{"id":173037,"date":"2021-02-08T02:27:54","date_gmt":"2021-02-07T23:27:54","guid":{"rendered":"https:\/\/en.buradabiliyorum.com\/experts-rate-the-leaked-commercials\/"},"modified":"2021-02-08T02:27:54","modified_gmt":"2021-02-07T23:27:54","slug":"experts-rate-the-leaked-commercials","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/experts-rate-the-leaked-commercials\/","title":{"rendered":"#Experts rate the leaked commercials"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a289c376f53b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a289c376f53b\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/experts-rate-the-leaked-commercials\/#Amazon_%E2%80%93_%E2%80%9CAlexas_Body%E2%80%9D\" >Amazon \u2013 \u201cAlexa\u2019s Body\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/experts-rate-the-leaked-commercials\/#Bud_Light_%E2%80%94_%E2%80%9CLast_Years_Lemons%E2%80%9D\" >Bud Light \u2014 \u201cLast Year\u2019s Lemons\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/experts-rate-the-leaked-commercials\/#Uber_Eats_%E2%80%94_%E2%80%9CWaynes_World%E2%80%9D\" >Uber Eats \u2014 \u201cWayne\u2019s World\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/experts-rate-the-leaked-commercials\/#Cheetos_%E2%80%94_%E2%80%9CIt_Wasnt_Me%E2%80%9D\" >Cheetos \u2014 \u201cIt Wasn\u2019t Me\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/experts-rate-the-leaked-commercials\/#Scotts_Miracle-Gro_%E2%80%94_%E2%80%9CBig_Game_Commercial%E2%80%9D\" >Scotts Miracle-Gro \u2014 \u201cBig Game Commercial\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/experts-rate-the-leaked-commercials\/#Robinhood_%E2%80%94_%E2%80%9CWe_are_all_investors%E2%80%9D\" >Robinhood \u2014 \u201cWe are all investors\u201d<\/a><\/li><\/ul><\/nav><\/div>\n<p>&#8220;<strong>#Experts rate the leaked commercials<\/strong>&#8221;<br \/>\n<img decoding=\"async\" src=\"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/super-bowl-amazon.jpg?quality=90&amp;strip=all\" \/><\/p>\n<div>\n<p>The stars of \u201cWayne\u2019s World\u201d were reunited, Amazon\u2019s Alexa got replaced by a flirty Michael B. Jordan and Bruce Springsteen made his commercial debut for Jeep.<\/p>\n<p>Celebrity cameos in this year\u2019s crop of Super Bowl commercials veered on the zany and were heavy on nostalgia, as companies tried to relay upbeat, hopeful messages amid the coronavirus pandemic.<\/p>\n<p>But brands also took the opportunity to say something meaningful about our unprecedented times, according to a team of top ad executives assembled by The Post.<\/p>\n<p>\u201cAdvertisers are leaning heavily on how 2020 was the worst year in recent memory,\u201d said Jennifer DaSilva, president at Berlin Cameron. <\/p>\n<p>\u201cMost of the spots are optimistic and hopeful as we embark on a new year.\u201d<\/p>\n<p>Here\u2019s what our panel of experts made of the Super Bowl 55 ads: <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Amazon_%E2%80%93_%E2%80%9CAlexas_Body%E2%80%9D\"><\/span><strong>Amazon \u2013 \u201cAlexa\u2019s Body\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cAgain, please,\u201d was likely what every woman in America said after seeing this ad, according to Nicole Michels McDonagh, of Butler, Shine, Stern &amp; Partners.<\/p>\n<p>Amazon turned its virtual assistant Alexa into a sex symbol with the help of Michael B. Jordan in this fun and memorable ad.<\/p>\n<p>However, some of our experts felt the spot\u2019s sultriness was heavy-handed, especially for a family-friendly product.<\/p>\n<p>\u201cYes, the sexual innuendo is over-the-top at times, but high marks for sheer entertainment,\u201d said Chris Graves, Chief Creative Officer at Team One.<\/p>\n<p>\u201cReally well-crafted as a film,\u201d Graves added. \u201cAnd <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>reciate the attempt to give a somewhat intrusive <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> a human face \u2014 an extremely good-looking human face.\u201d<\/p>\n<p><strong>Average grade: A<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Bud_Light_%E2%80%94_%E2%80%9CLast_Years_Lemons%E2%80%9D\"><\/span><strong>Bud Light \u2014 \u201cLast Year\u2019s Lemons\u201d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Bud Light\u2019s spot was a nod to the \u201clemon\u201d of a year we\u2019ve just had \u2014 though \u201cthis ad is anything BUT a lemon,\u201d said DaSilva.<\/p>\n<p>Most of our experts enjoyed the clip\u2019s quirky metaphor for 2020 and its take on the age-old adage: \u201cWhen life gives you lemons, make lemonade.\u201d <\/p>\n<p>In the ad, giant lemons raining down on weddings and other parties, and though we\u2019ve seen unexpected objects falling from the sky before, this one was \u201cnicely produced and fun to watch,\u201d said Graves.<\/p>\n<p>\u201cThank you, Bud Light,\u201d said Jennie Moore, Creative Director at WONGDOODY in Seattle.<\/p>\n<p>\u201cWe could either laugh or cry about last year, and this helped me share in a much-needed laugh.\u201d<\/p>\n<p><strong>Overall grade: A-<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Uber_Eats_%E2%80%94_%E2%80%9CWaynes_World%E2%80%9D\"><\/span><strong>Uber Eats \u2014 \u201cWayne\u2019s World\u201d <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Co<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>ns Dana Carvey and Mike Myers of \u201cWayne\u2019s World\u201d brought viewers back to the 1990s for this fun ad.<\/p>\n<p>\u201cA lot of brands have made Super Bowl Sunday into \u2018Throwback Thursday,&#8217;\u201d noted Andy Nathan, founder and CEO of the <em> <\/em>Fortnight Collective.<\/p>\n<p>\u201cThe Wayne\u2019s World local access cable TV show working to help local restaurants makes a lot of sense for Uber Eats and what they promise.\u201d<\/p>\n<p>Add the cameo from Cardi B and the ad becomes even more \u201cfun, eye catching and entertaining,\u201d said Moa Netto, Chief Creative Officer at RAPP US.<\/p>\n<p>SPIN CEO Jimmy Hutcheson added: \u201cThe one thing that always hits a mark is nostalgia.\u201d<\/p>\n<p>\u201cIn recent years, Super Bowl commercials have tapped into that by resuscitating beloved movie characters,\u201d Hutcheson said.<\/p>\n<p>\u201cThus, it makes perfect sense that grabbing Mike Myers and Dana Carvey for a Wayne\u2019s World reunion would absolutely make sense and work.\u201d<\/p>\n<p>\u201cAdding current pop icon Cardi B to that equation? Brilliant,\u201d said Hutcheson, \u201ca big win for Uber Eats to appeal to people from multiple generations.\u201d<\/p>\n<p><strong>Average grade: A-<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cheetos_%E2%80%94_%E2%80%9CIt_Wasnt_Me%E2%80%9D\"><\/span><strong>Cheetos \u2014 \u201cIt Wasn\u2019t Me\u201d<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cheetos enlisted celebrity couple Ashton Kutcher and Mila Kunis for this ad, set to Shaggy\u2019s \u201cIt Wasn\u2019t Me.\u201d<\/p>\n<p>\u201cI liked how they were able to leverage the cultural power of an iconic song while keeping the product at the center of the narrative,\u201d said Netto.<\/p>\n<p>Eric Stein, Chief Creative Officer at Hooray Agency, agreed on the choice of tune. <\/p>\n<p>\u201cShaggy steals the show. Mila and Ashton work \u2018ok\u2019 as support,\u201d said Stein, who gave the ad a C. <\/p>\n<p>Tim Smith, president of Chemistry in Atlanta, said: \u201cI wanted to like this one but it seemed off.\u201d<\/p>\n<p>\u201cShaggy and the music was great but the acting and singing of two stars I really like, was awkward.\u201d<\/p>\n<p><strong>Average grade: B-<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Scotts_Miracle-Gro_%E2%80%94_%E2%80%9CBig_Game_Commercial%E2%80%9D\"><\/span><strong>Scotts Miracle-Gro \u2014 \u201cBig Game Commercial\u201d<\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The slew of celebs making an appearance in this ad felt forced, according to our experts. <\/p>\n<p>It was also another hit at nostalgia with John Travolta\u2019s special appearance.<\/p>\n<p>But event that wasn\u2019t enough to save this spot.<\/p>\n<p>\u201cThe Super Bowl ads are teeming with celebs this year, and a big chunk of them seem to be in this spot,\u201d said Graves. <\/p>\n<p>\u201cIt\u2019s strangely compelling as you try and figure out how one relates to the next. Then Travolta shows up and all bets are off. All to promote a contest to win a lawn and garden of your dreams? It\u2019s a lot to process.\u201d<\/p>\n<p><strong>Average grade: C<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Robinhood_%E2%80%94_%E2%80%9CWe_are_all_investors%E2%80%9D\"><\/span><strong>Robinhood \u2014 \u201cWe are all investors\u201d <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Robinhood was recently in the headlines in connection with the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a>Stop saga, but the investing app\u2019s first Super Bowl commercial fell flat, according to our experts.<\/p>\n<p>\u201cI think Robinhood was smart to use the current PR to reinforce brand awareness on the biggest stage,\u201d said Smith, adding: \u201cHaving said that I think they missed the mark on a Super Bowl spot.\u201d<\/p>\n<p>\u201cThe spot is beautifully shot but a too quiet for the stage.\u201d<\/p>\n<p>Husani Oakley, Chief Technology Officer at Deutsch NY, noted that \u201cThere was probably not enough time to make any changes,\u201d in the aftermath of the stock market madness.<\/p>\n<p>Still, \u201d\u00a0I don\u2019t think the spot would have worked well even in a pre-#GameStopGate world.\u201d<\/p>\n<p>\u201cThe basic idea \u2014 that everyone invests in something, so why not invest via Robinhood \u2014 is spot-on, but the execution falls pretty flat, and doesn\u2019t quite live up to it\u2019s potential.\u201d<\/p>\n<p><strong>Average grade: C<\/strong>\n            <\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMLG0nwswvr63Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\">For forums sites go to <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/forum.buradabiliyorum.com\/\" target=\"_blank\" rel=\"noopener\">Forum.BuradaBiliyorum.Com<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/en.buradabiliyorum.com\/news\/\" target=\"_blank\" rel=\"noopener\">News category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/nypost.com\/2021\/02\/07\/super-bowl-2021-experts-rate-the-leaked-commercials\/\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;#Experts rate the leaked commercials&#8221; The stars of \u201cWayne\u2019s World\u201d were reunited, Amazon\u2019s Alexa got replaced by a flirty Michael B. Jordan and Bruce Springsteen made his commercial debut for Jeep. Celebrity cameos in this year\u2019s crop of Super Bowl commercials veered on the zany and were heavy on nostalgia, as companies tried to relay&#8230;<\/p>\n","protected":false},"author":1,"featured_media":173038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/nypost.com\/wp-content\/uploads\/sites\/2\/2021\/02\/super-bowl-amazon.jpg?quality=90&strip=all&w=1200","fifu_image_alt":"","footnotes":""},"categories":[70897],"tags":[92314,74490,80958,80959,71285],"class_list":["post-173037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2-7-21","tag-ads","tag-super-bowl","tag-super-bowl-2021","tag-viral-videos"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/173037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=173037"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/173037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/173038"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=173037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=173037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=173037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}