{"id":164146,"date":"2021-01-27T14:03:28","date_gmt":"2021-01-27T11:03:28","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/every-single-stat-marketers-need-to-know\/"},"modified":"2021-01-27T14:03:28","modified_gmt":"2021-01-27T11:03:28","slug":"every-single-stat-marketers-need-to-know","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/","title":{"rendered":"#Every single stat marketers need to know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2dae5bdcfe4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2dae5bdcfe4\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/#The_Digital_2021_Global_Overview_Report\" >The Digital 2021 Global Overview Report<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/#Essential_headlines\" >Essential headlines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/#1_Social_media_adoption_surges\" >1. Social media adoption surges<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/#2_Mobiles_have_become_our_%E2%80%98first_screen\" >2. Mobiles have become our \u2018first\u2019 screen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/#3_Online_time_jumps\" >3. Online time jumps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/#4_Online_search_behaviors_are_changing\" >4. Online search behaviors are changing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/#5_A_multi-device_strategy_is_still_essential\" >5. A multi-device strategy is still essential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/#6_A_more_strategic_approach_to_social_media_marketing\" >6. A more strategic approach to social media marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/#7_Digging_deeper_into_online_audience_demographics\" >7. Digging deeper into online audience demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/#8_Online_grocery_and_the_rise_of_ecommerce\" >8. Online grocery and the rise of ecommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/#9_What_to_look_out_for_in_2021\" >9. What to look out for in 2021<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/every-single-stat-marketers-need-to-know\/#10_And_finally%E2%80%A6\" >10. And finally\u2026\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Every single stat marketers need to know<\/strong>&#8221;<\/p>\n<div>\n                                <span style=\"font-weight: 400;\">If you\u2019re looking for the latest digital insights and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> stats, you\u2019ll find them all in our new <\/span><b>Digital 2021<\/b><span style=\"font-weight: 400;\"> reports <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Published in partnership between <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/wearesocial.com\/?utm_source=was&amp;utm_medium=blog&amp;utm_campaign=digital_2021&amp;utm_content=digital_2021_review_post\"><span style=\"font-weight: 400;\">We Are Social<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/hootsuite.com\/?utm_campaign=all-social_transformation_program-digital_2021-glo-none-&amp;utm_source=white_paper&amp;utm_medium=owned_content&amp;utm_content=Digital_2021_Global_Report\"><span style=\"font-weight: 400;\">Hootsuite<\/span><\/a><span style=\"font-weight: 400;\">, this year\u2019s reports reveal that connected tech became an even more essential part of people\u2019s lives over the past year, with social media, ecommerce, streaming content, and video <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s all seeing significant growth in the past 12 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the key <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a>s to look for in this year\u2019s reports include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Changes in how people search for information and brands<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The evolving demographics of online audiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The rapidly growing importance of ecommerce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why mobile is essential, but not the only answer<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And why it\u2019s time to change the metrics that guide marketing\u2019s social media \u2018mix\u2019<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just before we get stuck into the numbers, I\u2019d like to thank all of the data partners and providers who\u2019ve made this year\u2019s reports possible, especially:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019d also like to draw your attention to the important notes on changes to our methodology, which you\u2019ll find on page 6 of the report.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Digital_2021_Global_Overview_Report\"><\/span><b>The Digital 2021 Global Overview Report<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ll find our complete Digital 2021 Global Overview Report in the SlideShare embed below (<\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/slideshare-embed-issues\"><span style=\"font-weight: 400;\">click here<\/span><\/a><span style=\"font-weight: 400;\"> if that\u2019s not working for you), but read on below for my analysis of this year\u2019s top stories.<\/span><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/kDyeCgU6Ly0G1m\" width=\"595\" height=\"485\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Essential_headlines\"><\/span><b>Essential headlines<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the headline stats and trends for the global \u2018State of Digital\u2019 in January 2021:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<b>Population:<\/b><span style=\"font-weight: 400;\"> the world\u2019s population stood at <\/span><b>7.83 billion<\/b><span style=\"font-weight: 400;\"> at the start of 2021. The United Nations reports that this figure is currently growing by <\/span><b>1%<\/b><span style=\"font-weight: 400;\"> per year, which means that the global total has increased by more than <\/span><b>80 million<\/b><span style=\"font-weight: 400;\"> people since the start of 2020.<\/span>\n<\/li>\n<li style=\"font-weight: 400;\">\n<b>Mobile:<\/b> <b>5.22 billion<\/b><span style=\"font-weight: 400;\"> people use a mobile phone today, equating to <\/span><b>66.6<\/b><b>%<\/b><span style=\"font-weight: 400;\"> of the world\u2019s total population. Unique mobile users have grown by <\/span><b>1.8%<\/b><span style=\"font-weight: 400;\"> (<\/span><b>93 million<\/b><span style=\"font-weight: 400;\">) since January 2020, while the total number of mobile connections has increased by <\/span><b>72 million<\/b><span style=\"font-weight: 400;\"> (<\/span><b>0.9<\/b><span style=\"font-weight: 400;\"><b>%<\/b>) to reach a total of <\/span><b>8.02 billion<\/b><span style=\"font-weight: 400;\"> at the start of 2021.<\/span>\n<\/li>\n<li style=\"font-weight: 400;\">\n<b>Internet:<\/b> <b>4.66 billion<\/b><span style=\"font-weight: 400;\"> people around the world use the internet in January 2021, up by <\/span><b>316 million<\/b><span style=\"font-weight: 400;\"> (<\/span><b>7.3%<\/b><span style=\"font-weight: 400;\">) since this time last year. Global internet penetration now stands at <\/span><b>59.5%<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">. However, COVID-19 has significantly impacted the reporting of internet user numbers, so actual figures may be higher.<\/span><\/span>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><b>Social media:<\/b><span> there are now <\/span><b>4.20 billion<\/b><span> social media users around the world. This figure has grown by <\/span><b>490 million<\/b><span> over the past 12 months, delivering year-on-year growth of more than <\/span><b>13<\/b><span><b>%<\/b>. The number of social media users is now equivalent to more than <\/span><b>53<\/b><span><b>%<\/b> of the world\u2019s total population.<br \/><\/span><\/span><\/li>\n<\/ul>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335677 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/02-Global-Headlines-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-8.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/02-Global-Headlines-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-8.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/02-Global-Headlines-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-8-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/02-Global-Headlines-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-8-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/02-Global-Headlines-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-8-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/02-Global-Headlines-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-8-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/02-Global-Headlines-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-8-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/02-Global-Headlines-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-8-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">But beyond tasty trivia, what does all of this data tell us about what people are actually <\/span><i><span style=\"font-weight: 400;\">doing<\/span><\/i><span style=\"font-weight: 400;\"> online?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find my handy summary of all this year\u2019s top trends below, but if you\u2019d like to dig into any of these stories in more detail \u2013 together with some other stories that aren\u2019t included here \u2013 head over to <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/\"><span style=\"font-weight: 400;\">DataReportal.com<\/span><\/a><span style=\"font-weight: 400;\">, where you\u2019ll find our complete collection of Digital 2021 reports and analysis.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Social_media_adoption_surges\"><\/span><b>1. Social media adoption surges<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media user numbers jumped by more than <\/span><b>13%<\/b><span style=\"font-weight: 400;\"> over the past year, with nearly <\/span><i><span style=\"font-weight: 400;\">half a billion<\/span><\/i><span style=\"font-weight: 400;\"> new users taking the global total to almost <\/span><b>4.2 billion<\/b><span style=\"font-weight: 400;\"> by the start of 2021.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On average, more than <\/span><b>1.3 million<\/b><span style=\"font-weight: 400;\"> new users joined social media every day during 2020, equating to roughly 15\u00bd new users <\/span><i><span style=\"font-weight: 400;\">every single second<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335678 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/03-Social-Media-Overview-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-79.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/03-Social-Media-Overview-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-79.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/03-Social-Media-Overview-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-79-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/03-Social-Media-Overview-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-79-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/03-Social-Media-Overview-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-79-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/03-Social-Media-Overview-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-79-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/03-Social-Media-Overview-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-79-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/03-Social-Media-Overview-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-79-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">The typical social media user now spends 2 hours and 25 minutes on social media each day, equating to roughly one waking day of their life every week.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335679 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/04-Evolution-of-Global-Time-on-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-92.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/04-Evolution-of-Global-Time-on-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-92.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/04-Evolution-of-Global-Time-on-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-92-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/04-Evolution-of-Global-Time-on-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-92-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/04-Evolution-of-Global-Time-on-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-92-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/04-Evolution-of-Global-Time-on-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-92-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/04-Evolution-of-Global-Time-on-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-92-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/04-Evolution-of-Global-Time-on-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-92-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">Added together, the world\u2019s social media users will spend a total of <\/span><b><i>3.7 trillion<\/i><\/b><span style=\"font-weight: 400;\"> hours on social media in 2021 \u2013 equivalent to more than 420 million years of combined human existence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we\u2019ve seen in <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/library\"><span style=\"font-weight: 400;\">previous years<\/span><\/a><span style=\"font-weight: 400;\"> though, there are significant differences between countries.<\/span><\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.globalwebindex.com\/\"><span style=\"font-weight: 400;\">GWI<\/span><\/a><span style=\"font-weight: 400;\"> reports that Filipinos are still the world\u2019s biggest consumers of social media, spending an average of 4 hours and 15 minutes per day using social platforms \u2013\u00a0a full <\/span><i><span style=\"font-weight: 400;\">half an hour<\/span><\/i><span style=\"font-weight: 400;\"> more than second-placed Colombians.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the other end of the scale, users in Japan say they spend less than an hour a day on social media, but this year\u2019s figure of 51 minutes is still 13% higher than the figure we reported for Japanese users this time last year.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335680 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/05-Time-Spent-on-Social-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-90.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/05-Time-Spent-on-Social-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-90.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/05-Time-Spent-on-Social-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-90-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/05-Time-Spent-on-Social-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-90-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/05-Time-Spent-on-Social-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-90-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/05-Time-Spent-on-Social-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-90-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/05-Time-Spent-on-Social-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-90-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/05-Time-Spent-on-Social-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-90-1200x675.png 1200w\"\/><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"2_Mobiles_have_become_our_%E2%80%98first_screen\"><\/span><b>2. Mobiles have become our \u2018first\u2019 screen<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Data from <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.appannie.com\/?utm_source=digital-2021&amp;utm_medium=partnership&amp;utm_campaign=ww-logo-201910-1910-digital-2021-partnership&amp;utm_content=report-&amp;sfdcid=7016F000002MS1c\"><span style=\"font-weight: 400;\">App Annie<\/span><\/a><span style=\"font-weight: 400;\"> shows that Android users around the world now spend more than <\/span><b>4 hours each day<\/b><span style=\"font-weight: 400;\"> using their phones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In total, that means Android users spent more than <\/span><b>3.5 trillion<\/b><span style=\"font-weight: 400;\"> cumulative hours using their phones over the past 12 months.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335681 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/06-Time-Spent-in-Apps-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-209.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/06-Time-Spent-in-Apps-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-209.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/06-Time-Spent-in-Apps-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-209-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/06-Time-Spent-in-Apps-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-209-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/06-Time-Spent-in-Apps-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-209-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/06-Time-Spent-in-Apps-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-209-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/06-Time-Spent-in-Apps-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-209-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/06-Time-Spent-in-Apps-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-209-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">App Annie\u2019s <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.appannie.com\/en\/go\/state-of-mobile-2021\/\"><span style=\"font-weight: 400;\">State of Mobile 2021 report<\/span><\/a><span style=\"font-weight: 400;\"> also reveals that mobiles now account for a greater amount of people\u2019s time than live TV.<\/span><\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.globalwebindex.com\/\"><span style=\"font-weight: 400;\">GWI<\/span><\/a><span style=\"font-weight: 400;\">\u2019s data tells a similar story. The company\u2019s latest research finds that the typical global internet user now spends 3 hours and 39 minutes each day using the internet on their mobile phone, compared to a total of 3 hours and 24 minutes per day watching television.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For context, that means the average internet user now spends roughly 7% longer using connected services on their phone than they do watching TV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, as we\u2019ll see below, mobile devices still only account for about <\/span><i><span style=\"font-weight: 400;\">half<\/span><\/i><span style=\"font-weight: 400;\"> of our daily internet time.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335682 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/07-Time-Spent-with-Media-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-21.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/07-Time-Spent-with-Media-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-21.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/07-Time-Spent-with-Media-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-21-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/07-Time-Spent-with-Media-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-21-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/07-Time-Spent-with-Media-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-21-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/07-Time-Spent-with-Media-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-21-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/07-Time-Spent-with-Media-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-21-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/07-Time-Spent-with-Media-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-21-1200x675.png 1200w\"\/><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"3_Online_time_jumps\"><\/span><b>3. Online time jumps<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In total, the average internet user now spends almost 7 hours per day using the internet across all devices, equating to more than 48 hours per week online \u2013\u00a0that\u2019s 2 full days out of every 7.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assuming that the average person sleeps for between 7 and 8 hours per day, this means that we now spend roughly 42<span>%<\/span> of our waking lives online, and that we spend almost as much time using the internet as we do sleeping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The figures also show that people are spending more time online each day than they did in previous years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The latest findings from <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.globalwebindex.com\/\"><span style=\"font-weight: 400;\">GWI<\/span><\/a><span style=\"font-weight: 400;\"> show that the typical internet user spent 16 minutes longer online each day in Q3 2020 than they did in Q3 2019, representing a year-on-year increase of 4<span>%<\/span>.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335683 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/08-Evolution-of-Time-Spent-on-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-33.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/08-Evolution-of-Time-Spent-on-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-33.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/08-Evolution-of-Time-Spent-on-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-33-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/08-Evolution-of-Time-Spent-on-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-33-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/08-Evolution-of-Time-Spent-on-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-33-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/08-Evolution-of-Time-Spent-on-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-33-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/08-Evolution-of-Time-Spent-on-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-33-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/08-Evolution-of-Time-Spent-on-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-33-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">If internet use remains at these levels throughout 2021, the world\u2019s internet users will spend almost <\/span><b><i>12 trillion<\/i><\/b><span style=\"font-weight: 400;\"> hours online this year, which translates to more than <\/span><b>1.3 billion years<\/b><span style=\"font-weight: 400;\"> of combined human time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, as we saw in <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/digital-2020-global-digital-overview\"><span style=\"font-weight: 400;\">last year\u2019s report<\/span><\/a><span style=\"font-weight: 400;\">, there\u2019s a significant variation in the amount of time that people in different countries spend online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Filipinos report spending the greatest amount of time online, at an average of almost 11 hours per day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brazilians, Colombians, and South Africans also say they spend an average of more than 10 hours per day online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the other end of the scale, the Japanese report spending the least amount of time online, at less than 4\u00bd hours per day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly, the figure for China also falls at the lower end of the spectrum, at just 5 hours and 22 minutes per day \u2013 1\u00bd hours less than the global average of 6 hours and 54 minutes.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335684 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/09-Daily-Time-Spent-on-the-Internet-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-34.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/09-Daily-Time-Spent-on-the-Internet-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-34.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/09-Daily-Time-Spent-on-the-Internet-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-34-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/09-Daily-Time-Spent-on-the-Internet-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-34-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/09-Daily-Time-Spent-on-the-Internet-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-34-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/09-Daily-Time-Spent-on-the-Internet-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-34-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/09-Daily-Time-Spent-on-the-Internet-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-34-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/09-Daily-Time-Spent-on-the-Internet-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-34-1200x675.png 1200w\"\/><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"4_Online_search_behaviors_are_changing\"><\/span>\n<b>4. Online search <\/b><b>behaviors<\/b><b> are changing<\/b><br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finding information is the main reason why people go online, with almost two-thirds of the world\u2019s internet users saying this is one of their top motivations.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335685 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/10-Reasons-for-Using-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-48.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/10-Reasons-for-Using-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-48.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/10-Reasons-for-Using-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-48-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/10-Reasons-for-Using-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-48-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/10-Reasons-for-Using-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-48-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/10-Reasons-for-Using-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-48-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/10-Reasons-for-Using-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-48-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/10-Reasons-for-Using-the-Internet-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-48-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">However, the latest research from <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.globalwebindex.com\/\"><span style=\"font-weight: 400;\">GWI<\/span><\/a><span style=\"font-weight: 400;\"> shows that the world\u2019s search <\/span><span style=\"font-weight: 400;\">behaviors<\/span><span style=\"font-weight: 400;\"> are evolving, and this changing <\/span><span style=\"font-weight: 400;\">behavior<\/span><span style=\"font-weight: 400;\"> has important consequences for anyone hoping to engage a digital audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conventional search engines are still an essential part of the mix, with a massive 98<span>%<\/span> of respondents saying that they use a search engine every month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, more than 7 in 10 respondents also say that they now use at least one tool <\/span><i><span style=\"font-weight: 400;\">other<\/span><\/i><span style=\"font-weight: 400;\"> than text-based search engines to find information online each month.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335686 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/11-Online-Search-Behaviours-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-55.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/11-Online-Search-Behaviours-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-55.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/11-Online-Search-Behaviours-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-55-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/11-Online-Search-Behaviours-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-55-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/11-Online-Search-Behaviours-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-55-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/11-Online-Search-Behaviours-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-55-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/11-Online-Search-Behaviours-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-55-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/11-Online-Search-Behaviours-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-55-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">Voice interfaces are the most popular alternative, with 45<span>%<\/span> of global internet users saying that they used voice search or voice commands in the past 30 days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, almost a third of the world\u2019s internet users also use image recognition tools on their mobiles each month, with tools like Pinterest Lens and Google Lens seeing particularly strong adoption across Latin America and Southeast Asia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But perhaps the most interesting trend in evolving search <\/span><span style=\"font-weight: 400;\">behaviors<\/span><span style=\"font-weight: 400;\"> is the rise of social search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Roughly 45<span>%<\/span> of global internet users now say that they turn to social networks when looking for information about products or services that they\u2019re thinking of buying.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this figure is even higher amongst younger users, with Gen Z users saying that they\u2019re more likely to search for brands on social media than they are to look for them on search engines.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335687 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/12-Primary-Channels-for-Brand-Research-Search-vs-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-268.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/12-Primary-Channels-for-Brand-Research-Search-vs-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-268.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/12-Primary-Channels-for-Brand-Research-Search-vs-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-268-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/12-Primary-Channels-for-Brand-Research-Search-vs-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-268-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/12-Primary-Channels-for-Brand-Research-Search-vs-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-268-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/12-Primary-Channels-for-Brand-Research-Search-vs-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-268-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/12-Primary-Channels-for-Brand-Research-Search-vs-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-268-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/12-Primary-Channels-for-Brand-Research-Search-vs-Social-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-268-1200x675.png 1200w\"\/><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"5_A_multi-device_strategy_is_still_essential\"><\/span><b>5. A multi-device strategy is still essential<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Mobile phones now account for 53<span>%<\/span> of the time that the world spends online, but the data clearly shows that other devices still play important roles in our connected lives.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335688 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/13-Mobiles-Share-of-Daily-Internet-Time-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-37.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/13-Mobiles-Share-of-Daily-Internet-Time-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-37.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/13-Mobiles-Share-of-Daily-Internet-Time-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-37-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/13-Mobiles-Share-of-Daily-Internet-Time-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-37-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/13-Mobiles-Share-of-Daily-Internet-Time-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-37-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/13-Mobiles-Share-of-Daily-Internet-Time-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-37-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/13-Mobiles-Share-of-Daily-Internet-Time-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-37-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/13-Mobiles-Share-of-Daily-Internet-Time-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-37-1200x675.png 1200w\"\/><\/figure>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.globalwebindex.com\/\"><span style=\"font-weight: 400;\">GWI<\/span><\/a><span style=\"font-weight: 400;\"> data shows that 9 in 10 internet users go online via their smartphones, but two-thirds also say that they use a laptop or desktop computer to access the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth highlighting that mobile phones are now the most widely used internet device in all countries, but the gap between mobiles and computers is often quite small, especially in Western Europe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, the latest data from <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/statcounter.com\/\"><span style=\"font-weight: 400;\">StatCounter<\/span><\/a><span style=\"font-weight: 400;\"> shows that computers still account for a meaningful share of the world\u2019s web activity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than 40<span>%<\/span> of web pages served in December 2020 were requested by web browsers running on laptop and desktop devices, although the overall share of these devices is down slightly compared to December 2019.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335689 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/14-Share-of-Web-Traffic-by-Device-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-44.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/14-Share-of-Web-Traffic-by-Device-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-44.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/14-Share-of-Web-Traffic-by-Device-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-44-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/14-Share-of-Web-Traffic-by-Device-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-44-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/14-Share-of-Web-Traffic-by-Device-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-44-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/14-Share-of-Web-Traffic-by-Device-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-44-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/14-Share-of-Web-Traffic-by-Device-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-44-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/14-Share-of-Web-Traffic-by-Device-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-44-1200x675.png 1200w\"\/><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"6_A_more_strategic_approach_to_social_media_marketing\"><\/span><b>6. A more strategic approach to social media marketing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/kepios.com\/\"><span style=\"font-weight: 400;\">Kepios<\/span><\/a><span style=\"font-weight: 400;\"> analysis of data collected by <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.globalwebindex.com\/\"><span style=\"font-weight: 400;\">GWI<\/span><\/a><span style=\"font-weight: 400;\"> shows that at least <\/span><i><span style=\"font-weight: 400;\">98%<\/span><\/i><span style=\"font-weight: 400;\"> of the users of any given social media platform also use at least one <\/span><i><span style=\"font-weight: 400;\">other<\/span><\/i><span style=\"font-weight: 400;\"> social platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Individual social platforms are also subject to significant audience overlaps, with 85<span>%<\/span> of TikTok users aged 16 to 64 saying they use Facebook, and almost 95<span>%<\/span> of Instagram users in the same age group saying they also use YouTube.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335690 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/15-Social-Platform-Overlaps-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-96.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/15-Social-Platform-Overlaps-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-96.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/15-Social-Platform-Overlaps-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-96-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/15-Social-Platform-Overlaps-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-96-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/15-Social-Platform-Overlaps-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-96-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/15-Social-Platform-Overlaps-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-96-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/15-Social-Platform-Overlaps-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-96-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/15-Social-Platform-Overlaps-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-96-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">While the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> concept of audience overlap may not come as a surprise, the extent of these overlaps has particular relevance to marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key takeaway is that brands do <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> need to be active on every single platform, and in fact, the data show that a presence on just one or two of the larger platforms offers the potential to reach almost all of the world\u2019s social media users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For context, at least 6 platforms now have more than 1 billion monthly active users, while at least 17 have more than 300 million.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335691 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/16-Top-Social-Platforms-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-93.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/16-Top-Social-Platforms-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-93.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/16-Top-Social-Platforms-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-93-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/16-Top-Social-Platforms-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-93-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/16-Top-Social-Platforms-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-93-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/16-Top-Social-Platforms-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-93-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/16-Top-Social-Platforms-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-93-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/16-Top-Social-Platforms-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-93-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">However, this <\/span><i><span style=\"font-weight: 400;\">doesn\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> mean that marketers should focus solely on these larger platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, the data support the argument for a more strategic, portfolio-based approach to social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than focusing all of their attention on reach, it\u2019s time for marketers to explore other factors, such as the specific creative opportunities offered by each platform\u2019s content formats, or the different engagement opportunities available on more \u2018niche\u2019 platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, rather than getting distracted by platform user numbers, try asking yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<b>Who<\/b><span style=\"font-weight: 400;\"> do I want to engage?<\/span>\n<\/li>\n<li style=\"font-weight: 400;\">\n<b>Why<\/b><span style=\"font-weight: 400;\"> might they be using social media?<\/span>\n<\/li>\n<li style=\"font-weight: 400;\">\n<b>Which<\/b><span style=\"font-weight: 400;\"> platform(s) will be most relevant to their motivations?<\/span>\n<\/li>\n<li style=\"font-weight: 400;\">\n<b>How<\/b><span style=\"font-weight: 400;\"> can I use these channels to achieve my desired outcomes?<\/span>\n<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"7_Digging_deeper_into_online_audience_demographics\"><\/span><b>7. Digging deeper into online audience demographics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019ve included a wealth of new charts in this year\u2019s reports that offer insights into connected activities by age and gender.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most revealing of these charts shows how the adoption of ecommerce varies by demographic.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335692 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/17-Ecommerce-Adoption-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-227.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/17-Ecommerce-Adoption-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-227.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/17-Ecommerce-Adoption-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-227-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/17-Ecommerce-Adoption-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-227-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/17-Ecommerce-Adoption-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-227-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/17-Ecommerce-Adoption-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-227-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/17-Ecommerce-Adoption-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-227-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/17-Ecommerce-Adoption-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-227-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">And the clear takeaway from this <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.globalwebindex.com\/\"><span style=\"font-weight: 400;\">GWI<\/span><\/a><span style=\"font-weight: 400;\"> data is that internet users in the Baby Boomer generation are only marginally less likely to use ecommerce than Gen Z and Millennial internet users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, female internet users aged 55 to 64 are actually <\/span><i><span style=\"font-weight: 400;\">more<\/span><\/i><span style=\"font-weight: 400;\"> likely to shop online than male internet users aged 16 to 24.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also interesting to note that a significant share of older internet users play video games.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps unsurprisingly, gaming adoption rates amongst older generations aren\u2019t as high as they are for Gen Z, where more than 90<span>%<\/span> of internet users say they play games.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, GWI\u2019s data still shows that more than two-thirds of internet users aged 55 to 64 around the world play video games.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335693 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/18-Playing-Video-Games-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-63.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/18-Playing-Video-Games-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-63.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/18-Playing-Video-Games-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-63-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/18-Playing-Video-Games-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-63-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/18-Playing-Video-Games-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-63-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/18-Playing-Video-Games-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-63-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/18-Playing-Video-Games-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-63-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/18-Playing-Video-Games-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-63-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">Another age-related trend is evident in the latest social media data, which shows that older age groups are the fastest-growing segments amongst some of the top platforms\u2019 audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Facebook saw users over the age of 65 increase by roughly 25<span>%<\/span> over the past year \u2013\u00a0that\u2019s almost double the overall average of 13<span>%<\/span>.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335694 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/19-Annual-Change-in-Facebook-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-108.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/19-Annual-Change-in-Facebook-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-108.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/19-Annual-Change-in-Facebook-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-108-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/19-Annual-Change-in-Facebook-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-108-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/19-Annual-Change-in-Facebook-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-108-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/19-Annual-Change-in-Facebook-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-108-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/19-Annual-Change-in-Facebook-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-108-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/19-Annual-Change-in-Facebook-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-108-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">Perhaps surprisingly, users over the age of 50 also represent Snapchat\u2019s fastest-growing demographic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The number of users aged 50 and above that advertisers can reach on Snapchat has grown by roughly 25<span>%<\/span> in the past 3 months, with male users in this age group increasing by a third.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335695 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/20-Quarterly-Change-in-Snapchats-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-162.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/20-Quarterly-Change-in-Snapchats-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-162.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/20-Quarterly-Change-in-Snapchats-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-162-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/20-Quarterly-Change-in-Snapchats-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-162-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/20-Quarterly-Change-in-Snapchats-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-162-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/20-Quarterly-Change-in-Snapchats-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-162-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/20-Quarterly-Change-in-Snapchats-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-162-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/20-Quarterly-Change-in-Snapchats-Ad-Audience-by-Age-and-Gender-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-162-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">Note that these Snapchat figures represent <\/span><i><span style=\"font-weight: 400;\">quarterly<\/span><\/i><span style=\"font-weight: 400;\"> growth, while the Facebook figures above showcase <\/span><i><span style=\"font-weight: 400;\">annual<\/span><\/i><span style=\"font-weight: 400;\"> growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also worth noting that these figures represent <\/span><i><span style=\"font-weight: 400;\">relative<\/span><\/i><span style=\"font-weight: 400;\"> growth, not a share of the <\/span><i><span style=\"font-weight: 400;\">absolute<\/span><\/i><span style=\"font-weight: 400;\"> increase in user numbers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For context, users aged 25 to 34 still accounted for the greatest number of new Facebook users over the past year, despite already being the platform\u2019s largest demographic segment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the relative growth figures still demonstrate that a greater number of older users are joining social platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These evolving demographics may bring new opportunities for marketers, together with new revenue streams for platforms and publishers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Online_grocery_and_the_rise_of_ecommerce\"><\/span><b>8. Online grocery and the rise of ecommerce<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the standout digital stories in 2020 was the rise of ecommerce, with the COVID-19 pandemic driving consumers all over the world to embrace online shopping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At a global level, nearly 77<span>%<\/span> of internet users aged 16 to 64 now say that they buy something online each month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Internet users in Indonesia are the most likely to make ecommerce purchases, with more than 87<span>%<\/span> of the country\u2019s respondents to <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.globalwebindex.com\/\"><span style=\"font-weight: 400;\">GWI<\/span><\/a><span style=\"font-weight: 400;\">\u2019s survey saying that they bought something online in the past month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the other end of the spectrum, just 57<span>%<\/span> of internet users in Egypt say that they made an online purchase in the past 30 days.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335696 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/21-Ecommerce-Adoption-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-226.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/21-Ecommerce-Adoption-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-226.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/21-Ecommerce-Adoption-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-226-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/21-Ecommerce-Adoption-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-226-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/21-Ecommerce-Adoption-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-226-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/21-Ecommerce-Adoption-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-226-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/21-Ecommerce-Adoption-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-226-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/21-Ecommerce-Adoption-by-Country-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-226-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">Meanwhile, <\/span><i><span style=\"font-weight: 400;\">what<\/span><\/i><span style=\"font-weight: 400;\"> people have been buying over recent months also makes for interesting reading.<\/span><\/p>\n<p><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.statista.com\/outlook\/digital-markets?utm_source=DataReportal&amp;utm_medium=Data_Citation&amp;utm_campaign=Statista_Partner&amp;utm_content=DataReportal_Data_Citation\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\"> reports that the Fashion &amp; Beauty category accounted for the largest share of global B2C ecommerce revenues in 2020, at more than $665 billion USD.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335697 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/22-Global-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-232.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/22-Global-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-232.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/22-Global-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-232-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/22-Global-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-232-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/22-Global-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-232-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/22-Global-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-232-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/22-Global-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-232-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/22-Global-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-232-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">This is the first time in our <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/library\"><span style=\"font-weight: 400;\">ongoing series<\/span><\/a><span style=\"font-weight: 400;\"> of Global Digital Reports that the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">Travel<\/a> category hasn\u2019t claimed the largest share of revenue, highlighting just how difficult recent months have been for travel and tourism brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, Statista reports that online revenues in the Travel, Mobility &amp; Accommodation category were down by more than 50<span>%<\/span> year-on-year, resulting in a drop of well over <\/span><i><span style=\"font-weight: 400;\">half a trillion US dollars <\/span><\/i><span style=\"font-weight: 400;\">in annual consumer spending.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, many other categories saw strong growth in ecommerce revenues in 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Food &amp; Personal Care was the fastest growing consumer ecommerce category in 2020, with COVID-19 lockdowns and social distancing measures acting as a catalyst for significant increases in online grocery shopping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Worldwide, the category saw annual revenues exceed $400 billion USD in 2020, up by more than 40<span>%<\/span> compared to the previous year.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335698 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/23-Annual-Change-in-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-233.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/23-Annual-Change-in-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-233.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/23-Annual-Change-in-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-233-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/23-Annual-Change-in-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-233-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/23-Annual-Change-in-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-233-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/23-Annual-Change-in-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-233-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/23-Annual-Change-in-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-233-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/23-Annual-Change-in-Ecommerce-Spend-by-Category-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-233-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">These numbers support findings that we <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/digital-2020-july-global-statshot\"><span style=\"font-weight: 400;\">shared<\/span><\/a><span style=\"font-weight: 400;\"> in our Digital 2020 July Global Statshot Report, when many internet users said that they expected to continue with new online shopping <\/span><span style=\"font-weight: 400;\">behaviors<\/span><span style=\"font-weight: 400;\"> that they\u2019d adopted during COVID-19 lockdowns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the impact of this trend should extend well beyond the Food &amp; Personal Care category.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Grocery shopping tends to be a high-frequency activity, which means that people have had the chance to develop and embed new online shopping habits over recent months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As most marketers know, it can be very difficult to inspire this kind of <\/span><span style=\"font-weight: 400;\">behavior<\/span><span style=\"font-weight: 400;\"> change \u2013\u00a0especially in high-frequency activities \u2013\u00a0so these new habits represent an unparalleled opportunity for brands and retailers to redefine the status quo.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_What_to_look_out_for_in_2021\"><\/span><b>9. What to look out for in 2021<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hopefully, that\u2019s given you a solid understanding of the \u2018state of digital\u2019 today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what does the future hold?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Based on my analysis of the data in our <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/library\"><span style=\"font-weight: 400;\">ongoing series<\/span><\/a><span style=\"font-weight: 400;\"> of Global Digital Reports, here are some of the things that I\u2019ll be monitoring closely over the coming months.<\/span><\/p>\n<p><b>The demise of third-party cookies:<\/b><span style=\"font-weight: 400;\"> Google\u2019s Chrome browsers will end support for third-party cookies at the end of 2021, so we can expect significant changes in ad tech this year, especially as programmatic platforms reinvent themselves.<\/span><\/p>\n<p><b>Flexible working:<\/b><span style=\"font-weight: 400;\"> \u2018working from home\u2019 looks like it will remain an enforced part of many people\u2019s working lives for the foreseeable future, so we should see further innovation in products and services designed to help with remote working over the coming months, especially in the areas of communication and \u2018team cohesion\u2019.<\/span><\/p>\n<p><b>Digital disruption:<\/b><span style=\"font-weight: 400;\"> connected products and services will continue to shake up existing categories and create new ones, but I\u2019ll be watching three industries with a particular interest in 2021:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<b>Healthcare<\/b><span style=\"font-weight: 400;\">, especially telemedicine and connected services that help with mental wellbeing<\/span>\n<\/li>\n<li style=\"font-weight: 400;\">\n<b>Finance,<\/b><span style=\"font-weight: 400;\"> with insurance and cross-border payments both strong contenders for innovation<\/span>\n<\/li>\n<li style=\"font-weight: 400;\">\n<b>Education<\/b><span style=\"font-weight: 400;\">, with governments and philanthropists coming together to create more effective solutions for connected schooling, while corporates focus their attention on the burgeoning opportunities of online \u2018upskilling\u2019<\/span>\n<\/li>\n<\/ul>\n<p><b>The big tech breakup:<\/b><span style=\"font-weight: 400;\"> this has been a long time coming, but lawmakers around the world are signaling that 2021 may be the year of the big showdown. However, the big question is whether Google, Facebook, Amazon, or Alibaba will beat them to it, spinning off component parts on their own terms before governments force them to do so.<\/span><\/p>\n<p><b>Portable digital identities: <\/b><span style=\"font-weight: 400;\">with privacy once again in the spotlight following the recent updates to WhatsApp\u2019s terms and conditions, a <\/span><span style=\"font-weight: 400;\">\u2018decentralized\u2019<\/span><span style=\"font-weight: 400;\"> approach to digital sign-on may come to the fore. <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/inrupt.com\/\"><span style=\"font-weight: 400;\">Inrupt<\/span><\/a><span style=\"font-weight: 400;\"> is definitely one to watch, but it\u2019s certainly not the only contender.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are there any other trends that <\/span><i><span style=\"font-weight: 400;\">you\u2019ll<\/span><\/i><span style=\"font-weight: 400;\"> be watching in 2021? Send me your tips on <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/eskimon\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_And_finally%E2%80%A6\"><\/span><b>10. And finally\u2026\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We couldn\u2019t finish this year\u2019s analysis without an update to our <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Pulitzer_Prize\"><span style=\"font-weight: 400;\">Pulitzer<\/span><\/a><span style=\"font-weight: 400;\">-worthy coverage of one of the internet\u2019s most hotly contested battles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite raising the alarm this time <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/reports\/digital-2020-global-digital-overv\"><span style=\"font-weight: 400;\">last year<\/span><\/a><span style=\"font-weight: 400;\">, it appears that many people <\/span><i><span style=\"font-weight: 400;\">still<\/span><\/i><span style=\"font-weight: 400;\"> haven\u2019t received the memo about the internet being invented for sharing <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/en.wikipedia.org\/wiki\/Cats_and_the_Internet\">pictures of kittens<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure class=\"post-image post-mediaBleed alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1335699 lazy\" alt=\"\" width=\"1920\" height=\"1080\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" src=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/24-That-Battle-for-the-Internet-Continues-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-300.png\" data-lazy=\"true\" srcset=\"https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/24-That-Battle-for-the-Internet-Continues-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-300.png 1920w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/24-That-Battle-for-the-Internet-Continues-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-300-280x158.png 280w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/24-That-Battle-for-the-Internet-Continues-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-300-480x270.png 480w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/24-That-Battle-for-the-Internet-Continues-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-300-240x135.png 240w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/24-That-Battle-for-the-Internet-Continues-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-300-796x448.png 796w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/24-That-Battle-for-the-Internet-Continues-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-300-1592x896.png 1592w, https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/24-That-Battle-for-the-Internet-Continues-DataReportal-20210126-Digital-2021-Global-Overview-Report-Slide-300-1200x675.png 1200w\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">#TeamDog managed to publish an additional 44 million #dog posts to Instagram in the past 12 months, while #TeamCat only managed 33 million new #cat posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a similar story over on Twitter, where the platform\u2019s advertising tools reveal that 307 million users are \u2018interested\u2019 in dogs today, compared to just 23 million who are \u2018interested\u2019 in cats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s a marked improvement on last year\u2019s thousand-to-one ratio (250 million vs. 250 thousand), but dog lovers still outnumber cat lovers on Twitter by a factor of 13 to 1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll be keeping <\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: line-through;\">tabs<\/span><\/span> <i><span style=\"font-weight: 400;\">tabbies<\/span><\/i><span style=\"font-weight: 400;\"> on this story again this year, so look out for future <\/span><i><span style=\"font-weight: 400;\">pup<\/span><\/i><span style=\"font-weight: 400;\">dates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this pun-ditry\u2019s probably taken up enough of your 6 hours and 54 minutes for today though, so I\u2019ll <\/span><i><span style=\"font-weight: 400;\">paws<\/span><\/i><span style=\"font-weight: 400;\"> this year\u2019s analysis there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ll be back in a couple of weeks with the first of our Digital 2021 local country reports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until then, if you need any more stats, check out our complete (free!) <\/span><a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/datareportal.com\/\"><span style=\"font-weight: 400;\">library of Global Digital Reports<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><em>Did you know TNW is organizing Boost, an online event for Digital Marketing, in April? Partner with TNW to engage decision-makers, build brand awareness, and generate leads that have budget.<\/em><\/p>\n<p class=\"c-post-pubDate\">\n                                    Published January 27, 2021 \u2014 11:03 UTC\n                                <\/p>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script data-src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&amp;appId=378011798897423&amp;version=v2.6\" id=\"socialSrcFacebook\" type=\"text\/template\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/technology\/\" target=\"_blank\" rel=\"noopener\">Technology category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/thenextweb.com\/growth-quarters\/2021\/01\/27\/insights-global-state-of-digital-social-media-2021\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Every single stat marketers need to know&#8221; If you\u2019re looking for the latest digital insights and social media stats, you\u2019ll find them all in our new Digital 2021 reports series. Published in partnership between We Are Social and Hootsuite, this year\u2019s reports reveal that connected tech became an even more essential part of people\u2019s lives&#8230;<\/p>\n","protected":false},"author":1,"featured_media":164147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/img-cdn.tnwcdn.com\/image\/growth-quarters?filter_last=1&fit=1280,640&url=https:\/\/cdn0.tnwcdn.com\/wp-content\/blogs.dir\/1\/files\/2021\/01\/digital2021-gq.png&signature=4d6c2de19e40cc2cdb9741c15373122f","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-164146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/164146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=164146"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/164146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/164147"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=164146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=164146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=164146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}