{"id":15290,"date":"2020-06-25T20:30:00","date_gmt":"2020-06-25T17:30:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/unilever-to-drop-terms-like-whitening-from-beauty-products\/"},"modified":"2020-06-25T20:30:00","modified_gmt":"2020-06-25T17:30:00","slug":"unilever-to-drop-terms-like-whitening-from-beauty-products","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/unilever-to-drop-terms-like-whitening-from-beauty-products\/","title":{"rendered":"#Unilever to drop terms like \u2018whitening\u2019 from beauty products"},"content":{"rendered":"

“#Unilever to drop terms like \u2018whitening\u2019 from beauty products<\/strong>”<\/p>\n

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June 25, 2020 |<\/span> 1:30pm |<\/span> Updated June 25, 2020 | 1:55pm<\/span><\/p>\n

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\n Consumer products giant Unilever said Thursday it is aiming for a \u201cmore inclusive vision of beauty\u201d in its skin care products and will remove words such as \u201cfair,\u201d \u201cwhitening\u201d and \u201clightening\u201d from its products, a move that comes amid intense global debate about race sparked by the Black Lives Matter movement.<\/p>\n

As part of the shift, Unilever will in coming months change the name of its \u201cFair & Lovely\u201d product that is used for skin-lightening and sold in Asia, the company said.<\/p>\n

\u201cWe are fully committed to having a global portfolio of skin care brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty,\u201d Sunny Jain, the head of Unilever\u2019s Beauty & Personal Care. \u201cWe recognize that the use of the words \u2018fair,\u2019 \u2018white\u2019 and \u2018light\u2019 suggest a singular ideal of beauty that we don\u2019t think is right, and we want to address this.\u201d<\/p>\n

A statement from Hindustan Unilever Limited said the change would involve dropping the word \u201cfair.\u201d It said a new name was awaiting regulatory app<\/a>roval.<\/p>\n

Unilever said that its Fair & Lovely range \u201chas never been, and is not, a skin bleaching product.\u201d The global consumer company said its advertising for Fair & Lovely products has been changing since 2014.<\/p>\n

\u201cIn 2019, we reflected this evolution on the Fair & Lovely pack in India, removing before-and-after impressions and shade guides that could indicate a transformation; and we have progressed all communication of product benefits towards glow, even tone, skin clarity and radiance,\u201d the company said.\n <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Source<\/a><\/span><\/p>\n

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“#Unilever to drop terms like \u2018whitening\u2019 from beauty products” June 25, 2020 | 1:30pm | Updated June 25, 2020 | 1:55pm Join the New York Post and Mansion Global for a live conversation on how COVID-19 has affected top real estate markets in the US, Friday, 6\/26 @ 12 p.m. EST. Register here. Bayer settles…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[27670],"class_list":["post-15290","post","type-post","status-publish","format-standard","hentry","category-general","tag-unilever-to-drop-terms-like-whitening-from-beauty-products"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/15290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=15290"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/15290\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=15290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=15290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=15290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}