{"id":163166,"date":"2021-01-25T18:12:41","date_gmt":"2021-01-25T15:12:41","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/budweiser-to-pass-on-super-bowl-commercials-this-year\/"},"modified":"2021-01-25T18:12:41","modified_gmt":"2021-01-25T15:12:41","slug":"budweiser-to-pass-on-super-bowl-commercials-this-year","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/budweiser-to-pass-on-super-bowl-commercials-this-year\/","title":{"rendered":"#Budweiser to pass on Super Bowl commercials this year"},"content":{"rendered":"

“#Budweiser to pass on Super Bowl commercials this year<\/strong>”<\/p>\n

\n

The \u201cking of beers\u201d won\u2019t be reigning over the Super Bowl 2021 commercial space this year. <\/p>\n

Budweiser is the latest corporation to back out of advertising during this year\u2019s broadcast, choosing instead to join a public awareness campaign for the COVID-19 vaccine. <\/p>\n

For the first time in 37 years, the company won\u2019t air its game<\/a>-stealing commercials, Anheuser-Busch, which owns Budweiser, announced Monday<\/a>. <\/p>\n

\u201cLike everyone else, we are eager to get people back together, reopen restaurants and bars, and be able to gather to cheers with friends and family,\u201d said Monica Rustgi, vice president of marketing at Budweiser. \u201cTo do this, and to bring consumers back into neighborhood bars and restaurants that were hit exceptionally hard by the pandemic, we\u2019re stepping in to support critical awareness of the COVID-19 vaccine.\u201d<\/p>\n

Thirty-second ad spots for the Super Bowl reportedly go for about $55 million<\/a> a piece. Budweiser will instead route some of that money to the Ad Council\u2019s efforts to raise public awareness about the vaccine, as well as a 90-second COVID-theme<\/a>d \u201cfilm\u201d called \u201cBigger Picture\u201d narrated by actress Rashida Jones. It will air digitally leading up to the Super Bowl, which airs on Feb. 7, 2021 on CBS. <\/p>\n

\"The
The Super Bowl 2021 won\u2019t have as many commercials from big-ticket advertisers, including Coke, Pepsi and Budweiser. <\/figcaption>
SOPA Images\/LightRocket via Gett<\/span><\/figcaption><\/figure>\n

Other Super Bowl commercial giants such as Pepsi, Coke and Hyundai will also take a step back from this year\u2019s game, reallocating their funds in light of the pandemic. Pepsi, for instance, will focus primarily on its halftime show, headlined by The Weeknd. <\/p>\n

\u201cInstead of buying a traditional 30-second in-game Super Bowl ad, we decided to double down on the 12 minutes Pepsi already has in the middle of the game \u2014 the Pepsi Super Bowl Halftime Show,\u201d\u00a0vice president of marketing Todd Kaplan\u00a0said in a statement<\/a>.<\/p>\n

Coca-Cola execs said they will no run ads in this year\u2019s broadcast<\/a> to \u201censure we are investing in the right resources during these unprecedented times.\u201d <\/p>\n

\"Coca-Cola's
Coca-Cola, which has featured endearing polar bears in past years\u2019 Super Bowl commercials, said it will not run ads during this year\u2019s CBS broadcast.<\/figcaption>
Coca-Cola<\/span><\/figcaption><\/figure>\n

Many others are struggling to figure out how to strike the right tone amid the devastation caused by the virus. <\/p>\n

\u201cThere is trepidation around Super Bowl advertising this year,\u201d Bill Oberlander, co-founder and executive creative of ad agency Oberlander recently told The Post. \u201cFor the Super Bowl, you general<\/a>ly go big or go home. I think brands are going home rather than spending tens of millions of dollars and not getting it right. They\u2019re saying, \u2018Let\u2019s wait until this s \u2013 \u2013 t storm clears.\u2019\u201d<\/p>\n

In years past, Budweiser\u2019s Super Bowl commercials have stolen the show, with ads featuring singing frogs and stately Clydesdales. Last year, their crowd-favorite ad challenged\u00a0stereotypes of a \u201cTypical American\u201d by showcasing the extraordinary actions of ordinary Americans.\n <\/p><\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

“#Budweiser to pass on Super Bowl commercials this year” The \u201cking of beers\u201d won\u2019t be reigning over the Super Bowl 2021 commercial space this year. Budweiser is the latest corporation to back out of advertising during this year\u2019s broadcast, choosing instead to join a public awareness campaign for the COVID-19 vaccine. For the first time…<\/p>\n","protected":false},"author":1,"featured_media":163167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/01\/super-bowl-ad-dropouts-1.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[90716,86770,73548,87275,90873,80958,80959,88981],"class_list":["post-163166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-1-25-21","tag-budweiser","tag-hyundai","tag-nfl-playoffs","tag-pepsi","tag-super-bowl","tag-super-bowl-2021","tag-super-bowl-commercials"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/163166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=163166"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/163166\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/163167"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=163166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=163166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=163166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}