{"id":158719,"date":"2021-01-20T13:40:33","date_gmt":"2021-01-20T10:40:33","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/3-creative-ways-to-use-your-brands-data-to-improve-marketing-measures\/"},"modified":"2021-01-20T13:40:33","modified_gmt":"2021-01-20T10:40:33","slug":"3-creative-ways-to-use-your-brands-data-to-improve-marketing-measures","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/3-creative-ways-to-use-your-brands-data-to-improve-marketing-measures\/","title":{"rendered":"#3 creative ways to use your brand\u2019s data to improve marketing measures"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35a09d4fa5a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35a09d4fa5a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/3-creative-ways-to-use-your-brands-data-to-improve-marketing-measures\/#1_Personalize_your_marketing_content\" >1) Personalize your marketing content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/3-creative-ways-to-use-your-brands-data-to-improve-marketing-measures\/#2_Improve_results_by_analyzing_copy_images_and_more\" >2) Improve results by analyzing copy, images, and more<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/3-creative-ways-to-use-your-brands-data-to-improve-marketing-measures\/#3_Turn_your_own_assumptions_upside_down\" >3) Turn your own assumptions upside down<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/3-creative-ways-to-use-your-brands-data-to-improve-marketing-measures\/#Data_can_and_should_drive_marketing_success\" >Data can (and should) drive marketing success<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#3 creative ways to use your brand\u2019s data to improve marketing measures<\/strong>&#8221;<\/p>\n<div>\n                                <span>Marketing is an undeniably creative medium. But all too often, I\u2019ve seen marketers lean a bit too heavily on the creative side \u2014 to the point where they ignore or overlook the messaging that would have the greatest impact on their customers.<\/span><\/p>\n<p><span>When it comes to<\/span> <span>understanding your customers\u2019 needs<\/span><span> and communicating how you can address those needs, you\u2019re going to have to rely on data.<\/span><\/p>\n<p><span>While data may not always seem like a natural match with a creative activity like advertising, there is no denying that when used right, it will make all the difference in helping you achieve your desired marketing results.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Personalize_your_marketing_content\"><\/span><b>1) Personalize your marketing content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>One-size-fits-all messaging needs to become a thing of the past \u2014 at least, that\u2019s what your customers think. More and more often, customers want to see<\/span> <span>personalized marketing<\/span><span> that is better tailored to their interests and even their previous interactions with your brand.<\/span><\/p>\n<p><em>[Read:\u00a0<span dir=\"auto\">How Netflix shapes mainstream culture, explained by data<\/span>]<\/em><\/p>\n<p><span>Just how important is personalization? A SmarterHQ survey revealed that<\/span> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/smarterhq.com\/privacy-report\"><span>72%<\/span><\/a><span> of customers would only engage with personalized marketing messaging that catered to their unique interests.\u00a0<\/span><\/p>\n<p><span>A little personalization can go a long way \u2014 think of how adding a customer\u2019s name to an email can increase open rates. But using your data to make things even more personal will make your advertising even more effective.<\/span><\/p>\n<p><span>Research from the Harvard Business Review found that when audiences were given recommendations based on previous clicks on a website, spending on the recommended items<\/span> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hbr.org\/2018\/01\/ads-that-dont-overstep?autocomplete=true\"><span>increased by 38%<\/span><\/a><span>.<\/span><\/p>\n<p><span>Using data to track customer interactions with your brand can also help you identify where they are in the sales funnel. Analytics programs can help you recognize which actions indicate a customer is more ready to make a purchase. This in turn can trigger more personalized, targeted marketing that has been adapted to their buyer\u2019s journey.\u00a0<\/span><\/p>\n<p><span>Getting the right messages sent out at the right time and place is what ensures that your witty copy and engaging imagery have a meaningful impact on the person viewing it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Improve_results_by_analyzing_copy_images_and_more\"><\/span><b>2) Improve results by analyzing copy, images, and more<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>While data\u2019s potential for increasing personalization will get your messages delivered at the right time and place, it is equally important that you use it to fine-tune the messages themselves. <\/span><\/p>\n<p><span>This is undoubtedly part of the reason why a Sisense report found that<\/span> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.sisense.com\/whitepapers\/state-of-bi-analytics-report-2020\/\"><span>analytics usage is increasing<\/span><\/a><span> across marketing firms of all sizes in 2020 \u2014 by as much as 41% in marketing companies with 51 to 200 employees.<\/span><\/p>\n<p><span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-featured_img wp-image-1334782 lazy\" alt=\"\" width=\"796\" height=\"516\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/1_New-data-use-cases-by-company-size2-1536x995-796x516.jpg\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/1_New-data-use-cases-by-company-size2-1536x995-796x516.jpg 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/1_New-data-use-cases-by-company-size2-1536x995-280x181.jpg 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/1_New-data-use-cases-by-company-size2-1536x995-417x270.jpg 417w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/1_New-data-use-cases-by-company-size2-1536x995-208x135.jpg 208w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/1_New-data-use-cases-by-company-size2-1536x995.jpg 1536w\"\/><figcaption>Credit: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/cdn.sisense.com\/wp-content\/uploads\/1_New-data-use-cases-by-company-size2-1536x995.jpg\">Sisense<\/a><\/figcaption><\/figure>\n<p>The same research report found that 28% of companies believed that the post-COVID-19 world would create new opportunities for growth, making on-point marketing (backed by analytics) more important than ever.<\/span><\/p>\n<p><span>The idea of A\/B testing in advertising has long been a big part of determining which messages work and don\u2019t work with your target audience. With big data and more robust analytics tools, however, you can scale this testing like never before.\u00a0<\/span><\/p>\n<p><span>Analyzing even seemingly insignificant changes to your marketing materials can help you make continuous improvements to enhance the effectiveness of your messaging. This is why <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> made<\/span> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/adage.com\/article\/special-report-advertising-week\/facebook-unveils-ad-unit-insights-tool\/230170\/\"><span>continuous tweaks<\/span><\/a><span> to ad placement and design over the years \u2014 their data revealed which placements would get the best results for advertisers.<\/span><\/p>\n<p><span>Everything from your call to action and body copy to images and color selection is worth analyzing. When you discover what best <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>eals to your target audience, you can guide your creative output for greater impact.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Turn_your_own_assumptions_upside_down\"><\/span><b>3) Turn your own assumptions upside down<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>Anyone who has spent any time in marketing (myself included) has found themselves guilty at one time or another of thinking something was true when the reality was completely the opposite.<\/span><\/p>\n<p><span>Whether this was thinking you knew the best \u201cvoice\u201d to use in your marketing materials or being overly confident in how customers would respond to a new product, a lack of data can make it hard to recognize these errors in thinking until it is too late. If you don\u2019t have good data on your side, you could sometimes repeat the same mistake over and over again.<\/span><\/p>\n<p><span>Ultimately, that means missed sales opportunities and less effective marketing.<\/span><\/p>\n<p><span><\/p>\n<figure class=\"post-image post-mediaBleed aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1334784 lazy\" alt=\"\" width=\"744\" height=\"497\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Screenshot-2021-01-20-at-11.01.58.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Screenshot-2021-01-20-at-11.01.58.png 744w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Screenshot-2021-01-20-at-11.01.58-280x187.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Screenshot-2021-01-20-at-11.01.58-404x270.png 404w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Screenshot-2021-01-20-at-11.01.58-202x135.png 202w\"\/><figcaption>Credit: <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/images.unsplash.com\/photo-1511268559489-34b624fbfcf5?ixlib=rb-1.2.1&amp;ixid=eyJhcHBfaWQiOjEyMDd9&amp;auto=format&amp;fit=crop&amp;w=750&amp;q=80\">Unsplash<\/a><\/figcaption><\/figure>\n<p>I\u2019ve found that one of the most valuable uses for data in marketing is that it helps me check my assumptions at the door. I may think I\u2019ve hit upon a great line of copy, but that\u2019s the thing \u2014 it\u2019s what I think.<\/span><\/p>\n<p><span>Sometimes, the sales or engagement data that comes back after you put your messaging out into the world can be the complete opposite of what you expect. Often, that\u2019s a sign that you need to take some element of your creative output back to the drawing board. Or maybe you simply need to adjust your placement.<\/span><\/p>\n<p><span>Either way, you\u2019ll never realize something is wrong if you aren\u2019t using data every step of the way. By uncovering your false assumptions and unveiling needed changes, your data will ensure that your marketing dollars are well-spent.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Data_can_and_should_drive_marketing_success\"><\/span><b>Data can (and should) drive marketing success<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span>You don\u2019t have to become a stats wizard to unlock the power of your marketing data. Analytics tools can aggregate and streamline data results, helping you discover key insights so you can make needed adjustments to your campaigns.<\/span><\/p>\n<p><span>Pairing<\/span> <span>data<\/span><span> with marketing isn\u2019t going to make you less creative \u2014 instead, it will help you uncap the true potential of your creativity by making your marketing messages more effective than ever before.<\/span><\/p>\n<p class=\"c-post-pubDate\">\n                                    Published January 20, 2021 \u2014 10:40 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/growth-quarters\/2021\/01\/20\/3-creative-ways-to-use-your-brands-data-to-improve-marketing-measures\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#3 creative ways to use your brand\u2019s data to improve marketing measures&#8221; Marketing is an undeniably creative medium. But all too often, I\u2019ve seen marketers lean a bit too heavily on the creative side \u2014 to the point where they ignore or overlook the messaging that would have the greatest impact on their customers. When&#8230;<\/p>\n","protected":false},"author":1,"featured_media":158720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/conversation-marketing-meeting-gq.png&signature=8a854088ece7061bb28d844098e17059","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-158719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/158719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=158719"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/158719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/158720"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=158719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=158719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=158719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}