{"id":149818,"date":"2021-01-08T09:13:43","date_gmt":"2021-01-08T06:13:43","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/we-might-see-an-apple-car-this-decade-heres-what-we-know\/"},"modified":"2021-01-08T09:13:43","modified_gmt":"2021-01-08T06:13:43","slug":"we-might-see-an-apple-car-this-decade-heres-what-we-know","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/we-might-see-an-apple-car-this-decade-heres-what-we-know\/","title":{"rendered":"#We might see an Apple car this decade \u2014 here\u2019s what we know"},"content":{"rendered":"

“#We might see an App<\/a>le car this decade \u2014 here\u2019s what we know<\/strong>”<\/p>\n

\n After years of speculation and long spells of silence, we finally got a bunch of Apple Car-related news<\/a> last night. First, Bloomberg reported that Apple has a small dedicated team<\/a> developing\u00a0drive systems, vehicle interior, and external car body designs \u2014 but it\u2019ll take at least half a decade to ship a unit.\u00a0<\/span><\/p>\n

Separately, Hyundai said in a statement to CNBC<\/a> that it\u2019s in early talks with the iPhone maker to build a car for it:<\/p>\n

We understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor. As the discussion is at its early stage, nothing has been decided<\/span>.<\/p>\n<\/blockquote>\n

Later, the company toned down the statement and said they\u2019ve been \u201creceiving requests of potential cooperation from diverse companies.\u201d<\/p>\n

\n

Interesting from Hyundai, it has toned down its statement now. No mention of Apple:<\/p>\n

\u201cWe\u2019ve been receiving requests of potential cooperation from diverse companies regarding development of autonomous driving EVs, but no decisions have been made as discussions are in early stage.\u201d<\/p>\n

\u2014 Arjun Kharpal (@ArjunKharpal) January 8, 2021<\/a>\n<\/p><\/blockquote>\n

\u00a0<\/p>\n

Hyundai has already set up a $4 billion joint venture with Aptiv, a company that provides automotive solutions, with the aim to roll-out self-driving platforms in 2022<\/a>. The South Korean car giant intends to mass-produce automated cars<\/a> with level 4 and level 5 certification by 2024.<\/p>\n

Bloomberg\u2019s story points out that Apple is exploring two possible paths to jump into the mobility sector: building its own car and building a self-driving system for third-party vehicle makers.<\/p>\n

Apple\u2019s journey to produce a transport solution has been rocky. The company started out exploring solutions for a car in 2014 \u2014 with Tim Cook confirming the project in 2017. However, two years later, in 2019, the firm laid off 190 employees working on the project<\/a>.<\/p>\n

\"\"<\/figure>\n

Now, the project seems to be back with new vigor and changed vision. Last year, Reuters reported that Apple\u2019s targeting 2024<\/a> to unveil its car solution. But if we go by Bloomberg\u2019s latest report, we might see it a few years later.<\/p>\n

Apple has hired a ton of engineers from reputed auto companies such as Tesla, Waymo, and BMW. Bloomberg also notes that the company is tuning its\u00a0ARM-based chip for use in vehicle-based machine learning, and has a lofty goal to enable autonomous driving as well.<\/span><\/p>\n

The Cupertino-based company\u00a0has\u00a0traditionally had an advantage of vertical integration, as it\u2019s developing software and hardware solutions for its offerings in-house. Continuing with this strategy could lead to great profit margins for the firm.<\/span>\u00a0Analysts from Morgan Stanely believe that if Apple manages to capture even 2% of the auto market<\/a>, its car business would be as valuable as its\u00a0iPhone operations<\/p>\n

Given Apple\u2019s success in hardware, it\u2019s easy to think that the company\u2019s going to rival giants such as Tesla and General<\/a> Motors right out of the bat. However, car manufacturing is a different ball game<\/a>, and just like Tesla, the iPhone maker should be ready for several unexpected delays<\/a>\u00a0and manufacturing challenges.<\/p>\n

Nonetheless, the idea of Apple Car sounds exciting and we can expect some unique solutions from the company that might change industry norms. But for now, we wait.<\/p>\n

\n Published January 8, 2021 \u2014 06:13 UTC\n <\/p>\n<\/p><\/div>\n