{"id":16084,"date":"2020-06-26T19:52:00","date_gmt":"2020-06-26T16:52:00","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/facebook-scrambles-to-keep-advertisers-from-jumping-ship\/"},"modified":"2020-06-26T19:52:00","modified_gmt":"2020-06-26T16:52:00","slug":"facebook-scrambles-to-keep-advertisers-from-jumping-ship","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/facebook-scrambles-to-keep-advertisers-from-jumping-ship\/","title":{"rendered":"#Facebook scrambles to keep advertisers from jumping ship"},"content":{"rendered":"

“#Facebook<\/a> scrambles to keep advertisers from jumping ship<\/strong>”<\/p>\n

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June 26, 2020 |<\/span> 12:52pm |<\/span> Updated June 26, 2020 | 1:30pm<\/span><\/p>\n

\n Facebook is reportedly scrambling to stop the growing chorus of calls to boycott advertising on its platform.<\/p>\n

The social network \u2014 which in recent weeks has seen the likes of Patagonia, Verizon and Ben & Jerry\u2019s commit to stop running ads on its site \u2014 has been meeting with advertisers and ad agencies to reassure them that it is serious about addressing concerns raised by civil rights groups.<\/p>\n

Mark Zuckerberg himself joined a meeting on Tuesday, according to the Wall Street Journal, to listen to advertisers\u2019 concerns and explain that Facebook is committed to neutrality. Zuckerberg reportedly tried to explain that what might be viewed as offensive by one person might not offend another.<\/p>\n

Facebook executives have, however, been adamant that they will not be bullied into making changes they do not want to make, according to the report.<\/p>\n

\u201cWe do not make policy changes tied to revenue pressure,\u201d Facebook\u2019s vice president of Global Business Group Carolyn Everson said in an email, according to the report. \u201cWe set our policies based on principles rather than business interests.\u201d<\/p>\n

She added that Facebook is constantly looking to improve in its fight against hate speech and misinformation, and said the social network is investing in artificial intelligence that can more rapidly identify hate speech.<\/p>\n

Facebook has\u00a0been targeted by civil rights groups that have taken aim at its revenue-generating ad network in retaliation for what they say is Facebook\u2019s failure to do enough about hate speech and misinformation on its platform.<\/p>\n

The \u201cStop the Hate for Profit\u201d campaign had already convinced a number of big-name advertisers to boycott Facebook next month, with ad agency Goodby Silverstein adding this week that it would stop posting on Facebook in July.<\/p>\n

\u201cWe are taking this action to protest the platform\u2019s irresponsible propagation of hate speech, racism and misleading voter information,\u201d it said.<\/p>\n

On Thursday, the Anti-Defamation League sent a letter to advertisers complaining that they \u201csee ads from companies placed adjacent to hateful content, occupying the same space as extremist recruitment groups and harmful disinformation campaigns.\u201d<\/p>\n

\u201cYour ad buying dollars are being used by the platform to increase its dominance in the industry at the expense of vulnerable and marginalized communities who are often targets of hate groups on Facebook,\u201d the letter said.\n <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Source<\/a><\/span><\/p>\n

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“#Facebook scrambles to keep advertisers from jumping ship” June 26, 2020 | 12:52pm | Updated June 26, 2020 | 1:30pm Facebook is reportedly scrambling to stop the growing chorus of calls to boycott advertising on its platform. The social network \u2014 which in recent weeks has seen the likes of Patagonia, Verizon and Ben &…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[1],"tags":[28335],"class_list":["post-16084","post","type-post","status-publish","format-standard","hentry","category-general","tag-facebook-scrambles-to-keep-advertisers-from-jumping-ship"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/16084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=16084"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/16084\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=16084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=16084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=16084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}