{"id":15691,"date":"2020-06-26T04:25:00","date_gmt":"2020-06-26T01:25:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/verizon-joins-in-on-facebook-ad-boycott\/"},"modified":"2020-06-26T04:25:00","modified_gmt":"2020-06-26T01:25:00","slug":"verizon-joins-in-on-facebook-ad-boycott","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/verizon-joins-in-on-facebook-ad-boycott\/","title":{"rendered":"#Verizon joins in on Facebook ad boycott"},"content":{"rendered":"

“#Verizon joins in on Facebook<\/a> ad boycott<\/strong>”<\/p>\n

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June 25, 2020 |<\/span> 9:25pm <\/p>\n

\n A Facebook ad boycott gathered more steam on Thursday, when telecom giant Verizon said it would pull ads in July over criticisms of the social media giant\u2019s failure to monitor hate speech.<\/p>\n

The \u201cStop the Hate for Profit\u201d campaign had already convinced Unilever-owned ice cream maker Ben & Jerry\u2019s to join the campaign, as well as clothing brands The North Face and Patagonia, and REI.<\/p>\n

Ad agency Goodby Silverstein said that it, too, would stop posting on Facebook in July.<\/p>\n

\u201cWe are taking this action to protest the platform\u2019s irresponsible propagation of hate speech, racism and misleading voter information,\u201d it said.<\/p>\n

The company\u2019s other prominent advertisers include PepsiCo and BMW. A BMW spokesman told Ad Age that it was not participating in the boycott, while PepsiCo declined to comment.<\/p>\n

Verizon, the nation\u2019s largest wireless carrier, is by far the largest advertiser to pull ads so far. Ad Age said that through the first three weeks of June, it had spent $850,000 on Facebook ads.<\/p>\n

\u201cWe\u2019re pausing our advertising until Facebook can create an acceptable solution that makes us comfortable and is consistent with what we\u2019ve done with YouTube and other partners,\u201d a Verizon spokesman said.<\/p>\n

eMarketer recently lowered its projection for Facebook\u2019s ad spending in 2020 to $31.4 billion. That\u2019s down from previous forecasts of $36.25 billion, but still a 4.9 percent gain.<\/p>\n

\u201cThis one feels different,\u201d said Debra Aho Williamson, a senior analyst at eMarketer, about the boycott. \u201cIt is the largest boycott that I\u2019ve ever seen.\u201d<\/p>\n

Still, she could not say for sure whether it will translate into a big ad hit. \u201cIt\u2019s massive audience is still hugely important to a lot of advertisers.\u201d\n <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Source<\/a><\/span><\/p>\n

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“#Verizon joins in on Facebook ad boycott” June 25, 2020 | 9:25pm A Facebook ad boycott gathered more steam on Thursday, when telecom giant Verizon said it would pull ads in July over criticisms of the social media giant\u2019s failure to monitor hate speech. The \u201cStop the Hate for Profit\u201d campaign had already convinced Unilever-owned…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[28000],"class_list":["post-15691","post","type-post","status-publish","format-standard","hentry","category-general","tag-verizon-joins-in-on-facebook-ad-boycott"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/15691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=15691"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/15691\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=15691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=15691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=15691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}