{"id":158835,"date":"2021-01-20T17:05:14","date_gmt":"2021-01-20T14:05:14","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/tech-tips-for-keeping-more-donors-engaged-in-2021\/"},"modified":"2021-01-20T17:05:14","modified_gmt":"2021-01-20T14:05:14","slug":"tech-tips-for-keeping-more-donors-engaged-in-2021","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/tech-tips-for-keeping-more-donors-engaged-in-2021\/","title":{"rendered":"#Tech Tips for Keeping More Donors Engaged in 2021"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3ccc18d445d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3ccc18d445d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/tech-tips-for-keeping-more-donors-engaged-in-2021\/#Use_your_engagement_data_to_drive_more_interactions\" >Use your engagement data to drive more interactions.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/tech-tips-for-keeping-more-donors-engaged-in-2021\/#Expand_your_virtual_engagement_offerings_and_marketing_tactics\" >Expand your virtual engagement offerings and marketing tactics.<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Tech Tips for Keeping More Donors Engaged in 2021<\/strong>&#8221;<\/p>\n<div class=\"entry-inner\">\n<p class=\"opener\">The shift to virtual-only engagement in 2020 has been a major challenge for every sector of the economy, from small startups to large businesses to nonprofit organizations alike. Your own organization has almost certainly rolled out a variety of new tactics for communicating with donors, constituents, partners, or customers.\u00a0<\/p>\n<p><strong>Take a note from the nonprofit sector, where organizations that have always depended on events and on-the-ground interaction had to quickly and dramatically change course. <\/strong>Maintaining donor engagement over time has always been important for nonprofits, but the pandemic and the 2020 year-end season (a time when most organizations <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.dnlomnimedia.com\/blog\/year-end-giving\">see <em>huge <\/em>influxes of new donors<\/a>) have made staying in touch with donors more mission-critical than ever before.<\/p>\n<p>eCommerce and retail businesses face similar challenges this time of year. How do you keep new contacts engaged with your brand or mission after the year-end energy fades away? In an uncertain economy, actively growing those new relationships will be essential in 2021.\u00a0<\/p>\n<p>At DNL Omni<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a>, we specialize in all things nonprofit tech. We\u2019ve been on the frontlines helping organizations of all shapes and sizes adapt to the new challenges of the virtual era, so we\u2019ve seen what works for keeping donors engaged from a distance. Let\u2019s dive in.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_your_engagement_data_to_drive_more_interactions\"><\/span>Use your engagement data to drive more interactions.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your organization\u2019s data should be your first stop when refining your <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to engagement. How you collect, organize, and use your data will greatly impact your ability to maintain and grow your relationships with donors.\u00a0<\/p>\n<p><strong>Simply put, without a solid data management process in place, it becomes much harder to actively learn from your wins and mistakes.<\/strong><\/p>\n<p>Every time your organization interacts with a donor, that data should be collected in a dedicated profile in your database or constituent relationship management system (CRM). As you begin tracking these interactions more thoroughly, distinct patterns and paths will emerge, which you can then use to steer donors towards new opportunities to engage with your organization.\u00a0<\/p>\n<p><strong>This strategy is related to the concept of <\/strong><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.dnlomnimedia.com\/blog\/moves-management\/\"><strong>moves management<\/strong><\/a><strong>.<\/strong> For nonprofits, this typically refers to the process of tracking your interactions with prospective major donors to help understand the trajectory of the relationship and learn the best moments to ask for large gifts. Broaden this concept out to include donor engagement more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly, and you\u2019ve got a winning strategy for 2021. Here\u2019s an example:<\/p>\n<ol>\n<li>A new donor gives a small online gift to your year-end campaign.<\/li>\n<li>They open your automated thank-you email.<\/li>\n<li>You send a follow-up email encouraging them to opt into your main <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter.<\/li>\n<li>The donor regularly opens your newsletter and clicks through to other content.<\/li>\n<li>You encourage the donor to engage with your nonprofit in a new way, like by attending a virtual event.<\/li>\n<li>The donor stays engaged with your messages and opportunities over time.<\/li>\n<li>You successfully ask the donor to set up a monthly recurring donation for 2021.<\/li>\n<\/ol>\n<p>At each stage in this journey, your organization can log new data, giving you a complete picture of the donor\u2019s path towards increased giving and long-term engagement. Multiply this over your entire donor base, and you can learn some invaluable insights, including:<\/p>\n<ul>\n<li>The most common donor journeys with your organization<\/li>\n<li>The most effective channels or types of campaigns for acquiring engaged donors<\/li>\n<li>The least effective strategies for engaging donors or common pain points where donors become disengaged<\/li>\n<\/ul>\n<p>For instance, if you see that your organization struggles to keep email subscribers engaged over time, you can dig deeper to find out exactly what\u2019s going wrong and where. Maybe the answer will be to create new, more targeted email streams based on what\u2019s been proven to work for engaging specific segments of your donor base.<\/p>\n<p><strong>To begin strengthening your approach to engagement data and more actively using it to guide your strategies, you\u2019ll have to work with an integrated toolkit.<\/strong> All of your software should generate and provide engagement data when donors interact with it, with the data ideally flowing directly into your integrated CRM system. Check out the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.dnlomnimedia.com\/blog\/nonprofit-data-management-strategies\/\">Team DNL guide to nonprofit data management<\/a> for a crash course on this process.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Expand_your_virtual_engagement_offerings_and_marketing_tactics\"><\/span>Expand your virtual engagement offerings and marketing tactics.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to keep more donors engaged with your organization over time, expanding the range and number of opportunities to interact with them is a no-brainer.\u00a0<\/p>\n<p>With the shift to virtual-only engagement and reliance on live streaming, it\u2019s actually easier than ever for nonprofits to get creative and combine digital tactics in brand new ways. Some of the most successful virtual engagement offerings for nonprofits fall into these categories:<\/p>\n<ul>\n<li><strong>Virtual peer-to-peer campaigns. <\/strong>Let your supporters fundraise on your behalf, and anchor the campaign with a compelling theme, useful resources, and a range of virtual events from kick-off to grand finale.<\/li>\n<li><strong>Casual virtual events.<\/strong> Small-scale virtual gatherings have become a time- and cost-effective way to keep donors engaged. Community discussions, book clubs, virtual classes, and more have all been popular.<\/li>\n<li><strong>Large-scale virtual events.<\/strong> <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.onecause.com\/blog\/virtual-fundraising-events\/\">Major virtual fundraising events<\/a> have proven to be viable alternatives to in-person galas and auctions. You\u2019ll just need the right tech and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>plan for getting donors excited and raising money in the lead-up to the event.<\/li>\n<li><strong>Digital advocacy campaigns.<\/strong> For missions related to public issues, advocacy campaigns are an ideal way to boost engagement and mobilize supporters through a range of digital channels.<\/li>\n<\/ul>\n<p><strong>To promote any type of new virtual campaign or event, we highly recommend taking a multichannel marketing approach. <\/strong>This strategy involves using all of your marketing outlets (email, social media, your website, and more) to actively generate more engagement and funnel more supporters towards taking a target action.<\/p>\n<p>For instance, when promoting a large-scale virtual event, use email to invite your supporters and keep them updated as the event approaches. In those emails, direct readers to special announcements and sneak-peeks on social media, and create blog posts on your website to highlight the event\u2019s purpose and goals. At each of these touchpoints, encourage readers to register and stay engaged with your event leading up to the big day.<\/p>\n<p>When implementing a multichannel marketing strategy, though, keep these key considerations in mind:<\/p>\n<ul>\n<li><strong>Prioritize user experience. <\/strong>A frustrating or clunky experience on any of your marketing outlets could cause supporters to tune out. Mobile responsiveness is especially key. Make sure your website and emails look <em>and <\/em>work well on screens of all sizes.<\/li>\n<li><strong>Maintain consistent branding. <\/strong>Brand consistency is key to maintaining user engagement, particularly when you\u2019re aiming to boost results across multiple channels. Your website, emails, and social media graphics should all accurately reflect your nonprofit\u2019s brand.<\/li>\n<li><strong>Meet supporters where they already are. <\/strong>Understand how your supporters already prefer to engage with your nonprofit, and then rely on those outlets to anchor your strategy. Mobile responsiveness plays a key role here, as well, since the majority of web traffic now comes through mobile devices.<\/li>\n<\/ul>\n<p><strong>Combining these best practices to promote a virtual campaign or event will be a winning strategy.<\/strong>\u00a0<\/p>\n<p>For example, let\u2019s say your nonprofit is conducting an advocacy campaign. You <em>could <\/em>sporadically promote a petition via email and social media. However, to really maximize engagement, you should create a comprehensive strategy combining multichannel tactics, coherent branding, and a variety of virtual engagement opportunities, all <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.dnlomnimedia.com\/blog\/advocacy-apps-for-nonprofits\">anchored in a user-friendly advocacy app<\/a> that meets supporters on the devices they\u2019re already using.<\/p>\n<hr class=\"wp-block-separator\">Heading into 2021, boosting and maintaining engagement will be essential. This is particularly true if your organization sees any kind of increase in activity around the year-end season. Don\u2019t let all that new engagement go to waste!<\/p>\n<p>By making it easier for your own team to learn from your performance and creating more potential touchpoints with supporters, you\u2019re sure to see engagement benefits going forward. Best of luck!<\/p>\n<hr class=\"wp-block-separator\"><em>Photo by <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/@johnnybenitez_?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>John Benitez<\/em><\/a><em> on <\/em><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/unsplash.com\/s\/photos\/donor?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\"><em>Unsplash<\/em><\/a>\n<\/div>\n<p><\/p>\n<div class=\"author-inner\">\n<p class=\"bio-name\">Carl Diesing<\/p>\n<div class=\"bio-desc\">\nCarl Diesing, Managing Director \u2013 Carl co-founded DNL OmniMedia in 2006 and has grown the team to accommodate clients with on-going web development projects. Together DNL OmniMedia has worked with over 100 organizations to assist them with accomplishing their online goals. As Managing Director of DNL OmniMedia, Carl works with nonprofits and their <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> to foster fundraising, create awareness, cure disease, and solve social issues. Carl lives in the Hudson Valley with his wife Sarah and their two children Charlie and Evelyn.<\/div>\n<p><!-- social-link --><\/p>\n<div class=\"clear\"><\/div>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more News articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/general\/\" target=\"_blank\" rel=\"noopener\">General <\/a><\/span>category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.noupe.com\/inspiration\/tech-tips-for-keeping-more-donors-engaged-in-2021.html\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Tech Tips for Keeping More Donors Engaged in 2021&#8221; The shift to virtual-only engagement in 2020 has been a major challenge for every sector of the economy, from small startups to large businesses to nonprofit organizations alike. Your own organization has almost certainly rolled out a variety of new tactics for communicating with donors, constituents,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":158836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.noupe.com\/wp-content\/uploads\/2021\/01\/john-benitez-r1IiLEP4NBo-unsplash.jpg","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-158835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/158835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=158835"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/158835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/158836"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=158835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=158835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=158835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}