{"id":149728,"date":"2021-01-08T06:10:14","date_gmt":"2021-01-08T03:10:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/part-2-why-people-arent-reading-your-blog-posts\/"},"modified":"2021-01-08T06:10:14","modified_gmt":"2021-01-08T03:10:14","slug":"part-2-why-people-arent-reading-your-blog-posts","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/part-2-why-people-arent-reading-your-blog-posts\/","title":{"rendered":"#Part 2: Why People Aren\u2019t Reading Your Blog Posts?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a413641dd1e4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a413641dd1e4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/part-2-why-people-arent-reading-your-blog-posts\/#Reason_3_Freestylin_Instead_of_Following_Proven_Formulas\" >Reason 3: Freestylin\u2019 Instead of Following Proven Formulas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/part-2-why-people-arent-reading-your-blog-posts\/#Reason_4_You_Lack_a_Distinct_Voice_Tone\" >Reason 4: You Lack a Distinct Voice &amp;\u00a0Tone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/part-2-why-people-arent-reading-your-blog-posts\/#Reason_5_Youre_Not_Interrupting_Well-worn_Patterns\" >Reason 5: You\u2019re Not Interrupting Well-worn Patterns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/part-2-why-people-arent-reading-your-blog-posts\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Part 2: Why People Aren\u2019t Reading Your Blog Posts?<\/strong>&#8221;<\/p>\n<div class=\"content-inner \">\n<li><strong style=\"box-sizing: border-box; font-weight: bold\">The Challenge Plot<\/strong>: Think Rocky Balboa (or the latest excellent installment, Creed). Someone \u2014 often a<span class=\"Apple-converted-space\">\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Reluctant_hero\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">reluctant hero<\/a>\u00a0\u2014 has to rise up in the face of adversity and slay their real or imagined dragons.<\/li>\n<li><strong style=\"box-sizing: border-box; font-weight: bold\">The Connection Plot<\/strong>: Think Romeo &amp; Juliet. \u201cLove conquers\u201d and all that mushy stuff. Somehow, someway, two opposing forces are brought together from the unlikeliest places.<\/li>\n<li><strong style=\"box-sizing: border-box; font-weight: bold\">The Creativity Plot<\/strong>: Think \u201cDa Vinci Code\u201d. A crazy (outlandish) puzzle, solved with ingenuity in unexpected ways.<\/li>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Facts don\u2019t resonate until you\u2019ve built up the proper foundation with readers. Storytelling helps set the context.<\/p>\n<h2 style=\"box-sizing: border-box; font-family: futura-pt, Arial; font-weight: 700; line-height: 1.2; font-style: normal; clear: both; word-wrap: break-word; font-size: 40px; margin: 60px 0px 30px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><span class=\"ez-toc-section\" id=\"Reason_3_Freestylin_Instead_of_Following_Proven_Formulas\"><\/span>Reason 3: Freestylin\u2019 Instead of Following Proven Formulas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">The short-lived hit TV show, \u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Revenge_(TV_series)\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">Revenge<\/a><em style=\"box-sizing: border-box\">\u201c<\/em>\u00a0debuted in 2011. The first season\u2019s story arc focused on a heroine who wanted to avenge her father\u2019s wrongful murder. So she pretended to be like the people who were responsible in an effort to gain their trust and then completely destroy them all from the inside.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">OK, so the plot lines were a little ridiculous. And the acting so-so.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">But\u2026 that made for one interesting premise, right?<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Of course, it did. This isn\u2019t the first time you\u2019ve heard it. In fact, it\u2019s been around for<span class=\"Apple-converted-space\">\u00a0<\/span><em style=\"box-sizing: border-box\">centuries<\/em>.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">\u201c<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/The_Count_of_Monte_Cristo\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">The Count of Monte Cristo<\/a>\u201d\u00a0was originally published in 1884. It featured someone who wanted to avenge their false imprisonment and take revenge against the three people responsible.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">\u201cMade to Stick\u201d again recounts one experiment done by a group of Israeli researchers. They took the best advertisements who were either nominated or won awards and attempted to categorize them.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">The researchers were only able to classify 2 percent of the ads that did not win a single award while they were able to classify 89\u00a0percent of the winners which followed one of six templates.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Turns out that people like formulas they\u2019re familiar with. So if it ain\u2019t broke, don\u2019t fix it!<\/p>\n<div class=\"summitad-wrap\" style=\"box-sizing: border-box; clear: both; border: 1px solid rgb(238, 238, 238); border-top-left-radius: 4px; border-top-right-radius: 4px; border-bottom-right-radius: 4px; border-bottom-left-radius: 4px; box-shadow: rgba(0, 0, 0, 0.0980392) 0px 2px 12px; margin: 45px 0px 15px; padding: 16px; display: flex; align-items: center; justify-content: space-between; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">\n<div class=\"summitad-text\" style=\"box-sizing: border-box; margin-bottom: 0px; padding-right: 16px; line-height: 1.4; flex-shrink: 1\">\n<p style=\"box-sizing: border-box; margin: 0px; font-size: 20px\"><strong style=\"box-sizing: border-box; font-weight: bold\">People are talking about you brand. Listen up.<\/strong><br \/>\nMonitor mentions of your brand, analyze sentiment, and measure share of voice with Awario. No credit card required.<\/p>\n<\/div>\n<div class=\"summitad-button\" style=\"box-sizing: border-box\"><a rel=\"nofollow noopener\" target=\"_blank\" data-tk=\"true\" data-event=\"2019 Link Assistant : December 13 - December 15 2019\" data-event-label=\"2019 Link Assistant : December 13 - December 15 2019\" class=\"button-red sej-t-link border-none\" href=\"https:\/\/awario.com\/?utm_source=searchenginejournal&amp;utm_medium=in-post-message&amp;utm_campaign=searchenginejournal-takeover-dec2019\" style=\"box-sizing: border-box; background-color: red; color: inherit; text-decoration: none; border-bottom-width: 2px; border-style: none none solid; border-bottom-color: rgb(113, 194, 27); border-top-left-radius: 3px; border-top-right-radius: 3px; border-bottom-right-radius: 3px; border-bottom-left-radius: 3px; cursor: pointer; display: inline-block; font-size: 16px; font-weight: 600; padding: 0px 16px; height: 40px; line-height: 40px; vertical-align: middle; white-space: nowrap; transition: 0.1s; background-position: initial initial; background-repeat: initial initial\">Start Your Free Trial Now<\/a><\/div>\n<\/div>\n<div class=\"avert-text margin-bottom-20 text-center\" style=\"box-sizing: border-box; font-size: 12px; text-transform: uppercase; text-align: center; margin-bottom: 20px !important; letter-spacing: 1px; clear: both; color: rgb(152, 152, 152); font-weight: 400; padding: 7px 0px; line-height: 1; font-family: mr-eaves-xl-modern, Arial; font-style: normal; font-variant-caps: normal; orphans: auto; text-indent: 0px; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><span style=\"box-sizing: border-box\">ADVERTISEMENT<\/span><\/div>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Storytelling in a blog post should often follow the PAS formula. This age-old copywriting framework has been used for decades and decades to lure readers in.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Here\u2019s how it works:<\/p>\n<ul style=\"box-sizing: border-box; margin: 25px 0px; padding: 0px 0px 0px 50px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">\n<li style=\"box-sizing: border-box; margin-bottom: 15px\"><strong style=\"box-sizing: border-box; font-weight: bold\">Problem:<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong>Your blog posts aren\u2019t getting the readers they deserve.<\/li>\n<li style=\"box-sizing: border-box; margin-bottom: 15px\"><strong style=\"box-sizing: border-box; font-weight: bold\">Agitate:<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong>But it\u2019s only getting tougher; requiring more time and effort than ever before.<\/li>\n<li style=\"box-sizing: border-box; margin-bottom: 15px\"><strong style=\"box-sizing: border-box; font-weight: bold\">Solution:<span class=\"Apple-converted-space\">\u00a0<\/span><\/strong>Unless\u2026 you fix these five little issues.<\/li>\n<\/ul>\n<h2 style=\"box-sizing: border-box; font-family: futura-pt, Arial; font-weight: 700; line-height: 1.2; font-style: normal; clear: both; word-wrap: break-word; font-size: 40px; margin: 60px 0px 30px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><span class=\"ez-toc-section\" id=\"Reason_4_You_Lack_a_Distinct_Voice_Tone\"><\/span>Reason 4: You Lack a Distinct Voice &amp;\u00a0Tone<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/mailchimp.com\/\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">MailChimp<\/a>\u00a0is wholly distinct. No one else looks like them online. No one else<span class=\"Apple-converted-space\">\u00a0<\/span><em style=\"box-sizing: border-box\">sounds<\/em>\u00a0like them, either.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Inside the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>, Freddie pops up with all sorts of quirky tidbits. Like, for example, the time he referenced<span class=\"Apple-converted-space\">\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=pSm7BcQHWXk\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">alcoholic Vervet monkeys<\/a>.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter b-lazy pcimg b-loaded\" alt=\"Freddie of Mailchimp with a quirky tidbit\" width=\"414\" height=\"87\" srcset=\"\" src=\"https:\/\/i2.wp.com\/cdn.searchenginejournal.com\/wp-content\/uploads\/2017\/05\/Mailchimp.png?resize=414%2C87&amp;ssl=1\" data-was-processed=\"true\" style=\"box-sizing: border-box; border: 0px; vertical-align: middle; max-width: 100%; display: block; margin: 25px auto; height: auto; background-color: rgba(0, 0, 0, 0)\" data-recalc-dims=\"1\"><\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Apparently, that\u2019s not a coincidence but a well-planned strategy. Each new writing hire has to go through their style guide,<span class=\"Apple-converted-space\">\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/styleguide.mailchimp.com\/voice-and-tone\/\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; outline: 0px; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">voice, and tone<\/a>.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter b-lazy pcimg b-loaded\" alt=\"Mail Chimp's guidelines for voice and tone\" width=\"1600\" height=\"900\" srcset=\"\" src=\"https:\/\/i1.wp.com\/cdn.searchenginejournal.com\/wp-content\/uploads\/2017\/05\/image-1.png?resize=1600%2C900&amp;ssl=1\" data-was-processed=\"true\" style=\"box-sizing: border-box; border: 0px; vertical-align: middle; max-width: 100%; display: block; margin: 25px auto; height: auto; background-color: rgba(0, 0, 0, 0)\" data-recalc-dims=\"1\"><\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">That way everyone knows exactly how Freddie should walk and talk and sound.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Then there\u2019s<span class=\"Apple-converted-space\">\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Stone_Brewing_Co.\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">Stone Brewing<\/a>\u00a0company. Their tagline? \u201cYou\u2019re not worthy.\u201d<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">The label on their Arrogant Bastard ale literally says, \u201cThis is an aggressive beer. You probably won\u2019t like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth.\u201d<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Um\u2026 OK?!<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Putting down your customers doesn\u2019t seem like a smart move. And yet, it\u2019s risen to become the<span class=\"Apple-converted-space\">\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/fortune.com\/2016\/04\/05\/largest-craft-breweries-us\/\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">10th largest craft brewer in the U.S<\/a>.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.zagat.com\/r\/stone-brewing-co-escondido\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">Zagat<\/a>\u00a0says their headquarters in San Diego county is, \u201cThe place to be if you\u2019re a beer geek.\u201d And they\u2019ve been rated as \u2018World Class\u2019 by both<span class=\"Apple-converted-space\">\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.ratebeer.com\/Place\/state\/city\/stone-brewing-world-bistro-and-gardens\/7319.htm\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">RateBeer<\/a>\u00a0and<span class=\"Apple-converted-space\">\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.beeradvocate.com\/beer\/profile\/147\/?view=ratings\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">BeerAdvocate<\/a>\u00a0(the two snobbiest sites for beer snobs).<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter b-lazy pcimg b-loaded\" alt=\"Sample Instagram post from Stone Brewing Co\" width=\"872\" height=\"597\" srcset=\"\" src=\"https:\/\/i0.wp.com\/cdn.searchenginejournal.com\/wp-content\/uploads\/2017\/05\/image-2.png?resize=872%2C597&amp;ssl=1\" data-was-processed=\"true\" style=\"box-sizing: border-box; border: 0px; vertical-align: middle; max-width: 100%; display: block; margin: 25px auto; height: auto; background-color: rgba(0, 0, 0, 0)\" data-recalc-dims=\"1\"><\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">They have a distinct style. It\u2019s<span class=\"Apple-converted-space\">\u00a0<\/span><em style=\"box-sizing: border-box\">definitely<\/em>\u00a0not right for everyone. But that\u2019s also why it works for those who enjoy it.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">In a world full of nameless, borderline tasteless beer, they stand out head and shoulders above everyone else.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Blog posts are no different. Millions published each and every day.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">That brilliant topic you\u2019re to write about? It\u2019s undoubtedly already been written about. Probably hundreds of thousands of times.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">So how are you going to make it stand out?<\/p>\n<h2 style=\"box-sizing: border-box; font-family: futura-pt, Arial; font-weight: 700; line-height: 1.2; font-style: normal; clear: both; word-wrap: break-word; font-size: 40px; margin: 60px 0px 30px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><span class=\"ez-toc-section\" id=\"Reason_5_Youre_Not_Interrupting_Well-worn_Patterns\"><\/span>Reason 5: You\u2019re Not Interrupting Well-worn Patterns<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">An \u2018<a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.copyblogger.com\/open-loops-2\/\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">open loop<\/a>\u2019 will introduce one story or point. It will build anticipation. But before relieving that tension, it will open up another parallel story.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Think back to your favorite TV show or novel. Something unexpected happens. You\u2019re dying to find out the fallout. But then they cut to a commercial break, and open with a completely different story. That forces you to keep watching until the end to see how it all comes together.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">That same \u2018<a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/www.digitalmarketer.com\/marketing-that-gets-response-conversion\/\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">pattern interrupting<\/a>\u2019 technique works online, too.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Something unexpected, shocking, or surprising forces our lizard brains to sit up and take notice. When an \u2018information gap\u2019 is created, we\u2019re biologically driven to fill it.<span class=\"Apple-converted-space\">\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.wired.com\/2010\/08\/the-itch-of-curiosity\/\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">Curiosity, can indeed, kill the cat<\/a>.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">That\u2019s also why polarizing headlines are considered the most powerful, according to a study of<span class=\"Apple-converted-space\">\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/arxiv.org\/pdf\/1503.07921v2.pdf\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">69,907<\/a>. Or why asking a question (without providing the answer) can<span class=\"Apple-converted-space\">\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/unbounce.com\/email-marketing\/4-steps-to-higher-open-and-click-through-rates\/\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">raise email responses to 60 percent<\/a>.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Here\u2019s a perfect one that caught me recently from<span class=\"Apple-converted-space\">\u00a0<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.drift.com\/year-without-forms\/\" style=\"box-sizing: border-box; background-color: transparent; color: inherit; text-decoration: none; border-bottom-width: 2px; border-bottom-style: solid; border-bottom-color: rgb(113, 194, 27); transition: 0.1s\">Drift<\/a>:<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter b-lazy pcimg b-loaded\" alt=\"Sample polarizing headline: 'A Year Without Lead Forms 5 Things We Learned Ungating Our Content Drift\" width=\"740\" height=\"206\" srcset=\"\" src=\"https:\/\/i2.wp.com\/cdn.searchenginejournal.com\/wp-content\/uploads\/2017\/05\/A_Year_Without_Lead_Forms__5_Things_We_Learned_Ungating_Our_Content___Drift.png?resize=740%2C206&amp;ssl=1\" data-was-processed=\"true\" style=\"box-sizing: border-box; border: 0px; vertical-align: middle; max-width: 100%; display: block; margin: 25px auto; height: auto; background-color: rgba(0, 0, 0, 0)\" data-recalc-dims=\"1\"><\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Not using lead forms is like blasphemy in today\u2019s digital marketing realm. It makes absolutely no sense. Sounds crazy! So of course, I had to read it.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Here\u2019s another. Imagine you\u2019re scrolling down Inbound.org, reading all the various blog post titles. They\u2019re all written by savvy marketers using the same \u2018playbooks.\u2019 So they all look and sound the same (for the most part).<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Until this next one catches your eye:<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter b-lazy pcimg b-loaded\" alt=\"Sample polarizing headline from Inbound.org: 'hitting reset'\" width=\"826\" height=\"690\" srcset=\"\" src=\"https:\/\/i2.wp.com\/cdn.searchenginejournal.com\/wp-content\/uploads\/2017\/05\/Screen-Shot-on-2017-05-10-at-213A093A31.png?resize=826%2C690&amp;ssl=1\" data-was-processed=\"true\" style=\"box-sizing: border-box; border: 0px; vertical-align: middle; max-width: 100%; display: block; margin: 25px auto; height: auto; background-color: rgba(0, 0, 0, 0)\" data-recalc-dims=\"1\"><\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Sure. The first and third ones look interesting. But it\u2019s the middle one that catches your eye.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">It\u2019s short. All lowercase. And vague or mysterious sounding compared with all of the other alternatives you just scrolled past.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">So, of course, you can\u2019t help but click.<\/p>\n<h2 style=\"box-sizing: border-box; font-family: futura-pt, Arial; font-weight: 700; line-height: 1.2; font-style: normal; clear: both; word-wrap: break-word; font-size: 40px; margin: 60px 0px 30px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-variant-caps: normal; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Just getting your blog posts read today is an achievement in and of itself. It\u2019s an uphill climb. Each and every day. Just to get a few measly eyeballs on your latest masterpiece.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">The good <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> is that a few simple tweaks can make all the difference.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">Start with a more compelling hook. Add a few more stories. Stick to a proven formula. Use a distinct voice and tone. And don\u2019t be afraid to break a few patterns.<\/p>\n<p style=\"box-sizing: border-box; margin: 0px 0px 25px; caret-color: rgb(26, 26, 26); color: rgb(26, 26, 26); font-family: mr-eaves-xl-modern, Arial; font-size: 24px; font-style: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); -webkit-text-size-adjust: 100%; -webkit-text-stroke-width: 0px; text-decoration: none\">It takes a little bit of extra work. But the results will be worth it.<\/p>\n<\/p><\/div>\n<p><span class=\"meta_text\">by<\/span><br \/>CHIEF Original<\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/game\/\" target=\"_blank\" rel=\"noopener\">Game <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/chiefhealth.us\/part-2-why-people-arent-reading-your-blog-posts\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Part 2: Why People Aren\u2019t Reading Your Blog Posts?&#8221; The Challenge Plot: Think Rocky Balboa (or the latest excellent installment, Creed). Someone \u2014 often a\u00a0reluctant hero\u00a0\u2014 has to rise up in the face of adversity and slay their real or imagined dragons. The Connection Plot: Think Romeo &amp; Juliet. \u201cLove conquers\u201d and all that mushy&#8230;<\/p>\n","protected":false},"author":1,"featured_media":149729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2017\/05\/Mailchimp.png","fifu_image_alt":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-149728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-game"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/149728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=149728"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/149728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/149729"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=149728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=149728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=149728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}