmt":"2021-01-06T07:00:47","slug":"tangential-content-is-the-link-building-tactic-your-brand-is-missing-out-on","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tangential-content-is-the-link-building-tactic-your-brand-is-missing-out-on\/","title":{"rendered":"#\u2018Tangential\u2019 content is the link building tactic your brand is missing out on"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3525327f02c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3525327f02c\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tangential-content-is-the-link-building-tactic-your-brand-is-missing-out-on\/#Defining_tangential_content\" >Defining tangential content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/tangential-content-is-the-link-building-tactic-your-brand-is-missing-out-on\/#Whos_using_tangential_content\" >Who\u2019s using tangential content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/tangential-content-is-the-link-building-tactic-your-brand-is-missing-out-on\/#How_you_can_benefit\" >How you can benefit<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/tangential-content-is-the-link-building-tactic-your-brand-is-missing-out-on\/#Creatingimproving_your_own_tangential_content\" >Creating\/improving your own tangential content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/tangential-content-is-the-link-building-tactic-your-brand-is-missing-out-on\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#\u2018Tangential\u2019 content is the link building tactic your brand is missing out on<\/strong>&#8221;<\/p>\n<div>\n                                <span>Branded content is crucial for many reasons: communicating the value of your product\/service, helping people make buying decisions, providing pertinent information to your primary audience, and more.<\/span><\/p>\n<p><span>But if your marketing goals include earning high-quality backlinks, building your brand awareness, and increasing your organic traffic, tangential content needs to be in your content strategy.<\/span><\/p>\n<p><span>So what exactly is it, and how can you incorporate it into your own content calendar?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Defining_tangential_content\"><\/span><span>Defining tangential content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Tangential content is content that is related to a brand\u2019s industry but is <\/span><i><span>not<\/span><\/i><span> related to its core branding. It doesn\u2019t refer to a product or service offering, nor is it a bottom-of-the-funnel effort to convert.<\/span><\/p>\n<p><span>In the spirit of showing and not telling, here is the difference between content that\u2019s more tangential vs. content that is more topical.<\/span><\/p>\n<p><span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-featured_img wp-image-1333086 lazy\" alt=\"\" width=\"796\" height=\"606\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Untitled-1-796x606.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Untitled-1-796x606.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Untitled-1-276x210.png 276w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Untitled-1-355x270.png 355w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Untitled-1-177x135.png 177w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Untitled-1.png 825w\"\/><\/figure>\n<p>On the top, you see a <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.hersheyhappiness.com\/en_us\/stories\/trick-or-treat-2020-safe-fun-and-faboolous.html\"><span>tangential piece of content<\/span><\/a><span> by Hershey that provides tips to families on how to be safe when trick-or-treating in 2020. Does this have to do specifically with buying candy? No. But does it provide value to their target audience, candy fans? Yes.<\/span><\/p>\n<p><span>Below that, you\u2019ll see something a little more topical: <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.hersheys.com\/celebrate\/en_us\/ideas-inspiration.html?filters=celebrate-crafts-occasions-halloween\"><span>a recipe that includes a Hershey\u2019s product<\/span><\/a><span>. Even this piece has a touch of tangential in that it isn\u2019t directly about purchasing the candy, but the candy is necessary for the activity, putting it more on the tangential, product-related side.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whos_using_tangential_content\"><\/span><span>Who\u2019s using tangential content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>My team and I were wondering the same thing, as we\u2019re huge advocates of the strategy and have been using it for our clients for years.\u00a0<\/span><\/p>\n<p><span>So we decided to look into it. We examined the content of all the brands nominated for the 2020 Content Marketing Awards and found <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.frac.tl\/tangential-content\"><span>a majority of those companies use tangential content<\/span><\/a><span> on their blog.<\/span><\/p>\n<p><span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-featured_img wp-image-1333088 lazy\" alt=\"\" width=\"796\" height=\"850\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image4-1-796x850.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image4-1-796x850.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image4-1-197x210.png 197w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image4-1-253x270.png 253w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image4-1-126x135.png 126w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image4-1.png 800w\"\/><\/figure>\n<p>That\u2019s a large number of quality content marketing programs using tangential content on their blogs!\u00a0<\/span><\/p>\n<p><span>But it\u2019s not just blog content. 31.3% of the brands we analyzed also had tangential off-site content, meaning content they used to acquire earned <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>. This is what we do at Fractl, and I\u2019ll be showing an example later in the post.<\/span><\/p>\n<p><span>This is why I\u2019m so surprised tangential content isn\u2019t talked about more, and frankly, I think nearly all brands should be giving it a shot because of the advantages it brings.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_you_can_benefit\"><\/span><span>How you can benefit<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Tangential content is powerful for a few reasons.<\/span><\/p>\n<p><span>First, it unlocks a new, broader audience, who becomes aware of your brand and enters the top of your funnel.<\/span><\/p>\n<p><span>Second, since it\u2019s not as salesy, it can help you build backlinks to your site, which builds the authority of your brand and improves the standing of your site in Google\u2019s eyes.<\/span><\/p>\n<p><span>And third, though a bit more nebulously, having to come up with tangential content ideas prompts you to zoom out a bit and explore other issues and interests your audience has, leading to more robust audience personas.<\/span><\/p>\n<p><span>Let\u2019s look at some real examples of how these benefits come into play.<\/span><\/p>\n<p><span>A great example of on-site content is <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.canva.com\/colors\/color-wheel\/\"><span>Canva\u2019s Color wheel<\/span><\/a><span>, which helps you determine which colors go well together.<\/span><\/p>\n<p><span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-featured_img wp-image-1333089 lazy\" alt=\"\" width=\"796\" height=\"399\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image3-1-796x399.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image3-1-796x399.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image3-1-280x140.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image3-1-540x270.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image3-1-270x135.png 270w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image3-1-1376x692.png 1376w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image3-1.png 1381w\"\/><\/figure>\n<p>I\u2019m assuming Canva wanted to broadly target people interested in design elements, as they offer a design tool.\u00a0<\/span><\/p>\n<p><span>This makes this strategy really smart, because they created a useful calculator people probably bookmark, share, and link to. (In fact, this page earned more than 4,000 engagements on Facebook, according to <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/app.buzzsumo.com\/\"><span>BuzzSumo<\/span><\/a><span>.) And even though it doesn\u2019t relate directly to signing up for Canva, it still <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eals to the broader audience they\u2019re interested in connecting with.<\/span><\/p>\n<p><span>Another example is a project we did for Hire A Helper, a company that assists users in finding movers. We didn\u2019t do a project about moving; instead, <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.hireahelper.com\/lifestyle\/exploring-how-we-spend-time-with-our-housemates\/\"><span>we surveyed 1,000 people<\/span><\/a><span> on how they interact with their housemates to unearth new insights about quality time.<\/span><\/p>\n<p><span>Here\u2019s one of the graphics we created based on our analysis of the results.<\/span><\/p>\n<p><span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-featured_img wp-image-1333090 lazy\" alt=\"\" width=\"796\" height=\"1765\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image6-796x1765.jpg\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image6-796x1765.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image6-95x210.jpg 95w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image6-122x270.jpg 122w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image6-61x135.jpg 61w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image6.jpg 800w\"\/><\/figure>\n<p>Because this content is not only relevant to people moving but anyone who\u2019s lived with someone else, it\u2019s much more widely appealing, which is something publishers look for, too. Oftentimes they want what they write about to be significant for a majority of their readers.<\/span><\/p>\n<p><span>We pitched this content to writers and earned coverage on <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.bhg.com\/news\/meal-quality-time\/\"><span>Better Homes &amp; Gardens<\/span><\/a><span>, which syndicated to <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.allrecipes.com\/syndication\/sharing-a-meal-with-others-is-the-best-form-of-quality-time-survey-reveals\/\"><span>Allrecipes<\/span><\/a><span> and <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/news.yahoo.com\/sharing-meal-others-best-form-222701252.html\"><span>Yahoo!<\/span><\/a><\/p>\n<p><span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1333092 lazy\" alt=\"\" width=\"727\" height=\"327\" sizes=\"auto, (max-width: 727px) 100vw, 727px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image5.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image5.png 727w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image5-280x126.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image5-540x243.png 540w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/image5-270x121.png 270w\"\/><\/figure>\n<p>Without this new, tangential data, it would have been much more difficult for Hire A Helper to reach these large publication audiences and get the SEO benefit of earning high-authority backlinks.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creatingimproving_your_own_tangential_content\"><\/span><span>Creating\/improving your own tangential content<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>For tangential content to be worth the effort, it needs to appeal to a larger audience than you normally target, or at least a new audience that\u2019s still somewhat related to your industry.\u00a0<\/span><\/p>\n<p><span>This requires a new perspective throughout your entire content process.<\/span><\/p>\n<p><span>Here\u2019s how I recommend tackling tangential content:<\/span><\/p>\n<ul>\n<li>\n<b>Expand your keyword research<\/b> \u2014<span> Use a tool like <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/chrome.google.com\/webstore\/detail\/keyword-surfer\/bafijghppfhdpldihckdcadbcobikaca?hl=en\"><span>Keyword Surfer<\/span><\/a><span> and get lost in related searches. Explore what related topics people are interested in that you might have stayed away from since they don\u2019t tie to your core branding.<\/span>\n<\/li>\n<li>\n<b>Get inspiration from other industries<\/b> \u2014 Competitive research is crucial, but our team has found that if you get stuck only looking at other brands in your own industry, you won\u2019t find the creative inspiration you need to think outside the box, which is required to come up with great tangential content ideas.<\/li>\n<li>\n<strong>Think laterally<\/strong> \u2014 <span>When you have a list of subtopics related to your core brand, ask yourself: what else is relevant to this topic? For example, if you\u2019re a car insurance brand, what else is related to driving? Work commutes, singing in the car, safety, family vacations\u2026 the list goes on and on.<\/span>\n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span>Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>My suggestion isn\u2019t to throw away your topical content and make everything more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>. But I do think all content marketers should take time to see if tangential content will help them achieve goals they haven\u2019t been able to reach through topical content alone.<\/span><\/p>\n<p><span>As long as you\u2019re still providing value to your audiences and creating engaging, accurate, and new tangential content experiences, there\u2019s a good chance it\u2019ll boost your brand awareness and traffic.<\/span><\/p>\n<p class=\"c-post-pubDate\">\n                                    Published January 6, 2021 \u2014 07:00 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/growth-quarters\/2021\/01\/06\/tangential-content-is-the-link-building-tactic-your-brand-is-missing-out-on\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#\u2018Tangential\u2019 content is the link building tactic your brand is missing out on&#8221; Branded content is crucial for many reasons: communicating the value of your product\/service, helping people make buying decisions, providing pertinent information to your primary audience, and more. But if your marketing goals include earning high-quality backlinks, building your brand awareness, and increasing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":148241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/content-marketing-online-gq.png&signature=13ac6e25a079c6679e3f738675136899","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-148240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/148240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=148240"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/148240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/148241"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=148240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=148240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=148240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}