{"id":15008,"date":"2020-06-25T15:09:00","date_gmt":"2020-06-25T12:09:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/lebron-james-maverick-carter-raise-100m-for-new-media-company\/"},"modified":"2020-06-25T15:09:00","modified_gmt":"2020-06-25T12:09:00","slug":"lebron-james-maverick-carter-raise-100m-for-new-media-company","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/lebron-james-maverick-carter-raise-100m-for-new-media-company\/","title":{"rendered":"#LeBron James, Maverick Carter raise $100M for new media company"},"content":{"rendered":"

“#LeBron James, Maverick Carter raise $100M for new media<\/a> company<\/strong>”<\/p>\n

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June 25, 2020 |<\/span> 8:09am <\/p>\n

\n Enlarge Image<\/p>\n

\"LeBron<\/img>
\n LeBron James and Maverick Carter<\/span>
\n George Pimentel\/Getty Images<\/span><\/p><\/div>\n

\n Basketball superstar LeBron James and his longtime business partner Maverick Carter have reportedly launched a new venture to expand their media empire.<\/p>\n

The pair raised $100 million to start the SpringHill Co., a conglomerate that aims to produce content from usually marginalized voices, Bloomberg Businessweek reported Thursday.<\/p>\n

\u201cWhen we talk about storytelling, we want to be able to hit home, to hit a lot of homes where they feel like they can be a part of that story,\u201d James told the magazine. \u201cAnd they feel like, Oh, you know what? I can relate to that.\u201d<\/p>\n

With James as chairman and Carter as CEO, the firm combines the duo\u2019s SpringHill Entertainment and Uninterrupted LLC, which have birthed entertainment projects such as a forthcoming \u201cSpace Jam\u201d sequel and an HBO talk show, with a marketing agency called the Robot Co., according to Businessweek.<\/p>\n

SpringHill was reportedly formed on the same day in March that the NBA suspended its season because of the coronavirus pandemic. But the ensuing lockdowns haven\u2019t hampered the company\u2019s early days \u2014 Carter recently inked a TV deal with Disney and has a basketball-theme<\/a>d Netflix film in the works, Businessweek reported.<\/p>\n

James and Carter reportedly attended the same high school that James left to join the Cleveland Cavaliers in 2003. The pair worked together on \u201cThe Decision,\u201d a live broadcast of James\u2019 2010 announcement that he was leaving Cleveland for the Miami Heat, Businessweek reported. They went on to start SpringHill Entertainment, which shares its name with the Akron, Ohio, apartment complex where James grew up.<\/p>\n

The pair\u2019s new company is backed by a slate of investors including Guggenheim Partners, UC Investments, SC Holdings and News<\/a> Corp. heir Elisabeth Murdoch, with a board that includes tennis legend Serena Williams, Boston Red Sox chairman Tom Werner and LiveNation CEO Michael Rapino, Businessweek\u2019s lengthy profile says. (News Corp. owns The Post.)<\/p>\n

\u201cThis is ultimately a company that\u2019s about point of view, the community you serve, and empowerment,\u201d investment banker Paul Wachter, who helped facilitate the project and also sits on the board, told Businessweek. \u201cThis is a company designed to move the culture.\u201d\n <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Source<\/a><\/span><\/p>\n

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If you want to read more Sports News articles, you can visit our General category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n

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“#LeBron James, Maverick Carter raise $100M for new media company” June 25, 2020 | 8:09am Enlarge Image LeBron James and Maverick Carter George Pimentel\/Getty Images Basketball superstar LeBron James and his longtime business partner Maverick Carter have reportedly launched a new venture to expand their media empire. The pair raised $100 million to start the…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[223,27434],"class_list":["post-15008","post","type-post","status-publish","format-standard","hentry","category-general","tag-lebron-james","tag-maverick-carter-raise-100m-for-new-media-company"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/15008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=15008"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/15008\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=15008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=15008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=15008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}