{"id":151359,"date":"2021-01-10T22:06:19","date_gmt":"2021-01-10T19:06:19","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/major-ces-gadget-show-turns-to-tech-for-virtual-salvation\/"},"modified":"2021-01-10T22:06:19","modified_gmt":"2021-01-10T19:06:19","slug":"major-ces-gadget-show-turns-to-tech-for-virtual-salvation","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/major-ces-gadget-show-turns-to-tech-for-virtual-salvation\/","title":{"rendered":"#Major CES gadget show turns to tech for virtual salvation"},"content":{"rendered":"

“#Major CES gadget show turns to tech for virtual salvation<\/strong>”<\/p>\n

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\"The
\n The Consumer Electronics Show in previous years drew more than 150,000 industry professionals to La Vegas, but this year’s event will be online only as a result of the global pandemic
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The Consumer Electronics Show known for crowds, sensory-overload, and deal-making is relying on technology<\/a> it has long hawked to put pizzazz into its first virtual event, kicking off Monday.<\/p>\n

The deadly pandemic that has derailed in-person conferences around the world during the past year forced the Consumer Technology Association to follow suit with an online version of the annual gathering in Las Vegas.<\/p>\n

“CES is one of the most experiential events in the world, where attendees can actually see and touch and experience the latest innovations,” CTA spokeswoman Jean Foster said during a briefing ahead of the show.<\/p>\n

“And while we can’t recreate that magic that happ<\/a>ens in Las Vegas, we can bring our audiences a new and unique whole digital experience.”<\/p>\n

Show organizers worked with Microsoft to build an online platform, and help exhibitors craft video presentations, digital press kits, and chat forums for engaging with attendees.<\/p>\n

“We really built around the concept of people being able to interact with each other,” Foster said, noting that Microsoft Teams video-conferencing software was a strong component of the platform.<\/p>\n

‘Broadcast experience’<\/b><\/p>\n

The digital version of CES will be a “true broadcast experience,” the centerpiece of which will be an online “anchor desk” staffed by social media<\/a> and tech news<\/a> veterans.<\/p>\n

The anchor desk will stream interviews, announcements, analysis, and keynote presentations, as well as recap daily events and preview what is ahead, according to Foster.<\/p>\n

More than 100 hours of CES programming is planned, with many presentations captioned in more than a dozen languages.<\/p>\n

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\"Despite
\n Despite the lack of in-person events, the Consumer Electronics Show is being held in digital format and will be showcasing innovations for smart devices, autonomous cars and more
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Digital CES is relying on artificial intelligence to match interests indicated in attendee profiles with exhibitors, hoping to put a software spin on the serendipity of stumbling upon cool products on show-floors.<\/p>\n

Software will recommend people or exhibitors to connect with, and provide tools for online meetings or chats.<\/p>\n

Mellow media day?<\/b><\/p>\n

A media day typically packed with press conferences in Las Vegas ballrooms will be replaced with streamed video presentations from companies, the list of which includes Hisense, LG, Samsung and Sony.
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Freed from the Las Vegas time zone, CES press conferences will start early-morning New York time and continue into the evening.<\/p>\n

Presentations from keynotes to press conferences will be shorter that they have been at real-life CES events to account for limited attention spans and allow time for fielding questions.<\/p>\n

CES has more than 300 speakers lined up, and a heightened focus on sessions diving into issues such as privacy and 5G internet.<\/p>\n

Sessions will be immediately available for replay on demand, and remain accessible until mid-February, according to CES organizers.<\/p>\n

When the virtual show floor opens on Tuesday, attendees will be able to click into online exhibition booths for demos and chats.<\/p>\n

“A lot of companies are putting a lot of energy into creating a great online experience,” Accenture global software and platform leader Robin Murdoch told AFP.<\/p>\n

“One thing we’ve learned is that we’re all willing to try new things digitally.”<\/p>\n

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\"Consumer
\n Consumer Technology Association CEO Gary Shapiro, seen at the 2020 Consumer Electronics Show, says the massive tech event had to be adapted to digital format this year at a significant cost
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Returning to Vegas<\/b><\/p>\n

Building the digital platform was a major investment “in the seven figures,” according to CTA president Gary Shapiro.<\/p>\n

Off-the-shelf solutions didn’t meet CES needs when it came “serendipity, discovery, connecting and the joy of learning,” Shapiro said during the briefing.<\/p>\n

“We can’t recreate, obviously, some of the things in Las Vegas like the gambling and the ambiance and the face-to-face human five-sense contact,” he said.<\/p>\n

Organizers shunned the idea of attendee avatars wandering around a virtual CES world.<\/p>\n

Despite the investment, Shapiro expected the digital CES to be a learning experience, lessons from which would be used to enhance a “hybrid” event next year with a physical gathering in Las Vegas.<\/p>\n

“We love technology and what it’s doing,” Shapiro said.<\/p>\n

“But, it’s really not the same as being their face-to-face.”\n <\/p>\n\n

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Big tech show, now virtual, aims for digital connections\n <\/p><\/div>\n

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\n \u00a9 2021 AFP<\/p>\n

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Citation<\/strong>:
\n Major CES gadget show turns to tech for virtual salvation (2021, January 10)
\n retrieved 10 January 2021
\n from https:\/\/techxplore.com\/news\/2021-01-major-ces-gadget-tech-virtual.html<\/p>\n

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\n part may be reproduced without the written permission. The content is provided for information purposes only.<\/p><\/div>\n<\/p><\/div>\n