{"id":160702,"date":"2021-01-22T18:06:47","date_gmt":"2021-01-22T15:06:47","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/ai-resurrects-legendary-spanish-singer-to-hawk-beer\/"},"modified":"2021-01-22T18:06:47","modified_gmt":"2021-01-22T15:06:47","slug":"ai-resurrects-legendary-spanish-singer-to-hawk-beer","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ai-resurrects-legendary-spanish-singer-to-hawk-beer\/","title":{"rendered":"#AI resurrects legendary Spanish singer to hawk beer"},"content":{"rendered":"<p>&#8220;<strong>#AI resurrects legendary Spanish singer to hawk beer<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Untitled-design-2021-01-22T134049.708-796x417.png\" \/><\/p>\n<div>\n                                The celebrated\u00a0Spanish singer Lola Flores died in 1995, but a brewery is using AI\u00a0to bring her back to life.<\/p>\n<p>Sevillan beer company Cruzcampo made a deepfake of the iconic Andalusian the star of a new\u00a0ad campaign.<\/p>\n<p>The company pitches the commercial\u00a0as a celebration of the diversity of Spanish accents.<\/p>\n<p><span class=\"_2fQ3Xj8U _2QBU0YsX\"><span>\u201cDo you know why I was understood all over the world?\u00a0\u201cBecause of my accent,\u201d says Flores\u2019 AI reincarnation. \u201cAnd I\u2019m not just referring to the way I talk\u2026\u201d<\/span><\/span><br \/>\n<iframe loading=\"lazy\" title=\"Cruzcampo | Con Mucho Acento\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Yewm6TfLZ3Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\nThe company recreated her voice, face, and features using hours of audiovisual material, more than 5,000 photos, and a painstaking composition and post-production process, according to\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/elpais.com\/tecnologia\/2021-01-21\/una-campana-con-un-deepfake-de-lola-flores-se-hace-viral.html\">El Pa\u00eds<\/a>.<\/p>\n<p>The video below (in Spanish) gives more details on how it was made:<br \/>\n<iframe loading=\"lazy\" title=\"Cruzcampo | As\u00ed se hizo #ConMuchoAcento\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/BQLTRMYHwvE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\nFlores\u2019 daughters <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Rosario_Flores\">Rosario<\/a> and <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Lolita_Flores\">Lolita<\/a> were personally involved in the project of the project, and <span>my Andalusian colleague Pablo said he could imagine Lola supporting the\u00a0message.<\/span><\/p>\n<p>But others\u00a0were quick to <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/AlvaroOnieva\/status\/1352195205370359808\">condemn the campaign<\/a>\u00a0for putting words\u00a0in her mouth that she didn\u2019t say \u2014 just to market\u00a0beer.<\/p>\n<p>One thing they all agreed on was that the deepfake Flores is an impressively realistic recreation of the singer.<\/p>\n<p><em>[Read:\u00a0How this company leveraged AI to become the Netflix of Finland]<\/em><\/p>\n<p>The ad was released shortly\u00a0after a\u00a0report named deepfakes the most concerning use of AI for crime and terrorism. But the campaign shows the tech can also turn the dead into effective booze peddlers.<\/p>\n<p>\u00a1Salud!<\/p>\n<p class=\"c-post-pubDate\">\n                                    Published January 22, 2021 \u2014 15:06 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/neural\/2021\/01\/22\/ai-resurrects-legendary-spanish-singer-lola-flores-to-hawk-beer\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#AI resurrects legendary Spanish singer to hawk beer&#8221; The celebrated\u00a0Spanish singer Lola Flores died in 1995, but a brewery is using AI\u00a0to bring her back to life. Sevillan beer company Cruzcampo made a deepfake of the iconic Andalusian the star of a new\u00a0ad campaign. The company pitches the commercial\u00a0as a celebration of the diversity of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":160703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/neural?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/Untitled-design-2021-01-22T134049.708.png&signature=9632ff7e4fc1d63cd4ad76d972f2f7c0","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-160702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/160702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=160702"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/160702\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/160703"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=160702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=160702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=160702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}