{"id":172867,"date":"2021-02-07T19:00:24","date_gmt":"2021-02-07T16:00:24","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/businesses-that-rely-on-relationships-are-boomingamid-pandemic\/"},"modified":"2021-02-07T19:00:24","modified_gmt":"2021-02-07T16:00:24","slug":"businesses-that-rely-on-relationships-are-boomingamid-pandemic","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/businesses-that-rely-on-relationships-are-boomingamid-pandemic\/","title":{"rendered":"#Businesses that rely on relationships are booming\namid pandemic"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a407ec9e5be7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a407ec9e5be7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/businesses-that-rely-on-relationships-are-boomingamid-pandemic\/#Petal_to_the_mettle\" >Petal to the mettle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/businesses-that-rely-on-relationships-are-boomingamid-pandemic\/#Bling_boss\" >Bling boss<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/businesses-that-rely-on-relationships-are-boomingamid-pandemic\/#Baby_steps\" >Baby steps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/businesses-that-rely-on-relationships-are-boomingamid-pandemic\/#Mix_and_match\" >Mix and match<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/businesses-that-rely-on-relationships-are-boomingamid-pandemic\/#Talking_it_out\" >Talking it out<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Businesses that rely on relationships are booming<br \/>\namid pandemic<\/strong>&#8221;<\/p>\n<div>\n<p>Romance is in the air, but with first dates and ceremonies stalled, many in the wedding business have struggled to stay afloat. On the flip side, those who work in the relationship-support niche have found the need for their services skyrocket. Here\u2019s how biz-savvy folks in the heart-and-soul sector are flourishing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Petal_to_the_mettle\"><\/span>Petal to the mettle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since launching at the end of October, personalized online florist <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/Floracracy.com\">Floracracy<\/a> has seen its business explode. \u201cOur amazing team of artists and letter writers take stories sharing all different kinds of love \u2014 romantic love, parental love, love toward friends and even that special gratitude in business \u2014 and use their fluency in the language of flowers to create visual experiences that share those stories,\u201d said founder and CEO Sarah-Eva Marchese, of the company she founded that ships lush, personalized bouquets to the lower 48 states.<\/p>\n<p>But the road has not been without bumps.<\/p>\n<p>\u201cWe were supposed to launch formally in April 2020,\u201d she said. \u201cHowever, we had to shut down our warehouse for a few months. We ran \u2018pay what you can\u2019 campaigns, where people literally could send flowers for zero dollars. We had people gift teachers\u2026 We had people give to families who had lost someone from COVID-19.\u201d<\/p>\n<p>The team has grown by 60 percent since the fall, and they\u2019ve experienced a 25 percent repeat purchase rate. No surprise given that during a time of intense isolation, the personalized heartfelt notes that accompany the blooms go a long way.<\/p>\n<p>\u201cFlowers have historically been our \u2018language\u2019 when we could not be together, or we simply didn\u2019t have the words to express ourselves,\u201d said Marchese. \u201cThese ancient rituals have suddenly become our most powerful means of being present for each other.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bling_boss\"><\/span>Bling boss <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apeksha Kothari, COO of engagement ring marketplace <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/RareCarat.com\">RareCarat.com<\/a>, has jewels in her blood as the fifth generation of her family working in the diamond industry. Little did she know what hardships the pandemic would bring.<\/p>\n<p>\u201cAt the beginning of the pandemic, it was scary and business was quiet,\u201d she said. \u201cThe shock set in, and most couples put life-changing decisions on hold.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"Apeksha Kothari, COO of engagement ring marketplace RareCarat.com, recognized some relationships between couples accelerated amid the pandemic.&#10;\" class=\"wp-image-17258974 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/apeksha-kothari-love-careers.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/apeksha-kothari-love-careers.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/apeksha-kothari-love-careers.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/apeksha-kothari-love-careers.jpg?quality=90&amp;strip=all&amp;w=1024 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/apeksha-kothari-love-careers.jpg?quality=90&amp;strip=all&amp;w=2000 2000w\" data-sizes=\"(max-width: 640px) 100vw, 1024px\"\/><figcaption>Apeksha Kothari, COO of engagement ring marketplace RareCarat.com, recognized some relationships between couples accelerated amid the pandemic.<br \/>\n<\/figcaption><figcaption><span class=\"credit\">Courtesy of Apeksha Kothari<\/span><\/figcaption><\/figure>\n<p>As the pandemic dragged on, some relationships accelerated. \u201cCouples moved in [together] earlier, they spent more time with each other,\u201d said Kothari. \u201cAnd they came to the decision of whether they want to spend time with each other forever quicker.\u201d<\/p>\n<p>That led to a major growth spurt, with business increasing five times over and the Rare Carat crew more than doubling their team, powering more than $100 million in diamond sales annually.<\/p>\n<p>An Oxford grad and Harvard MBA, Kothari has learned to never let a good crisis go to waste.\u201cWhen things are crazy, people are open to trying things they would not have otherwise. We were able to tweak our business model, offering special guarantees with the support of our partners.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Baby_steps\"><\/span>Baby steps <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Annbeth Eschbach, president of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/Kindbody.com\">Kindbody<\/a>, which offers fertility services at affordable pricing, said that last year was a tipping point for the bi-coastal biz in their second full year of operations.<\/p>\n<p>\u201cWe\u2019ve seen many re-evaluate what matters most, whether that\u2019s building a family, keeping options open or taking the time to learn more and fight for your health and well-being,\u201d said Eschbach, whose brand has quadrupled revenues.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"Annbeth Eschbach is the president of Kindbody, who offers fertility services at affordable pricing and has a fertility grant for minority and underserved individuals.&#10;\" class=\"wp-image-17258973 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Annbeth-Eschbach.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Annbeth-Eschbach.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Annbeth-Eschbach.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Annbeth-Eschbach.jpg?quality=90&amp;strip=all&amp;w=1024 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Annbeth-Eschbach.jpg?quality=90&amp;strip=all&amp;w=2000 2000w\" data-sizes=\"(max-width: 640px) 100vw, 1024px\"\/><figcaption>Annbeth Eschbach is the president of Kindbody, who offers fertility services at affordable pricing and has a fertility grant for minority and underserved individuals.<br \/>\n<\/figcaption><figcaption><span class=\"credit\">Kindbody<\/span><\/figcaption><\/figure>\n<p>Kindbody also launched a fertility grant for black, minority and underserved individuals, and hosted a <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> of diversity and inclusion events.<\/p>\n<p>\u201cLeadership requires more than it did before,\u201d she said. \u201cIt\u2019s not enough to have vision, courage, confidence, authenticity and a growth mindset. Now we need humility, curiosity and a \u2018learn faster\u2019 mindset.\u201d<\/p>\n<p>Their vice president of brand marketing, Rebecca Silver echoed that sentiment, emphasizing the significance of learning \u201chow to adapt, quickly. You think you have everything figured out, and then the world changes in an instant, and you need to figure it out all over again. The more you can stay calm and do what it takes to adapt to new circumstances, the stronger your team and organization will be.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mix_and_match\"><\/span>Mix and match <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With over 20 years of experience in matchmaking, Amber Artis, CEO of <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/selectdatesociety.com\/\">Select Date Society<\/a>, saw a giant uptick in clients last year. Considering her firm charges between $10,000 and $50,000 for its services, that\u2019s some serious green.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"Amber Artis, CEO of Select Date Society, says \u201cMatchmaking can be fun and glamorous, but it is also stressful and requires a strong work ethic.\u201d&#10;\" class=\"wp-image-17258976 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/amber-atis-love-careers.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/amber-atis-love-careers.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/amber-atis-love-careers.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/amber-atis-love-careers.jpg?quality=90&amp;strip=all&amp;w=1024 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/amber-atis-love-careers.jpg?quality=90&amp;strip=all&amp;w=2000 2000w\" data-sizes=\"(max-width: 640px) 100vw, 1024px\"\/><figcaption>Amber Artis, CEO of Select Date Society, says \u201cMatchmaking can be fun and glamorous, but it is also stressful and requires a strong work ethic.\u201d<br \/>\n<\/figcaption><figcaption><span class=\"credit\">Photography By Lechele<\/span><\/figcaption><\/figure>\n<p>Her key takeaway for aspiring cupids? \u201cManage your expectations,\u201d said Artis. \u201cMatchmaking can be fun and glamorous, but it is also stressful and requires a strong work ethic. You have to be extremely organized, a great listener, and a problem solver in order to succeed in this business.\u201d<\/p>\n<p>Despite a springtime taper off in 2020, Artis went on to log her best year ever. \u201cIf you are in the love industry and good at what you do, your services will always be needed,\u201d she said. \u201cWhen life is challenging, people look for love and connection.\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Talking_it_out\"><\/span>Talking it out <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Laurel Steinberg, Ph.D., relationship expert and director of the <a rel=\"nofollow noopener\" target=\"_blank\" href=\"http:\/\/CenterForRelationshipRepair.com\">Center for Relationship Repair<\/a>, has long spent her days helping couples looking to improve or save their relationships. Now, she\u2019s seen demand for distance therapy quadruple in her own practice. <\/p>\n<p>With therapy via video becoming the new normal, she\u2019s learned that her patients enjoy having their sessions from home.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"682\" alt=\"As a relationship expert, Laurel Steinberg, Ph.D. saw how \u201cthe pandemic forced couples to spend much more time together.\u201d\" class=\"wp-image-17258977 lazyload\" srcset=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Laurel-Steinberg.jpg?quality=90&amp;strip=all&amp;w=300 300w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Laurel-Steinberg.jpg?quality=90&amp;strip=all&amp;w=640 640w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Laurel-Steinberg.jpg?quality=90&amp;strip=all&amp;w=1280 1280w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Laurel-Steinberg.jpg?quality=90&amp;strip=all&amp;w=1024 1024w, https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/Laurel-Steinberg.jpg?quality=90&amp;strip=all&amp;w=2000 2000w\" data-sizes=\"(max-width: 640px) 100vw, 1024px\"\/><figcaption>As a relationship expert, Laurel Steinberg, Ph.D. saw how \u201cthe pandemic forced couples to spend much more time together.\u201d<\/figcaption><figcaption><span class=\"credit\">Courtesy of Laurel Steinberg, Ph.D.<\/span><\/figcaption><\/figure>\n<p>\u201cThe pandemic forced couples to spend much more time together, while sharing resources such as home space in which they had to keep their careers going,\u201d said Steinberg. \u201cThe difficulties they shared only intensified.\u201d<\/p>\n<p>She was already doing some virtual sessions, so the transition to fully remote was easy.<\/p>\n<p>For therapists, she recommends getting specific training in areas of interest so that you can have many tools in your wheelhouse. \u201cI still take continuing education courses regularly,\u201d she said.\n            <\/p><\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/02\/07\/businesses-that-rely-on-relationships-are-booming-amid-pandemic\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Businesses that rely on relationships are booming amid pandemic&#8221; Romance is in the air, but with first dates and ceremonies stalled, many in the wedding business have struggled to stay afloat. On the flip side, those who work in the relationship-support niche have found the need for their services skyrocket. Here\u2019s how biz-savvy folks in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":172868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/sarah-eva-marchese-love-careers.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[92314,71736,70713,71954,77175,92379,78226,71083,90515],"class_list":["post-172867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2-7-21","tag-at-work","tag-diamonds","tag-fertility","tag-flowers","tag-matchmaking","tag-relationships","tag-small-business","tag-valentines-day"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/172867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=172867"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/172867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/172868"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=172867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=172867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=172867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}