{"id":158018,"date":"2021-01-19T18:54:57","date_gmt":"2021-01-19T15:54:57","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/crypto-startup-amber-group-raises-530-million-aum-as-institutions-retail-arrive\/"},"modified":"2021-01-19T18:54:57","modified_gmt":"2021-01-19T15:54:57","slug":"crypto-startup-amber-group-raises-530-million-aum-as-institutions-retail-arrive","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/crypto-startup-amber-group-raises-530-million-aum-as-institutions-retail-arrive\/","title":{"rendered":"# Crypto startup Amber Group raises $530 million AUM as institutions, retail arrive"},"content":{"rendered":"

“# Crypto startup Amber Group raises $530 million AUM as institutions, retail arrive <\/strong>”
\n<\/p>\n

The crypto-finance service provider tells Cointelegraph that its assets under management, or AUM, reached $530 million in 2020, representing a 275% increase from the previous year. Over 500 institutions have contributed to Amber\u2019s suite of investment products, which includes fixed-income, yield enhancement and margin trading. <\/p>\n

Although institutions were the main driving force behind Amber\u2019s initial growth, especially among financial managers, family offices and other high net-worth clients, its retail-facing business has also seen significant uptake. The Amber App<\/a>, which launched in September, has attracted over 35,000 sign-ups at the time of writing. <\/p>\n

Michael Wu, Amber\u2019s CEO, tells Cointelegraph that his firm has \u201calready proven we can provide institutional-grade integrated crypto financial services.\u201d<\/p>\n

He continued:<\/p>\n

\u201cSo when we brought the same institutional-grade crypto finance to global individual users through our product offerings, we quickly found the product-market fit and received trust and adoption from our global userbase.\u201d<\/p><\/blockquote>\n

Wu and five other finance professionals founded Amber Group in 2018 because they recognized that \u201ctechnology<\/a> will completely disrupt and revolutionize the finance industry.\u201d The founding team includes professionals formerly of Morgan Stanley, Goldman Sachs and Bloomberg. <\/p>\n

Amber\u2019s success in attracting both institutional and retail investors seems to indicate that digital assets have been thrust into mainstream consciousness. As Cointelegraph previously reported, a growing proportion of financial advisers are betting on Bitcoin (BTC) as a hedge against inflation. <\/p>\n

Goldman Sachs has also commented on the rise of Bitcoin, with analyst Jeff Currie arguing that the digital asset is on the path to maturity. <\/p>\n

Crypto markets are collectively valued at over $1 trillion, having reached that key milestone earlier this month for the first time. <\/p>\n

Capital flows into Amber Group\u2019s investment products continued to surge in 2020, highlighting rapid institutional adoption of digital assets.\u00a0<\/p>\n