{"id":14878,"date":"2020-06-25T04:40:00","date_gmt":"2020-06-25T01:40:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/vice-exec-blasts-advertisers-for-demanding-ads-avoid-sensitive-topics\/"},"modified":"2020-06-25T04:40:00","modified_gmt":"2020-06-25T01:40:00","slug":"vice-exec-blasts-advertisers-for-demanding-ads-avoid-sensitive-topics","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/vice-exec-blasts-advertisers-for-demanding-ads-avoid-sensitive-topics\/","title":{"rendered":"#Vice exec blasts advertisers for demanding ads avoid sensitive topics"},"content":{"rendered":"

“#Vice exec blasts advertisers for demanding ads avoid sensitive topics<\/strong>”<\/p>\n

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June 24, 2020 |<\/span> 9:40pm <\/p>\n

\n Enlarge Image<\/p>\n

\"VICE<\/img>
\n VICE SVP Content Strategy and Community, Marsha Cooke, left, and VICE Executive Spencer Baim<\/span>
\n Getty Images for VICE Media<\/a><\/span><\/p><\/div>\n

\n An executive at Vice Media on Wednesday blasted advertisers for demanding their ads stay clear of sensitive topics online, including the words \u201cGeorge Floyd,\u201d \u201cBlack Lives Matter\u201d \u2014 and even \u201cblack people.\u201d<\/p>\n

Since nationwide protests broke out over racial injustice at the hands of police, advertisers and their ad agencies have started asking that their ads be blocked from app<\/a>earing next to these words and more, including \u201cMinneapolis\u201d and \u201cprotest,\u201d according to Marsha Cooke, senior vice president of impact at Vice Media.<\/p>\n

But the practice, known as \u201cblocklisting,\u201d punishes news<\/a> organizations for covering the nation\u2019s most pressing issues, Cooke explained in a virtual speech at this year\u2019s Newfronts, designed to let digital media companies show off their programming and products to advertisers.<\/p>\n

It has resulted in Vice\u2019s ad prices falling 57 percent when attached to content related to the protests and police brutality, Cooke revealed. Some advertisers, she said, \u201coutright canceled because of the unrest.\u201d<\/p>\n

She said the advertising agency that added the words \u201cblack people\u201d and \u201cBlack Lives Matter\u201d to its blocklist was representing \u201ca large entertainment company\u201d that had just issued a statement of solidarity with the Black Lives Matter movement.<\/p>\n

\u201cThat\u2019s not OK,\u201d she said, without naming the company.<\/p>\n

News companies that cover the coronavirus pandemic found that during February and March, \u201ctopics around COVID-19 were 137 percent more likely to end up on blocklists,\u201d she said.<\/p>\n

\u201cThe biggest story we covered this year, or in our lives, is the pandemic,\u201d she said. \u201cWhile our audience news consumption was at an all-time high, we observed an increase in inventory considered by algorithms and blocklists to be brand-unsafe.\u201d<\/p>\n

Cooke reminded advertisers that they applauded the company at last year\u2019s Newfronts, when it unveiled 25 words on blocklists that it would no longer honor, including the words \u201cMuslim,\u201d \u201crefugee,\u201d \u201chijab\u201d and \u201cfat.\u201d<\/p>\n

\u201cWe got your applause, but we did not see changes,\u201d she said. \u201cThe list just got longer.\u201d<\/p>\n

Cooke then pleaded with advertisers and their agencies to rethink this practice. \u201cGive us an opportunity to support our fearless colleagues across the industry who are working hard every day by working on stories that really matter.\u201d\n <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Source<\/a><\/span><\/p>\n

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If you want to read more Media News articles, you can visit our Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

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“#Vice exec blasts advertisers for demanding ads avoid sensitive topics” June 24, 2020 | 9:40pm Enlarge Image VICE SVP Content Strategy and Community, Marsha Cooke, left, and VICE Executive Spencer Baim Getty Images for VICE Media An executive at Vice Media on Wednesday blasted advertisers for demanding their ads stay clear of sensitive topics online,…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[27330],"class_list":["post-14878","post","type-post","status-publish","format-standard","hentry","category-social-mediaa","tag-vice-exec-blasts-advertisers-for-demanding-ads-avoid-sensitive-topics"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/14878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=14878"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/14878\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=14878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=14878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=14878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}