{"id":151666,"date":"2021-01-11T14:00:00","date_gmt":"2021-01-11T11:00:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/boot-maker-dr-martens-kick-starts-plan-for-4-billion-ipo\/"},"modified":"2021-01-11T14:00:00","modified_gmt":"2021-01-11T11:00:00","slug":"boot-maker-dr-martens-kick-starts-plan-for-4-billion-ipo","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/boot-maker-dr-martens-kick-starts-plan-for-4-billion-ipo\/","title":{"rendered":"#\n  Boot-maker Dr. Martens kick-starts plan for $4 billion IPO"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a288577b0404\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a288577b0404\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/boot-maker-dr-martens-kick-starts-plan-for-4-billion-ipo\/#Dr_Martens_e-commerce_offering_represented_30_of_total_revenue_in_the_nine_months_to_Dec_31_2020\" >Dr. Martens\u2019 e-commerce offering represented 30% of total revenue in the nine months to Dec. 31, 2020<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/boot-maker-dr-martens-kick-starts-plan-for-4-billion-ipo\/#Lina_Saigol\" >Lina Saigol<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#<br \/>\n  Boot-maker Dr. Martens kick-starts plan for $4 billion IPO<br \/>\n<\/strong>&#8221;<\/p>\n<h2 class=\"article__subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Dr_Martens_e-commerce_offering_represented_30_of_total_revenue_in_the_nine_months_to_Dec_31_2020\"><\/span>\n  Dr. Martens\u2019 e-commerce offering represented 30% of total revenue in the nine months to Dec. 31, 2020<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"column column--full article__content\">\n<div id=\"js-article__body\" class=\"article__body article-wrap at16-col16 barrons-article-wrap\" itemprop=\"articleBody\" data-sbid=\"WP-MKTW-0000125122\">\n<div class=\"barrons-article-ad-wrapper\">\n<div data-track=\"barrons-article-ad-wrap\" class=\"barrons-article-ad sticky_item\">\n<div class=\"barrons-main-article-ad-target sticky_target body_ad\" aria-hidden=\"true\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>       Dr. Martens is planning an initial public offering on the London Stock Exchange, as the iconic shoe-and-boot-maker looks to expand its footprint in the \u00a3341 billion global footwear market.<\/p>\n<p> The British company \u2014 known for its signature stomping boots worn by celebrities including top model Gigi Hadid and Hollywood actress Kristen Stewart, could be valued at around \u00a33 billion ($4 billion), according to analysts.<\/p>\n<div class=\"paywall\">\n       The float, which would be one of the first big IPOs of the year, would come more than seven years after the Griggs family sold Dr. Martens for \u00a3300 million to Permira. The private equity group plans to sell down its stake as part of the IPO.<\/p>\n<p>\u201cThe announcement of our intention to float reflects the great achievements of the Dr. Martens team and brand over the last seven years,\u201d said Dr. Martens Chief Executive Kenny Wilson. \u201cEven more important is the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.investegate.co.uk\/dr--martens-limited\/rns\/expected-intention-to-float\/202101110700072065L\/\" class=\"icon none\">significant global growth potential<\/a> for Dr. Martens in the future,\u201d he added.<\/p>\n<p>Created by army doctor Klaus M\u00e4rtens, who designed the air-cushioned sole to help relieve his back pain, Dr. Martens \u2014 known as \u2018Docs\u2019 in the U.S. \u2014 first hit the British retail market in the 1960s. The classic 1460 eight-eyelet boot in cherry-red leather was initially aimed at workers who spent all day on their feet, but they were soon adopted by youth subcultures making an anti-fashion statement.<\/p>\n<p>The brand was elevated to cult status after Pete Townshend, lead singer of rock band The Who, said he would go to bed on tour with two things: \u201cA cognac bottle and Dr. Martens boot.\u201d But in 2003, it fell victim to changing fashion tastes and, under pressure from falling sales, stopped all production in the U.K. and moved its factory to China and Thailand.<\/p>\n<p>Today, Dr. Martens sells more than 11 million pairs of shoes and boots every year in more than 60 countries. In the year to March 2020, Dr. Martens generated revenue of \u00a3672 million ($907 million), with earnings before interest, tax, depreciation and amortization of \u00a3184 million.<\/p>\n<p>AJ Bell investment director Russ Mould said the IPO would likely attract the attention of investors both in the U.K. and abroad, eager to see how sales are going. \u201cIts boots may look good, but the real test for investors to part with their money is whether the shares can go the distance. <\/p>\n<p>\u201cWhile the earning growth figures may impress, it doesn\u2019t look good when there are already holes elsewhere in the investment case,\u201d Mould added.<\/p>\n<p>Since taking control of the company, Permira has invested in expanding its e-commerce offering, which has been one of the key contributors to substantial growth in recent years, representing 30<strong>% <\/strong>of total revenue in the nine months to Dec 31, 2020.<\/p>\n<div id=\"cx-membership-tile\"><\/div>\n<p>\u201cWe have invested massively to ensure that we deliver the<br \/>\nbest digital and store experiences to connect with our wearers, and through<br \/>\nthis we are driving our long term, sustainable growth,\u201d the company said.<\/p>\n<p>However, Dr. Martens is still underrepresented in some key global markets, including the U.S. and China, where it sold 12 and less than 1 pairs of boots per 1,000 population, respectively, in 2020, compared with 31 pairs per 1,000 population in the U.K.<\/p>\n<p><strong>Read:<\/strong> China\u2019s \u2018unstoppable\u2019 global luxury-market share nearly doubles amid pandemic <\/p>\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> of Dr. Martens\u2019 planned flotation will raise hopes of a revival in the European IPO market, which has lagged behind the record-breaking run of <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> IPOs in the U.S. last year. In December, shares in food-delivery startup DoorDash<br \/>\n        DASH,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/222973991\/composite\" class=\"positive\">+2.17%<\/bg-quote><br \/>\n       and home-rental company Airbnb<br \/>\n        ABNB,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/222990650\/composite\" class=\"negative\">-0.99%<\/bg-quote><br \/>\n       soared as much as 115% on their first day of trading in New York.<\/p>\n<p><strong>Read:<\/strong> IPOs in 2021: After a year of impressive pandemic offerings, these tech companies expect to keep it rolling <\/p>\n<p>Companies looking to list their shares in London have been encouraged by last year\u2019s IPO of online health-and-beauty retailer The Hut Group<br \/>\n        THG,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/221121045\/delayed\" class=\"positive\">+0.65%<\/bg-quote><span>,<\/span><br \/>\n       which has seen its shares rise almost 60% since its market debut.<\/p>\n<p><strong>Read:<\/strong> Hut Group shares soar more than 30% on market debut in London\u2019s biggest ever tech IPO <\/p>\n<p>Those considering IPOs include <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.moonpig.com\/uk\/personalised-cards\/all\/?gclsrc=aw.ds&amp;&amp;gclid=CjwKCAiAi_D_BRApEiwASslbJ0SxsT0M_8Nv63-OMLZHOFJZBIdoZjmJEC_pJzSiJFkK-SqODRGPhxoCpCYQAvD_BwE\" class=\"icon none\">Moonpig<\/a>, whose private-equity owner Exponent Private Equity looks to cash in amid increased demand for digital greeting cards during the COVID-19 pandemic. The business could be valued at around \u00a31 billion, according to a report by <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/news.sky.com\/story\/moonpig-plays-its-cards-right-with-1bn-float-12182250\" class=\"icon none\">Sky News<\/a>.<\/p>\n<p>Another company rumored to be looking at an IPO is food-delivery business <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.hl.co.uk\/news\/articles\/5-ipos-that-could-be-coming-in-2021\" class=\"icon none\">Deliveroo<\/a>, which analysts at Hargreaves Lansdown said could target a valuation of \u00a33.2 billion.<\/p>\n<p>Dr. Martens has <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ointed Goldman Sachs<br \/>\n        GS,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/209237603\/composite\" class=\"negative\">-0.54%<\/bg-quote><br \/>\n       and Morgan Stanley<br \/>\n        MS,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/209104354\/composite\" class=\"positive\">+0.41%<\/bg-quote><br \/>\n       as joint global coordinators for the IPO, and Barclays<br \/>\n        BCS,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/206581728\/composite\" class=\"negative\">-1.20%<\/bg-quote><span>,<\/span><br \/>\n       HSBC<br \/>\n        HSBC,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/208272822\/composite\" class=\"negative\">-0.71%<\/bg-quote><span>,<\/span><br \/>\n       Bank of America<br \/>\n        BAC,<br \/>\n        <bg-quote field=\"percentchange\" format=\"0,000.00%\" channel=\"\/zigman2\/quotes\/200894270\/composite\" class=\"negative\">-1.00%<\/bg-quote><br \/>\n       and RBC Europe are joint bookrunners. Lazard is acting as financial adviser to the company. <\/p><\/div>\n<\/div><\/div>\n<p><\/p>\n<div class=\"byline article__byline\">\n<p>      <span>By<\/span><\/p>\n<div class=\"author  hasMenu\" data-scrim='{\"type\":\"author\",\"header\":\"Lina Saigol\",\"subhead\":\"The Wall Street Journal\",\"list\":[]}' itemscope itemprop=\"author\" itemtype=\"http:\/\/schema.org\/Person\">\n<h4 itemprop=\"name\"><span class=\"ez-toc-section\" id=\"Lina_Saigol\"><\/span>Lina Saigol<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/p><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"http:\/\/www.marketwatch.com\/news\/story.asp?guid=%7B21005575-02D4-D4B5-4572-D1E8C2A59C71%7D&#038;siteid=rss&#038;rss=1\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;# Boot-maker Dr. Martens kick-starts plan for $4 billion IPO &#8221; Dr. Martens\u2019 e-commerce offering represented 30% of total revenue in the nine months to Dec. 31, 2020 Dr. Martens is planning an initial public offering on the London Stock Exchange, as the iconic shoe-and-boot-maker looks to expand its footprint in the \u00a3341 billion global&#8230;<\/p>\n","protected":false},"author":1,"featured_media":151667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[],"class_list":["post-151666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/151666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=151666"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/151666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/151667"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=151666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=151666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=151666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}